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    Facebook Organic Reach: How to Develop an Engaged Following

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    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast.

    Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.

    You'll discover why Facebook is a valuable platform for building an engaged

    Continue Reading about Facebook Organic Reach: How to Develop an Engaged Following →

    Social Media Marketing

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    Social Media Marketing Strategy for a Multi-Location Business

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    Does your business have multiple locations? Need a better social media strategy?

    In this article, you'll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets.

    #1: Create an Overarching Brand Message
    As you look to extend your business operations into different markets (countries, states, cities, or even counties), you also need to extend your digital footprint to ensure you connect with your target audience.

    But should you start a social media account every time you make

    Continue Reading about Social Media Marketing Strategy for a Multi-Location Business →

    How to Retarget Facebook Ad Traffic for Conversions

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    Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign?

    In this article, you'll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

    Understanding Facebook Ads Traffic and Conversions Objectives
    The objective you choose when you create your Facebook campaign has a huge impact on your results. It's what defines the outcome of your campaigns and is therefore the most important element to get right.

    The two most popular

    Continue Reading about How to Retarget Facebook Ad Traffic for Conversions →

    8 Instagram Stories Hacks to Give You a Creative Edge

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    Want to give your Instagram stories a creative edge? Looking for hidden features to try out?

    In this article, you'll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.

    To learn how to make the most of the brush tool, the text tool, and fonts, read the text below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=6O18K3SsxfU
    #1: Add a Halo to an Object or Person in Your Instagram

    Continue Reading about 8 Instagram Stories Hacks to Give You a Creative Edge →

    Local Business Marketing in Uncertain Times

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    Wondering how to stay top-of-mind with your customers, even if you aren't open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast.

    Bruce is a local business marketing pro. He's the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    You'll discover how four local businesses are staying top-of-mind with their customers right now, and learn how to encourage your customers to

    Continue Reading about Local Business Marketing in Uncertain Times →

    Social Media Marketing Society

    How to Make Videos People Will Watch on Social Media

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    Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people's attention?

    In this article, you'll discover three techniques to produce video people will watch on social media.
    Note: This article assumes you have the basics in place for filming and producing social media video. To learn more about looking better on camera, improving production quality, and more, click here.

    #1: Hook Social Media Video Viewers and Incite a Shopper's Pivot
    There are all kinds of stats online about

    Continue Reading about How to Make Videos People Will Watch on Social Media →

    How to Produce High-Quality Videos for Social Media

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    Need to do more with social video? Wondering how to increase the quality of your videos?

    In this article, you'll discover practical tips to produce polished videos that perform well on social media.

    #1: Look Better on Camera
    I'm sure you've seen many social media videos where the person is looking down at the camera, which is the ultimate engagement killer. Here are a few tips to make sure you shine on camera.
    Camera Position
    If you want to look really bad on a webcam, look down at it.

    The fastest, most effective way to look

    Continue Reading about How to Produce High-Quality Videos for Social Media →

    Using Facebook Ads in Uncertain Times

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    Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

    To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast.

    Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda explains how the customer journey has changed, how to adjust your Facebook ad messaging for the current climate, and how you can tweak

    Continue Reading about Using Facebook Ads in Uncertain Times →

    How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

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    Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products?

    In this article, you'll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects.

    Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions?
    When marketers think of Facebook lead generation campaigns, they often think about the businesses that typically lean toward this type of campaign objective— brick-and-mortar locations, service-based providers (insurance companies and

    Continue Reading about How to Use Facebook Lead Ads to Book Virtual Shopping Appointments →

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    How to Scale Valuable Facebook Lookalike Audiences

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    Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers?

    In this article, you'll discover how to create and scale high-intent lookalike audiences with Facebook ads.

    Why Increasing the Lookalike Percentage Doesn't Work for Scaling
    Facebook lookalike audiences let you reach a large number of people who share the same characteristics as your existing customers. But how do you scale your lookalike audiences without damaging their quality?

    While using a larger lookalike

    Continue Reading about How to Scale Valuable Facebook Lookalike Audiences →

    How to Set Up Instagram Gift Cards Stickers

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    Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers?

    In this article, you'll discover how to sell gift cards on Instagram.

    About Selling Gift Cards via Instagram
    To support businesses in selling online, Instagram has made it easier to sell directly to their audience (and for customers to do business with their favorite stores) via either an action button on their business profile or two new story stickers for gift cards and food orders.

    When your Instagram story post with a

    Continue Reading about How to Set Up Instagram Gift Cards Stickers →

    How to Reclaim Lost Habits and Start New Ones

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    Need to develop better habits? Wondering how uncertainty or change impacts your habits?

    To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast.

    James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He also publishes a popular newsletter at JamesClear.com.

    You'll learn how environment influences habits and discover the four laws that govern how behaviors or habits are established. You'll also find tips to create and maintain

    Continue Reading about How to Reclaim Lost Habits and Start New Ones →

    Beginner’s Guide to Successful Facebook Ads

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    Thinking of diving into Facebook ads? Wondering what the common pitfalls are?

    In this article, you'll discover three important considerations when starting your first Facebook ad campaign.

    #1: Commit to a Facebook Funnel Implementation
    All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.

    You want to implement a Facebook advertising

    Continue Reading about Beginner’s Guide to Successful Facebook Ads →

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