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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    How to Grow Your Email List With Facebook Ads

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    Want more email subscribers? Have you considered paying Facebook to help grow your list?

    In this article, you'll discover how to improve the chances that you acquire and keep email subscribers.

    Why Combine Facebook Ads With an Email Nurture Sequence?
    No matter what type of online business you run, your email list is the most important asset you have for increasing your sales.

    Relying solely on social media audiences isn't a good idea because you're depending on a third party you

    Continue Reading about How to Grow Your Email List With Facebook Ads →

    YouTube Marketing Summit

    How to Build Your Brand on YouTube

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    Want to do more with YouTube? Wondering how to compete with established YouTube channels?

    To explore how to build a brand on YouTube, I interview Salma Jafri on the Social Media Marketing Podcast.

    Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content. Her YouTube channel is full of useful content focused on building a personal brand with video and her course is called YouTube Launch Pad.

    You'll discover how to use Salma's VCP formula

    Continue Reading about How to Build Your Brand on YouTube →

    How to Use New Pinterest Features to Improve Your Marketing

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    Want a better return on your Pinterest marketing efforts? Are you using all of the Pinterest features available to you?

    In this article, you'll discover how to use three valuable Pinterest features to enhance the customer journey.

    Explore the Newest Pinterest Board Features
    First, let's uncover how to use these features to optimize your Pinterest content. Then we'll map out a plan for how to use them in your marketing.
    Dates for Boards
    Pinterest's new Date feature lets pinners add a date to the boards they're creating. The dates

    Continue Reading about How to Use New Pinterest Features to Improve Your Marketing →

    How to Use Facebook Groups to Keep Customers: 5 Ways

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    Looking for a way to increase customer retention? Are your customers using Facebook?

    In this article, you'll discover how to strategically use a Facebook group to nurture customer relationships.

    Why Repeat Customers Are the Most Valuable Customers
    Attracting new customers for your business can be a costly exercise, but once you've converted them, they become incredibly valuable. By cultivating and nurturing long-term relationships with your customers, you create continued opportunities for referrals and leads, foster loyalty, and

    Continue Reading about How to Use Facebook Groups to Keep Customers: 5 Ways →

    How to Manage Instagram From Your Computer

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    Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram?

    In this article, you'll discover how to navigate and use the desktop version of Instagram for your marketing activities.

    To learn how to manage Instagram from your computer, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=hgCgPRxu6rA
    #1: Access Instagram Profile Settings From Your Desktop
    To access your Instagram profile from your

    Continue Reading about How to Manage Instagram From Your Computer →

    Learn how to improve your YouTube engagement and sales with this new online training. Event starts September 28th!
    MASTER YOUTUBE STARTS SEP. 28
    LEARN MORE

    YouTube Video Creation: How to Easily Create Videos That Work

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    Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals?

    To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast.

    Diana is a YouTube expert and consultant. She's also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process—and the host of the Video Simplified Podcast.

    You'll discover a four-block framework to quickly edit and produce quality video every time, and find

    Continue Reading about YouTube Video Creation: How to Easily Create Videos That Work →

    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

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    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

    Continue Reading about Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers →

    3 New LinkedIn Company Page Features for Marketers

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    Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page?

    In this article, you'll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively.

    #1: Download LinkedIn Company Page Followers Details via Followers Analytics
    Businesses use LinkedIn company pages to build their brand on the platform, attract new talent, share products and services, and promote/share news and events with their staff and followers. One new feature for pages

    Continue Reading about 3 New LinkedIn Company Page Features for Marketers →

    How to Get Higher-Quality Leads From YouTube: 5 Ways

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    Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos?

    In this article, you'll discover five ways to generate warm leads from your YouTube channel.

    Why Collect Lead Info From YouTube Video Viewers?
    Smart marketers are using YouTube to get their businesses noticed. Why? Because it's the second most actively used social platform with more than 1 million hours of content viewed every day. But what they don't realize is that building a

    Continue Reading about How to Get Higher-Quality Leads From YouTube: 5 Ways →

    Worth Exploring:

    Instagram

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    Social Media Marketing Industry Report

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    YouTube for Marketing: What Marketers Need to Know

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    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast.

    Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. He's also host of Comments Over Coffee—a podcast focused on YouTube.

    You'll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with

    Continue Reading about YouTube for Marketing: What Marketers Need to Know →

    How to Drive Local Foot Traffic With Twitter Ads

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    Want more customers for your local business? Have you considered using Twitter to connect with customers?

    In this article, you'll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business.

    #1: How to Build a Local Audience via a Twitter Follower Campaign
    Before you reach out to potential customers on Twitter, you need to have people following your feed. It's difficult to put an exact number on how many followers your Twitter account should have. It depends on the size of your business and

    Continue Reading about How to Drive Local Foot Traffic With Twitter Ads →

    Do Sponsored Instagram Contests Really Work? A Case Study

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    Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you?

    In this article, you'll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram.

    What Are Sponsored Instagram Giveaway Contests?
    If you're interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer's account. The latter option is referred to as a sponsored giveaway and it's gaining in

    Continue Reading about Do Sponsored Instagram Contests Really Work? A Case Study →

    How to Write Facebook Ads That Reduce the Barrier to Purchase

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    Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

    In this article, you'll discover how to create Facebook and Instagram ads that generate sales.
    #1: How to Write Discount Ad Copy to Prompt Purchases

    Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

    With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

    Continue Reading about How to Write Facebook Ads That Reduce the Barrier to Purchase →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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