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    Instagram Creator Accounts: What Marketers Need to Know

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    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

    In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

    What Is an Instagram Creator Account?
    When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons,

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    Facebook Ad Relevance Score Updates: What Marketers Need to Know

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    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

    In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

    What Changed With Facebook Ad Relevance Metrics?
    Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

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    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

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    3 Image Tools for Marketers on a Budget

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    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

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    How to Use Twitter Media Studio to Improve Your Video Marketing

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    Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets?

    In this article, you'll learn how to use Twitter Media Studio to improve the performance of the videos you publish on Twitter.

    What Is Twitter Media Studio?
    With Twitter Media Studio, you can improve the videos you tweet with thumbnail images, catchy titles, text captions, linked call-to-action buttons, and more—all before sharing videos with your Twitter followers.

    Twitter Media Studio is designed for people who

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    How to Research Your Competitors’ Facebook Ads

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    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

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    3 Ways to Use Facebook Ads to Promote Your Products

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    Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with?

    In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook.

    #1: Advertise to People Who Visit Your Website
    If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign.

    This is an "easy win" campaign because you're targeting

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    How to Measure Your Instagram Stories ROI: Advanced Techniques

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    Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories' performance?

    In this article, you'll learn how to combine Instagram Insights and Google Analytics to better report the ROI from your Instagram stories.

    Why Combine Instagram Insights With Google Analytics Data?
    From a social media marketing standpoint, it's important to know whether the time you put into your Instagram stories is helping you reach your business goals. However, proving the return on investment (ROI)

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    A 6-Step Workflow to Create Video for Multiple Platforms

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    Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

    In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

    Why You Need a Social Video Workflow
    You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

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    4 Ways to Use Google Tag Manager With Facebook

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    Wondering how to easily install Facebook features on your website without editing the code?

    In this article, you'll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager.

    Install Google Tag Manager on Your Website
    Google Tag Manager is a powerful, free tool that will enhance your marketing analytics. From this one central platform, you can track a variety of actions on your website (page views, clicks, etc.) and

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    Advanced Facebook Retargeting: How to Up Your Ads Game

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    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

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    How to Use Google Data Studio to Analyze Your Facebook Ads

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    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create visualizations of data from Facebook Ads Manager and Google

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