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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    How to Write Facebook Ads That Sell

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    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the

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    3 Types of Social Video That Work for Any Business

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    Want to add more video to your social media marketing? Wondering how other businesses use video?

    In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn.

    Why Social Video Matters to Your Business

    According to a 2019 survey by Wyzowl, 87% of marketers see video as an important part of their strategies. In fact, the 2019 Social Media Marketing Industry Report shows that over half of marketers plan to maintain or increase their use of marketing video on top social media

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    Instagram Creator Accounts: What Marketers Need to Know

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    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

    In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

    What Is an Instagram Creator Account?
    When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger

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    Facebook Ad Relevance Score Updates: What Marketers Need to Know

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    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

    In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

    What Changed With Facebook Ad Relevance Metrics?
    Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

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    Facebook Pixel to Become Less Effective for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On today's show, we explore the ramifications of Facebook's upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and Amanda Bond.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ESVjLy_UV9o

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple

    Continue Reading about Facebook Pixel to Become Less Effective for Marketers →

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    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

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    3 Image Tools for Marketers on a Budget

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    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

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    How to Use Twitter Media Studio to Improve Your Video Marketing

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    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

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    How to Research Your Competitors’ Facebook Ads

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    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

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    Worth Exploring:

    Instagram

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    YouTube

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    Linkedin

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    Social Media Marketing Industry Report

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    Facebook Marketing Declining: New Research

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore findings from the 2019 Social Media Marketing Industry Report and Facebook's new Automated Ads tool with special guests, Michael Stelzner and Charlie Lawrance.
    Tune In to Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=i7vQWzTCs8w

    Listen now or find the Social Media Marketing Talk Show

    Continue Reading about Facebook Marketing Declining: New Research →

    How Local Businesses Can Drive More Foot Traffic

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    Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

    To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She's also host of the Foot Traffic podcast (formerly called She's Building Her Empire) and founder of the Profit Mastermind for local business owners.

    Stacy shares her system for incentivizing customers to visit your storefront and refer your business to

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    3 Ways to Use Facebook Ads to Promote Your Products

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    Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with?

    In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook.

    #1: Advertise to People Who Visit Your Website
    If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign.

    This is an "easy win" campaign because you're targeting

    Continue Reading about 3 Ways to Use Facebook Ads to Promote Your Products →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: