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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Sentiment Analysis: What Marketers Need to Know

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    Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing?

    In this article, you'll discover how sentiment analysis can improve your marketing strategy.

    4 Ways Marketers Can Use Sentiment Analysis
    Sentiment analysis is an algorithm applied to online mentions of your brand, products, and even competitors that assesses whether the comments are positive, neutral, and negative in nature. Here are four ways marketers can

    Continue Reading about Sentiment Analysis: What Marketers Need to Know →

    8 Ways to Share Links on Instagram

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    Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

    In this article, you'll find eight distinct ways to share links on your Instagram profile and posts.

    #1: Add a Link to Your Instagram Bio
    Let's start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

    Think of this as your "home" link. While there are other ways to share clickable links

    Continue Reading about 8 Ways to Share Links on Instagram →

    Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat's new native checkout feature with special guest, Kate Talbot.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=3vO37qDOa34

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers →

    How to Track Attribution on Facebook and Google

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    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

    Continue Reading about How to Track Attribution on Facebook and Google →

    How to Set Up YouTube TrueView Video Discovery Ads

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    Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content?

    In this article, you'll learn how to promote your videos with YouTube TrueView discovery ads.

    Why Run a YouTube TrueView Discovery Ad Campaign?
    YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.

    YouTube launched this ad type in June 2016 so users can discover branded

    Continue Reading about How to Set Up YouTube TrueView Video Discovery Ads →

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    WeChat for Business: What Marketers Need to Know

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    Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat?

    In this article, you'll discover how WeChat's features can help you market your business.

    Why Marketers Should Consider WeChat
    Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region's most

    Continue Reading about WeChat for Business: What Marketers Need to Know →

    How to Build a Google Data Studio Dashboard

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    Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio?

    In this article, you'll learn how to build a reusable report in Google Data Studio.

    Why Use Google Data Studio to Simplify Marketing Measurement Analysis
    When you're a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you're not

    Continue Reading about How to Build a Google Data Studio Dashboard →

    LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week's show is AJ Wilcox.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=02WJiL_PXik

    You can also listen to the show as an audio

    Continue Reading about LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking →

    How to Use Quora for Marketing

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    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

    Continue Reading about How to Use Quora for Marketing →

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    How to Get Started With Facebook Business Manager

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    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

    In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.

    Create a Facebook Business Manager
    Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members

    Continue Reading about How to Get Started With Facebook Business Manager →

    How to Analyze Your YouTube Channel Performance in Google Analytics

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    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?

    In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.

    Why Use Google Analytics to Track YouTube Channel and Link Traffic
    Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.

    When you track YouTube channel

    Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →

    How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

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    Wondering how to appear consistently in your audience's Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model?

    In this article, you'll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every touchpoint.

    Why This Type of Facebook Ad Campaign Is Different
    This type of campaign differs from a regular Facebook campaign in that it only uses the Reach objective and you're not looking for

    Continue Reading about How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue →

    Instagram Pushes IGTV Growth With Horizontal Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ZjenVXi_caA

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast,

    Continue Reading about Instagram Pushes IGTV Growth With Horizontal Video →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: