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    Communication That Converts: A 4-Step Framework for Persuasion

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    Is your content converting? Are you looking for a better way to move people to action?

    In this article, you'll learn a four-part story framework that leverages persuasion psychology that inspires action.

    Why Persuasion Matters in Marketing
    You already understand how important it is to connect with your audience. Often, you're able to form an emotional connection with them and inspire and motivate like no one else. You know you can because of the type of reaction and feedback you get at

    Continue Reading about Communication That Converts: A 4-Step Framework for Persuasion →

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    How to Use Facebook Insights to Analyze Your Activities

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    Do you want to improve your organic Facebook activities? Are you taking advantage of Facebook Insights across Business Suite, Creator Studio, and your Facebook page?

    In this article, you'll discover how to analyze your results and use your findings to improve your organic Facebook strategy.

    #1: Facebook Business Suite Insights

    Although Facebook Business Suite launched in September 2020, access to the platform is still gradually rolling out. Even if you don't have full Business Suite access yet, you can still use the platform's

    Continue Reading about How to Use Facebook Insights to Analyze Your Activities →

    10 LinkedIn Marketing Features to Promote Your Business

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    Do you want to do more with LinkedIn? Are you taking full advantage of the wide range of no-cost marketing features built into the platform?

    In this article, you'll discover new ways to tap into the power of LinkedIn so you can grow your business.

    #1: Host Long-Form Written Content On-Platform With Articles for LinkedIn Pages

    LinkedIn company pages haven't always been the optimal place to share thought leadership or detailed explanations on the platform. With a limit of just 1,300 characters, company page posts have required

    Continue Reading about 10 LinkedIn Marketing Features to Promote Your Business →

    TikTok Growth and How Marketers Are Responding

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    Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing?

    In this analysis, we'll explore insightful data on TikTok and how both users and marketers are responding to this growing platform.

    TikTok's Crazy Growth Stats

    TikTok reported that it now has 1 billion monthly active users as of September 2021—a rise of 45% since July 2020.

    For some context, the Facebook app reached the 1 billion monthly active user milestone in 2012, 8 years after it was founded. TikTok,

    Continue Reading about TikTok Growth and How Marketers Are Responding →

    How to Develop an Instagram Strategy That Works

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    Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram?

    In this article, you'll discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy.

    Why Having an Instagram Strategy Is so Important
    Let's start at the beginning and talk about why you need a strategy for Instagram. Shouldn't you just be able to post your photos and your stories? Do they really need to have that much forethought and strategy behind them?

    The answer, of

    Continue Reading about How to Develop an Instagram Strategy That Works →

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