Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Now OpenGet Marketing Training & SupportCLICK HERE

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    How to Cross-Post to Instagram From Your Facebook Page

    by /

    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Grow Your YouTube Channel With a Video Series

    by /

    Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch?

    In this article, you'll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers.

    Why Research and Create a 5-Part Video Series on YouTube?
    Filtering your YouTube video topic ideas through the research and planning process outlined here will help you understand what solutions and answers your ideal audience is searching for online.

    By creating a topical video series that addresses

    Continue Reading about How to Grow Your YouTube Channel With a Video Series →

    How to Improve Your Facebook Group Community

    by /

    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Define the purpose or intention for how your group will be used; what kinds of information,

    Continue Reading about How to Improve Your Facebook Group Community →

    New LinkedIn Ad Targeting Audiences

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    .
    

    Watch the Social Media Marketing Talk

    Continue Reading about New LinkedIn Ad Targeting Audiences →

    Facebook Groups: New Features for Businesses

    by /

    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

    Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

    Read a

    Continue Reading about Facebook Groups: New Features for Businesses →

    Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives!
    Sale Ends Friday!
    JOIN NOW

    How to Use Social Proof in Your Marketing

    by /

    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

    In this article, you'll discover how to incorporate social proof into your social media marketing.

    Why Include Social Proof in Your Social Media Marketing?
    The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent

    Continue Reading about How to Use Social Proof in Your Marketing →

    How to Get More Leads From a Live Event Using Social Media

    by /

    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual

    Continue Reading about How to Get More Leads From a Live Event Using Social Media →

    How to Create Facebook Reach Ads

    by /

    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

    Twitter Adds Subtitles to Native Video

    by /

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    .
    

    Watch the Social Media Marketing Talk Show

    To watch our latest episode from Friday, April 5, 2019,

    Continue Reading about Twitter Adds Subtitles to Native Video →

    Worth Exploring:

    Instagram

    Marketing Guide Explore More →

    YouTube

    Marketing Guide Explore More →

    Linkedin

    Marketing Guide Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    How to Create Video Ad Funnels That Work

    by /

    Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

    To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo.

    Travis explains what goes into creating a successful top-of-funnel video. You'll also learn how Travis targets video viewers with multiple video ad sequences.

    Developing Effective Video Ad

    Continue Reading about How to Create Video Ad Funnels That Work →

    3 Analytics Tools That Help Measure Your Marketing Results

    by /

    Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working?

    In this article, you'll find three tools to analyze and report on your social media marketing efforts.

    #1: Evaluate Keyword Mentions and Sentiment
    Awario is a social media monitoring and analytics tool that finds mentions of your keywords on social media platforms, news sites, blogs, forums, and the web. Set up an alert for your brand (slogan, campaign, blog post, CEO, URL, etc.) and Awario will tell you how the use of your

    Continue Reading about 3 Analytics Tools That Help Measure Your Marketing Results →

    How to Create Instagram Stories People Love to Watch

    by /

    Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content?

    In this article, you'll find six ways to enhance your Instagram stories for better audience engagement.

    Why Instagram Stories Engagement Tactics Matter
    If you look through Instagram Stories content from brands, you'll find that most story content just isn't that engaging. There are plenty of possible reasons for this. Perhaps the brands aren't aware of all of the Instagram Stories features available or simply don't have the time to

    Continue Reading about How to Create Instagram Stories People Love to Watch →

    How to Lower Your Facebook Ad Costs: 4 Tips

    by /

    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks on your Facebook ad.

    If you opt to be

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: