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    Author: Lisa D. Jenkins

    The Guide to Social Media Marketing For Businesses

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    [Last Updated May 7, 2019]

    About 40% of the world's population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.

    Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies are as plentiful as the number of social media

    Continue Reading about The Guide to Social Media Marketing For Businesses →

    Social Media Marketing

    Industry Report

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    20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros

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    Are you interested in learning where video, blogging, and podcasting are heading in 2018?

    To find out what to watch for in the coming year, we reached out to expert creators and influencers to get their thoughts.
    #1: Creators Monetize With Cryptocurrencies
    Due to the low fees on many cryptocurrencies, they will become the transaction method of choice for bloggers and videographers who charge readers and viewers for the information and content they produce.

    If you write a blog post today and want to charge people $.50 to read the

    Continue Reading about 20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros →

    17+ Social Media Marketing Predictions for 2018 From the Pros

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    Are you wondering how social media marketing will change this year?

    The social platforms are constantly changing, and that means marketers need to change as well.

    To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.

    Continue Reading about 17+ Social Media Marketing Predictions for 2018 From the Pros →

    YouTube Marketing: The Ultimate YouTube for Business Guide

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    [Last Updated April 24, 2019]

    YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

    The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive

    Continue Reading about YouTube Marketing: The Ultimate YouTube for Business Guide →

    YouTube Marketing: The Ultimate YouTube for Business Guide

    by /

    [Last Updated May 8, 2019]

    YouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

    The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive

    Continue Reading about YouTube Marketing: The Ultimate YouTube for Business Guide →

    Google Analytics for Marketers Course

    Linkedin Marketing: The Ultimate Linkedin for Business Guide

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    [Last Updated May 7, 2019]

    LinkedIn is a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network with potential prospects. A messaging feature also provides two-way communication between users.

    For businesses, LinkedIn is

    Continue Reading about Linkedin Marketing: The Ultimate Linkedin for Business Guide →

    Instagram Marketing: The Ultimate Guide For Your Business

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    [Last Updated April 5, 2019]

    Instagram is one of the most popular social media platforms in the world. The app, which was established in 2010 to allow users to share photos and videos, has expanded to give businesses a way to market their products and services to the world. By June 2018, the network reached 1 billion monthly active users, up from 800 million in September 2017.

    Every year Instagram makes business marketing easier and more targeted through an extensive list of features and analytics tools that help business owners create

    Continue Reading about Instagram Marketing: The Ultimate Guide For Your Business →

    LinkedIn Marketing: The Ultimate LinkedIn for Business Guide

    by /

    [Last Updated April 24, 2019]

    LinkedIn is a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network with potential prospects. A messaging feature also provides two-way communication between users.

    For businesses, LinkedIn

    Continue Reading about LinkedIn Marketing: The Ultimate LinkedIn for Business Guide →

    Instagram Marketing: The Ultimate Guide For Your Business

    by /

    [Last Updated May 7, 2019]

    Instagram is one of the most popular social media platforms in the world. The app, which was established in 2010 to allow users to share photos and videos, has expanded to give businesses a way to market their products and services to the world. By June 2018, the network reached 1 billion monthly active users, up from 800 million in September 2017.

    Every year Instagram makes business marketing easier and more targeted through an extensive list of features and analytics tools that help business owners create

    Continue Reading about Instagram Marketing: The Ultimate Guide For Your Business →

    Learn How to Measure All Your Marketing With Certainty. Become a Better Marketer!
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    Facebook Marketing: The Ultimate Guide to Facebook for Business

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    [Last Updated March 12, 2019]

    Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already.

    It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs.

    We can help with

    Continue Reading about Facebook Marketing: The Ultimate Guide to Facebook for Business →

    Facebook Marketing: The Ultimate Guide to Facebook for Business

    by /

    [Last Updated May 7, 2019]

    Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already.

    It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear marketing plan, one which needs to be flexible enough to evolve with your changing business needs.

    We can help with

    Continue Reading about Facebook Marketing: The Ultimate Guide to Facebook for Business →

    12 Social Media Marketing Predictions for 2017 From the Pros

    by /

    Are you wondering how marketing on top social media platforms will change this year?

    Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.

    To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.

    Continue Reading about 12 Social Media Marketing Predictions for 2017 From the Pros →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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