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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Create 4 Facebook Custom Audiences That Convert

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    Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey?

    In this article, you'll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

    To learn how to create audiences for the top, middle, and bottom of your marketing funnel, read the article below for an easy-to-follow walkthrough or watch this

    Continue Reading about How to Create 4 Facebook Custom Audiences That Convert →

    Facebook Marketing Summit

    Advanced Facebook Audience Targeting for eCommerce Businesses

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    Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?

    To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.

    Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She's also the founder of Hip Undies, an eCommerce site for women.

    Miracle explains how Facebook Custom Events parameters can reveal new ways to analyze and leverage your

    Continue Reading about Advanced Facebook Audience Targeting for eCommerce Businesses →

    How to Use LinkedIn Lead Gen Form Ads

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    Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?

    In this article, you'll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You'll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.

    Why Use LinkedIn Lead Gen Form Ads?
    LinkedIn ads are expensive so you want to do

    Continue Reading about How to Use LinkedIn Lead Gen Form Ads →

    How to Repurpose Audio and Video Content for Social Media: 5 Ways

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    Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

    In this article, you'll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

    Have Your Tech in Place
    Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

    When an opportunity arises to

    Continue Reading about How to Repurpose Audio and Video Content for Social Media: 5 Ways →

    Apps for Instagram Stories Video Editing

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    Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video?

    In this article, you'll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You'll also find out how to quickly format long-form video into 1-minute segments suitable for Stories.

    To learn how to use third-party apps to enhance Instagram Stories video, read the article below for an easy-to-follow walkthrough or

    Continue Reading about Apps for Instagram Stories Video Editing →

    Learn how to improve your Facebook engagement and sales with this new online training. Event Starts August 10th!
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    Using Facebook Live to Quickly Create Content

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    Need to create more content but don't have a lot of time? Have you considered using Facebook Live to speed up your content creation process?

    To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast.

    Ian is a live video expert. He's host of the Confident Live Marketing podcast and founder of the Confident Live Marketing Academy.

    You'll discover how to use Ian's 5 P's process to produce and repurpose Facebook Live video into valuable content that connects with your

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    4 Ways to Get in Front of More People on Instagram

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    Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach?

    In this article, you'll find four ways to reach a wider audience on Instagram.

    #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience
    Instagram Live video gives you an opportunity to show your followers a more candid and personal perspective on your business and talk about things that are happening in real time. Do you have an upcoming launch? A new collaboration? A fundraising event? Instagram Live is the perfect platform

    Continue Reading about 4 Ways to Get in Front of More People on Instagram →

    How to Get More User-Generated Content on Instagram

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    Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content?

    In this article, you'll discover how to get more people to create content about your products or services on Instagram.

    #1: Encourage Your Instagram Followers to Contribute UGC
    UGC is a potential goldmine for businesses that want to make their customers feel seen, heard, and appreciated. Putting the spotlight on your fans lets them know they're important to you and allows you to make a

    Continue Reading about How to Get More User-Generated Content on Instagram →

    How to Use Facebook Asset Customization to Tailor Your Ad Placements

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    Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You've come to the right place!

    In this article, you'll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how to assign optimized thumbnails, captions, aspect ratios, and more for placements in the Instagram and Facebook feeds, Stories, and Messenger.

    To learn how to customize one creative asset for multiple

    Continue Reading about How to Use Facebook Asset Customization to Tailor Your Ad Placements →

    Worth Exploring:

    Instagram

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    Social Media Marketing Industry Report

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    Facebook Creator Studio: What Marketers Need to Know

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    Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio?

    To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast.

    Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing. She's also a popular speaker and regular guest on this show.

    You'll learn why marketers should be using Facebook Creator Studio. You'll also discover newly launched and revamped features

    Continue Reading about Facebook Creator Studio: What Marketers Need to Know →

    How to Get More Organic LinkedIn Exposure for Your Content

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    Want to get your content in front of more people on LinkedIn without using ads? Looking for tips to increase the chances LinkedIn will show your organic content in the feed?

    In this article, you'll learn how to improve exposure for organic content on LinkedIn.

    #1: Build Your LinkedIn Network Around Your Topical Expertise
    The most recent change to LinkedIn's algorithm is placing greater importance on your connections. Before this update, the top 1% of LinkedIn users were taking over everyone's feeds. What does this mean? The "Richard

    Continue Reading about How to Get More Organic LinkedIn Exposure for Your Content →

    How to Tag and Manage Instagram Branded Content

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    Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram?

    In this article, you'll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to tag a business partner in an Instagram post and Instagram Stories post. You'll also discover a tool to help you find potential creators to partner with.

    To learn how to tag and manage

    Continue Reading about How to Tag and Manage Instagram Branded Content →

    How to Convert Website Traffic With Facebook Ads

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    Wondering how to re-engage website visitors who don't convert? Looking for Facebook ad types that work?

    In this article, you'll discover how to convert your site traffic with two types of Facebook and Instagram ads.

    Understanding Where These Campaigns Sit in the Facebook Ad Funnel
    Before we dive into ad creation, you first need to understand where these campaigns sit in your Facebook ad funnel and their role in generating new leads or sales for your business.

    This type of campaign is known as website remarketing and it sits at the

    Continue Reading about How to Convert Website Traffic With Facebook Ads →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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