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    Category: How To

    How to Know if Your Facebook Ads Will Work

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    Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? 

    In this article, you’ll learn which metrics to consider to make smart decisions for Facebook ad campaigns that work.

    The Business Case for Facebook Ads

    For some marketers, Facebook ads have lost their shiny new appeal over the past few years. Facebook advertising costs have risen and businesses have had to compete harder for ad

    Continue Reading about How to Know if Your Facebook Ads Will Work →

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    How to Use YouTube Shorts Analytics and Remix Metrics

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    Should you be using more short-form video on YouTube? Wondering where to find analytics for YouTube Shorts and Remix short-form video?

    In this article, you’ll learn how to analyze performance on YouTube Shorts and Remix content.

    How to Analyze YouTube Shorts Content

    First, let’s look at the built-in analytics for your YouTube Shorts. Here are eight places to see YouTube Shorts stats in YouTube Studio.

    #1: See Broad YouTube Shorts Metrics in the Channel Overview

    Open YouTube Studio and select the Analytics tab. You’ll see a

    Continue Reading about How to Use YouTube Shorts Analytics and Remix Metrics →

    How to Scale LinkedIn Ads

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    Want to get more traffic from your top-performing LinkedIn ads? Wondering which LinkedIn ads to scale?

    In this article, you’ll learn how to test, optimize and scale LinkedIn ads so you can maximize results from your most lucrative campaigns.

    #1: How to Test LinkedIn Ads Effectively

    To scale LinkedIn ads successfully, you need to know what works best for your business and your target audience. That means you have to allow time for testing before you can expect to achieve specific outcomes or target costs per result.

    What’s the best

    Continue Reading about How to Scale LinkedIn Ads →

    6 Ways to Research Your Target Audience on Instagram

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    Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?

    In this article, you’ll discover six ways to research and analyze your target audience on Instagram.

    What Can You Learn About Your Target Market From Instagram Research?

    Making time to conduct market research is essential for getting to know your customer base and making sure your products and services align with consumer demand and industry trends. Ideally, you’ll do a lot of of your own market

    Continue Reading about 6 Ways to Research Your Target Audience on Instagram →

    How to Sell More With Instagram

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    Wondering how to sell your products or services on Instagram? Need a better strategy? 

    In this article, you’ll discover a three-step method to improve your sales.

    How Selling on Instagram Has Changed

    For years, entrepreneurs on Instagram obsessed over how many followers they had.

    And there were good reasons for that. Remember the days when you needed 10,000 followers to qualify to use swipe-up links in your stories? 

    But Instagram has changed and your sales strategies need to change, too. These days, anyone can post

    Continue Reading about How to Sell More With Instagram →

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