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    YouTube Ad Targeting: What Marketers Need to Know

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    Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?

    To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast.

    Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. He also developed the YouTube Ads Workshop.

    Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your

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    Facebook Lead Form Ads: How to Optimize for Results

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    Want more quality leads from Facebook? Are your Facebook lead forms set up properly?

    In this article, you'll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You'll also discover the most important aspect of lead forms that many businesses overlook.

    To learn how to optimize your Facebook lead forms, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Create a New Facebook

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    How to Create Instagram Guides: Step-by-Step Setup

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    Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram?

    In this article, you'll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides.

    What Are Instagram Guides?
    Instagram guides were initially introduced in mid-2020 and limited to the health and wellness industry. They were designed as a way to create single resources around any specific topic or product. To illustrate, a nutritionist could create a guide for "Healthy

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    TikTok Content Marketing: How to Grow Your Business With TikTok

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    Want to grow your business? Wondering if TikTok can help?

    To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast.

    Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online. She's the author of Before You Quit Your Day Job: A Strategic Guide for Entrepreneurs, and host of the Keenya Kelly Podcast.

    You'll discover four different types of TikTok content and how you can use them to serve your marketing objectives, how long your content should be, and

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    How to Create a Google Data Studio Dashboard

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    Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards?

    In this article, you'll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You'll also discover how to quickly create an entire Google Analytics dashboard in a single click.

    To learn how to build reports in Google Data Studio, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why Use Google

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    Facebook Ads for Local Businesses: A Framework for More Revenue

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    Does your local business need more paying customers? Need a proven Facebook ads strategy?

    In this article, you'll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level.

    You'll also find specific advice you can apply to attract new customers, package your offer and convert the customers you attract, and retarget people who don't immediately convert.

    To discover a framework to create a profitable Facebook ads strategy for your local

    Continue Reading about Facebook Ads for Local Businesses: A Framework for More Revenue →

    Google Analytics 4: What Marketers Need to Know

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    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

    Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    You'll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible

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    How to Use LinkedIn Text Ads: The Budget-Friendly Option

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    Ready to run LinkedIn ads but don't know where to start? Worried the costs are too high?

    In this article, you'll learn how to properly set up LinkedIn's most cost-effective ad type: LinkedIn text ads. You'll find tips for targeting, bidding on cost per click (CPC), and more.

    To learn how to set up LinkedIn text ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why LinkedIn Text Ads?
    Originally, when LinkedIn ads came out at the end of 2007, there was only one ad format: text ads. These ads were

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    Getting Started With Google Tag Manager: A Beginner’s Guide

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    Trying to understand Google Tag Manager? Looking for an easier way to install code on your website?

    In this article, you'll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You'll also discover how to set up pixel tracking for Facebook standard events.

    To get started with Google Tag Manager, read the article below for an easy-to-follow walkthrough or watch this video:
    
    What Is

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    How Much Should You Spend on Facebook Ads? Budgeting Steps

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    Trying to lock the budget for your Facebook ads? Need some ad spend wisdom?

    In this article, you'll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You'll also discover four mistakes to avoid.

    To learn how to choose the right Facebook advertising budget for your business, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Establish Your Facebook Advertising Budget
    The first step to determining your Facebook

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    Launching With Facebook Ads: How to Sell More With Facebook

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    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast.

    Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products. She hosts the Hirsh Marketing Underground podcast and her course is called Ignite: Marketing for Influencers.

    You'll learn how the five

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    How to Get More B2B Traffic and Leads With Content

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    Does your business serve other businesses? Wondering how to reach more people beyond LinkedIn?

    In this article, you'll find a four-part plan to drive traffic and generate leads across multiple platforms.

    #1: Research Customer Needs to Create Relevant B2B Content
    With digital fatigue on the rise, how people consume content is also shifting and marketers must adapt to reach their ideal customer. B2B content requires a special kind of marketing to effectively connect with their intended audiences while providing business value and

    Continue Reading about How to Get More B2B Traffic and Leads With Content →

    How to Create Meaningful Engagement on LinkedIn: 3 Tips

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    Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network?

    In this article, you'll discover three tips to spark conversation on LinkedIn via connection requests and feed posts.

    #1: Compose Conversational LinkedIn Connection Requests
    If you want to connect with someone on LinkedIn with no prior meeting or conversation, it can be helpful to follow them first before sending them a connection request.

    Following someone on LinkedIn allows you

    Continue Reading about How to Create Meaningful Engagement on LinkedIn: 3 Tips →

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