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    Author: Lisa D. Jenkins

    YouTube Ads for Small Business: How to Get Started

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    Wondering how to use YouTube ads to promote your business? Looking for an easy-to-understand guide to set up your first campaign?

    In this article, you'll discover how to properly set up and run three low-stakes video ads on YouTube.

    Why Should Small Businesses Advertise on YouTube?
    YouTube is more than just a video-sharing platform. It's the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren't part of your marketing

    Continue Reading about YouTube Ads for Small Business: How to Get Started →

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    Geotargeting TikTok Ads: How to Reach a Local Audience

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    Are your local customers on TikTok? Wondering how to reach a new TikTok audience based on a precise geographic area?

    In this article, you'll discover a step-by-step guide for using DMA geotargeting TikTok ads to reach a narrow local audience.

    The Benefits of Advertising on TikTok
    It's no surprise that businesses are clamoring to be on TikTok as the user base continues to grow. TikTok's style of short, fun, often quirky casual videos instead of heavily edited professional videos gives businesses a unique niche to express themselves

    Continue Reading about Geotargeting TikTok Ads: How to Reach a Local Audience →

    11 Social Media Marketing Podcast Episodes to Boost Your Wisdom

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    Want to improve your social media marketing? Wonder how top marketing professionals are using Instagram, Facebook, and other platforms?

    In these 11 must-listen episodes of the Social Media Marketing Podcast with Michael Stelzner, you'll get advice, inspiration, and insights from industry experts.

    Podcasts Save Marketers Time and Effort
    A marketer's job is constantly shifting to adapt to emerging trends, evolving consumer behaviors, and changes to social media platforms.

    You know it's important to stay up to date with the industry,

    Continue Reading about 11 Social Media Marketing Podcast Episodes to Boost Your Wisdom →

    Social Media Marketing Trends for 2021: Predictions From the Pros

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    Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: SEO Drives Organic Instagram Visibility
    When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

    In November 2020, it was officially announced that

    Continue Reading about Social Media Marketing Trends for 2021: Predictions From the Pros →

    Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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    Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers?

    To help you make wise decisions during trying times, we tapped the minds of top marketers.

    #1: Your Business Must Sell to Survive: Daniel Harmon
    The Question: Should I continue to promote my business on social media? How?
    Yes! Absolutely! Marketing on social media is like having a digital salesperson. Imagine firing all your salespeople and expecting revenue to continue. Should you adjust what isn't driving results? Of course.

    Continue Reading about Marketing in Times of Uncertainty: Tips From Top Marketing Pros →

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