Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Nov. 22ndCLICK TO LEARN MORE

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    Magical Words That Sell: How to Build Trust in Your Marketing

    by /

    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

    Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

    Marcus shares words and phrases you can use to market your business

    Continue Reading about Magical Words That Sell: How to Build Trust in Your Marketing →

    How to Customize Facebook Ads for the Customer Journey

    by /

    Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?

    In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.

    2 Facebook Ad Types That Work With Cold Audiences
    Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.

    Cold audiences

    Continue Reading about How to Customize Facebook Ads for the Customer Journey →

    How to Go Live in HD Quality From Your Computer

    by /

    Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup?

    In this article, you'll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop.

    Why Broadcast Live Video in High Definition?
    If you want to organically reach as many of your followers as possible on Facebook, YouTube, or LinkedIn, live video is a great way to do it. Each of these platforms' algorithms often prioritize live-streamed content.

    In addition to feed visibility, live

    Continue Reading about How to Go Live in HD Quality From Your Computer →

    How to Use Instagram Hashtags for Business: A Guide for Marketers

    by /

    Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow?

    In this article, you'll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don't know how to use them for their business or they just think they don't work.

    httpv://www.youtube.com/watch?v=2DkSIDIIxn4

    Why are hashtags so important on Instagram? The reality

    Continue Reading about How to Use Instagram Hashtags for Business: A Guide for Marketers →

    Twitter Introduces Conversation Insights and Upcoming Features for 2020

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Twitter Introduces Conversation Insights and Upcoming Features for 2020 →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
    SALE ENDS November 22nd!
    CLICK TO SAVE!

    Facebook Ads Strategy: A New Approach for a Competitive Marketplace

    by /

    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast.

    Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    You'll discover how Facebook ads have changed over the last few years and find tips to help you change your

    Continue Reading about Facebook Ads Strategy: A New Approach for a Competitive Marketplace →

    How to Create an Instagram Content Strategy With User-Generated Content

    by /

    Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram?

    In this article, you'll learn how to develop a customer-centered user-generated Instagram content strategy.

    Why Include User-Generated Content in Your Instagram Marketing?
    Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide margin. So why not use it to create beautiful social media content?

    After all, coming up with diverse and effective visual content to keep your

    Continue Reading about How to Create an Instagram Content Strategy With User-Generated Content →

    How to Create a YouTube Sales Funnel

    by /

    Want more customers from YouTube? Wondering what types of YouTube videos you need to make?

    In this article, you'll discover different types of videos to create for a YouTube sales funnel.

    How to Use Video in a YouTube Sales Funnel
    Building a YouTube marketing funnel means understanding what types of videos to produce, and there's no better framework than the content marketing funnel.

    By understanding the stages of the content marketing funnel, you'll clearly see how powerful it is and how your videos will appeal to buyers at each

    Continue Reading about How to Create a YouTube Sales Funnel →

    How to Analyze Your Facebook Ad Performance: 9 Ways

    by /

    Are your Facebook ads working for you? Wondering which metrics you should be tracking?

    In this article, you'll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

    #1: Assess Awareness
    When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

    Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users,

    Continue Reading about How to Analyze Your Facebook Ad Performance: 9 Ways →

    Worth Exploring:

    Instagram

    Marketing Guide Explore More →

    YouTube

    Marketing Guide Explore More →

    Linkedin

    Marketing Guide Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Instagram Launches IGTV Series Tools: What Marketers Need to Know

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also discuss Facebook's new corporate branding.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about Instagram Launches IGTV Series Tools: What Marketers Need to Know →

    How to Ensure People Watch Your YouTube Videos

    by /

    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.

    Brian is a YouTube expert who helps people amplify their message with the power of YouTube. He's the author of Trust Funnel and Tube Ritual. His course is called Tube Rank Ritual.

    Brian explains why YouTube cares so much about retention time. He also shares tips to get people to watch your YouTube videos to

    Continue Reading about How to Ensure People Watch Your YouTube Videos →

    How to Use LinkedIn Video to Acquire More Customers

    by /

    Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help?

    In this article, you'll learn how to create LinkedIn videos that improve your customer acquisition efforts.

    Why Businesses Should Consider LinkedIn for Customer Acquisition
    Customer acquisition is no longer what it used to be. According to HubSpot's research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for

    Continue Reading about How to Use LinkedIn Video to Acquire More Customers →

    How to Understand Facebook Group Insights

    by /

    Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content?

    In this article, you'll discover how to find and interpret the valuable metrics in Facebook Group Insights.

    Why Marketers Should Use Facebook Group Insights and Metrics
    Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest

    Continue Reading about How to Understand Facebook Group Insights →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: