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    Author: Lisa D. Jenkins

    17+ Social Media Marketing Predictions for 2018 From the Pros

    by Lisa D. Jenkins / January 1, 2018

    Are you wondering how social media marketing will change this year?

    The social platforms are constantly changing, and that means marketers need to change as well.

    To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.

    Continue Reading about 17+ Social Media Marketing Predictions for 2018 From the Pros →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    YouTube Marketing: The Ultimate YouTube for Business Guide

    by Lisa D. Jenkins / November 16, 2017

    [Last Updated April 24, 2019]

    YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

    The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive

    Continue Reading about YouTube Marketing: The Ultimate YouTube for Business Guide →

    YouTube Marketing: The Ultimate YouTube for Business Guide

    by Lisa D. Jenkins / November 16, 2017

    [Last Updated May 8, 2019]

    YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

    The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive

    Continue Reading about YouTube Marketing: The Ultimate YouTube for Business Guide →

    Linkedin Marketing: The Ultimate Linkedin for Business Guide

    by Lisa D. Jenkins / October 10, 2017

    [Last Updated May 7, 2019]

    LinkedIn is a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network with potential prospects. A messaging feature also provides two-way communication between users.

    For businesses, LinkedIn is

    Continue Reading about Linkedin Marketing: The Ultimate Linkedin for Business Guide →

    Instagram Marketing: The Ultimate Guide For Your Business

    by Lisa D. Jenkins / October 10, 2017

    [Last Updated April 5, 2019]

    Instagram is one of the most popular social media platforms in the world. The app, which was established in 2010 to allow users to share photos and videos, has expanded to give businesses a way to market their products and services to the world. By June 2018, the network reached 1 billion monthly active users, up from 800 million in September 2017.

    Every year Instagram makes business marketing easier and more targeted through an extensive list of features and analytics tools that help business owners create

    Continue Reading about Instagram Marketing: The Ultimate Guide For Your Business →

    LinkedIn Marketing: The Ultimate LinkedIn for Business Guide

    by Lisa D. Jenkins / October 10, 2017

    [Last Updated April 24, 2019]

    LinkedIn is a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network with potential prospects. A messaging feature also provides two-way communication between users.

    For businesses, LinkedIn

    Continue Reading about LinkedIn Marketing: The Ultimate LinkedIn for Business Guide →

    Instagram Marketing: The Ultimate Guide For Your Business

    by Lisa D. Jenkins / October 10, 2017

    [Last Updated May 7, 2019]

    Instagram is one of the most popular social media platforms in the world. The app, which was established in 2010 to allow users to share photos and videos, has expanded to give businesses a way to market their products and services to the world. By June 2018, the network reached 1 billion monthly active users, up from 800 million in September 2017.

    Every year Instagram makes business marketing easier and more targeted through an extensive list of features and analytics tools that help business owners create

    Continue Reading about Instagram Marketing: The Ultimate Guide For Your Business →

    Facebook Marketing: The Ultimate Guide to Facebook for Business

    by Lisa D. Jenkins / August 22, 2017

    [Last Updated March 12, 2019]

    Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already.

    It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs.

    We can help with

    Continue Reading about Facebook Marketing: The Ultimate Guide to Facebook for Business →

    Facebook Marketing: The Ultimate Guide to Facebook for Business

    by Lisa D. Jenkins / August 22, 2017

    [Last Updated May 7, 2019]

    Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already.

    It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs.

    We can help with

    Continue Reading about Facebook Marketing: The Ultimate Guide to Facebook for Business →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
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    12 Social Media Marketing Predictions for 2017 From the Pros

    by Lisa D. Jenkins / February 15, 2017

    Are you wondering how marketing on top social media platforms will change this year?

    Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.

    To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.

    Continue Reading about 12 Social Media Marketing Predictions for 2017 From the Pros →

    9 YouTube Marketing Predictions for 2017 From the Pros

    by Lisa D. Jenkins / February 8, 2017

    Are you wondering how marketing on YouTube will change in 2017?

    As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017.

    To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts.

    Continue Reading about 9 YouTube Marketing Predictions for 2017 From the Pros →

    Top 10 Social Media Blogs: The 2017 Winners!

    by Lisa D. Jenkins / February 6, 2017

    Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time!

    Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality.

    Here are the top 10 social media blogs you should add to your regular reading list in 2017.

    Continue Reading about Top 10 Social Media Blogs: The 2017 Winners! →

    8 Instagram Marketing Predictions for 2017 From the Pros

    by Lisa D. Jenkins / February 1, 2017

    Are you wondering how marketing on Instagram will change in 2017?

    The rapid introduction of new Instagram features in 2016 suggests marketers have more changes to look forward to in 2017.

    To get a feel for where Instagram is heading in the coming year, we reached out to social media pros to get their thoughts.

    Continue Reading about 8 Instagram Marketing Predictions for 2017 From the Pros →

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