Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out?
In this article, you'll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors.
Continue Reading about How to Use Event Tracking in Facebook Analytics: Event Source Groups →
Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page?
In this article, you'll discover four ways to start improving the visibility of your Facebook page.
Continue Reading about 4 Tips to Improve the Visibility of Your Facebook Business Page →
Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?
In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
Continue Reading about How to Create Profitable Facebook Targeting Audiences →
Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?
In this article, you'll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility.
Continue Reading about 13 Facebook Engagement Tactics for Your Business Page →
Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time?
In this article, you'll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors.
Continue Reading about How to Add Facebook Live Chat to Your Website →
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement?
In this article, you'll learn how to use Facebook's split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.
Continue Reading about How to Optimize Your Ad Budget Between Facebook and Instagram →
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem?
In this article, you'll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.
Continue Reading about 7 Reasons Your Facebook Ads Do Not Convert →
Want to better understand your customer's journey across devices and channels? Have you heard of the Facebook Attribution tool?
In this article, you'll learn how to use Facebook's new Attribution tool to measure the effectiveness of your ads.
Continue Reading about How to Use the Facebook Attribution Tool to Measure Your Marketing Impact →
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?
To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book,
Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →
Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers?
In this article, you'll discover how to use Facebook ads with email marketing to improve your conversions.
Continue Reading about How to Combine Facebook Ads and Email Marketing for Better Conversions →
Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales?
In this article, you'll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates.
Continue Reading about How to Use Facebook Dynamic Ads for Time-Sensitive Sales →
Want more website visitors? Wondering how Messenger bots can help?
To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live
Continue Reading about How to Drive Organic Traffic With Bots →
Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help?
In this article, you'll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.
