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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Facebook Business Suite: What Marketers Need to Know

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    Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite?

    In this article, you'll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it's the right tool for your small business.

    What Is Facebook Business Suite?
    Ever since Facebook acquired Instagram back in 2012, marketers and small business owners have been looking for ways to make the two platforms work together more

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    What to Do When Your Facebook Ads Fail

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    Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

    To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.

    Tara explains technical and creative Facebook ad mistakes and shares which metrics help reveal the root cause of poor performance. You'll learn how to make

    Continue Reading about What to Do When Your Facebook Ads Fail →

    Using Facebook Ads Manager to Analyze Your Ad Performance

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    Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?

    In this article, you'll discover how to create a custom report layout in Facebook Ads Manager. You'll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.

    To learn how to analyze your Facebook ad performance in Ads Manager, read the article below for an easy-to-follow walkthrough or watch this

    Continue Reading about Using Facebook Ads Manager to Analyze Your Ad Performance →

    YouTube TrueView Ads Demystified: What Marketers Need to Know

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    Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try?

    In this article, you'll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales.

    Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions.

    #1: YouTube TrueView Video Discovery Ads for Search Visibility
    It's easy to forget that YouTube is a massive search engine. YouTube advertisers can capitalize on this search intent

    Continue Reading about YouTube TrueView Ads Demystified: What Marketers Need to Know →

    How to Scale Facebook Ads for More Leads and Sales

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    Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences?

    In this article, you'll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales.

    To learn how to scale your Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Vertical Facebook Ad Scaling
    Vertical ad scaling on Facebook is when you put small ad budgets across a lot of audiences. One of the

    Continue Reading about How to Scale Facebook Ads for More Leads and Sales →

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    Organic LinkedIn Marketing: Proven Techniques for Marketers

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    Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

    To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

    Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

    You'll learn what kind of content works best in the LinkedIn feed and how

    Continue Reading about Organic LinkedIn Marketing: Proven Techniques for Marketers →

    How to Script Videos for Social Media in 5 Steps

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    Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed?

    In this article, you’ll learn a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll also find out how to avoid one of the biggest mistakes people make when writing copy for videos

    To learn how to script videos for social media, read the article below for an easy-to-follow walkthrough or watch this video:
    
    How to Script a

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    How to Grow a Facebook Group Quickly and Effortlessly

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    Looking for ways to quickly grow your Facebook group? Want Facebook to recommend your group?

    In this article, you’ll discover four ways to grow your Facebook group and four mistakes that can work against you. You’ll also learn how to create engagement that prompts Facebook to show your group’s posts to others more often.

    To learn how to grow your Facebook group quickly, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Questions That Prompt Engagement in Your Facebook Group
    It's no secret that

    Continue Reading about How to Grow a Facebook Group Quickly and Effortlessly →

    Facebook Ads Trends for 2021 for Better Returns on Ad Spend

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    Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change?

    In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year.

    To explore five Facebook ad trends for 2021, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Style Facebook Ads to News Feed Posts
    While I'm going to

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    Social Media Marketing Industry Report

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    How to Get More Views on YouTube: Strategy From a Top Creator

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    Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?

    To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast.

    Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video. His program is called Primal Video Accelerator. His YouTube channel has more than 800,000 subscribers.

    You’ll learn five strategic elements that encourage people to watch videos longer and

    Continue Reading about How to Get More Views on YouTube: Strategy From a Top Creator →

    Facebook Brand Safety Tools: How to Control Where Your Ads Appear

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    Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

    In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

    To learn how to use the Facebook Brand Safety tools, read the article below for an easy-to-follow walkthrough or watch this video:
    .
    #1:

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    Common Facebook Ad Mistakes and How to Fix Them

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    Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs?

    In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get a list of words and phrases that can lead to poor Facebook ads performance.

    To learn about common Facebook ad mistakes and how to fix them, read the article below for an easy-to-follow

    Continue Reading about Common Facebook Ad Mistakes and How to Fix Them →

    How to Optimize Facebook Ad Creative for Better Results

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    Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance?

    In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

    To learn how to optimize your Facebook ad creative, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify the Purpose of Your Facebook Ad Campaign
    Before you choose what type of Facebook ad creative

    Continue Reading about How to Optimize Facebook Ad Creative for Better Results →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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