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    Category: How To

    How to Create an Instagram Content Strategy With User-Generated Content

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    Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram?

    In this article, you'll learn how to develop a customer-centered user-generated Instagram content strategy.

    Why Include User-Generated Content in Your Instagram Marketing?
    Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide margin. So why not use it to create beautiful social media content?

    After all, coming up with

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    How to Create a YouTube Sales Funnel

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    Want more customers from YouTube? Wondering what types of YouTube videos you need to make?

    In this article, you'll discover different types of videos to create for a YouTube sales funnel.

    How to Use Video in a YouTube Sales Funnel
    Building a YouTube marketing funnel means understanding what types of videos to produce, and there's no better framework than the content marketing funnel.

    By understanding the stages of the content marketing funnel, you'll clearly see how powerful it is and how your videos will appeal to buyers at each

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    How to Analyze Your Facebook Ad Performance: 9 Ways

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    Are your Facebook ads working for you? Wondering which metrics you should be tracking?

    In this article, you'll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

    #1: Assess Awareness
    When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

    Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users,

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    How to Ensure People Watch Your YouTube Videos

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    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.

    Brian is a YouTube expert who helps people amplify their message with the power of YouTube. He's the author of Trust Funnel and Tube Ritual. His course is called Tube Rank Ritual.

    Brian explains why YouTube cares so much about retention time. He also shares tips to get people to watch your YouTube videos to

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    How to Use LinkedIn Video to Acquire More Customers

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    Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help?

    In this article, you'll learn how to create LinkedIn videos that improve your customer acquisition efforts.

    Why Businesses Should Consider LinkedIn for Customer Acquisition
    Customer acquisition is no longer what it used to be. According to HubSpot's research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for

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    How to Understand Facebook Group Insights

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    Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content?

    In this article, you'll discover how to find and interpret the valuable metrics in Facebook Group Insights.

    Why Marketers Should Use Facebook Group Insights and Metrics
    Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest

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    How to Monetize Your Facebook Video With Facebook Ad Breaks

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    Do you create video content for Facebook? Wondering how to allow others to advertise during your videos?

    In this article, you'll learn how to monetize your Facebook video content with Facebook ad breaks.

    What Are Facebook Ad Breaks?
    Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in the form of pre-roll, mid-roll, and image ads) inserted at natural breaks in your eligible video content. The feature has been around for a little over a year and users were slow to adopt it at first. But now,

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    Instagram Stories Branding: Marketing That Benefits Your Business

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    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast.

    Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram.

    You'll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

    Listen to the

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    How to Advertise on TikTok

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    Is your business using TikTok? Wondering how to advertise on TikTok?

    In this article, you'll learn how to create TikTok ads to promote your products or services.

    Are TikTok Ads Right for Your Business?
    With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects,

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    4 Ways to Improve Your Instagram Stories Organic Reach

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    Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch?

    In this article, you'll find four ways to keep more eyes on your Instagram stories, without using ads.

    How the Instagram Stories Algorithm Works
    The Instagram algorithm determines the number of followers who see your stories. The algorithm tries to identify the best, newest, most relevant, and most engaging content for each follower. Then it delivers that content to the front of the follower's Stories feed. That's why it's

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    Facebook Power 5 Ad Tools: What Marketers Need to Know

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    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

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    Becoming Indispensable: How to Become Important to Others

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    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

    Listen to the Podcast Now
    This article is sourced from the Social Media

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    How to Improve Your Facebook Ads During a Holiday Season

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    Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns?

    In this article, you'll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns.

    Why Seasonal and Holiday Ad Campaigns Matter
    For many businesses, seasonal campaign performance can be the difference between an okay year and an unbelievable one. One date in particular—Black Friday, Valentine's Day, or Fourth of July, for instance—can bring a sharp

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