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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Lisa D. Jenkins

    Instagram Updates: Video Stickers, Campaign Marketplace, and More

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Video Stickers 

    Backdrop Sticker 

    Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. Users can have Instagram auto-select the foreground or choose it themselves. They can then pick a random background prompt, create their own, or let

    Continue Reading about Instagram Updates: Video Stickers, Campaign Marketplace, and More →

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    How to Grow a Niche Marketing Agency

    Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? 

    In this article, discover how one marketer transitioned from solopreneur to marketing agency owner.

    Making the Leap From Solopreneur to Marketing Agency Owner

    The journey of business growth for solopreneurs typically reaches an inflection point where bringing on a team becomes necessary to continue scaling. Handling everything as a one-person operation gets extremely taxing as revenue expands.

    Continue Reading about How to Grow a Niche Marketing Agency →

    Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More

    Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Facebook Groups Changes 

    On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows developers and businesses to schedule posts to Facebook Groups. Meta explained that a significant use case for the API was a feature that let developers privately reply in Facebook Groups, but

    Continue Reading about Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More →

    How to Grow Your Agency Through Strategic Delegation

    Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize?In this article, you'll discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction.

    A Radical Solution for Exponential Growth: Insights From the “Video Content Superman”

    As an agency owner, lack of time and capacity to personally handle all production likely thwarts your growth ambitions. Despite long hours, you may feel frustrated by stagnating

    Continue Reading about How to Grow Your Agency Through Strategic Delegation →

    LinkedIn Updates: Ads Tools, Networking Features, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Networking Tabs

    LinkedIn separated the My Network tab into two tabs: Grow and Catch Up.

    Our Take: LinkedIn expert Judi Fox likes that these two tabs will streamline networking tasks. The Catch Up tab highlights life events like new jobs and work anniversaries, enabling one-tap congratulations, while the Grow tab is

    Continue Reading about LinkedIn Updates: Ads Tools, Networking Features, and More →

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    Social Marketing Trends

    The data you've been missing!

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