Your Guide to the Social Media Jungle
Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create?
In this article, you'll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively.
Continue Reading about How to Maximize the Exposure of Your Videos: A Strategic Plan →
Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he's doing must stop. Follow along as he redoubles his efforts into marketing and finds new ideas.
Continue Reading about Knowing When to Change: The Journey: Season 2, Episode 10 →
Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions?
In this article, you'll discover six tips for writing social media ad copy that converts.
Continue Reading about 6 Tips for Writing Social Media Ad Copy That Converts →
Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms?
In this article, you'll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business.
Continue Reading about How to Use LinkedIn Elevate to Manage an Employee Advocacy Program →
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement?
In this article, you'll learn how to use Facebook's split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.
Continue Reading about How to Optimize Your Ad Budget Between Facebook and Instagram →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn Herman and Alisa Meredith.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Continue Reading about IGTV Video Previews Now Sharable to Instagram Stories →
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?
To explore how to use emotional messaging to move people to action, I interview Talia Wolf.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages,
Continue Reading about How to Create Ads That Move People to Action →
Is your social media team working well together? Need to improve communications?
In this article, you'll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page.
Continue Reading about 6 Collaboration Tools for Social Media Teams →
Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.
Continue Reading about Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 →
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem?
In this article, you'll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.
Continue Reading about 7 Reasons Your Facebook Ads Do Not Convert →
Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers?
In this article, you'll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business.
Continue Reading about How to Set Up an Instagram DM Workflow →
Want to better understand your customer's journey across devices and channels? Have you heard of the Facebook Attribution tool?
In this article, you'll learn how to use Facebook's new Attribution tool to measure the effectiveness of your ads.
Continue Reading about How to Use the Facebook Attribution Tool to Measure Your Marketing Impact →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook's earnings call along with Zuckerberg's roadmap for the future and Snapchat creative tools. Our special guests include Mari Smith and Jeff Sieh.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Continue Reading about What Do Facebook’s New Strategic Plans Mean for Marketers? →
