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    14 Ways to Benefit From Meta Business Suite

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    Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager?

    In this article, you'll discover 14 Meta Business Suite features designed to help marketers work and collaborate more effectively. Plus, you'll learn how to use them for the best results.

    #1: To-Do List

    Located front and center on the Home tab, Business Suite's To-Do List feature helps you prioritize the tasks that are most important to your business. To add a task to your to-do list manually, click

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    11 Instagram Video Ideas to Attract More Leads

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    Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business?

    In this article, you'll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

    What to Keep in Mind for Top-of-Funnel Video Content on Instagram

    If your main marketing goals for Instagram include customer acquisition and revenue generation, you may post a lot of bottom-of-funnel content. That means your feed may feature a ton of shoppable posts, strong calls to

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    Google Analytics 4 Migration: How to Prepare

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    Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes?

    In this article, you'll discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.

    Why Google Is Making the Push to GA4

    The current version of Google Analytics, referred to as Universal Analytics, was built for a very different time. It was designed in an era when people had hit

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    How to Create an Automated Sales Funnel on LinkedIn

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    Do you want to generate more sales from LinkedIn without actively prospecting? Curious how to build an automated lead generation process on the platform?

    In this article, you’ll discover how to turn your LinkedIn company page into an automated sales funnel in seven steps.

    #1: Set Up Funnel-Based Conversion Tracking on LinkedIn

    LinkedIn ads offer valuable opportunities to expand your reach, use native lead forms, and guide people through your funnel. But before you can create conversion-focused campaigns, you have to tell LinkedIn

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    Social Media Rebranding in 6 Easy Steps

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    Think it might be time to rebrand your social media presence? Want to make sure you cover all of your bases?

    In this article, you'll discover a complete six-step guide to rebranding your business on social media the right way.

    When to Rebrand Your Social Media Presence

    Before you start planning your rebranding campaign, you need to understand why you're doing it. The reasons for your rebrand will affect the decisions you make. And if you don't know why you're rebranding, then the rebrand is likely to fail. 

    Here are

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