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    Helpful Tools to Manage and Moderate Facebook Conversations

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    Do you want to streamline Facebook page engagement? Looking for an easier way to stay on top of comments and conversations?

    In this article, you’ll learn how to moderate conversations happening on your Facebook business page's posts, ads, and video using native tools from Meta.

    #1: Meta Tools to Moderate Facebook Page Posts Made by Consumers

    By default, a Facebook page allows visitors to publish posts or write reviews. If your page tends to attract positive posts or rave reviews, you

    Continue Reading about Helpful Tools to Manage and Moderate Facebook Conversations →

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    TikTok Content Strategies for Leads and Sales

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    Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals?

    In this article, you’ll discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions.

    Why Short-Form Vertical Video Is the Future

    TikTok might be the youngest of the big social networks but it’s quickly become dominant. That success has been driven by TikTok’s focus on short-form vertical video.

    But why is it so effective?

    There are two reasons and one of them is very

    Continue Reading about TikTok Content Strategies for Leads and Sales →

    How to Create and Promote Idea Pins on Pinterest

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    Want to get your video-based marketing content in front of new audiences? Have you considered Pinterest's Idea Pins?

    In this article, you’ll learn how to create Idea Pins with video and how to promote them via Idea ads.

    What Are Pinterest Idea Pins?

    Pinterest launched idea pins in May 2021, giving businesses and creators a brand-new option to build multi-page video content. Idea pins can include up to 20 pages of videos, images, or a combination of the two.

    Like standard pins, idea pins display in your home feed and other places

    Continue Reading about How to Create and Promote Idea Pins on Pinterest →

    4 Ways to Improve YouTube Ads Targeting

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    Want more control over where your video ads show on YouTube? Wondering how to target your ads to show up on competitors' content?

    In this article, you’ll learn how to use content targeting to choose where your YouTube ads display—from certain channels and videos to content that fits specific topics and keywords.

    What Is YouTube Content Targeting?

    YouTube content targeting lets you choose where to place your YouTube advertising videos so you can advertise on the videos and channels that align best with your goals. With Google Ads’

    Continue Reading about 4 Ways to Improve YouTube Ads Targeting →

    Social Media Strategy: How to Use Social Proof in Marketing

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    Want to give your audience more convincing reasons to buy from your business? Curious how to leverage social proof on social media?

    In this article, you’ll learn how to find and use social proof in your organic social media marketing campaigns and discover social proof examples to inspire you.

    Social Proof Can Make a Difference in Your Marketing

    Social proof highlights everything wonderful about your brand—typically from the point of view of third parties.

    What is social proof? Social proof can be an image of your product in use,

    Continue Reading about Social Media Strategy: How to Use Social Proof in Marketing →

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