Essential Facebook Marketing Resources: A Complete Guide

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

Market With Your Facebook Personal Profile

10 Ways to Use Your Personal Facebook Profile for Business: Tips on how to use your personal profile on Facebook to deepen business relationships and find out more about your professional connections.

katie lance facebook article excerpt

Get tips on how to market your brand from a profile.

17 Ways Marketers Can Leverage Facebook Graph Search: Use Facebook Graph Search to perform focused searches from your profile that will return better, more accurate search results that can be of real use to your business.

Create a Facebook Business Page

How to Set Up a Facebook Page for Business: Learn the correct steps to create and set up a Facebook page for your business.

8 Facebook Apps to Enhance Your Facebook Page: Review the top third-party Facebook apps for adding custom functionality to your Facebook page.

andrea vahl facebook article excerpt

Learn which apps offer the features you need to customize your page tabs.

How to Optimize Your Facebook Page for Facebook Graph Search: Learn how to increase your exposure and prepare your page so that it comes up more often in Facebook searches.

Run Facebook Contests

Facebook Contest and Promotion Rules: What You Need to Know: Here’s what marketers need to know to create and administer promotions on Facebook.

How to Run a Facebook Timeline Promotion: Six things you need to know before setting up a contest or promotion on your Facebook page timeline.

Improve Your Facebook Marketing

4 Easy Steps to Implement a Facebook Marketing Strategy: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook strategy in place.

5 Tips to Make Facebook Marketing Mobile-Friendly: Learn five things you can do make your Facebook marketing mobile-friendly.

jim belosic facebook article excerpt

Make sure your Facebook page is ready for your mobile viewers.

18 Ways to Improve Your Facebook News Feed Performance: Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook news feed and boost your Facebook reach.

How to Compare Your Facebook Page With the Competition: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.

Understand Facebook Advertising

How to Use Facebook Power Editor: A Detailed Guide: Explore the benefits of Power Editor and learn how to use it to target your ideal audience and create successful Facebook ad campaigns.

Boost Posts or Promoted Posts on Facebook: Which is Better?: Find out the differences between the boost posts and promoted posts, and how to choose which is right for your marketing efforts.

How to Create Successful Facebook News Feed Ads: Follow 10 easy steps to create effective Facebook news feed ads with Power Editor.

rocco baldassarre facebook article excerpt

A great walkthrough on Facebook advertising.

How to Track Your Facebook Ad Conversions: Find out what conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads.

How to Target Facebook Ads Based on Purchase History, Lifestyles and More: Learn how to use Facebook’s Partner Categories to reach the audience you want and get better results from your Facebook advertising.

How to Target Only Your Customers With Facebook: How to use Facebook’s Custom Audiences to connect with your current customers on Facebook.

jon loomer facebook article excerpt

Create custom audiences to target different customer segments.

How to Use Facebook Website Custom Audiences: Use Facebook’s Website Custom Audiences to create Facebook ads that target users who have visited your website.

How to Use Facebook Audience Insights: What Marketers Need to Know: Find out how Facebook Audience Insights makes sure your ad reaches the right users.

Analyze Facebook Metrics

How to Use the New Facebook Insights: Discover how the new Facebook Insights can help you easily measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Guide to Facebook Reach: What Marketers Need to Know: Find out what goes into Facebook reach and how to achieve, sustain and measure the reach of your Facebook page.

emeric ernoult facebook article excerpt

Find out what reach really is and how it works.

How to Improve Your Facebook Marketing Using Facebook Insights: Discover how to improve your Facebook marketing with Facebook Insights statistics in six easy steps.

How to Analyze Your Facebook Metrics to Improve Your Marketing: Get beyond vanity stats. Here are the Facebook metrics to track to produce the meaningful data you need to fine-tune your Facebook marketing.

jon loomer facebook article excerpt

Explore all of the data that Facebook Insights offers you.

To find more tips, tactics and strategies, view a complete library of Facebook articles.

What do you think? What articles have helped you develop a successful Facebook marketing presence? Please leave your thoughts and comments below.

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About the Author, Lisa D. Jenkins

Lisa D. Jenkins, an Associate Editor at Social Media Examiner, specializes in Social and Digital Communications for destinations organizations and businesses in the travel and tourism industry. Other posts by »




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  • http://indispensablemarketing.com/ Patrick McFadden

    The foundation of every business interaction. Assess the goals. I’ll say and live by it “Marketing Without Goals is the Noise Before Failure.” Until you can specifically define the results you want to achieve, or the primary reason you’re marketing (specifically social media) that supports your overall business goals, your business will fall prey to the “tactic of the week” syndrome.

  • http://www.LisaDJenkins.com/ LisaDJenkins

    I agree Patrick. It’s also important to understand how to use the tools one has at their disposal. Busy marketers and small business owners can use resources like this one to educate themselves, so they can execute strategic plans to pursue their goals and get the results they need.

  • http://www.i7marketing.com Sean Gallahar

    I like this complete guide – everything you need to know in one place. Thanks for sharing Lisa!

  • http://www.LisaDJenkins.com/ LisaDJenkins

    I’m glad you found it helpful, Sean. Thanks for checking it out.

  • S Clark Peaslee

    I’m a latecomer to social media marketing so I feel like both a dinosaur and a neophyte – it’s not easy being green! The good thing is that it’s all up from here. Thanks for sharing this, Lisa; it helps me to make an action plan and prioritize what I need to learn about.

  • http://lydiastaxservice.weebly.com Lydia Parker

    I agree with Clark, sense I am also new to social media marketing..

  • http://www.LisaDJenkins.com/ LisaDJenkins

    Rest assured, it’s not just you. Social media is constantly in flux and I’m learning or re-learning something every day.

  • http://www.LisaDJenkins.com/ LisaDJenkins

    You’re in the right place to learn more, Lydia! You might also want to check out the Starting page here on Social Media Examiner. It’s got some great articles to get you up to speed on several platforms. http://www.socialmediaexaminer.com/getting-started/

  • Pingback: Facebook marketing weekly review (May 2nd 2014 )

  • http://www.avatar.co.nz Paul Johnson

    Excellent set of resources Lisa, thanks for putting it all together :)

  • http://www.elizabethharmon.co.uk/ Elizabeth Harmon

    A really useful resource, thank you! I will definitely share this with people, as it’s great to have everything you need all in one place.







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