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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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    YouTube Changes That Affect Marketers

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers?

    In this article, we explore YouTube changes that affect your marketing.

    This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this article.

    #1: YouTube Creator Tools

    YouTube Create Mobile App

    YouTube has announced the launch of a new mobile app called YouTube Create. 

    Currently in

    Continue Reading about YouTube Changes That Affect Marketers →

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    How to Create YouTube Video Ads Quickly

    Need to improve your YouTube ads workflow? Want to produce video ads and optimize campaigns faster?

    In this article, you'll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads.

    Why Should Marketers Know About Google Ads Creative Studio?

    First launched in 2021, Ads Creative Studio is a native Google Ads offering that's free to use. Initially available to Display & Video 360 customers and select advertisers only, the platform has been available to all Google Ads advertisers

    Continue Reading about How to Create YouTube Video Ads Quickly →

    Building in Public: Leveraging Twitter for More Reach

    Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public?

    In this article, you’ll discover how to build in public by leveraging Twitter.

    Why Is Building In Public on Twitter So Valuable?

    Building in public is an increasingly popular strategy for new small businesses. You'll see entrepreneurs, investors, and creators talking about it across social media, especially on Twitter.

    But what exactly does "building in public"

    Continue Reading about Building in Public: Leveraging Twitter for More Reach →

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    TikTok Changes That Affect Marketers

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Shop

    TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

    With TikTok Shop, brands can upload their product catalogs and sell directly to customers within the TikTok app.

    Creators on the platform can browse TikTok Shop, choose products they want to promote, and earn a

    Continue Reading about TikTok Changes That Affect Marketers →

    Facebook Messenger for Business: How to Analyze and Optimize Your Strategy

    Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working?

    In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.

    Why Direct Messages Matter for Businesses on Facebook

    If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using Facebook, the average engagement rate per follower is about

    Continue Reading about Facebook Messenger for Business: How to Analyze and Optimize Your Strategy →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: