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    Category: How To

    How to Use Short Videos to Turn Prospects Into Customers

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    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing?

    In this article, you'll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

    Why Use Short, Fact-Based Video?
    According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small

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    How to Onboard Social Media Marketing Clients: A Checklist for Consultants

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    Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job?

    In this article, you'll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively.

    Why a Social Media Marketing Onboarding Process Is Important
    Whether you're a social media marketing consultant or agency taking on a new client, or a business that's outsourcing your social media marketing, the proper transfer of assets and key information about

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    How to Recover a Suspended Facebook Ads Account

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    Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

    In this article, you'll find out how to submit an appeal to get your Facebook advertising account reactivated.

    Facebook Ads Account Suspension: Two Red Flags
    You're going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

    Your first reaction: sheer panic.

    Well, I'm here to tell you that

    Continue Reading about How to Recover a Suspended Facebook Ads Account →

    Creating Engaging Video Content That Spurs an Emotional Connection

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    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

    Continue Reading about Creating Engaging Video Content That Spurs an Emotional Connection →

    How to Promote a Documentary Storytelling Series on Social Media

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    Does your marketing include episodic video content? Wondering how to promote your series?

    In this article, you'll discover how to release and promote a documentary storytelling series on social media.

    Why Marketers Should Consider Documentary Storytelling
    Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights the product, storytelling creates a compelling and engaging narrative that puts the customer before the product and spotlights your brand's

    Continue Reading about How to Promote a Documentary Storytelling Series on Social Media →

    How to Get More LinkedIn Engagement and Clicks

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    Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement?

    In this article, you'll discover how to develop and share LinkedIn posts people click on.

    Content That Works on LinkedIn
    People want to know you—your passions, your sense of humor, and what makes you someone worth paying attention to. You have valuable stories to share. You know things, which is why you're doing the work you're doing. Sharing your knowledge, expertise, and experience on LinkedIn can help other people

    Continue Reading about How to Get More LinkedIn Engagement and Clicks →

    How to Develop a Unique Instagram Marketing Style

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    Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers?

    In this article, you'll discover how to create an Instagram style that's easy for fans to recognize.

    Why a Strong and Cohesive Instagram Feed Matters
    An Instagram user is scrolling through their feed and comes across a sponsored post for one of your products. Intrigued, they tap on your Instagram business profile to see what you're all about. Scrolling through your feed, they'll make a split-second decision

    Continue Reading about How to Develop a Unique Instagram Marketing Style →

    YouTube Trends: What Marketers Need to Know

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    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

    Continue Reading about YouTube Trends: What Marketers Need to Know →

    Facebook Lookalike Audience Changes: What Marketers Need to Know

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    Do you use Facebook lookalike audiences?
 Are you aware of Facebook's recent changes to lookalike audiences?

    In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

    Changes to Facebook Lookalike Audience Creation
    Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.

    This

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    How to Attract and Nurture Quality Instagram Followers

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    Want more business from Instagram? Looking for a proven process to follow?

    In this article, you'll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.

    #1: Attracting the Right Audience on Instagram
    At the top of the funnel, your job is simple: You need to grow your number of Instagram followers and make sure they're engaged with your content. It's important to have only high-quality followers; inflating your numbers by buying followers will skew your data further down the funnel,

    Continue Reading about How to Attract and Nurture Quality Instagram Followers →

    How to Promote a Flash Sale on Facebook and Instagram

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    Do you run flash sales? Wondering how to promote your flash sale on social media?

    In this article, you'll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

    Why You Need a Different Approach for Promoting a Flash Sale
    Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

    Most flash sales last for 24 hours or less; therefore, the campaigns

    Continue Reading about How to Promote a Flash Sale on Facebook and Instagram →

    Instagram Stories Ads: What Marketers Need to Know

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    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast.

    Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    Susan explains why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

    Listen to the Podcast Now
    This article is sourced

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    How to Create a Voice Marketing Funnel With Alexa Flash Briefings

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    Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

    In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

    Using Voice Technology to Improve Social Media Engagement
    Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

    Continue Reading about How to Create a Voice Marketing Funnel With Alexa Flash Briefings →

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