Author: Lisa D. Jenkins

How to Make YouTube Shorts for Business

by Lisa D. Jenkins / August 27, 2021

Want to do more with YouTube? Wondering if YouTube Shorts might be a good option?

In this article, you'll learn what YouTube Shorts are and how to create them, and you'll get examples of how to incorporate this new type of short-form video into your marketing.

Why Use YouTube Shorts for Marketing?
TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already

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Using TikTok Spark Ads: A Marketer’s Guide

by Lisa D. Jenkins / August 24, 2021

Want to diversify your TikTok ad creative with unique user-generated content? Wondering if spark ads could help?

In this article, you'll learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services.

What Are TikTok Spark Ads and Why Should You Use Them?
TikTok is more than just a passing fad for the younger generation. With almost 700 million users, the popular app has become one of the world's top five social media networks.

While TikTok urges

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How to Schedule Instagram Stories and Posts in Business Suite

by Lisa D. Jenkins / August 20, 2021

Wish that managing your Instagram content was simpler? Looking for a way to schedule Instagram stories without expensive third-party tools?

In this article, you'll discover how to use your Facebook Business Suite to manage and schedule Instagram posts AND Instagram stories.

Why Use Facebook Business Suite to Schedule Instagram Content?
Facebook acquired Instagram in 2012, and yet the two platforms haven't always played nicely together. Despite being under the same ownership, the social media channels operated independently, which

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How to Use the Facebook Campaign Ideas Generator to Improve Your Ads

by Lisa D. Jenkins / August 18, 2021

Struggling to come up with new and effective campaign ideas for your Facebook and Instagram ads? Looking for inspiration?

In this article, you'll discover how to navigate Facebook's Campaign Ideas Generator so you can develop better ad campaign ideas.

Why Use the Facebook Campaign Ideas Generator?
Facebook has more than 10 million active advertisers and the majority are small- and medium-sized businesses (SMBs). Facebook has stepped up its game recently to help SMBs, brands, and creators maximize their reach with free tools such as the

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How to Analyze Your YouTube Ad Performance

by Lisa D. Jenkins / August 17, 2021

Are you running ads on YouTube? Wondering how to interpret your performance metrics?

In this article, you'll learn how to properly measure and track the performance of four different YouTube ad types so you know what's working and what isn't.

Why Use YouTube Ads?
Investing in ads comes with its fair share of risks. You never quite know if your ads will pay for themselves or if people in your desired market will even see your message. Still, paid ads are a mainstay of online marketing and there are some compelling reasons to use YouTube

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