Author: Lisa D. Jenkins

Did you miss the latest TikTok changes? Wondering which new updates are important to marketers?

In this article, we explore changes from TikTok that matter for marketers.

#1: TikTok Algorithm

To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off the platform’s recommendation algorithm. Users who opt out of the personalized For You Page and LIVE feed experiences will instead see “videos from both the places where they live and around the world”

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Did you miss the latest changes to Threads? Wondering which new features are important to marketers?

In this article, we explore changes from Threads that matter to marketers.

#1: About Threads

Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days.

The app is currently available in United States, the United Kingdom, Australia, New Zealand, Canada, and Japan but rolling the app out to users in the EU could take months due to requirements of the EU Digital Markets

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Did you miss the latest changes to YouTube? Wondering which new features matter for marketers?

In this article, we explore updates from YouTube that are important to marketers.

#1: YouTube Shorts

Shorts Friends

YouTube #ShortsFriends aims to connect creators who produce shorts with others who create similar short-form content on YouTube so each party can cross-promote the other’s content to their respective audiences.

You must be part of the YouTube Shorts Creator Community to participate. To apply, add the hashtag

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