Your Guide to the Social Media Jungle
Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out?
In this article, you'll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors.
Continue Reading about How to Use Event Tracking in Facebook Analytics: Event Source Groups →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore YouTube's rollout of YouTube Stories to more creators. Our special guest is Steve Dotto.
If you're new to the show, click on the green "Watch replay" button below and sign in or register to watch our latest episode from Friday, December 7, 2018. You can also listen to the show as
Continue Reading about YouTube Officially Rolls Out YouTube Stories →
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?
To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that
Continue Reading about Twitter Marketing: Creative Ways to Connect With Your Audience →
Ready to put your company on Instagram? Wondering how to publish B2B Instagram content that supports business goals?
In this article, you'll find tools to help you deliver Instagram content that will raise brand awareness, strengthen customer loyalty, and grow an engaged community.
Continue Reading about B2B Instagram Content: Tips and Tools for Marketers →
Are you producing long-form video on Facebook? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
Episode 12, explores what went down "behind the scenes" when the team at Social Media Examiner canceled three Facebook shows. What do they discover? How do they react? Watch as the team rapidly makes change.
Continue Reading about Goodbye Facebook Video: The Journey, Season 2, Episode 12 →
Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page?
In this article, you'll discover four ways to start improving the visibility of your Facebook page.
Continue Reading about 4 Tips to Improve the Visibility of Your Facebook Business Page →
Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz?
In this article, you'll discover two tools to design and publish a customized personality quiz on social media.
Continue Reading about How to Create an Online Quiz for Social Media →
Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?
In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
Continue Reading about How to Create Profitable Facebook Targeting Audiences →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and comments. Our special guests include Luria Petrucci and Tyler J. McCall.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?
To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the
Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →
Want a better way to evaluate your website's performance? Wondering how to set goals to mark key points in your customer's journey?
In this article, you'll learn how to assess the effectiveness of the customer journey on your website using awareness, completion, and engagement goals.
Ever needed to accelerate your marketing plans to meet a goal? Watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
Episode 11 of the Journey explores how the team at Social Media Examiner attempts to stimulate sales by quickly changing course. What happens? Watch as the team leans into change.
Continue Reading about Change Course & Don’t Break Anything: The Journey: Season 2, Episode 11 →
Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads?
In this article, you'll discover how to combine calls to action with Instagram features to capture more leads for your business.
Continue Reading about 6 Instagram Lead Generation Tactics →
