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    Category: How To

    How to Get AI to Recommend Your Business

    Want to know how to create content that AI tools cite and recommend? Wondering how to optimize your website so AI systems treat your business as a trusted source?

    ​In this article, you'll discover how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity, including how to structure your website, repurpose your newsletter, and optimize for AI citations that drive traffic and trust.

    Your Business Needs Content for Humans and AI

    Most content creators and business owners are still producing content

    Continue Reading about How to Get AI to Recommend Your Business →

    Social Media Marketing

    Industry Report

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    Is AI Making It So Anyone Can Run Effective TikTok Ads?

    Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? Wondering how new AI-powered tools can help create, manage, and optimize TikTok ad campaigns without needing deep platform expertise?

    ​In this article, you'll discover how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.

    #1: TikTok's Agentic Hub and MCP Open the Door to

    Continue Reading about Is AI Making It So Anyone Can Run Effective TikTok Ads? →

    How to Use AI to Dramatically Improve Your Quality

    Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? Wondering how to use AI personas and feedback loops to consistently produce better work?

    ​In this article, you'll discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them.

    Why Quality AI Content Is the New Differentiator

    As AI gets better, the cost to produce something approaches zero. Anyone can generate 100 short-form content ideas instantly, but that

    Continue Reading about How to Use AI to Dramatically Improve Your Quality →

    Creating a Video Series: Why Your Business Needs One

    Want to stop chasing viral hits that bring views but no customers? Wondering how to create video content that builds real audience relationships and drives sales?

    In this article, you'll discover how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.

    Why Series Content Matters

    Google's 7-11-4 rule tells us that it takes 7 hours of content consumption, 11 touchpoints, and engagement across 4 different platforms before someone makes a purchase. 

    A viral

    Continue Reading about Creating a Video Series: Why Your Business Needs One →

    How to Build AI Employees to Get Work Off Your Plate

    Want to move beyond basic AI prompting and build AI employees that actually run parts of your business? Wondering how to train AI to match your standards and schedule it to work autonomously?

    ​In this article, you'll discover how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity.

    Why Most Teams Aren't Actually Using AI to Its Full Potential

    Most business owners hear the same thing from their teams: "We're using AI every day." But Callan

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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