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    Category: How To

    How to Rethink Your Way to Business Growth

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    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to

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    How to Use LinkedIn for Competitor Research

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    Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors?

    In this article, you'll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business.

    Why You Should Research Your Competitors on LinkedIn
    There are many benefits of using LinkedIn within your business including showcasing your experience, skills, and career achievements; sharing content for thought leadership positioning; building and nurturing a network; and

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    How to Use TikTok Challenges for Business

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    Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge?

    In this article, you'll learn how to use TikTok challenges for your business.

    What Is a TikTok Challenge?
    TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded over 1.5 billion times globally. And while TikTok advertising is still gaining traction, there's plenty of opportunity for brands of all sizes to run a new form of campaign centered around what's known

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    How to Analyze Your Facebook Ad Results: 7 Metrics to Track

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    Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?

    In this article, you'll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you're not getting the results you want.

    #1: Return on Ad Spend
    Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it's the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the

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    Messaging Matters: How to Attract Your Ideal Customers

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    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

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    How to Increase Your LinkedIn Engagement: 4 Tips

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    Want a highly engaged LinkedIn following? Looking for tips to spur engagement?

    In this article, you'll discover how to cultivate a following on LinkedIn.

    #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression
    People see your LinkedIn headline when you share a post, comment on someone else's post, or send an invitation to connect. It's prime real estate on your LinkedIn profile that's worth putting some thought into.

    If you want to gain followers on LinkedIn, make sure your headline stands out and shows that

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    4 Ways to Use TikTok for Business

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    Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success?

    In this article, you'll discover four ways your business can succeed on TikTok.

    Is Your Audience on TikTok?
    TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

    The largest demographic

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    How to Use Facebook Ads to Generate Sales and Leads Quickly

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    Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives?

    In this article, you'll learn how to create Facebook ad campaigns that can greatly increase your chances of success.

    #1: Create Hot and Super-Hot Facebook Website Custom Audiences
    With the advertising goal of generating fast results for your business, whether that's leads or sales, you want to target hot or super-hot audiences in your campaigns.

    There are four audience types when it comes to Facebook advertising: cold,

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    YouTube Stories: Success Tips From a Top YouTuber

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    Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube's Stories and Community tab features?

    To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast.

    Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. His latest book is called Built to Serve.

    Evan explains how to create, navigate, and use

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    How to Advertise on Quora

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    Looking for a new online source of leads and customers? Have you considered advertising on Quora?

    In this article, you'll learn how to discover if your audience is on Quora and how to run Quora ads to reach them.

    Why Marketers Should Consider Quora Ads
    Depending on your company's sales cycle, you may need to embrace several touchpoints to stay on top of potential customers. And you can't assume your target audience only uses Google or Facebook.

    It's worth taking the time to research whether your audience can be found on other

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    How to Build Facebook Custom Audiences for Special Ad Category Groups

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    Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers?

    In this article, you'll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to build new target audiences that comply with Facebook's policies.

    #1: Determine Whether Your Facebook and Instagram Ads Belong in a Special Ad Category
    Facebook has been making changes to

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    5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

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    Want to make sure your Facebook ads account isn't shut down? Are you sure you're not violating Facebook's ad policies?

    In this article, you'll discover common reasons why Facebook ads accounts are suspended and learn how Facebook's tools can help you better monitor your account's status.

    #1: Repeated Declined Payments
    If you consistently have payment methods declined for your ad account, Facebook will see this as a red flag and may suspend your account if the pattern continues. Your ad account gets seen as a "bad debtor" and too many

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    Developing Loyal Fans: The Future of Marketing

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    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

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    This article

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