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    TikTok Ad Creative That Delivers Results

    Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work?

    In this article, you’ll discover how to make TikTok ads that work.

    How to Use TikTok in Your Social Ads Strategy

    Different social networks are valuable for different things. On Facebook, you can set and forget campaigns; it’s good for long-term sales and audience-building. On Instagram, you can experiment with different content and interact with your audience.

    TikTok ads are about speed and scale.

    But there are some

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    How to Grow Your YouTube Channel With YouTube Shorts and Clips

    Want more people to see your long-form videos on YouTube? Wondering how short-form video can help?

    In this article, you’ll discover how to use YouTube Shorts and Clips to drive more traffic to longer YouTube content.

    Why Marketers Should Leverage Short-Form Video on YouTube

    If your business focuses solely on producing long-form video for YouTube, you could be missing out on valuable distribution and cost-saving opportunities. Let’s take a look at how short-form YouTube videos can address these issues and explore why recent YouTube

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    How to Drive More Local Foot Traffic With Instagram

    Wondering how to get your business in front of local customers or tourists? Looking for a plan and examples to model?

    In this article, you’ll discover an effective Instagram strategy to drive foot traffic to your local business.

    Optimize Your Instagram Profile for Local Business

    Before you dive into creating paid and organic content, set up your Instagram profile for success. Follow the steps below to complete your Instagram bio and make it as easy as possible for local customers to do business with you.

    #1: Add Location Details

    Continue Reading about How to Drive More Local Foot Traffic With Instagram →

    Scaling Your Facebook Ads: A Proven Strategy

    Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads?

    In this article, you’ll discover a three-step Facebook ads strategy to scale your business results.

    Facebook Ads Are All About Scale

    At the end of 2022, Facebook had almost 3 billion monthly active users. That’s more than a third of Planet Earth’s population. And all of those users see Facebook ads. 

    No other social network has replicated the scale and sophistication of Facebook Ads. YouTube might be similar in size, TikTok might

    Continue Reading about Scaling Your Facebook Ads: A Proven Strategy →

    YouTube Research Tab: How to Find YouTube Content Ideas

    Need more ideas for YouTube content? Wondering how to do a YouTube content gap analysis?

    In this article, you’ll learn how to use the YouTube Research tab in YouTube Studio to find new YouTube video ideas your target audience is interested in.

    Why Is the YouTube Research Tab Insights Tool So Valuable?

    Every social media network has a search function. For YouTube, search plays a much more significant role. Although YouTube’s role as the world’s second-biggest search engine is a topic for debate, it’s true that search is a key driver

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    How to Use Instagram Hashtags for Business: A Guide for Marketers

    Wondering how to use hashtags on Instagram? Want to know which Instagram hashtags to use and how many to add?

    In this article, you’ll learn how to use Instagram hashtags in 2023 and learn additional ways to drive discovery.

    Should You Add Hashtags to Instagram Content in 2023?

    In short, yes, Instagram hashtags continue to be valuable tools for marketers in 2023. Using them won’t instantly solve reach or engagement problems. But adding them to feed posts and reels helps get your account and content in front of your ideal

    Continue Reading about How to Use Instagram Hashtags for Business: A Guide for Marketers →

    AI Writer and AI Design Tools for Marketers

    Curious about using AI in your work? Wondering how AI can enhance and improve your content creation?

    In this article, you’ll discover AI tools to help marketers design images and write better.

    AI Tools for Content Creation

    Right now, Artificial Intelligence or AI tools are coming onto the market for almost every aspect of content creation: planning workflows, organizing teams, generating images, outlining, and editing copy, to mention just a few of the possibilities.

    But the development of AI also throws up big questions about the

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    LinkedIn Competitor Analytics: How to Research and Beat Other Company Pages

    Are your competitors outpacing you on LinkedIn? Wondering how to find out what they’re doing to grow an audience?

    In this article, you’ll discover how to use the upgraded LinkedIn competitor analytics dashboard to improve your business page content and strategy.

    How LinkedIn Competitor Analytics Can Inform Your Marketing

    For most social media marketers, reporting and analysis are critical parts of the job. In many cases, it makes sense to focus on your company page’s metrics. After all, taking steps like tracking key performance

    Continue Reading about LinkedIn Competitor Analytics: How to Research and Beat Other Company Pages →

    How to Grow Your Sales on Instagram

    Want to sell more of your products or services with Instagram? Wondering what type of content works best?

    In this article, you’ll learn how to move people through your sales funnel using Instagram.

    How Engagement Impacts Sales on Instagram

    With engaging content, you can create the foundation for a successful Instagram sales funnel. Engagement is much more than a vanity metric. When you publish content that prompts your target audience to like, comment, and message, it sends Instagram a critical ranking signal.

    Here are a couple of

    Continue Reading about How to Grow Your Sales on Instagram →

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    Web 3 for Beginners

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