Author: Lisa D. Jenkins

Improve Your Instagram Reach With These 10 Tips

by Lisa D. Jenkins / August 16, 2021

Want more exposure on Instagram? Wondering how to reach more people organically?

In this article, you'll find 10 tips to improve the organic reach of your Instagram content without spending a single penny on ads. Plus, these 10 tips are broken down by content type so you can find exactly what you need for your strategy.

Why Does Organic Engagement Matter on Instagram?
Instagram has been and continues to be one of the best social media platforms in terms of user engagement. Instagram boasts more than 1 billion active users worldwide in

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How to Use Instagram Insights to Analyze Your Organic Marketing

by Lisa D. Jenkins / August 13, 2021

Is your organic Instagram content working? Wondering how to access the analytics data you need without paying for expensive third-party tools?

In this article, you'll learn how to use the Instagram Insights feature to analyze seven different types of Instagram content. You'll also discover how to tell whether your content is attracting your ideal audience.

Why Use Instagram Insights for Marketing?
In 2021, there are over 1.074 billion Instagram users worldwide.

It's no wonder 71% of U.S. businesses are already using Instagram. But

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How to Analyze Your YouTube Channel and Videos: A Step-by-Step Guide

by Lisa D. Jenkins / August 10, 2021

Want to accurately analyze your YouTube content performance? Wondering which YouTube reports and analytics to look at?

In this article, you'll find a step-by-step guide to help you gather and analyze the key metrics that reveal how well your YouTube channel and videos are working. Plus, you'll see industry benchmark statistics to help you tell how well you're doing in the grand scheme of things.

Why YouTube Analytics and Performance Matter to Marketers
YouTube has over 2 billion monthly users, equal to nearly a third of all internet

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YouTube Ads for Small Business: How to Get Started

by Lisa D. Jenkins / August 4, 2021

Wondering how to use YouTube ads to promote your business? Looking for an easy-to-understand guide to set up your first campaign?

In this article, you'll discover how to properly set up and run three low-stakes video ads on YouTube.

Why Should Small Businesses Advertise on YouTube?
YouTube is more than just a video-sharing platform. It's the second most popular website after Google and boasts an impressive 2 billion users every month. If YouTube ads aren't part of your marketing strategy, you need to put them on your radar because

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Geotargeting TikTok Ads: How to Reach a Local Audience

by Lisa D. Jenkins / July 21, 2021

Are your local customers on TikTok? Wondering how to reach a new TikTok audience based on a precise geographic area?

In this article, you'll discover a step-by-step guide for using DMA geotargeting TikTok ads to reach a narrow local audience.

The Benefits of Advertising on TikTok
It's no surprise that businesses are clamoring to be on TikTok as the user base continues to grow. TikTok's style of short, fun, often quirky casual videos instead of heavily edited professional videos gives businesses a unique niche to express themselves

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