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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Improve Instagram Post Engagement: 4 Tips

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    Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts?

    In this article, you'll discover how to design and deliver Instagram posts that improve engagement on Instagram.

    To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=yBt8LgenykU
    #1: Instagram Feed Post Format Hacks
    What type of Instagram post format

    Continue Reading about How to Improve Instagram Post Engagement: 4 Tips →

    Social Media Marketing Society

    How to Use TikTok Analytics for Business

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    Is your TikTok marketing working? Wondering how to find and use TikTok Analytics?

    In this article, you'll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities.

    How to Access TikTok Analytics
    To get access to TikTok analytics, you need to have a TikTok Pro account. If you haven't already, it's easy to convert to a pro account in your settings.

    To do this, tap the three dots in the upper-right corner of your TikTok profile.

    When your settings open, tap on Manage

    Continue Reading about How to Use TikTok Analytics for Business →

    How to Scale Facebook Ads: 4 Ways

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    Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns?

    In this article, you'll discover four horizontal and vertical ad-scaling techniques for Facebook ads.

    Horizontal Facebook Ad Scaling
    To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using Facebook Audience Insights. Alternatively, you could

    Continue Reading about How to Scale Facebook Ads: 4 Ways →

    Facebook Shops and Shops on Instagram: New Business Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the replay of this week's show

    Continue Reading about Facebook Shops and Shops on Instagram: New Business Tools for Marketers →

    Facebook Organic Reach: How to Develop an Engaged Following

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    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast.

    Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.

    You'll discover why Facebook is a valuable platform for building an engaged community and learn how to leverage multiple Facebook

    Continue Reading about Facebook Organic Reach: How to Develop an Engaged Following →

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    Social Media Marketing Strategy for a Multi-Location Business

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    Does your business have multiple locations? Need a better social media strategy?

    In this article, you'll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets.

    #1: Create an Overarching Brand Message
    As you look to extend your business operations into different markets (countries, states, cities, or even counties), you also need to extend your digital footprint to ensure you connect with your target audience.

    But should you start a social media account every time you make

    Continue Reading about Social Media Marketing Strategy for a Multi-Location Business →

    How to Retarget Facebook Ad Traffic for Conversions

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    Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign?

    In this article, you'll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

    Understanding Facebook Ads Traffic and Conversions Objectives
    The objective you choose when you create your Facebook campaign has a huge impact on your results. It's what defines the outcome of your campaigns and is therefore the most important element to get right.

    The two most popular

    Continue Reading about How to Retarget Facebook Ad Traffic for Conversions →

    8 Instagram Stories Hacks to Give You a Creative Edge

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    Want to give your Instagram stories a creative edge? Looking for hidden features to try out?

    In this article, you'll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.

    To learn how to make the most of the brush tool, the text tool, and fonts, read the text below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=6O18K3SsxfU
    #1: Add a Halo to an Object or Person in Your Instagram

    Continue Reading about 8 Instagram Stories Hacks to Give You a Creative Edge →

    LinkedIn Live Streaming for LinkedIn Events

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss new comment management and small business tools for Instagram with Tyler J. McCall.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio

    Continue Reading about LinkedIn Live Streaming for LinkedIn Events →

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    Social Media Marketing Industry Report

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    Local Business Marketing in Uncertain Times

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    Wondering how to stay top-of-mind with your customers, even if you aren't open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast.

    Bruce is a local business marketing pro. He's the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    You'll discover how four local businesses are staying top-of-mind with their customers right now, and learn how to encourage your customers to

    Continue Reading about Local Business Marketing in Uncertain Times →

    How to Make Videos People Will Watch on Social Media

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    Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people's attention?

    In this article, you'll discover three techniques to produce video people will watch on social media.
    Note: This article assumes you have the basics in place for filming and producing social media video. To learn more about looking better on camera, improving production quality, and more, click here.

    #1: Hook Social Media Video Viewers and Incite a Shopper's Pivot
    There are all kinds of stats online about

    Continue Reading about How to Make Videos People Will Watch on Social Media →

    How to Produce High-Quality Videos for Social Media

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    Need to do more with social video? Wondering how to increase the quality of your videos?

    In this article, you'll discover practical tips to produce polished videos that perform well on social media.

    #1: Look Better on Camera
    I'm sure you've seen many social media videos where the person is looking down at the camera, which is the ultimate engagement killer. Here are a few tips to make sure you shine on camera.
    Camera Position
    If you want to look really bad on a webcam, look down at it.

    The fastest, most effective way to look

    Continue Reading about How to Produce High-Quality Videos for Social Media →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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