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    Persuasion Science: Marketing Insight From Robert Cialdini

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    Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business?

    In this article, you'll discover three modern principles of persuasion science and what they mean for marketers.

    #1: Boost Credibility With Social Proof
    The notion of social proof refers to the tendency human beings have to follow those around them. Human beings are, at their core, social animals that travel in packs much like birds that flock together, insects that

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    How to Use Instagram Hashtags for Business: A Guide for Marketers

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    Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide?

    In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. You’ll learn how to choose your hashtags, how many to use, and where to put them in your posts for best results.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don’t know how to use them for their business or they

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    How to Create a Social Media Calendar: A Template for Marketers

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    Do you want an easier way to plan, organize, and publish your social media content? Looking for a solution that doesn't cost a lot of money?

    In this article, you'll discover how to set up an effective social media content calendar to plan and manage your posts. You'll also get suggestions for great tools to help you create and manage that content.

    #1: Set Monthly Short-Term Goals to Reach Long-Term Goals
    It’s important to set an end goal for every piece of content you share on social media so you can track what’s working, which types

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    3 Ways to Build Warm Facebook Ad Audiences

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    Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads?

    In this article, you'll learn how to use three types of Facebook ad formats to improve your results.

    #1: How to Use Facebook Instant Experience Ads to Build Warm Audiences
    Instant experience ads are an underutilized format that lets you create a full-screen, mobile-optimized experience for your audience, and they don't need to leave the platform to find out more about your product or service.

    Instant experience ads display

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    Testing Facebook Ad Creative: The Path to Better Sales

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    Want more sales from Facebook ads? Wondering if better creative could improve your results?

    In this article, you'll learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales.

    Why Facebook Ads in a Post-COVID World?
    Let's start at the beginning. Why Facebook ads? Especially following so close to the COVID-19 pandemic and recent privacy changes that make tracking across the web and devices even more difficult, are Facebook ads still relevant? The answer is yes.

    More people than ever are

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