Essential Facebook Marketing Resources: A Complete Guide
Are you looking for a resource to guide your Facebook marketing efforts?
Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.
Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.
Get Buy-In to Market on Facebook
How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.
Market With Your Facebook Personal Profile
10 Ways to Use Your Personal Facebook Profile for Business: Tips on how to use your personal profile on Facebook to deepen business relationships and find out more about your professional connections.
17 Ways Marketers Can Leverage Facebook Graph Search: Use Facebook Graph Search to perform focused searches from your profile that will return better, more accurate search results that can be of real use to your business.
Create a Facebook Business Page
How to Set Up a Facebook Page for Business: Learn the correct steps to create and set up a Facebook page for your business.
8 Facebook Apps to Enhance Your Facebook Page: Review the top third-party Facebook apps for adding custom functionality to your Facebook page.
How to Optimize Your Facebook Page for Facebook Graph Search: Learn how to increase your exposure and prepare your page so that it comes up more often in Facebook searches.
Use Facebook’s Tools
How to Schedule and Edit Facebook Posts Using Facebook: Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
How to Set Up Facebook Business Manager: Do you want to organize account managers in Facebook? This article shows how to set up Facebook Business Manager for more control over business assets.
Get Free Training for Facebook Page Admins With Facebook Studio Edge: Discover how Facebook Studio Edge can help you use your Facebook page for your business.
Run Facebook Contests
Facebook Contest and Promotion Rules: What You Need to Know: Here’s what marketers need to know to create and administer promotions on Facebook.
How to Run a Facebook Timeline Promotion: Six things you need to know before setting up a contest or promotion on your Facebook page timeline.
5 Ways to Grow Your Email List with Facebook Contests: Have you run contests on Facebook? This article shares five ways to grow your email list with Facebook contests.
Improve Your Facebook Marketing
4 Easy Steps to Implement a Facebook Marketing Strategy: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook strategy in place.
Facebook Post Frequency: How to Find Out What Works: Are your Facebook posts working for you? Here’s what you need to do to figure out what Facebook Post Frequency works best for your own audience.
5 Tips to Make Facebook Marketing Mobile-Friendly: Learn five things you can do make your Facebook marketing mobile-friendly.
Four Alternatives to Like-Gating on Facebook: What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.
How to Increase Your Facebook Conversions Using Google Analytics: Do you know who’s buying your products on your website? This article shows how to identify your optimum audience for increased Facebook conversions.
How to Compare Your Facebook Page With the Competition: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.
Understand Facebook Advertising
Facebook Ad Campaign Changes: What Marketers Need to Know: Do you use Facebook ads to boost your business? This articles explores how to set up Facebook ad campaigns in the new campaign structure.
How to Use Facebook Power Editor: A Detailed Guide: Explore the benefits of Power Editor and learn how to use it to target your ideal audience and create successful Facebook ad campaigns.
Boost Posts or Promoted Posts on Facebook: Which is Better?: Find out the differences between the boost posts and promoted posts, and how to choose which is right for your marketing efforts.
How to Create Successful Facebook News Feed Ads: Follow 10 easy steps to create effective Facebook news feed ads with Power Editor.
How to Track Your Facebook Ad Conversions: Find out what conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads.
How to Target Facebook Ads Based on Purchase History, Lifestyles and More: Learn how to use Facebook’s Partner Categories to reach the audience you want and get better results from your Facebook advertising.
How to Target Only Your Customers With Facebook: How to use Facebook’s Custom Audiences to connect with your current customers on Facebook.
How to Use Facebook Website Custom Audiences: Use Facebook’s Website Custom Audiences to create Facebook ads that target users who have visited your website.
How to Use Facebook Audience Insights: What Marketers Need to Know: Find out how Facebook Audience Insights makes sure your ad reaches the right users.
5 Facebook Ad Split Tests to Cut Lead Acquisition Costs: Do you use Facebook ads to promote your business? This article explains how five split tests help discover your ideal target audience on Facebook.
Facebook Ad Scheduling: What Marketers Need to Know: Do you use Facebook advertising? This explores what Facebook ad scheduling is, where to find it and how to use it.
How to Create Facebook Video Ads: Do you use Facebook ads? This article explains how to create Facebook video ads through both the live advertising interface and Power Editor.
How to Make the Most of Facebook Mobile Ads: Are you using Facebook ads? Here’s how Facebook mobile ads stack up to other Facebook ads and how they can improve your marketing.
15 Ways to Optimize Your Facebook Ads: Could your Facebook ad campaign use an upgrade? This article shows 15 ways to set up and optimize your Facebook ads.
Analyze Facebook Metrics
How to Use the New Facebook Insights: Discover how the new Facebook Insights can help you easily measure your Facebook marketing and user engagement to make better strategic marketing decisions.
Guide to Facebook Reach: What Marketers Need to Know: Find out what goes into Facebook reach and how to achieve, sustain and measure the reach of your Facebook page.
How to Improve Your Facebook Marketing Using Facebook Insights: Discover how to improve your Facebook marketing with Facebook Insights statistics in six easy steps.
How to Analyze Your Facebook Metrics to Improve Your Marketing: Get beyond vanity stats. Here are the Facebook metrics to track to produce the meaningful data you need to fine-tune your Facebook marketing.
Protect Your Presence
Got Fake Facebook Fans? How to Protect Your Facebook Page: Do you have fake fans on your page? This article shows how to spot fake Facebook fans and what to do about them.
How to Remove Fake Facebook Fans: Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
To find more tips, tactics and strategies, view a complete library of Facebook articles.
What do you think? What articles have helped you develop a successful Facebook marketing presence? Please leave your thoughts and comments below.
Lisa D. Jenkins, an Associate Editor at Social Media Examiner, specializes in Social and Digital Communications for destinations organizations and businesses in the travel and tourism industry. Other posts by Lisa D. Jenkins »