Category: How To

7 Steps to Building a LinkedIn Content Strategy That Works

by Anna Sonnenberg / January 19, 2022

Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact?

In this article, you'll learn how to create a LinkedIn content strategy for your business using seven simple steps.

#1: Establish Current Marketing Goals

Give your LinkedIn content strategy structure by outlining goals. What does your team want to accomplish with LinkedIn? Some common LinkedIn goals include:

Introducing your business to more potential customersSharing company resources to improve brand awarenessCultivating trust

Continue Reading about 7 Steps to Building a LinkedIn Content Strategy That Works →

8 Ways to Improve Instagram Ads Performance

by Anna Sonnenberg / January 18, 2022

Are your Instagram ads getting too expensive or failing to deliver results? Do you want to improve your campaigns but don't know where to start?

In this article, you'll find eight ways to leverage your Ads Manager and best practices for a better return on ad spend (ROAS) in your Instagram campaigns.

#1: Create an Instagram Funnel From Existing Organic Posts

When you plan an Instagram ad campaign, your ultimate marketing objective probably isn't generating engagement or getting followers to visit your profile. Instead, it likely

Continue Reading about 8 Ways to Improve Instagram Ads Performance →

7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

by Anna Sonnenberg / January 17, 2022

Want to use your company's Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?

In this article, you'll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

#1: Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action

Once you set up a Facebook page for your business, you can start publishing content and leveraging native tools to reach your goals. First, let's look at how to map out an organic Facebook

Continue Reading about 7 Ways to Optimize Your Facebook Strategy for Leads and Conversions →

Why Should Businesses Care About Crypto?

by Michael Stelzner / January 14, 2022

Wondering if NFTs, social tokens, and crypto could benefit your business? Are you concerned whether you’re missing out on what Web 3.0 has to offer?

In this article, you’ll discover why crypto is the new frontier for business.

What You Need to Know About Crypto Today

If you work for a small business, are an entrepreneur, or are a creator, I want to invite you along as I explore this new frontier. Rather than focusing on the financial or technical side of crypto, I want to focus on business use cases, what's possible today, and what

Continue Reading about Why Should Businesses Care About Crypto? →