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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Use Self-Liquidating Offers in Your Facebook Ads

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    Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry?

    In this article, you'll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

    What Is a Self-Liquidating Offer?
    Essentially, a self-liquidating offer (SLO) funnel delivers an inexpensive entry-level purchase opportunity that leads your target audience toward investing in one or more substantial purchases. The best

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    How to Use Visual Storytelling in Your Marketing: 5 Ways

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    Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing?

    In this article, you'll discover five ways to use visual content to tell stories that engage your audience.

    What Is Visual Storytelling?
    It's common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, "A picture is worth a thousand words."

    But in a world in which brand communications are driven more than ever by visual content, new

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    How to Get More Instagram Traffic

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    Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram?

    In this article, you'll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You'll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic.

    To learn how to get more traffic from Instagram, read the article below for an easy-to-follow walkthrough or watch this video:

    
    #1: Add Links

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    Live Video Engagement: How to Build Relationships Live

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    Want to create a loyal tribe? Wondering how to build relationships with live video?

    To explore how to create engaging relationships while you're live on social media, I interview Janine Cummings on the Social Media Marketing Podcast.

    Janine is a live video expert who helps women entrepreneurs grow their business with live video. Her course is called Accelerate Live, and Boss It Live is her membership academy.

    Janine explains how to capture ideas for stories that will captivate your live video audience, and shares tips and tactics to

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    Live Video Strategy: How to Improve Your Facebook and YouTube Results

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    Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube?

    In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success.

    To learn how to improve your live video results, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=xGnbkg8uYc4
    The Secret to Live Video Strategy: Intention
    Live video can help you grow your audience,

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    How to Create Custom Reports in Google Analytics

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    Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports?

    In this article, you'll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You'll also learn how to find out where you're losing valuable traffic via 404 pages and get a tip for reclaiming that traffic.

    To learn how to create custom reports in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this

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    How and Why to Delete Previously Disapproved Facebook Ads

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    Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads?

    In this article, you'll discover how to locate and remove problematic Facebook ads to help ensure future ads aren't jeopardized by past mistakes.

    How Disapproved Facebook Ads Affect Your Ads Account
    Facebook often changes their advertising policies without notice. As a result, advertisers can get flagged again for ads that were disapproved earlier in the year (or even the year before). This can lead to ad accounts getting

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    Growing on YouTube: How to Develop a Loyal Following

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    Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

    To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast.

    Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. She's also the author of The Blow It Up Blueprint.

    Cathrin shares actionable tips and tactics for YouTube videos that keep viewers interested and engaged. You'll also learn how to use YouTube Analytics to inform and

    Continue Reading about Growing on YouTube: How to Develop a Loyal Following →

    Google Analytics Goals: How to Analyze Customer Journey Goals

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    Using Google Analytics to track your marketing? Want more insight into the customer journey?

    In this article, you'll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn't working with your marketing.

    To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=vVdXpz0eKvM
    3 Types of Google Analytics Goals for the Customer Journey
    Before we jump into Google

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    Instagram

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    How to Easily Go Live on YouTube From a Computer

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    Want to go live on YouTube without expensive third-party tools? Wondering how to use your computer to easily stream live on YouTube?

    In this article, you'll discover how to set up, schedule, and broadcast live from your computer using YouTube Studio. You'll also find helpful features for engaging with your live viewers.

    To learn how to go live on YouTube from your desktop, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=KGFPIAA30to
    #1: Activate Live Streaming for Your

    Continue Reading about How to Easily Go Live on YouTube From a Computer →

    How to Use User-Generated Content on Instagram

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    Want to share your customers' posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service?

    In this article, you'll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it.

    To learn how to use user-generated content on Instagram, read the article below for an easy-to-follow walkthrough or watch this video:

    

    Why Use User-Generated Content on Instagram?
    Before diving into how to take advantage of UGC on Instagram, let's

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    Instagram Visual Design: How to Improve Your Branding on Instagram

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    Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background?

    To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast.

    Kat is a designer who teaches small business owners to look amazing on Instagram. She creates mini-masterclasses on IGTV. Her course is called Instagram Makeover.

    You'll learn how to discover your unique brand style and translate it to an Instagram profile that reflects your brand. You'll

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    9 Ways to Improve Your Marketing on LinkedIn

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    Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively?

    In this article, you'll discover nine LinkedIn ideas to improve your networking and marketing.

    #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections
    Every update you see in the LinkedIn feed is an opportunity to understand what the people and businesses you follow are thinking and working on.

    A daily scroll through your feed can help you gather valuable information for both your own knowledge and to support your business. You might

    Continue Reading about 9 Ways to Improve Your Marketing on LinkedIn →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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