Author: Lisa D. Jenkins

Social Media Marketing Trends for 2022: Predictions From the Pros

by Lisa D. Jenkins / November 29, 2021

Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

#1: Reels Contribute to Overall Instagram Marketing Success

Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video

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How to Research Your Competitor’s Ads on 4 Social Platforms

by Lisa D. Jenkins / November 3, 2021

Looking for inspiration to improve your social ads? Wondering what the competition is doing?

In this article, you'll learn how to research your competition's ads on Facebook, Instagram, LinkedIn, and Twitter.

#1: Research Competitors' Facebook Ads

With around 2.89 billion monthly active users, it's no surprise that many businesses have made Facebook their go-to for social media marketing. Running ads on the platform allows for greater exposure, which is crucial because organic reach for business pages is only around 5%

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How to Easily Create Quality TikTok Ads

by Lisa D. Jenkins / November 2, 2021

Want to level up your TikTok ads? Looking for inspiration?

In this article, you'll discover tips and tools that will help you create engaging TikTok ads without expensive design tools.

Why You Should Use Native Tools to Create TikTok Ads

TikTok is all about making it easier for creators to develop powerful video content for the platform and it offers a few tools designed to enhance the creative process for TikTok ads. With the help of these new creative tools, you won't need to have years of video editing or

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10 Stickers That Improve Instagram Stories Engagement

by Lisa D. Jenkins / October 25, 2021

Want more people to engage with your Instagram stories? Are you using stickers strategically?

In this article, you'll find out how to use 10 Instagram Stories stickers to get more active engagement on your content.

#1: Sound On Sticker

Many people watch Instagram Stories with their sound muted, meaning they'll miss out on the audio of your videos. If you want to make sure they turn up the volume to hear your message, music, or even the sounds of nature, use the sound on sticker to let them know there's something worth

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Getting Started With TikTok Ads: What Marketers Need to Know

by Lisa D. Jenkins / October 19, 2021

Want to do more business on TikTok? Wondering how to use it to sell more products or get more leads?

In this article, you'll learn how to use TikTok collection ads, dynamic showcase ads, and lead generation ads to boost your marketing and sales goals.

#1: Set Up Your TikTok Product Catalog as Soon as Possible
If you have a product-based business, getting a TikTok product catalog up and running will be a game-changer. This feature allows you to store information about the products you're planning to promote through your TikTok

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