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    Facebook Power 5 Ad Tools: What Marketers Need to Know

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    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

    Continue Reading about Facebook Power 5 Ad Tools: What Marketers Need to Know →

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    Becoming Indispensable: How to Become Important to Others

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    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

    Listen to the Podcast Now
    This article is sourced from the Social Media

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    How to Improve Your Facebook Ads During a Holiday Season

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    Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns?

    In this article, you'll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns.

    Why Seasonal and Holiday Ad Campaigns Matter
    For many businesses, seasonal campaign performance can be the difference between an okay year and an unbelievable one. One date in particular—Black Friday, Valentine's Day, or Fourth of July, for instance—can bring a sharp

    Continue Reading about How to Improve Your Facebook Ads During a Holiday Season →

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

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    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    Creating Branded Content on Instagram: What Marketers Need to Know

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    Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started?

    In this article, you'll discover how to set up, create, and analyze branded content posts on Instagram.

    What Is Branded Content on Instagram?
    Branded content posts were first introduced on Facebook and have now moved over to Instagram too. But while the feature is still limited on Facebook, Branded Content is now available for all Instagram accounts to use. And both Instagram feed posts and story posts are eligible for

    Continue Reading about Creating Branded Content on Instagram: What Marketers Need to Know →

    How to Use YouTube and Instagram to Establish Authority

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    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.

    Amanda is a video marketing strategist who helps people become thought leaders in their space. She has a background in documentary filmmaking, and her course is called The DIY Video Roadmap.

    Amanda shares tips to help you make videos people want to watch, explains how best to

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    How to Create Personalized Content for Your Social Media Marketing

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    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

    TikTok Analytics: What Marketers Need to Know

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    Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts?

    In this article, you'll learn more about TikTok analytics.

    #1: Switch to a TikTok Pro Account to Access TikTok Analytics
    TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok's analytics dashboard reveals insights about your overall audience and the performance of published content.

    Switching to a Pro account is easy. Start by going to your profile settings and tapping the

    Continue Reading about TikTok Analytics: What Marketers Need to Know →

    How to Retarget Ads to Engaged Instagram and Facebook Fans

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    Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you?

    In this article, you'll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.

    Why Engagement Remarketing Ad Campaigns Work
    Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel.

    There are three stages to a successful Facebook ad funnel: awareness (level 1),

    Continue Reading about How to Retarget Ads to Engaged Instagram and Facebook Fans →

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    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

    Continue Reading about How to Customize Facebook Ads Based on Customer Awareness Principles →

    How to Get Started With TikTok: A Guide for Marketers

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    Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully?

    In this article, you'll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

    Why Consider TikTok?
    TikTok's growth is fascinating on many levels. For starters, it's the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly at the end of 2017.

    Because of this, the

    Continue Reading about How to Get Started With TikTok: A Guide for Marketers →

    5 Ways to Humanize Your Instagram Business Account

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    Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience?

    In this article, you'll discover five tips to ensure your Instagram account stands out.

    #1: Give Your Instagram Copy Personality
    When developing an Instagram business profile, most companies focus on the visual aspects of their brand. That approach is certainly understandable considering Instagram is the most visual social network.

    However, it's also important that your communication style reflects your brand's

    Continue Reading about 5 Ways to Humanize Your Instagram Business Account →

    How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

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    Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences?

    In this article, you'll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.

    Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap?
    Imagine the following scenario. For the last 6 months, your business has been seeing a consistent flow of leads from a Facebook ad campaign that has been converting at an average rate of 12%. As your business grows, you

    Continue Reading about How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences →

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