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    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    The New EU Copyright Directive: What Marketers Need to Know

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    Concerned about the European Union's Copyright Directive? Wondering how this new rule could impact your marketing?

    In this article, you'll learn about what parts of the European Union's Directive on Copyright will impact the use of social media for both businesses and individuals.

    What Is the EU's Directive on Copyright Article 17?
    The EU Copyright Directive's Article 17 (formerly Article 13), "Use of protected content by online content sharing service providers", is making many people

    Continue Reading about The New EU Copyright Directive: What Marketers Need to Know →

    How to Use Google Data Studio to Analyze Your Facebook Ads

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    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create visualizations of data from Facebook Ads Manager and Google

    Continue Reading about How to Use Google Data Studio to Analyze Your Facebook Ads →

    26 Mobile and Desktop Tools for Marketers

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    Looking for better ways to create videos, audio, and images? Want a list of tools to help?

    In this article, you'll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast's Discovery of the Week.

    #1: Listen Notes
    Listen Notes is a free search engine just for podcasts and it works in any browser. With this tool, you not only can find podcasts, but also create playlists and share content.

    When you use Listen Notes to search for or listen to podcasts, you have a lot of flexibility. For instance, to listen

    Continue Reading about 26 Mobile and Desktop Tools for Marketers →

    Facebook Updates Advertising Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    .
    

    Watch the Social Media Marketing Talk Show

    To watch our latest episode from Friday, April 19, 2019, click on the green “Watch replay” button below and sign in or register.

    httpv://www.youtube.com/watch?v=tFdScu1XiCc

    Continue Reading about Facebook Updates Advertising Tools →

    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about How to Develop a Thriving Community →

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    How to Cross-Post to Instagram From Your Facebook Page

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    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Grow Your YouTube Channel With a Video Series

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    Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch?

    In this article, you'll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers.

    Why Research and Create a 5-Part Video Series on YouTube?
    Filtering your YouTube video topic ideas through the research and planning process outlined here will help you understand what solutions and answers your ideal audience is searching for online.

    By creating a topical video series that addresses

    Continue Reading about How to Grow Your YouTube Channel With a Video Series →

    How to Improve Your Facebook Group Community

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    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Continue Reading about How to Improve Your Facebook Group Community →

    New LinkedIn Ad Targeting Audiences

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    .
    

    Watch the Social Media Marketing Talk

    Continue Reading about New LinkedIn Ad Targeting Audiences →

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    Facebook Groups: New Features for Businesses

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    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

    Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

    Read a

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    How to Use Social Proof in Your Marketing

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    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

    In this article, you'll discover how to incorporate social proof into your social media marketing.

    Why Include Social Proof in Your Social Media Marketing?
    The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent

    Continue Reading about How to Use Social Proof in Your Marketing →

    How to Get More Leads From a Live Event Using Social Media

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    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual

    Continue Reading about How to Get More Leads From a Live Event Using Social Media →

    How to Create Facebook Reach Ads

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    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: