Do you use content in your marketing? Could a clear mission statement improve your marketing results?
In this article, you'll learn what a content mission statement is and how to create one to guide your marketing activities.
Why Marketers Need a Content Mission Statement
I started my publishing career over 20 years ago at (then) the largest independent business-to-business (B2B) media company in North America. I was lucky. By working in the custom media group, I had the opportunity to