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    How Anyone Can Confidently Show Up on Video

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    Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera?

    In this article, you'll discover how to record videos more confidently so you can improve your engagement and sales.

    Video Brings a Human Element to Your Marketing

    You've probably been hearing marketing strategists pushing the importance of adding video to your marketing strategy for a long time. The truth is, a lot of branding and marketing experts have been pushing

    Continue Reading about How Anyone Can Confidently Show Up on Video →

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    How to Start a LinkedIn Newsletter With Your Company Page

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    Do you want to connect with more of your LinkedIn company page followers? Looking for new ways to create content and reach your marketing goals on the platform?

    In this article, you'll learn how to start a LinkedIn newsletter for your business, including best practices for promoting your content.

    How Do LinkedIn Newsletters Work?

    A LinkedIn newsletter is a tool that lets you post a series of articles on the social media platform. Like other digital newsletters, the LinkedIn version is designed for a regular publishing

    Continue Reading about How to Start a LinkedIn Newsletter With Your Company Page →

    Employee Advocacy 101: How to Get Started

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    Want to boost your reach and improve perception of your business at the same time? Wondering if your employees can help?

    In this article, you'll discover the unique benefits of employee advocacy and how to start your own social media advocacy program.

    What Is Employee Advocacy?

    Employee advocacy is when your employees talk about your brand publicly. In terms of social media, anytime an employee talks about their experience working with you on LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, TikTok—or even a niche social

    Continue Reading about Employee Advocacy 101: How to Get Started →

    Instagram Hashtags in 2022: What Marketers Need to Know

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    Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead?

    In this article, you'll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them.

    Do Hashtags Increase Views on Instagram?

    In March 2022, Head of Instagram Adam Mosseri addressed this question in an ask me anything Instagram story. After initially responding, "Not really," he expanded on his answer.

    Over the course of the 15-second story, Mosseri explained that

    Continue Reading about Instagram Hashtags in 2022: What Marketers Need to Know →

    Building an Instagram Content Strategy That Lasts

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    Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out?

    In this article, you'll discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well.

    How an Instagram Content Strategy Can Help You Avoid Burnout

    A lot of social media managers, marketers, and business owners get overwhelmed trying to keep up with all of the content they're posting online every

    Continue Reading about Building an Instagram Content Strategy That Lasts →

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