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    The Future of Social Marketing: Trends to Track

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    Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business?

    In this article, you'll learn about the latest social marketing trends and how marketers should prepare for a changing world.

    Disruption in Marketing Today
    Marketing today really boils down to one question: "How can we be heard?" And that's getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn't enough anymore.

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    TikTok Marketing: A Content Strategy for Businesses

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    Is your business on TikTok? Wondering what to post?

    In this article, you'll discover how to create a TikTok strategy for business. You'll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.

    To find a content roadmap you can follow to create TikTok videos that support your goals and grow your account, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define Your Objective for Using TikTok
    The first step to developing a TikTok content strategy is to

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    LinkedIn Messages: What Marketers Need to Know

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    Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved?

    In this article, you'll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox.

    LinkedIn Messages: What's New
    LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable.

    For example, LinkedIn Messages now lets you send a message to any of your co-workers, or

    Continue Reading about LinkedIn Messages: What Marketers Need to Know →

    Facebook Conversions API: What Marketers Need to Know

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    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they'll impact your ads. Here's the gist of what's going on.

    With iOS 14, Apple is making it much

    Continue Reading about Facebook Conversions API: What Marketers Need to Know →

    Content Marketing With Instagram: How to Build Demand

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    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

    In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

    Why Use Instagram for Organic Marketing and Selling?
    There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

    The first is that Instagram is still the king when it comes to direct message (DM)

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    How to Use Facebook Business Manager: A Complete Guide

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    Want to start using Facebook Business Manager? Wondering how it works for businesses?

    In this article, you'll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more.

    Why Use Facebook Business Manager?
    The best reason to use Facebook Business Manager is to keep you focused on your work.

    When you log into Business Manager, you're taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, and other business-related assets without seeing your personal

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    Social Audio: What It Means for Marketers and Businesses

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    Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier?

    In this article, you'll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside.

    What Is Social Audio?
    Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.

    While podcast audio has been around for some time, it's a one-way broadcast medium, meaning it's recorded for listening in the future. Social audio

    Continue Reading about Social Audio: What It Means for Marketers and Businesses →

    Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

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    Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights?

    In this article, you'll discover how to get more people to click on your Instagram highlights.
    ­­Why Optimize the Design of Instagram Highlights Covers?

    Instagram highlights brought evergreen value to Instagram Stories—a separate feed to which people could post content that would vanish 24 hours later. By creating highlights, you can move your otherwise-vanishing stories down into the center of your

    Continue Reading about Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights →

    Instagram Reels Strategy: What Marketers Need to Know

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    Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

    In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.

    Why Use Instagram Reels for Business and Marketing?
    The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace.

    Reels has an edge over Stories for two reasons.

    First, the editing features (music,

    Continue Reading about Instagram Reels Strategy: What Marketers Need to Know →

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    How to Reduce Wasteful Facebook Ad Spending

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    Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off?

    In this article, you’ll learn how to identify ads you should stop spending money on.

    To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Cost Per Result
    When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few

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    How to Use Facebook Ads to Reach Global Markets

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    Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages?

    In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences.

    #1: Translate Your Facebook Ads for Local Markets
    You probably have existing Facebook campaigns that are operating well in one country so you don't want to upset what's already working by adding new ad sets or even tweaking existing ad sets. To scale a campaign, duplicate it and translate the ads directly within Ads

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    Twitter Revue: Email Newsletters? What You Need to Know

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    Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue?

    In this article, you'll learn how to use Twitter Revue to create email newsletters your followers can subscribe to.

    Why Use Twitter Revue for Newsletters?
    Twitter has long been used by thought leaders, business owners, brands, authors, and content creators to spark a conversation about what's happening around the world and how it affects their industry. And now, that conversation is about to get deeper. Twitter has acquired Revue to give its

    Continue Reading about Twitter Revue: Email Newsletters? What You Need to Know →

    Using Facebook Ads to Move Leads Into Sales

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    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

    In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

    Why Facebook Ads Work to Move People From Lead to Sale
    Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

    Rather than depending on prospective customers to search for you or the product

    Continue Reading about Using Facebook Ads to Move Leads Into Sales →

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