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    How to Use a Pop-Up Facebook Group for Business

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    Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group?

    In this article, you'll discover how to run a pop-up Facebook group for business.

    When to Use a Pop-Up Facebook Group
    Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn more about you, your company, and the problems you're trying to solve, with the intention of generating sales for a service or offering. Think of

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    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

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    How to Connect With Consumers on LinkedIn: 5 B2C Examples

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    Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers?

    In this article, you'll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers.

    The Case for B2C Outreach on LinkedIn
    Although LinkedIn has traditionally been known as a B2B network, the platform is ripe for B2C brands looking for better ways to connect with their target audiences. LinkedIn can also be a promising alternative to Facebook for B2C brands wanting to connect

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    How to Guide Your Employees to Post More on Social Media

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    Want your employees to share more about your business on social media? Wondering how best to guide their social media posts?

    In this article, you'll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model.

    #1: Create Clear Social Media Guidelines for Employees to Follow
    While marketers might consider social media a second home, the same may not be true for all of your employees and co-workers. Research has shown that a significant number of employees feel

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    How to Choose the Right Facebook Attribution Model

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    Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use?

    In this article, you'll discover seven different Facebook ad attribution models to assess your campaigns' performance.

    About Facebook Attribution Models
    The Facebook attribution tool gives you insights into your customers' purchasing journey and the roles of different touchpoints along the conversion path. This information can help you identify potential tweaks you can make to optimize the ads you're running.

    Facebook

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    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

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    How to Create LinkedIn Sponsored Content Ads: A Walkthrough

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    Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?

    In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

    Why LinkedIn Sponsored Content Ads?
    You may have heard that LinkedIn ads are expensive, and that may be true.

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    Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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    Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers?

    To help you make wise decisions during trying times, we tapped the minds of top marketers.

    #1: Your Business Must Sell to Survive: Daniel Harmon
    The Question: Should I continue to promote my business on social media? How?
    Yes! Absolutely! Marketing on social media is like having a digital salesperson. Imagine firing all your salespeople and expecting revenue to continue. Should you adjust what isn't driving results? Of course.

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    How to Run a Successful Instagram Contest or Giveaway

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    Want to run a contest on Instagram? Wondering what rules and best practices you need to follow?

    In this article, you'll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest.

    Understand the Rules for Running an Instagram Contest
    Instagram contests are a great way to reach your audience, reward them for engaging with your content, and reach a whole new pool of followers.

    Chances are you've heard that running

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    Successful Facebook Ads on a Small Budget

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    Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

    To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

    Tara explains why testing Facebook ads is key to success, and shares the methodology she uses to test and develop

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    How to Use LinkedIn Ads to Reach Your Target Audience

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    Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads?

    In this article, you'll discover how to target your ideal audience with LinkedIn advertising.

    #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer
    We know that LinkedIn is the number-one social media platform for B2B but how do you know if you're reaching the right target audience? And will advertising on LinkedIn help?

    Whatever marketing channel you choose, when you're marketing to everyone,

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    5 Ways to Analyze Your Instagram Marketing

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    Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what's working.

    In this article, you'll discover five ways to analyze the performance of your Instagram business profile.

    Why Instagram Business Profile Insights Matter
    Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram

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    6 Costly Facebook Ad Mistakes and How to Fix Them

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    Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

    In this article, you'll discover six Facebook advertising mistakes and how to fix them.

    #1: Mistake: Facebook Ads Aren't Aligned With a Funnel
    The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there's no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided

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