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    Social Media Marketing

    Industry Report

    In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Create a Content Mission Statement for Marketing

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    Do you use content in your marketing? Could a clear mission statement improve your marketing results?

    In this article, you'll learn what a content mission statement is and how to create one to guide your marketing activities.

    Why Marketers Need a Content Mission Statement
    I started my publishing career over 20 years ago at (then) the largest independent business-to-business (B2B) media company in North America. I was lucky. By working in the custom media group, I had the opportunity to

    Continue Reading about How to Create a Content Mission Statement for Marketing →

    Social Video Summit

    Persuasive Ads on Instagram: Writing to Sell

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    Want more sales from your ads? Wondering how to write Instagram ad copy that converts?

    In this article, you'll discover how to create ads specifically designed to sell products and services on Instagram.

    Why Instagram Ad Placements Need Dedicated Copy
    Instagram is often thought of as a purely visual platform, and while that's true in part, the information you provide along with your ad visuals is what persuades the audience to take action. Getting your copy right is just as important as finding the perfect image or video.

    When you

    Continue Reading about Persuasive Ads on Instagram: Writing to Sell →

    Clubhouse Strategy: How Your Business Can Benefit

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    Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time?

    In this article, you'll discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform.

    Why Businesses Should Consider Clubhouse
    If you're a business owner or marketer, Clubhouse offers some unique advantages that make it worth considering.

    On Clubhouse, you don't have to chase down your target market every time you log on. Your audience

    Continue Reading about Clubhouse Strategy: How Your Business Can Benefit →

    Learn how to improve your reach, generate more leads, and sell more with social video. Get trained live and online!
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    Facebook Retargeting Campaigns: Improving Your Sales

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    Want to increase conversions with your Facebook ads? Wondering how to get better results from your Facebook ad retargeting?

    In this article, you'll learn how to sell more with Facebook retargeting campaigns.

    To learn how to retarget people on Facebook at every level of the customer journey, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Decide How Much to Budget for Facebook Retargeting Ads
    The foundation of Facebook retargeting ads is to retarget any lead or potential buyer with your offer.

    Continue Reading about Facebook Retargeting Campaigns: Improving Your Sales →

    LinkedIn Company Page Strategy: Leveraging Employees

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    Want more people to engage with your LinkedIn company page? Wondering how your employees can help?

    In this article, you'll discover how to create a LinkedIn company page strategy for more exposure and engagement.

    Why Employee Engagement Matters to Your Company Page
    While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post. If your employees use LinkedIn, encouraging them to engage with your company page

    Continue Reading about LinkedIn Company Page Strategy: Leveraging Employees →

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    Social Media Marketing Industry Report

    Get Free Report →

    Social Media Marketing

    Industry Report

    In our 13th annual social media study (40 pages, 50+ charts) of 4,300+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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