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    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Add Alt Text to Instagram Posts

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    Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content?

    In this article, you’ll discover how to write and add alt text to your Instagram posts.

    What Are Alt Text Tags?
    Alt text is a short phrase that's used to identify images, typically on web pages. But as social media expands, alt text is often added to images uploaded to social platforms as well.

    If an

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    How to Promote Your Live Event on Facebook

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    Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees?

    In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

    #1: Design a Facebook Frame for Your Event
    Facebook allows you to upload your own branded frame for Facebook stories and it can be timed and geo-pinned to activate in your event location. When event attendees open their Facebook Camera to create a story, they'll be able to apply your event frame to

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    How to Grow Your Instagram Following: A Strategic Plan

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    Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

    In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

    How This Instagram Growth Strategy Works
    On average, Instagram users share "more than 95 million photos and videos every single day," according to Reuters. That amounts to a lot of noise for Instagram marketers to break through to get their message in front of potential customers.

    Simply

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    Facebook Ad Relevance Metric Updates

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    The Social Media Marketing Talk show will be taking a break for Social Media Marketing World 2019. Our next show will be on Friday, March 29, 2019.

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    Watch the Social Media Marketing Talk Show

    To watch our latest episode from Friday, March 15,

    Continue Reading about Facebook Ad Relevance Metric Updates →

    Daily Vlogging: How to Tell Video Stories

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    Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

    To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.

    You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about Daily Vlogging: How to Tell Video Stories →

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    4 Facebook Ad Techniques That Deliver Results

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    Want to improve your Facebook advertising results? Looking for successful examples you can model?

    In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

    #1: Offer Free Content at Each Stage of the Sales Funnel
    People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

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    How to Set Up a YouTube Ads Campaign

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    Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign?

    In this article, you'll learn how to set up and optimize a YouTube ads campaign.

    #1: Set Up YouTube Advertising
    With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience with Google ads or Facebook ads, many YouTube ads features will look familiar to you.

    Here are the steps you need to take to run YouTube ads for your business.

    Link Google AdWords to Your YouTube

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    How to Improve Your Social Video Content: 10 Tips From the Pros

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    Want to create better social video content? Looking for tips and tools to try?

    In this article, 10 video experts share the tactics and tools they use to create successful video content.

    #1: Simplify Live-Stream Production Flow With Elgato Stream Deck
    One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a pack of playing cards.

    Before using the stream deck, I would assign hot keys (Command 1, for instance) on a keyboard to my intro and different scenes that allowed me to show my

    Continue Reading about How to Improve Your Social Video Content: 10 Tips From the Pros →

    Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn Sklar.
    Watch the Social Media Marketing Talk Show
    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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    Watch the Social Media

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    How to Become a Powerful Influencer: The Nathan Latka Story

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    Are you wondering how to grow your social influence? Do you have big dreams but need direction?

    To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV series, Million Dollar Road Trip, premieres on CNBC later this year.

    Nathan shares how he parlayed a single content channel into a book deal, a Facebook Watch series, and a television show. You'll also learn how Nathan negotiates

    Continue Reading about How to Become a Powerful Influencer: The Nathan Latka Story →

    How to Market on Reddit: A Guide for Businesses

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    Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

    In this article, you'll learn how to market your business on Reddit.

    Why Marketers Should Consider Reddit
    For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this industry often takes a narrow view of what social media actually entails.

    We look at the big platforms—Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest—and view those silos as the only

    Continue Reading about How to Market on Reddit: A Guide for Businesses →

    How to Recruit Paid Social Influencers

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    Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?

    In this article, you'll discover how to find and contract with paid social influencers.

    #1: Choose the Right Social Network for Your Niche
    Before you start looking for individual influencers, think about the channels you want to use.

    As Moz founder Rand Fishkin has pointed out, influencer marketing "should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter,

    Continue Reading about How to Recruit Paid Social Influencers →

    7 Facebook Messenger Marketing Tips From the Pros

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    Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?

    In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

    Improve Facebook Messenger Bot Communication

    #1: Develop a Character for Your Messenger Bot

    When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You'll find increased open rates, click-through rates, and the

    Continue Reading about 7 Facebook Messenger Marketing Tips From the Pros →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: