Did you miss the latest TikTok changes? Wondering which new updates are important to marketers?
In this article, we explore changes from TikTok that matter for marketers.
#1: TikTok Algorithm
To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off the platform’s recommendation algorithm. Users who opt out of the personalized For You Page and LIVE feed experiences will instead see “videos from both the places where they live and around the world”