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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Email Marketing Strategy: What Marketers Need to Know

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    Do you have an email list? Wondering how to leverage email in your marketing?

    In this article, you'll learn how to develop an email marketing strategy to sell your products and services.

    Why Social Marketers Should Consider Email
    Unlike your following on social media, your email list is an asset that you control. On social media, you don't have distribution to your followers unless you pay a lot of money and can't download their information or transport them from one platform to

    Continue Reading about Email Marketing Strategy: What Marketers Need to Know →

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    How to Create TikTok Videos the Algorithm Loves

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    Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page?

    In this article, you'll discover how to optimize your videos to achieve mass organic exposure on TikTok.

    To learn how to optimize the structure of your TikTok videos, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Send the Right Signals to the TikTok Algorithm
    Your success on TikTok really comes down to how well you understand the algorithm.

    As with any social platform, the more positive signals that

    Continue Reading about How to Create TikTok Videos the Algorithm Loves →

    7 Ways to Improve Your Facebook Engagement

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    Is your Facebook engagement falling? Want more people to comment, react, save, and share your Facebook posts?

    In this article, you'll find seven tips you can use to improve your Facebook engagement.

    Why Is Facebook Engagement so Important?
    Facebook users can engage with content in many ways on the platform and each has unique benefits for business pages. But engagement of any kind on your content sends a message to Facebook's algorithm that the content is good and might be interesting to others.

    Although the wonders of the Facebook

    Continue Reading about 7 Ways to Improve Your Facebook Engagement →

    9 Ways to Boost Instagram Engagement With Reels

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    Wondering how to get more engagement on your Instagram reels? Looking for practical tips?

    In this article, you'll discover nine ways to use Instagram Reels to boost your Instagram engagement.

    What Type of Content Works Best on Instagram Reels?
    Stories and IGTV and Reels—oh my!

    With so many options, when should you use Reels instead of the other two options? And is there content that performs better on Reels?

    Unlike Instagram Stories—which are a string of temporary videos meant to expire after a short period of time—and IGTV—which

    Continue Reading about 9 Ways to Boost Instagram Engagement With Reels →

    TikTok Trends: How to Leverage Trending Content for Business

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    Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content?

    In this article, you'll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok.

    Why Businesses Should Consider TikTok
    The number-one reason anyone gets on TikTok is for the organic reach. No other platform offers that amount of visibility, which is particularly attractive to businesses.

    The possibility of virality is exciting and can be life-changing. You're probably familiar

    Continue Reading about TikTok Trends: How to Leverage Trending Content for Business →

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    How to Use Instagram Guides to Create Organic Engagement

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    Want more shares, comments, and clicks on your Instagram content? Curious how Instagram Guides can help?

    In this article, you'll discover nine ways to use Instagram Guides to improve your organic engagement.

    3 Types of Instagram Guides: Places, Products, and Posts
    If you haven't created an Instagram guide yet, you aren't alone. Instagram first introduced Guides in May 2020, giving select brands a new format to create wellness content. Then the platform waited until November 2020 to open this feature to all users so it's still

    Continue Reading about How to Use Instagram Guides to Create Organic Engagement →

    TikTok Live: How to Live-Stream Your Way to More Business

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    Want more sales from TikTok? Wondering how going live on TikTok can help?

    In this article, you'll find a five-step scripting structure to plan TikTok Live broadcasts that further your business goals.

    To learn how to grow your business with TikTok Live, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define the Goal for Your TikTok Live Video
    Going live on TikTok is a great way to connect and engage with your audience in real time. Once you have at least 1,000 followers, you automatically unlock

    Continue Reading about TikTok Live: How to Live-Stream Your Way to More Business →

    How to Optimize Your Instagram Ads Creative

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    Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren't performing as well on Instagram?

    In this article, you'll learn how to optimize your Instagram ads for better results.

    Why Ads on Instagram and Facebook Perform Differently
    Instagram passed the 1 billion user mark in 2020. This huge milestone is a good reminder that despite being owned by Facebook, it's a social network in its own right. The Instagram user experience has some similarities to Facebook but there are key differences to keep in mind to

    Continue Reading about How to Optimize Your Instagram Ads Creative →

    Using YouTube to Grow a Business

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    Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business?

    In this article, you'll learn how to use YouTube videos to grow your business organically.

    Why Businesses Should Consider YouTube
    There are two key reasons businesses should consider marketing on YouTube.

    The first is the SEO benefits. While YouTube itself can help reach your target audience, combining it with the power of its parent company Google can give you an SEO boost. Let's say you

    Continue Reading about Using YouTube to Grow a Business →

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    How to Grow Your TikTok Account: 11 Tips

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    Want to grow your following on TikTok? Looking for tips to get more views and followers?

    In this article, you'll discover how to accelerate your TikTok account growth.

    To learn how to grow your TikTok account, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Post 4-8 Times Per Day on TikTok
    You want to post four to eight times a day on TikTok. Posting that frequently gives you a huge opportunity to reach many different types of audiences, which will help you grow your account more quickly.

    Make

    Continue Reading about How to Grow Your TikTok Account: 11 Tips →

    How to Create Facebook Video Ads People Will Watch

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    Want more people to watch your video ads? Wondering how to create video ads that look like native, organic content?

    In this article, you'll learn how to create Facebook video ads that feel like organic news feed posts.

    To find out how to create Facebook video ads that people will watch, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why Design Facebook Video Ads That Feel More Native to the Platform
    The truth is, the people who want to buy your products hate ads and they don't want to see them in

    Continue Reading about How to Create Facebook Video Ads People Will Watch →

    How Marketers Can Respond to Apple’s iOS 14 Privacy Update

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    Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates?

    In this article, you'll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way.

    Why the iOS 14 Update Matters to Marketers
    There has been a lot of excitement among consumers about Apple's upcoming iOS 14 update. For business owners and marketers, however, this update is causing apprehension because it impacts data tracking permissions and therefore the

    Continue Reading about How Marketers Can Respond to Apple’s iOS 14 Privacy Update →

    LinkedIn Video Strategy: Getting More Exposure on LinkedIn

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    Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce?

    In this article, you'll learn how to build your expertise using three types of video on LinkedIn.

    Why Consider LinkedIn Video?
    When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential.

    The truth is that most people on LinkedIn aren't doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a

    Continue Reading about LinkedIn Video Strategy: Getting More Exposure on LinkedIn →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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