Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads?
In this article, you'll learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign.
Why Marketers Should Consider Pinterest Ads
Let's start with the basics: Why should marketers consider Pinterest ads? Especially at a time when paid advertising is becoming increasingly expensive thanks to emerging privacy and data handling laws
Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on?
In this article, you'll find 10 important metrics to use when analyzing your Facebook ads. Plus, you'll discover how to track them with a custom report.
Tracking Facebook Ads Metrics in a Custom Report
When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when creating your custom report. Custom metrics, on the
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Want more people to see your Instagram posts? Are you using Instagram tags effectively?
In this article, you'll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else's post.
You'll also learn why and how to apply Instagram location tags and product tags to your posts. Finally, you'll discover how to combine all of these tags to give your Instagram feed posts maximum visibility.
Tagging vs. @mentioning an
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When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer?
In this article, you'll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year.
#1: Optimize Your Facebook Page Layout, Tabs, and Apps
Your business' Facebook page doesn't have to look or function like your competitors' or clients' pages. Facebook offers tons of customization options so you can add the right mix of
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Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script?
In this article, you'll get 10 ideas for creating YouTube skippable in-stream ads that viewers won't want to skip. You'll also see some great examples from major brands that will inspire your team to create memorable, impactful video ads.
How Do YouTube Skippable In-Stream Ads Work?
YouTube in-stream ads appear directly in the platform's video player. They run before, during, or after content in the
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