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    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Optimize Your YouTube Videos for Google Search Visibility

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    Are you using YouTube to grow your business? Wondering how to get your videos in front of more people?

    In this article, you'll discover how to optimize your YouTube videos for more visibility in Google search results.

    Why Optimize YouTube Videos for Google and YouTube Search?
    YouTube is the world's most popular video sharing site and the second most visited website. On its own, the platform presents a massive opportunity for video creators to reach global audiences. Combined with the

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    How to Retarget Video Views With LinkedIn Ads

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    Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos?

    In this article, you'll learn how to run video retargeting campaigns on LinkedIn.

    #1: Map Out Your LinkedIn Retargeting Ad Sequence
    Simply put, video retargeting on LinkedIn is about running ads to people who have already seen one of your videos. LinkedIn lets you segment video audiences by what percentage of the video they watched. You can then run different ads to people who watched further in the video than those who dropped

    Continue Reading about How to Retarget Video Views With LinkedIn Ads →

    Instagram Filter Hacks: How to Tap Into Hidden Filters

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    Want to know how to find Instagram's hidden filters? Looking for quick and easy access to your favorite filters?

    In this article, you'll discover how to use Instagram filters on feed posts, stories, and reels. You'll also learn how to use a different filter for each image in a carousel post and find out how to customize filters to match your style and business type.

    To learn how to use Instagram filters, read the article below for an easy-to-follow walkthrough or watch this video:
    
    .
    How to Strategically Use Instagram

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    Live Video Simplified: An Easier System to Success

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    Want to do more with live video? Wondering how to simplify the process of going live?

    To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast.

    Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course is Let's Go Live.

    Tanya explains her threefold system for producing live video easily and regularly, and she shares recommendations for tools and equipment you can use to improve your own live

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    How to Use Self-Liquidating Offers in Your Facebook Ads

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    Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry?

    In this article, you'll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

    What Is a Self-Liquidating Offer?
    Essentially, a self-liquidating offer (SLO) funnel delivers an inexpensive entry-level purchase opportunity that leads your target audience toward investing in one or more substantial purchases. The best part about these offers is that the initial purchase

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    How to Use Visual Storytelling in Your Marketing: 5 Ways

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    Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing?

    In this article, you'll discover five ways to use visual content to tell stories that engage your audience.

    What Is Visual Storytelling?
    It's common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, "A picture is worth a thousand words."

    But in a world in which brand communications are driven more than ever by visual content, new

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    How to Get More Instagram Traffic

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    Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram?

    In this article, you'll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You'll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic.

    To learn how to get more traffic from Instagram, read the article below for an easy-to-follow walkthrough or watch this video:

    
    #1: Add Links

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    Live Video Engagement: How to Build Relationships Live

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    Want to create a loyal tribe? Wondering how to build relationships with live video?

    To explore how to create engaging relationships while you're live on social media, I interview Janine Cummings on the Social Media Marketing Podcast.

    Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course is called Accelerate Live, and Boss It Live is her membership academy.

    Janine explains how to capture ideas for stories that will captivate your live video audience, and shares tips and tactics to

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    Live Video Strategy: How to Improve Your Facebook and YouTube Results

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    Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube?

    In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success.

    To learn how to improve your live video results, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=xGnbkg8uYc4
    The Secret to Live Video Strategy: Intention
    Live video can help you grow your audience,

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    How to Create Custom Reports in Google Analytics

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    Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports?

    In this article, you'll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You'll also learn how to find out where you're losing valuable traffic via 404 pages and get a tip for reclaiming that traffic.

    To learn how to create custom reports in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this

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    How and Why to Delete Previously Disapproved Facebook Ads

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    Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads?

    In this article, you'll discover how to locate and remove problematic Facebook ads to help ensure future ads aren't jeopardized by past mistakes.

    How Disapproved Facebook Ads Affect Your Ads Account
    Facebook often changes their advertising policies without notice. As a result, advertisers can get flagged again for ads that were disapproved earlier in the year (or even the year before). This can lead to ad accounts getting

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    Growing on YouTube: How to Develop a Loyal Following

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    Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

    To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

    Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She's also the author of The Blow It Up Blueprint.

    Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You'll also learn how to use YouTube Analytics to inform and

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    Google Analytics Goals: How to Analyze Customer Journey Goals

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    Using Google Analytics to track your marketing? Want more insight into the customer journey?

    In this article, you'll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn't working with your marketing.

    To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=vVdXpz0eKvM
    3 Types of Google Analytics Goals for the Customer Journey
    Before we jump into Google

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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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