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    Author: Lisa D. Jenkins

    How to Use Video Updates to Improve the Client Journey

    Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them?In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables.

    Leveraging the Power of Video Content Throughout the Customer Journey

    In today's digital age, video has become an increasingly powerful tool for agencies to connect with customers and drive engagement and sales. By incorporating video content at various

    Continue Reading about How to Use Video Updates to Improve the Client Journey →

    Social Media Marketing

    Industry Report

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    YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More

    Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners?

    In this article, we explore YouTube updates that affect your marketing.

    #1: YouTube Shorts 

    YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more ways to connect and get creative with artists and their music. 

    With this feature, users can directly tap "Remix" from the video on YouTube and choose from four options: Sound,

    Continue Reading about YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More →

    How to Balance Agency Marketing and Client Needs

    Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? 

    In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more.

    Balancing Marketing and Sales Efforts for Agency Growth

    Running a successful business requires effectively balancing efforts between critical functions like marketing and sales. Marketing technology expert John Wall shares strategies for

    Continue Reading about How to Balance Agency Marketing and Client Needs →

    TikTok Updates: Shopping Tools, Creator Features, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Shopping 

    LA Live Studios

    TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps of its Chinese sister app, Douyin. According to The Information, these studios will provide creators with a professional environment to film content and live stream, similar to a WeWork setup

    Continue Reading about TikTok Updates: Shopping Tools, Creator Features, and More →

    How Marketing Strategists Can Become In-House Content Creators

    Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively?

    In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services.

    Defining the Modern Content Creator and Evolving Social Media Marketing Strategist 

    Content creators and social media managers play distinct yet complementary roles in crafting an effective online presence for brands. Though the lines blur at times, understanding the core responsibilities of

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    Social Media Marketing Podcast

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    Social Marketing Trends

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