• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    How to Use Facebook Video Cards for Business

    by Christian Karasiewicz / February 25, 2015

    social media how toDo you use your Facebook Profile for business?

    Want a quick and easy way to say thank-you?

    Facebook video cards make it easy to say thanks to clients, employees and business partners.

    In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.

    Create Facebook Video Cards

    use facebook video cards for business
    Discover how to use Facebook video cards for business.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS


    Facebook's Say Thanks tool is an easy way to create and share personalized Facebook video cards.

    At first glance, Facebook video cards appear to be only for close friends. However, you can use them in a variety of situations. In this article I'll focus on how you can use them for clients and employees.

    To create a video card, log into Facebook and go to the Say Thanks page. Then on the left side of the screen, choose the Facebook friend who will receive the video.

    facebook thank you video
    Facebook video cards are an easy way to send a quick thank-you to a client or business partner.

    Next, choose a theme for the video card. Your choices are Old Friends, Friends and Family.

    facebook thank you video theme
    Select a theme for your video Facebook video.

    Now choose which photos you want to use in the video. Or if you want to upload additional photos to Facebook, click the Add Photos button, navigate to the files and click Open.

    facebook thank you video images
    You can upload photos to use in your video card.

    After selecting your photos, click the video preview at the top of the page to see your completed video. If you're happy with it, click Share Video.

    facebook thank you video post with a friend tag
    Decide who can see your Thank You video.

    The Post on Your Timeline box opens, where you can choose who will be able to view this video. After you make your selections, click Post Video.

    The video is then posted to your timeline, the friend is tagged and the video is shared on the friend's timeline as well.

    Here are some ways you can use Facebook video cards to say thanks to your clients and employees.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    #1: Say Job Well Done

    Did your employees or work colleagues put in extra effort to make your last event a success? Did someone take on a project that fell outside the scope of his or her job description?

    shutterstock 159610097 well done image
    Tell an employee how much you appreciate their efforts. Image: Shutterstock.

    When we get overwhelmed with projects, we often forget to thank the people who do the work.

    If you have people on your team who step up and do amazing work, be sure you send them a video card on Facebook (if you're friends with them) to say thanks for a job well done.

    Not only does this simple gesture show your gratitude, but it can also be a real confidence booster to someone who performed well in a job they've never done before.

    #2: Bid Employees Good-bye

    Holding onto top talent can be difficult. Often, when someone leaves a company, it feels a little awkward or strained—but it doesn't have to be that way.

    shutterstock 66627442 good bye image
    Send a valued employee on to a new adventure. Image: Shutterstock.

    If an employee has had a profound impact on your company, you can send him or her a thank-you on Facebook. This is a great way to acknowledge employees' contributions to the company and make sure they know you valued their work.

    Here is an example of a Say Thanks video from Facebook's COO, Sheryl Sandberg, to a former employee.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Post by Sheryl Sandberg.

    .

    #3: Motivate Partners

    Working with clients can take up a lot of your time. Unfortunately, not everyone you work with is organized and responsive to requests. Sometimes it takes a long time to get the media files you need for a project or to get a reply to an email.

    shutterstock 147398261 you can do it image
    A thank-you can also serve as a great motivational tool and help propel your client toward meeting their goals. Image: Shutterstock.

    If you're working with a client who is just starting out, rather than being critical, send them a Facebook video card to tell them you're looking forward to working together.

    #4: Recommend a Client

    Another way to use Facebook video cards is with your clients. If a client has done an outstanding job on work you've requested, you can send them a thank-you.

    Not only does the video card show you value the client's work, but because the video is posted on their timeline as well as your own, it also adds credibility to your endorsement.

    Sending a thank-you for client work can also be valuable if people ask you for recommendations on whom to hire for a specific job. You can easily point them back to the client you think did great work and share the Say Thanks video you sent them.

    shutterstock 186027572 recommended image
    A Thank You video can help you recommend a client's work to others. Image: Shutterstock.

    If you've created a video card showing some of the client's work, you can share that as well.

    Recommending a client publicly helps validate their work and holds more value than simply sending a private email or handwritten note.

    Should I Friend Clients and Business Partners?

    Before you send a thank-you with a Facebook video card, you may want to consider whether this is something you should do.

    There is a lot of debate about whether you should be friends with clients and business partners on Facebook. Depending on whom you ask, some people like to keep their personal life and business interactions separate. Other marketers encourage it as a means of developing better personal connections.

    shutterstock 216247771 facebook friend icon image
    Make sure Friending your business connections is the right tactic. Image: Shutterstock.

    Personally, I don't see anything wrong with it.

    More businesses are encouraging employees to be more public-facing. It can help the business because clients get to know the people who work for them on a more personal level.

    Just be sure you're not sharing confidential information and that there isn't a conflict of interest in being friends with someone on Facebook. For example, if you're planning to sign a contract but haven't finalized it yet, you may want to hold off a bit before sending a friend request.

    Overall, developing personal connections on Facebook can help you build stronger relationships in business.

    Over to You

    Saying thanks isn't just reserved for great work—it's also a way to acknowledge that you appreciate someone's time.

    Take a few minutes to send a Say Thanks video to clients, employees and business partners. Not only does it help form a bond, it can also be a way to generate referrals and recommendations for other clients.

    Have you sent a Facebook video card to a client? Was it well-received? Do you have any other suggestions on how you could use video cards to thank clients and employees? Let me know in the comments below.

    Well Done photo, Good Bye photo, You Can Do It photo, Facebook Friend photo and Recommended photo from Shutterstock.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Facebook, Facebook Video

    About the authorChristian Karasiewicz

    Christian Karasiewicz is a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web.
    Other posts by Christian Karasiewicz Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility