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    How to Grow and Engage an Audience on Instagram

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    Are you successfully attracting Instagram followers? Wondering how to hold onto your audience for the long-term?

    In this article, you'll discover eight strategic tips to help you build, engage, and retain your Instagram followers so you don't lose them.

    How Instagram Engagement Works
    Before we get into the practical tips, let's define our terms. What is engagement? And what impact does it have on your Instagram presence?

    Engagement is when someone actively responds to your content or

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    Persuasion Science: Marketing Insight From Robert Cialdini

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    Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business?

    In this article, you'll discover three modern principles of persuasion science and what they mean for marketers.

    #1: Boost Credibility With Social Proof
    The notion of social proof refers to the tendency human beings have to follow those around them. Human beings are, at their core, social animals that travel in packs much like birds that flock together, insects that swarm together, and cattle that herd together. In

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    How to Use Instagram Hashtags for Business: A Guide for Marketers

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    Wondering how to effectively use hashtags to improve your visibility on Instagram? Looking for an easy-to-follow guide?

    In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. You’ll learn how to choose your hashtags, how many to use, and where to put them in your posts for best results.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don’t know how to use them for their business or they

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    How to Create a Social Media Calendar: A Template for Marketers

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    Do you want an easier way to plan, organize, and publish your social media content? Looking for a solution that doesn't cost a lot of money?

    In this article, you'll discover how to set up an effective social media content calendar to plan and manage your posts. You'll also get suggestions for great tools to help you create and manage that content.

    #1: Set Monthly Short-Term Goals to Reach Long-Term Goals
    It’s important to set an end goal for every piece of content you share on social media so you can track what’s working, which types

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    3 Ways to Build Warm Facebook Ad Audiences

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    Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads?

    In this article, you'll learn how to use three types of Facebook ad formats to improve your results.

    #1: How to Use Facebook Instant Experience Ads to Build Warm Audiences
    Instant experience ads are an underutilized format that lets you create a full-screen, mobile-optimized experience for your audience, and they don't need to leave the platform to find out more about your product or service.

    Instant experience ads display

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