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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    TikTok Trends: How to Leverage Trending Content for Business

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    Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content?

    In this article, you'll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok.

    Why Businesses Should Consider TikTok
    The number-one reason anyone gets on TikTok is for the organic reach. No other platform offers that amount of visibility, which is particularly attractive to businesses.

    The possibility of virality is exciting and

    Continue Reading about TikTok Trends: How to Leverage Trending Content for Business →

    Social Media Marketing Society

    How to Use Instagram Guides to Create Organic Engagement

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    Want more shares, comments, and clicks on your Instagram content? Curious how Instagram Guides can help?

    In this article, you'll discover nine ways to use Instagram Guides to improve your organic engagement.

    3 Types of Instagram Guides: Places, Products, and Posts
    If you haven't created an Instagram guide yet, you aren't alone. Instagram first introduced Guides in May 2020, giving select brands a new format to create wellness content. Then the platform waited until November 2020 to open this feature to all users so it's still

    Continue Reading about How to Use Instagram Guides to Create Organic Engagement →

    TikTok Live: How to Live-Stream Your Way to More Business

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    Want more sales from TikTok? Wondering how going live on TikTok can help?

    In this article, you'll find a five-step scripting structure to plan TikTok Live broadcasts that further your business goals.

    To learn how to grow your business with TikTok Live, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define the Goal for Your TikTok Live Video
    Going live on TikTok is a great way to connect and engage with your audience in real time. Once you have at least 1,000 followers, you automatically unlock

    Continue Reading about TikTok Live: How to Live-Stream Your Way to More Business →

    How to Optimize Your Instagram Ads Creative

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    Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren't performing as well on Instagram?

    In this article, you'll learn how to optimize your Instagram ads for better results.

    Why Ads on Instagram and Facebook Perform Differently
    Instagram passed the 1 billion user mark in 2020. This huge milestone is a good reminder that despite being owned by Facebook, it's a social network in its own right. The Instagram user experience has some similarities to Facebook but there are key differences to keep in mind to

    Continue Reading about How to Optimize Your Instagram Ads Creative →

    Using YouTube to Grow a Business

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    Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business?

    In this article, you'll learn how to use YouTube videos to grow your business organically.

    Why Businesses Should Consider YouTube
    There are two key reasons businesses should consider marketing on YouTube.

    The first is the SEO benefits. While YouTube itself can help reach your target audience, combining it with the power of its parent company Google can give you an SEO boost. Let's say you

    Continue Reading about Using YouTube to Grow a Business →

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    How to Grow Your TikTok Account: 11 Tips

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    Want to grow your following on TikTok? Looking for tips to get more views and followers?

    In this article, you'll discover how to accelerate your TikTok account growth.

    To learn how to grow your TikTok account, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Post 4-8 Times Per Day on TikTok
    You want to post four to eight times a day on TikTok. Posting that frequently gives you a huge opportunity to reach many different types of audiences, which will help you grow your account more quickly.

    Make

    Continue Reading about How to Grow Your TikTok Account: 11 Tips →

    How to Create Facebook Video Ads People Will Watch

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    Want more people to watch your video ads? Wondering how to create video ads that look like native, organic content?

    In this article, you'll learn how to create Facebook video ads that feel like organic news feed posts.

    To find out how to create Facebook video ads that people will watch, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why Design Facebook Video Ads That Feel More Native to the Platform
    The truth is, the people who want to buy your products hate ads and they don't want to see them in

    Continue Reading about How to Create Facebook Video Ads People Will Watch →

    How Marketers Can Respond to Apple’s iOS 14 Privacy Update

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    Do your customers use iPhones? Wondering how you should alter your marketing based on the new Apple privacy updates?

    In this article, you'll discover six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way.

    Why the iOS 14 Update Matters to Marketers
    There has been a lot of excitement among consumers about Apple's upcoming iOS 14 update. For business owners and marketers, however, this update is causing apprehension because it impacts data tracking permissions and therefore the

    Continue Reading about How Marketers Can Respond to Apple’s iOS 14 Privacy Update →

    LinkedIn Video Strategy: Getting More Exposure on LinkedIn

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    Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce?

    In this article, you'll learn how to build your expertise using three types of video on LinkedIn.

    Why Consider LinkedIn Video?
    When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential.

    The truth is that most people on LinkedIn aren't doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a

    Continue Reading about LinkedIn Video Strategy: Getting More Exposure on LinkedIn →

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    YouTube Analytics: How to Use Data to Inform Your Future Videos

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    Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos?

    In this article, you'll learn how to use YouTube analytics to identify successful videos you can model for similar results.

    Why Data Analysis Matters to YouTube Video Performance
    If you want to improve your YouTube channel's performance, you need to understand your data. YouTube Analytics is very robust. The plus side of all of this data is you can dive deep into your videos' performance and understand what's

    Continue Reading about YouTube Analytics: How to Use Data to Inform Your Future Videos →

    Facebook Ad Testing on a Budget: A Proven Method

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    Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend?

    In this article, you'll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components.

    To learn how to test Facebook ads on a budget, read the article below for an easy-to-follow walkthrough or watch the video below.
    
    #1: Focus Your Testing on 3 Facebook Ad Components
    Many businesses think they can't be successful with Facebook and

    Continue Reading about Facebook Ad Testing on a Budget: A Proven Method →

    How to Optimize Your Facebook Business Page for the Latest Updates

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    When did you last update the look of your Facebook page? Wondering what changes you need to know about?

    In this article, you'll discover how to optimize your Facebook business page for the latest layout.

    Why Update Your Facebook Page Now?
    It seems as though every time we log in, Facebook is either rolling out a major change or announcing its plans to release a major change. Most of the changes center around the Facebook apps but this latest change is focused on the Facebook desktop experience.

    Facebook first announced this new

    Continue Reading about How to Optimize Your Facebook Business Page for the Latest Updates →

    Influencer Marketing Strategy: How to Grow Your Influence

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    Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?

    In this article, you'll discover how your business can benefit from influencers and find tools to help you partner with the right influencers.

    Why Businesses Should Consider Influence Marketing
    When the mainstream media talks about influencers, they tend to paint them in a negative light. They think of influencers as the people who take selfies and share photos of their food and extravagant lifestyles to gain followers on

    Continue Reading about Influencer Marketing Strategy: How to Grow Your Influence →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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