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    Author: Lisa D. Jenkins

    23 Valuable Tools and Apps for Marketers

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    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a

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    Social Media Marketing

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    12 Social Media Marketing Predictions From the Pros

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    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: Facebook Ad Costs Push Advertisers Off the Platform
    Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

    The implication of this change is that companies with a

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    6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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    Are you struggling to get great results from your Facebook ads? Wondering if you're making mistakes that are hurting your campaigns?

    We asked some of the industry's top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.

    #1: Optimizing Your Facebook Ads Too Often
    Most Facebook advertisers are constantly touching their ads (or "turning knobs" as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually

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    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

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    Top Marketing Podcasts That Will Make You Smarter

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    Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

    We've done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows.

    We curated nominations from our community and selected only podcasts that produce content exclusively for marketers. All of these shows are well established, highly rated by listeners, regularly produce content, and are shows we endorse.
    Social Media Marketing

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    How to Improve Your Social Video Content: 10 Tips From the Pros

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    Want to create better social video content? Looking for tips and tools to try?

    In this article, 10 video experts share the tactics and tools they use to create successful video content.

    #1: Simplify Live-Stream Production Flow With Elgato Stream Deck
    One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a pack of playing cards.

    Before using the stream deck, I would assign hot keys (Command 1, for instance) on a keyboard to my intro and different scenes that allowed me to show my

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    7 Facebook Messenger Marketing Tips From the Pros

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    Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?

    In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

    Improve Facebook Messenger Bot Communication
    #1: Develop a Character for Your Messenger Bot
    When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You'll find increased open rates, click-through rates, and the ability to

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    Facebook Ads: The Ultimate Guide For Businesses

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    [Last Updated April 29, 2019]

    Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.

    The process is easy.Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to

    Continue Reading about Facebook Ads: The Ultimate Guide For Businesses →

    Facebook Ads: The Ultimate Guide For Businesses

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    [Last Updated May 7, 2019]

    Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.

    The process is easy.Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete

    Continue Reading about Facebook Ads: The Ultimate Guide For Businesses →

    The Guide to Social Media Marketing For Businesses

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    [Last Updated May 7, 2019]

    About 40% of the world's population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.

    Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies are as plentiful as the number of social media

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