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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Twitter Introduces Conversation Insights and Upcoming Features for 2020

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple

    Continue Reading about Twitter Introduces Conversation Insights and Upcoming Features for 2020 →

    Facebook Ads Strategy: A New Approach for a Competitive Marketplace

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    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast.

    Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    You'll discover how Facebook ads have changed over the last few years and find tips to help you change your

    Continue Reading about Facebook Ads Strategy: A New Approach for a Competitive Marketplace →

    How to Create an Instagram Content Strategy With User-Generated Content

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    Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram?

    In this article, you'll learn how to develop a customer-centered user-generated Instagram content strategy.

    Why Include User-Generated Content in Your Instagram Marketing?
    Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide margin. So why not use it to create beautiful social media content?

    After all, coming up with diverse and effective visual content to keep your

    Continue Reading about How to Create an Instagram Content Strategy With User-Generated Content →

    How to Create a YouTube Sales Funnel

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    Want more customers from YouTube? Wondering what types of YouTube videos you need to make?

    In this article, you'll discover different types of videos to create for a YouTube sales funnel.

    How to Use Video in a YouTube Sales Funnel
    Building a YouTube marketing funnel means understanding what types of videos to produce, and there's no better framework than the content marketing funnel.

    By understanding the stages of the content marketing funnel, you'll clearly see how powerful it is and how your videos will appeal to buyers at each

    Continue Reading about How to Create a YouTube Sales Funnel →

    How to Analyze Your Facebook Ad Performance: 9 Ways

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    Are your Facebook ads working for you? Wondering which metrics you should be tracking?

    In this article, you'll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

    #1: Assess Awareness
    When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

    Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users,

    Continue Reading about How to Analyze Your Facebook Ad Performance: 9 Ways →

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    Instagram Launches IGTV Series Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also discuss Facebook's new corporate branding.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about Instagram Launches IGTV Series Tools: What Marketers Need to Know →

    How to Ensure People Watch Your YouTube Videos

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    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.

    Brian is a YouTube expert who helps people amplify their message with the power of YouTube. He's the author of Trust Funnel and Tube Ritual. His course is called Tube Rank Ritual.

    Brian explains why YouTube cares so much about retention time. He also shares tips to get people to watch your YouTube videos to

    Continue Reading about How to Ensure People Watch Your YouTube Videos →

    How to Use LinkedIn Video to Acquire More Customers

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    Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help?

    In this article, you'll learn how to create LinkedIn videos that improve your customer acquisition efforts.

    Why Businesses Should Consider LinkedIn for Customer Acquisition
    Customer acquisition is no longer what it used to be. According to HubSpot's research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for

    Continue Reading about How to Use LinkedIn Video to Acquire More Customers →

    How to Understand Facebook Group Insights

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    Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content?

    In this article, you'll discover how to find and interpret the valuable metrics in Facebook Group Insights.

    Why Marketers Should Use Facebook Group Insights and Metrics
    Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest

    Continue Reading about How to Understand Facebook Group Insights →

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    How to Monetize Your Facebook Video With Facebook Ad Breaks

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    Do you create video content for Facebook? Wondering how to allow others to advertise during your videos?

    In this article, you'll learn how to monetize your Facebook video content with Facebook ad breaks.

    What Are Facebook Ad Breaks?
    Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in the form of pre-roll, mid-roll, and image ads) inserted at natural breaks in your eligible video content. The feature has been around for a little over a year and users were slow to adopt it at first. But now,

    Continue Reading about How to Monetize Your Facebook Video With Facebook Ad Breaks →

    Instagram Stories Branding: Marketing That Benefits Your Business

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    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast.

    Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram.

    You'll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

    Listen to the

    Continue Reading about Instagram Stories Branding: Marketing That Benefits Your Business →

    How to Advertise on TikTok

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    Is your business using TikTok? Wondering how to advertise on TikTok?

    In this article, you'll learn how to create TikTok ads to promote your products or services.

    Are TikTok Ads Right for Your Business?
    With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects,

    Continue Reading about How to Advertise on TikTok →

    4 Ways to Improve Your Instagram Stories Organic Reach

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    Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch?

    In this article, you'll find four ways to keep more eyes on your Instagram stories, without using ads.

    How the Instagram Stories Algorithm Works
    The Instagram algorithm determines the number of followers who see your stories. The algorithm tries to identify the best, newest, most relevant, and most engaging content for each follower. Then it delivers that content to the front of the follower's Stories feed. That's why it's

    Continue Reading about 4 Ways to Improve Your Instagram Stories Organic Reach →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: