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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    How to Create Square Videos That Stand Out: 6 Useful Tools

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    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

    How to Automate Personalized Video Messages via Facebook Ads

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    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

    12 Social Media Marketing Predictions From the Pros

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    Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: Facebook Ad Costs Push Advertisers Off the Platform
    Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.

    The implication of this change is that companies with a

    Continue Reading about 12 Social Media Marketing Predictions From the Pros →

    How to Use Instagram to Generate Organic Leads

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    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

    To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.

    Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive.

    Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting

    Continue Reading about How to Use Instagram to Generate Organic Leads →

    How to Improve Your YouTube Video Views

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    Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?

    In this article, you'll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

    Why YouTube Click-Through Rate Is Important
    Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility,

    Continue Reading about How to Improve Your YouTube Video Views →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
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    4 Creative Ways to Generate Organic Instagram Engagement

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    Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram?

    In this article, you'll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

    #1: Encourage Instagram Engagement With Brand-Relevant Puzzles
    The typical image or video post on Instagram can generate, at best, a few seconds of engagement. Why not give your followers a mind-bender to keep them occupied and engaged with your post? Research shows

    Continue Reading about 4 Creative Ways to Generate Organic Instagram Engagement →

    How to Use Facebook Ads to Promote Limited-Time Offers

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    Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials?

    In this article, you'll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.

    Prepare Your Holiday Campaign Assets in Advance
    The holiday shopping season in the U.S. is typically launched on Black Friday—the day after Thanksgiving—which is always on the fourth Thursday in November. Because this is the biggest shopping day of the year, most

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    Facebook Lets Advertisers Control Where Ads Appear

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about Facebook Lets Advertisers Control Where Ads Appear →

    Magical Words That Sell: How to Build Trust in Your Marketing

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    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

    Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

    Marcus shares words and phrases you can use to market your business and explains how most of us are doing it

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    How to Customize Facebook Ads for the Customer Journey

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    Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?

    In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.

    2 Facebook Ad Types That Work With Cold Audiences
    Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.

    Cold audiences

    Continue Reading about How to Customize Facebook Ads for the Customer Journey →

    How to Go Live in HD Quality From Your Computer

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    Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup?

    In this article, you'll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop.

    Why Broadcast Live Video in High Definition?
    If you want to organically reach as many of your followers as possible on Facebook, YouTube, or LinkedIn, live video is a great way to do it. Each of these platforms' algorithms often prioritize live-streamed content.

    In addition to feed visibility, live

    Continue Reading about How to Go Live in HD Quality From Your Computer →

    How to Use Instagram Hashtags for Business: A Guide for Marketers

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    Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow?

    In this article, you'll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don't know how to use them for their business or they just think they don't work.

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    Why are hashtags so important on Instagram? The reality

    Continue Reading about How to Use Instagram Hashtags for Business: A Guide for Marketers →

    Twitter Introduces Conversation Insights and Upcoming Features for 2020

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Twitter Introduces Conversation Insights and Upcoming Features for 2020 →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: