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    Do Sponsored Instagram Contests Really Work? A Case Study

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    Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you?

    In this article, you'll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram.

    What Are Sponsored Instagram Giveaway Contests?
    If you're interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer's account. The latter option is referred to as a sponsored giveaway and it's gaining in

    Continue Reading about Do Sponsored Instagram Contests Really Work? A Case Study →

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    How to Write Facebook Ads That Reduce the Barrier to Purchase

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    Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

    In this article, you'll discover how to create Facebook and Instagram ads that generate sales.
    #1: How to Write Discount Ad Copy to Prompt Purchases

    Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

    With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

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    TikTok for Business: Why Marketers Should Consider TikTok

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    Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

    To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

    Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok Marketing Secrets, the world's largest Facebook group dedicated to marketing on TikTok.

    You'll learn how the TikTok algorithm evaluates and serves content, find tips to create TikTok

    Continue Reading about TikTok for Business: Why Marketers Should Consider TikTok →

    How to Convert More Prospects on Social Media: A 5-Step Plan

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    Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers?

    In this article, you'll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media.

    Why You Need an Engaging Sales Funnel on Social Media
    In the world of digital marketing, consultants and funnels should go hand in hand. With no tangible products, consultants have to communicate the benefits of their services to justify the price. They can't simply show a product

    Continue Reading about How to Convert More Prospects on Social Media: A 5-Step Plan →

    How to Enhance LinkedIn Marketing With Video

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    Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn?

    In this article, you'll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts.

    #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section
    The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It's designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

    This is the

    Continue Reading about How to Enhance LinkedIn Marketing With Video →

    How to Get Started With Marketing Analytics: A 5-Step Framework

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    Want to better understand if your marketing is working? Need to do more with marketing analytics?

    In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

    #1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
    Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're not able to use them. This happens all too often in

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    Webinar Marketing Strategy: A Proven Path to More Sales

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    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

    Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

    Amy shares the three-part formula she uses to convert prospects into customers via webinars and reveals behind-the-scenes secrets you can

    Continue Reading about Webinar Marketing Strategy: A Proven Path to More Sales →

    How to Plan a Facebook Ad Campaign for the Holidays

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    Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed?

    In this article, you'll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods.

    #1: Optimize Your Website for Facebook Ads Traffic
    The Facebook pixel is a small piece of code that allows you to track user activity on your website. The pixel is a key part of Facebook advertising because it allows you to track your

    Continue Reading about How to Plan a Facebook Ad Campaign for the Holidays →

    How to Set Up Facebook Shops to Sell Your Products

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    Does your business sell physical products? Wondering how to sell your products using Facebook Shops?

    In this article, you'll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You'll also discover whether your business is a good fit for Facebook Shops.

    To learn how to set up a Facebook shop, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=zpx8kj1S_Zc
    About Facebook Shops
    Facebook

    Continue Reading about How to Set Up Facebook Shops to Sell Your Products →

    How to Use Instagram Tagging for More Exposure

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    Want more people to see your Instagram posts? Are you using Instagram tags effectively?

    In this article, you'll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else's post.

    You'll also learn why and how to apply Instagram location tags and product tags to your posts. Finally, you'll discover how to combine all of these tags to give your Instagram feed posts maximum visibility.

    To learn how to use

    Continue Reading about How to Use Instagram Tagging for More Exposure →

    How to Analyze Your Marketing: Google Analytics Strategy

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    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.

    Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure Summit, is taking place in September 2020.

    You'll learn how to set up your measurement, how to analyze your data, and how

    Continue Reading about How to Analyze Your Marketing: Google Analytics Strategy →

    Instagram Reels: What Marketers Need to Know

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    Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels?

    In this article, you'll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business.

    To learn how to make Instagram Reels, read the article below for an easy-to-follow walkthrough or watch this video:
    https://www.youtube.com/watch?v=zt0bCRATO8s
    What Is Instagram Reels?
    Instagram Reels rolled out to the majority of users in August 2020. The feature is touted as a response to

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    How to Use Facebook Live Producer to Go Live From the Desktop

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    Want to live-stream on Facebook? Wondering how to go live without third-party tools?

    In this article, you'll discover how to set up a live stream with Facebook Live Producer. You'll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for your Facebook live video.

    To learn how to go live via Facebook Live Producer, read the article below for an easy-to-follow walkthrough or watch the video below. To learn how to go live via the Facebook mobile app,

    Continue Reading about How to Use Facebook Live Producer to Go Live From the Desktop →

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