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    How to Sell More Products on Instagram: 4 Tips That Work

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    Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers?

    In this article, you'll discover four ways to showcase and promote your products on Instagram.

    First, Attract an Audience That's Likely to Convert
    To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don't have the right audience, you'll have a difficult time converting them to customers.

    One

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    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

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    7 Ways to Scale Your Facebook Ad Campaigns

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    Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions?

    In this article, you'll discover seven ways to scale your Facebook ad campaigns.

    #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days
    As the name suggests, "salary-like" bumps are small increases to your Facebook advertising budget. Basically, it means to raise the budget by 10%–20% every 4–7 days when results are exceedingly good.

    To use this tactic, start by making sure that the

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    How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

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    Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads?

    In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

    #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members
    In the past, LinkedIn groups have had a kind of ghost-town feel. Instead of fostering connection, networking, and engagement, they were a den of self-promotion. As part of LinkedIn's efforts to change this, groups are now part of the main LinkedIn

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    How to Use Facebook Live in Your Marketing: An 8-Step Plan

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    Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help?

    In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.

    Why Facebook Live Video Is Still Relevant for Businesses and Marketers

    When it comes to video, Facebook wants pages to focus on creating content that's original, engages viewers, and has longer view times. Facebook has also said that it will "limit distribution for unoriginal or repurposed content from other sources with limited or

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    Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

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    Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

    In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

    What Is Facebook ThruPlay Ad Optimization?
    In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds). The optimization "is

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    LinkedIn Page Content Strategy: What Marketers Need to Know

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    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

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    24 Useful Tools and Apps for Marketers

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    Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try?

    In this article, you'll find 24 mobile apps and desktop tools from the Social Media Marketing podcast's Discovery of the Week.

    #1: Stories Creator
    Stories Creator helps you create batches of images for Facebook or Instagram Stories. Creating a bunch of stories content isn't efficient on a smartphone. Stories Creator, a desktop browser-based tool from Buffer, solves that problem (although it works only with images, not video).

    You can upload and

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    9 Ways to Increase Your Messenger Bot Engagement

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    Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot?

    In this article, you'll discover how to encourage people to engage with your Messenger bot on Facebook.

    #1: Incentivize Messenger Bot Subscribers With Exclusive Access
    Messenger bots aren't the most conspicuous mainstream marketing channels, so driving traffic to them can be a challenge.

    There are several reasons why you might set up a Messenger bot for your Facebook business page. For inbound purposes, you can use it

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    5 Overlooked Facebook Audiences to Improve Your Ad Results

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    Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads?

    In this article, you'll learn how to create five valuable Facebook audiences in Ads Manager.

    Why Target Multiple Facebook Audiences?
    The effectiveness your Facebook ad campaigns are depends on which audience you're targeting. However, just running ads to one audience type won't deliver sustainable results. Here's why.

    If you just run ad campaigns to hot audiences of website traffic and don't run any

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    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

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    5 Ways to Increase Sales With Instagram

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    Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?

    In this article, you'll find out how to foster a shopper-friendly Instagram presence.

    #1: Turn Your Instagram Profile Into a Storefront
    The first step to turning your Instagram followers into customers is to build a creative profile that's geared toward capturing a shopper's attention.

    In your bio, welcome customers to your store and include a clear call to action. Adding a phone number is helpful, too, so shoppers can connect

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    3 Ways to Improve Your YouTube Watch Time

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    Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time?

    In this article, you'll find three easy ways to increase the amount of time people spend watching your videos on YouTube.

    Why Does YouTube Watch Time (Minutes Watched) Matter?
    YouTube is one of the most powerful marketing platforms, as well as one of the most overcrowded. How do you get visibility for your content, and generate views and interactions?

    It's not only hard to generate organic YouTube visibility (due to the

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