Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search

    • Category: How To

    How to Increase Your LinkedIn Engagement: 4 Tips

    by /

    Want a highly engaged LinkedIn following? Looking for tips to spur engagement?

    In this article, you'll discover how to cultivate a following on LinkedIn.

    #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression
    People see your LinkedIn headline when you share a post, comment on someone else's post, or send an invitation to connect. It's prime real estate on your LinkedIn profile that's worth putting some thought into.

    If you want to gain followers on LinkedIn, make sure your headline stands out and shows that

    Continue Reading about How to Increase Your LinkedIn Engagement: 4 Tips →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    4 Ways to Use TikTok for Business

    by /

    Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success?

    In this article, you'll discover four ways your business can succeed on TikTok.

    Is Your Audience on TikTok?
    TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

    The largest demographic

    Continue Reading about 4 Ways to Use TikTok for Business →

    How to Use Facebook Ads to Generate Sales and Leads Quickly

    by /

    Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives?

    In this article, you'll learn how to create Facebook ad campaigns that can greatly increase your chances of success.

    #1: Create Hot and Super-Hot Facebook Website Custom Audiences
    With the advertising goal of generating fast results for your business, whether that's leads or sales, you want to target hot or super-hot audiences in your campaigns.

    There are four audience types when it comes to Facebook advertising: cold,

    Continue Reading about How to Use Facebook Ads to Generate Sales and Leads Quickly →

    YouTube Stories: Success Tips From a Top YouTuber

    by /

    Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube's Stories and Community tab features?

    To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast.

    Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. His latest book is called Built to Serve.

    Evan explains how to create, navigate, and use

    Continue Reading about YouTube Stories: Success Tips From a Top YouTuber →

    How to Advertise on Quora

    by /

    Looking for a new online source of leads and customers? Have you considered advertising on Quora?

    In this article, you'll learn how to discover if your audience is on Quora and how to run Quora ads to reach them.

    Why Marketers Should Consider Quora Ads
    Depending on your company's sales cycle, you may need to embrace several touchpoints to stay on top of potential customers. And you can't assume your target audience only uses Google or Facebook.

    It's worth taking the time to research whether your audience can be found on other

    Continue Reading about How to Advertise on Quora →

    How to Build Facebook Custom Audiences for Special Ad Category Groups

    by /

    Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers?

    In this article, you'll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to build new target audiences that comply with Facebook's policies.

    #1: Determine Whether Your Facebook and Instagram Ads Belong in a Special Ad Category
    Facebook has been making changes to

    Continue Reading about How to Build Facebook Custom Audiences for Special Ad Category Groups →

    5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

    by /

    Want to make sure your Facebook ads account isn't shut down? Are you sure you're not violating Facebook's ad policies?

    In this article, you'll discover common reasons why Facebook ads accounts are suspended and learn how Facebook's tools can help you better monitor your account's status.

    #1: Repeated Declined Payments
    If you consistently have payment methods declined for your ad account, Facebook will see this as a red flag and may suspend your account if the pattern continues. Your ad account gets seen as a "bad debtor" and too many

    Continue Reading about 5 Reasons Your Facebook Ads Manager Account Could Get Shut Down →

    Developing Loyal Fans: The Future of Marketing

    by /

    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

    Listen to the Podcast Now
    This article

    Continue Reading about Developing Loyal Fans: The Future of Marketing →

    How to Create a Facebook Marketing Plan That Models Your Customer Journey

    by /

    Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel?

    In this article, you'll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys.

    #1: Map Out Multiple Customer Journey Scenarios
    According to a study by Missouri University of Science and Technology, when viewing a website, people form a first impression in less than .2 second. And it takes them a bit

    Continue Reading about How to Create a Facebook Marketing Plan That Models Your Customer Journey →

    How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

    by /

    Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts?

    In this article, you'll learn how to measure five key performance metrics for your LinkedIn company page.

    How to Analyze Your LinkedIn Company Page Performance
    LinkedIn is an essential social media platform for many businesses, both large and small. And while LinkedIn is a useful tool, it can be daunting to measure (and report on) the success of your company page.

    If you've set up a

    Continue Reading about How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics →

    How to Use Instagram Customer Reviews for Maximum Impact

    by /

    Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram?

    In this article, you'll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

    Why Promote Customer Reviews and Testimonials on Instagram?
    With more than 1 billion monthly active users, 83% of whom use the platform for product discovery, Instagram has great sales potential for brands of all sizes and niches. However, it’s nearly impossible to convince

    Continue Reading about How to Use Instagram Customer Reviews for Maximum Impact →

    Social Media Content Strategy: How to Respond to a Changing Marketplace

    by /

    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.

    Jay is a marketing and customer experience strategist. He's the founder of Convince & Convert and co-author of the book, Talk Triggers. He's also the host of the Social Pros podcast and Standing Ovation, a brand-new podcast focused on speaking and events.

    Jay reveals some of the

    Continue Reading about Social Media Content Strategy: How to Respond to a Changing Marketplace →

    How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

    by /

    Looking for analytics to assess your LinkedIn profile's performance? Are you looking at the LinkedIn dashboard for profiles?

    In this article, you'll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

    What Is "Your Dashboard" on LinkedIn?
    Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

    Who viewed your profile
    Post/article views
    Search

    Continue Reading about How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="I WANT THESE SECRETS"]
    [title="I WANT THESE SECRETS"]
    [title="I Want These Secrets"]
    [title="I Want These Secrets"]