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    How to Use Google Data Studio to Analyze Your Facebook Ads

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    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create

    Continue Reading about How to Use Google Data Studio to Analyze Your Facebook Ads →

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    How to Cross-Post to Instagram From Your Facebook Page

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    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Grow Your YouTube Channel With a Video Series

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    Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch?

    In this article, you'll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers.

    Why Research and Create a 5-Part Video Series on YouTube?
    Filtering your YouTube video topic ideas through the research and planning process outlined here will help you understand what solutions and answers your ideal audience is searching for online.

    By creating a topical video series that addresses

    Continue Reading about How to Grow Your YouTube Channel With a Video Series →

    How to Improve Your Facebook Group Community

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    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Define the purpose or intention for how your group will be used; what kinds of information,

    Continue Reading about How to Improve Your Facebook Group Community →

    How to Use Social Proof in Your Marketing

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    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

    In this article, you'll discover how to incorporate social proof into your social media marketing.

    Why Include Social Proof in Your Social Media Marketing?
    The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent

    Continue Reading about How to Use Social Proof in Your Marketing →

    How to Get More Leads From a Live Event Using Social Media

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    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual

    Continue Reading about How to Get More Leads From a Live Event Using Social Media →

    How to Create Facebook Reach Ads

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    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

    3 Analytics Tools That Help Measure Your Marketing Results

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    Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working?

    In this article, you'll find three tools to analyze and report on your social media marketing efforts.

    #1: Assess Audience Activity and Social Media Engagement
    Sprout Social is a social media management tool. Analytics is only a part of what it does; other features include scheduling and tracking your team's performance. This article focuses on how you can use Sprout Social to find out more about your customers.

    It

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    How to Create Instagram Stories People Love to Watch

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    Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content?

    In this article, you'll find six ways to enhance your Instagram stories for better audience engagement.

    Why Instagram Stories Engagement Tactics Matter
    If you look through Instagram Stories content from brands, you'll find that most story content just isn't that engaging. There are plenty of possible reasons for this. Perhaps the brands aren't aware of all of the Instagram Stories features available or simply don't have the time to

    Continue Reading about How to Create Instagram Stories People Love to Watch →

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    How to Lower Your Facebook Ad Costs: 4 Tips

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    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks on your Facebook ad.

    If you opt to be

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

    Continue Reading about How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced →

    10 Metrics to Track When Analyzing Your Social Media Marketing

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    Do you know if your social media marketing is working? Wondering how best to report on your efforts?

    In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

    Create a Spreadsheet to Track Key Social Media Metrics
    Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make

    Continue Reading about 10 Metrics to Track When Analyzing Your Social Media Marketing →

    How to Write Effective Facebook Sponsored Posts

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    Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

    In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

    Why Use Long-Form Facebook Sponsored Posts?
    A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

    Instead of sending readers to blog content on your website and retargeting them with ads to narrow your buying audience, long-form sponsored

    Continue Reading about How to Write Effective Facebook Sponsored Posts →

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