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    Category: How To

    How to Improve Your Facebook Organic Reach

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    Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience?

    In this article, you'll learn a three-step system to improve your Facebook organic reach.

    Why Businesses Should Pay Attention to Organic Reach on Facebook
    With the upcoming iOS changes and Google Privacy Sandbox, off-platform actions are going to be harder for Facebook to track. Because they'll be more limited in the data they can collect, content on the Facebook platform will become even

    Continue Reading about How to Improve Your Facebook Organic Reach →

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    How to Budget for Facebook Ads: Forecasting Your Costs

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    Do you use Facebook ads? Wondering how to accurately forecast your ad spend?

    In this article, you'll discover a simple formula that will help you budget your Facebook ad spend.

    To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define Your Sales Goals
    The first step in setting your Facebook ad budget is to determine how much revenue you want to generate from your Facebook ads in the next 30 days.

    Once you have a revenue

    Continue Reading about How to Budget for Facebook Ads: Forecasting Your Costs →

    Facebook Organic Video Post Testing: Split Test Your Way to Better Results

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    Do you post organic videos on Facebook? Wondering how to run split tests without ads?

    In this article, you'll learn how to use Facebook's organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers.

    Why Use Facebook’s Organic Video Post Testing Tool?
    Over the past couple of months, Facebook has been rolling out their new organic post testing feature, allowing users of Creator Studio to use the same philosophy for their paid advertising on their organic marketing

    Continue Reading about Facebook Organic Video Post Testing: Split Test Your Way to Better Results →

    Instagram Shopping: How to Get More Exposure and Sales

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    Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales?

    In this article, you'll find five ways to sell more on Instagram, even if you don't have Instagram checkout.

    Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. Read the linked article for step-by-step instructions.
    Why Shoppable Posts and Shops on Instagram Matter for Product-Based Businesses
    Instagram shops and shoppable posts offer a fully immersive shopping

    Continue Reading about Instagram Shopping: How to Get More Exposure and Sales →

    Email Marketing Strategy: What Marketers Need to Know

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    Do you have an email list? Wondering how to leverage email in your marketing?

    In this article, you'll learn how to develop an email marketing strategy to sell your products and services.

    Why Social Marketers Should Consider Email
    Unlike your following on social media, your email list is an asset that you control. On social media, you don't have distribution to your followers unless you pay a lot of money and can't download their information or transport them from one platform to another. But with email, you can send people a message

    Continue Reading about Email Marketing Strategy: What Marketers Need to Know →

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