[Last Updated May 7, 2019]
About 40% of the world's population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.
Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies are as plentiful as the number of social media