Author: Lisa D. Jenkins

TikTok Updates Marketers Need to Know

July 11, 2023

Did you miss the latest changes to TikTok? Wondering which new features are important to marketers?

In this article, we explore updates from TikTok that matter for marketers.

#1: TikTok Tools

TikTok AI-Powered Scripting Tool

TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads.

Based on your inputs, the tool generates three unique scripts that contain a headline or hook, scripted lines for the voiceover, cues for how and when to appear on camera during the

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Instagram Updates That Impact Marketers

July 4, 2023

Struggling to keep up with the changes from Instagram? Wondering which updates are important to marketers?

In this article, we explore changes to Instagram that matter to marketers.

#1: Instagram Content API Expansions

Instagram Business accounts have been able to publish content via third-party apps using the Instagram Content API for some time, but Creators have yet to. Earlier this month, Meta rectified that by opening access to Creator account holders.

Additionally, the platform raised the total number of posts you can publish

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Facebook Updates That Impact Marketers

June 27, 2023

Struggling to keep up with the changes from Facebook? Looking for a summary of important updates that matter to marketers?

In this article, we explore changes from Facebook that matter for marketers.

#1: Facebook Reels Creation Tools

Reels have been a big part of Instagram for some time now, but for the first time, we’re seeing evidence that Facebook is going all in on Reels rather than treating them like a content afterthought.

Inspiration and Templates Hubs

First, Facebook added an Inspiration Hub to the professional

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6 Advanced Social Media Marketing Tips

June 5, 2023

Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results?

In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.

#1: Be a Strategic Marketer on Facebook, Not a Creator

Newsflash: being a creator is only sustainable as a revenue model for about 5% of Facebook business users. Despite Facebook foisting its agenda on you to switch your personal profile to Professional Mode and crank out

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Web3 Business Trends for 2023: Predictions From the Pros

January 25, 2023

Want to discover what the future of business could look like? Wondering what leaders in the world of Web3 think?

In this article, 25 Web3 business experts share their predictions to help you plan for the future.

#1: AI Bolsters Web3 Asset and World-Building

AI took over plenty of conversations around here in the last days of 2022, but what got me the most hyped was thinking about all of the ways it will affect NFTs. So for my top pick from Web3 business trends for 2023, is NFTs and AI.

Using AI, creators will expand their art into

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