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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as

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    How to Sell More Products on Instagram: 4 Tips That Work

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    Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers?

    In this article, you'll discover four ways to showcase and promote your products on Instagram.

    First, Attract an Audience That's Likely to Convert
    To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don't have the right audience, you'll have a difficult time converting them to customers.

    One way to attract new followers is to use hashtags

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    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

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    7 Ways to Scale Your Facebook Ad Campaigns

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    Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions?

    In this article, you'll discover seven ways to scale your Facebook ad campaigns.

    #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days
    As the name suggests, "salary-like" bumps are small increases to your Facebook advertising budget. Basically, it means to raise the budget by 10%–20% every 4–7 days when results are exceedingly good.

    To use this tactic, start by making sure that the

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    LinkedIn Updates Pages and Algorithm

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn's pages and algorithm with special guests, Sue B. Zimmerman and Michaela Alexis.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

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    Facebook Ad Funnels: A Framework for Any Business

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    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

    To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

    Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

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    How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

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    Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads?

    In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

    #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members
    In the past, LinkedIn groups have had a kind of ghost-town feel. Instead of fostering connection, networking, and engagement, they were a den of self-promotion. As part of LinkedIn's efforts to change this, groups are now part of the main LinkedIn

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    How to Use Facebook Live in Your Marketing: An 8-Step Plan

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    Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help?

    In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.

    Why Facebook Live Video Is Still Relevant for Businesses and Marketers

    When it comes to video, Facebook wants pages to focus on creating content that's original, engages viewers, and has longer view times. Facebook has also said that it will "limit distribution for unoriginal or repurposed content from other sources with limited or

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    Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

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    Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

    In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

    What Is Facebook ThruPlay Ad Optimization?
    In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds). The optimization "is

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    LinkedIn Page Content Strategy: What Marketers Need to Know

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    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

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    The Death of Google Search Traffic and What It Means for Marketers

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    It was an early Saturday morning and I was catching up on some print reading.

    I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa.

    As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw terrified me.

    I would later begin a detailed analysis. The results forced me to seriously question everything I held true about Google organic search.

    Join me as I explore the changes coming from Google and what it means for you.
    The Story: Google Becomes

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    24 Useful Tools and Apps for Marketers

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    Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try?

    In this article, you'll find 24 mobile apps and desktop tools from the Social Media Marketing podcast's Discovery of the Week.

    #1: Stories Creator
    Stories Creator helps you create batches of images for Facebook or Instagram Stories. Creating a bunch of stories content isn't efficient on a smartphone. Stories Creator, a desktop browser-based tool from Buffer, solves that problem (although it works only with images, not video).

    You can upload and

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    9 Ways to Increase Your Messenger Bot Engagement

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    Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot?

    In this article, you'll discover how to encourage people to engage with your Messenger bot on Facebook.

    #1: Incentivize Messenger Bot Subscribers With Exclusive Access
    Messenger bots aren't the most conspicuous mainstream marketing channels, so driving traffic to them can be a challenge.

    There are several reasons why you might set up a Messenger bot for your Facebook business page. For inbound purposes, you can use it

    Continue Reading about 9 Ways to Increase Your Messenger Bot Engagement →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: