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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    Facebook Ads for Local Businesses: A Framework for More Revenue

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    Does your local business need more paying customers? Need a proven Facebook ads strategy?

    In this article, you'll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level.

    You'll also find specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don't immediately convert.

    To discover a framework to create a

    Continue Reading about Facebook Ads for Local Businesses: A Framework for More Revenue →

    Google Analytics for Marketers Course

    Google Analytics 4: What Marketers Need to Know

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    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

    Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible

    Continue Reading about Google Analytics 4: What Marketers Need to Know →

    How to Use LinkedIn Text Ads: The Budget-Friendly Option

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    Ready to run LinkedIn ads but don't know where to start? Worried the costs are too high?

    In this article, you'll learn how to properly set up LinkedIn's most cost-effective ad type: LinkedIn text ads. You'll find tips for targeting, bidding on cost per click (CPC), and more.

    To learn how to set up LinkedIn text ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why LinkedIn Text Ads?
    Originally, when LinkedIn ads came out at the end of 2007, there was only one ad format: text ads. These ads were

    Continue Reading about How to Use LinkedIn Text Ads: The Budget-Friendly Option →

    Getting Started With Google Tag Manager: A Beginner’s Guide

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    Trying to understand Google Tag Manager? Looking for an easier way to install code on your website?

    In this article, you'll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You'll also discover how to set up pixel tracking for Facebook standard events.

    To get started with Google Tag Manager, read the article below for an easy-to-follow walkthrough or watch this video:
    
    What Is

    Continue Reading about Getting Started With Google Tag Manager: A Beginner’s Guide →

    How Much Should You Spend on Facebook Ads? Budgeting Steps

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    Trying to lock the budget for your Facebook ads? Need some ad spend wisdom?

    In this article, you'll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You'll also discover four mistakes to avoid.

    To learn how to choose the right Facebook advertising budget for your business, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Establish Your Facebook Advertising Budget
    The first step to determining your Facebook

    Continue Reading about How Much Should You Spend on Facebook Ads? Budgeting Steps →

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    Launching With Facebook Ads: How to Sell More With Facebook

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    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.

    Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.

    You'll learn how the five

    Continue Reading about Launching With Facebook Ads: How to Sell More With Facebook →

    How to Get More B2B Traffic and Leads With Content

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    Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn?

    In this article, you'll find a four-part plan to drive traffic and generate leads across multiple platforms.

    #1: Research Customer Needs to Create Relevant B2B Content
    With digital fatigue on the rise, how people consume content is also shifting and marketers must adapt to reach their ideal customer. B2B content requires a special kind of marketing to effectively connect with their intended audiences while providing business value and

    Continue Reading about How to Get More B2B Traffic and Leads With Content →

    How to Create Meaningful Engagement on LinkedIn: 3 Tips

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    Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network?

    In this article, you'll discover three tips to spark conversation on LinkedIn via connection requests and feed posts.

    #1: Compose Conversational LinkedIn Connection Requests
    If you want to connect with someone on LinkedIn with no prior meeting or conversation, it can be helpful to follow them first before sending them a connection request.

    Following someone on LinkedIn allows you

    Continue Reading about How to Create Meaningful Engagement on LinkedIn: 3 Tips →

    How to Amplify Your Instagram Influencer Campaigns With Ads

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    Do you partner with influencers on Instagram? Want to maximize your visibility to their audience?

    In this article, you'll discover how to target an influencer's following with a shared custom audience for Instagram ads.

    Why Run Your Own Instagram Ads for Influencer Campaigns?
    Collaborating with influencers on Instagram can bring fresh eyes to your product or service and help you grow a bigger following. While expectations are often high for influencer campaigns, sometimes these collaborations don't play out as you'd hope.

    If you

    Continue Reading about How to Amplify Your Instagram Influencer Campaigns With Ads →

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    Instagram Content Strategy: Creating Content That Draws Customers to You

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    Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content?

    To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing podcast.

    Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram. Her course is called The Instagram Ivy League.

    You'll learn Alex's threefold content strategy, discover how to develop Instagram captions that work, and find tips

    Continue Reading about Instagram Content Strategy: Creating Content That Draws Customers to You →

    How to Repost Instagram Feed Posts, Stories, IGTV, and Reels

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    Want to repost and reshare your Instagram content? Wondering how to reshare (regram) Instagram posts without using third-party tools?

    In this article, you'll discover in-app features that let you reshare Instagram feed posts, stories, IGTV, and reels. You'll also find tips to obtain permission to reshare Instagram content legally.

    To learn how to repost images and video on Instagram, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Repost Instagram Feed Posts
    Instagram makes it easy to share feed

    Continue Reading about How to Repost Instagram Feed Posts, Stories, IGTV, and Reels →

    How to Promote Your Content via Social Media

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    Do you create written content? Wondering how to drive more traffic to your articles, eBooks, or white papers with less effort?

    In this article, you'll discover a system for easily promoting each piece of content you produce.

    #1: Start With an Optimized Title
    You've written an article, eBook, or white paper so you've done the hard part, right? Not so fast. The "hard part" of content marketing isn't the content creation—that's the fun part—but rather getting the word out about it.

    If you've taken the time to create high-quality

    Continue Reading about How to Promote Your Content via Social Media →

    Holiday Marketing on Instagram: 6 Tips for Marketers

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    Looking for ways to market your products on Instagram during the holidays? Want to generate more seasonal sales?

    In this article, you'll find six tips for holiday marketing on Instagram.

    #1: Drive Sales and Generate Leads With Shoppable Instagram Posts and Holiday Gift Guides
    Finding the right gifts for friends and family can be a daunting task so many holiday shoppers delay those purchases. In fact, more than 50% of U.S. consumers are last-minute shoppers. To cater to them, consider publishing a gift guide with gift ideas to ease

    Continue Reading about Holiday Marketing on Instagram: 6 Tips for Marketers →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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