Author: Lisa D. Jenkins

Instagram Updates Marketers Need to Know

August 8, 2023

Did you miss the latest Instagram changes? Wondering which new updates are important to marketers?

In this article, we explore changes from Instagram that matter for marketers.

This article was co-created by Natasha Pierre, Jerry Potter, and Lisa D. Jenkins. For more about Natasha, scroll to Other Notes From This Episode at the end of this article.

#1: Instagram Content Tools

Multi-Collaborator Instagram Collabs

Previously, Instagram Collabs allowed two accounts to create collaborative feed posts or reels that published to both

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Threads Updates Marketers Need to Know

August 1, 2023

Did you miss the latest changes to Threads? Wondering which new features are important to marketers?

In this article, we explore changes from Threads that matter to marketers.

#1: About Threads

Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days.

The app is currently available in United States, the United Kingdom, Australia, New Zealand, Canada, and Japan but rolling the app out to users in the EU could take months due to requirements of the EU Digital Markets

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LinkedIn Updates Marketers Need to Know

July 25, 2023

Did you miss the latest changes to LinkedIn? Wondering which new features matter for marketers?

In this article, we explore updates from LinkedIn that are important to marketers.

#1: LinkedIn AI Tools and Technology

Draft With AI

To help people go from post ideation to publication, LinkedIn is testing “generative AI directly within the LinkedIn share box.”

If you’re part of the beta, open a new post and look for the Draft with AI option.

Tapping on Draft with AI will reveal a prompt to outline what you want to say and

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YouTube Updates Marketers Need to Know

July 18, 2023

Did you miss the latest changes to YouTube? Wondering which new features matter for marketers?

In this article, we explore updates from YouTube that are important to marketers.

#1: YouTube Shorts

Shorts Friends

YouTube #ShortsFriends aims to connect creators who produce shorts with others who create similar short-form content on YouTube so each party can cross-promote the other’s content to their respective audiences.

You must be part of the YouTube Shorts Creator Community to participate. To apply, add the hashtag

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TikTok Updates Marketers Need to Know

July 11, 2023

Did you miss the latest changes to TikTok? Wondering which new features are important to marketers?

In this article, we explore updates from TikTok that matter for marketers.

#1: TikTok Tools

TikTok AI-Powered Scripting Tool

TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads.

Based on your inputs, the tool generates three unique scripts that contain a headline or hook, scripted lines for the voiceover, cues for how and when to appear on camera during the

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