Your Guide to the Social Media Jungle
Want Facebook's AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions?
In this article, you'll learn how to use Facebook's Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.
About Multiple Text Options in Facebook Ads
Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest, Jamie Lieberman of Hashtag Legal.
Tune In to the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on
Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?
To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.
Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.
Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to
Continue Reading about Facebook Ad Trends: What Marketers Need to Know →
Want to make square videos that work on any social platform? Looking for tools to help?
In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.
Why Square Video on Social Media?
Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in
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Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?
In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.
Why Create Personalized Video Messages?
Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.
Your followers want to meet you, not just buy your stuff. But how do you get them
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Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track?
In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.
#1: Facebook Ad Costs Push Advertisers Off the Platform
Facebook advertising is going to get much more expensive in 2020. CPMs will increase, which means it will now cost you more to reach your target audiences.
The implication of this change is that companies with a
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Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?
To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.
Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive.
Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting
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Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?
In this article, you'll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.
Why YouTube Click-Through Rate Is Important
Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility,
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Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram?
In this article, you'll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.
#1: Encourage Instagram Engagement With Brand-Relevant Puzzles
The typical image or video post on Instagram can generate, at best, a few seconds of engagement. Why not give your followers a mind-bender to keep them occupied and engaged with your post? Research shows
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Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials?
In this article, you'll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.
Prepare Your Holiday Campaign Assets in Advance
The holiday shopping season in the U.S. is typically launched on Black Friday—the day after Thanksgiving—which is always on the fourth Thursday in November. Because this is the biggest shopping day of the year, most
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Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook's new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst.
Tune In to the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google
Continue Reading about Facebook Lets Advertisers Control Where Ads Appear →
Do your marketing messages make you trustworthy? Are you using the right words and phrases?
To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.
Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.
Marcus shares words and phrases you can use to market your business and explains how most of us are doing it
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Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?
In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.
2 Facebook Ad Types That Work With Cold Audiences
Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.
Cold audiences
Continue Reading about How to Customize Facebook Ads for the Customer Journey →
