Your Guide to the Social Media Jungle
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat's new native checkout feature with special guest, Kate Talbot.
Tune In to the Social Media Marketing Talk Show
Watch this week's show:
httpv://www.youtube.com/watch?v=3vO37qDOa34
You can also listen to the
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?
To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.
Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale
Continue Reading about How to Track Attribution on Facebook and Google →
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content?
In this article, you'll learn how to promote your videos with YouTube TrueView discovery ads.
Why Run a YouTube TrueView Discovery Ad Campaign?
YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.
YouTube launched this ad type in June 2016 so users can discover branded
Continue Reading about How to Set Up YouTube TrueView Video Discovery Ads →
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat?
In this article, you'll discover how WeChat's features can help you market your business.
Why Marketers Should Consider WeChat
Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region's most
Continue Reading about WeChat for Business: What Marketers Need to Know →
Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio?
In this article, you'll learn how to build a reusable report in Google Data Studio.
Why Use Google Data Studio to Simplify Marketing Measurement Analysis
When you're a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you're not
Continue Reading about How to Build a Google Data Studio Dashboard →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week's show is AJ Wilcox.
Tune In to the Social Media Marketing Talk Show
Watch this week's show:
httpv://www.youtube.com/watch?v=02WJiL_PXik
You can also listen to the show as an audio
Continue Reading about LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking →
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?
To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.
JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.
Read a summary of the interview below. To listen to the interview, scroll to the end of this article.
Getting
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?
In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.
Create a Facebook Business Manager
Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members
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Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?
In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.
Why Use Google Analytics to Track YouTube Channel and Link Traffic
Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.
When you track YouTube channel
Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →
Wondering how to appear consistently in your audience's Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model?
In this article, you'll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every touchpoint.
Why This Type of Facebook Ad Campaign Is Different
This type of campaign differs from a regular Facebook campaign in that it only uses the Reach objective and you're not looking for
Continue Reading about How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.
Tune In to the Social Media Marketing Talk Show
Watch this week's show:
httpv://www.youtube.com/watch?v=ZjenVXi_caA
You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast,
Continue Reading about Instagram Pushes IGTV Growth With Horizontal Video →
Do you need a better content marketing plan? Wondering how to improve your content strategy?
To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.
Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.
Read a summary of the interview below. To listen to the interview, scroll to the end of
Continue Reading about How to Create Content That Attracts Customers →
Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn?
In this article, you'll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads.
LinkedIn's Role in the Sales Funnel
I love LinkedIn, but the platform has long felt like the estranged uncle who's wickedly smart and brimming with potential but putters along unremarkably, much to the surprise of the people around him who see what he could be and want him to
Continue Reading about How to Get LinkedIn Leads Without Advertising →
