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    How to Use Instagram to Generate Organic Leads

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    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

    To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast.

    Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called Instagram Intensive.

    Jenn explains how to optimize your Instagram profile for lead generation. She also shares several ways to optimize Instagram content to give it the best chance of converting

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    How to Improve Your YouTube Video Views

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    Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?

    In this article, you'll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

    Why YouTube Click-Through Rate Is Important
    Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility,

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    4 Creative Ways to Generate Organic Instagram Engagement

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    Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram?

    In this article, you'll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

    #1: Encourage Instagram Engagement With Brand-Relevant Puzzles
    The typical image or video post on Instagram can generate, at best, a few seconds of engagement. Why not give your followers a mind-bender to keep them occupied and engaged with your post? Research shows

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    How to Use Facebook Ads to Promote Limited-Time Offers

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    Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials?

    In this article, you'll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers.

    Prepare Your Holiday Campaign Assets in Advance
    The holiday shopping season in the U.S. is typically launched on Black Friday—the day after Thanksgiving—which is always on the fourth Thursday in November. Because this is the biggest shopping day of the year, most

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    Magical Words That Sell: How to Build Trust in Your Marketing

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    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, I interview Marcus Sheridan on the Social Media Marketing Podcast.

    Marcus is a renowned keynote speaker and the author of They Ask, You Answer. He also runs a digital sales and marketing agency called Impact, and does workshops on digital sales and marketing for corporations.

    Marcus shares words and phrases you can use to market your business and explains how most of us are doing it

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    How to Customize Facebook Ads for the Customer Journey

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    Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience?

    In this article, you'll discover how to use six types of Facebook ads to move people further along the customer journey.

    2 Facebook Ad Types That Work With Cold Audiences
    Cold audiences contain new people who don't know your business yet. They're the foundation of sustainable Facebook advertising and the starting point for the majority of people who'll become your customers from your ad campaigns.

    Cold audiences

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    How to Go Live in HD Quality From Your Computer

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    Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup?

    In this article, you'll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop.

    Why Broadcast Live Video in High Definition?
    If you want to organically reach as many of your followers as possible on Facebook, YouTube, or LinkedIn, live video is a great way to do it. Each of these platforms' algorithms often prioritize live-streamed content.

    In addition to feed visibility, live

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    How to Use Instagram Hashtags for Business: A Guide for Marketers

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    Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow?

    In this article, you'll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts.

    The Basics of Using Instagram Hashtags for Business
    A lot of people struggle with Instagram hashtags. They either don't know how to use them for their business or they just think they don't work.

    https://www.youtube.com/watch?v=2DkSIDIIxn4&list=PLyqdnWmgSb_ZdMIrpffuFf9eNlFUVN_l0&index=2

    Why are

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    Facebook Ads Strategy: A New Approach for a Competitive Marketplace

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    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast.

    Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    You'll discover how Facebook ads have changed over the last few years and find tips to help you change your

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    How to Create an Instagram Content Strategy With User-Generated Content

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    Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram?

    In this article, you'll learn how to develop a customer-centered user-generated Instagram content strategy.

    Why Include User-Generated Content in Your Instagram Marketing?
    Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide margin. So why not use it to create beautiful social media content?

    After all, coming up with diverse and effective visual content to keep your

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    How to Create a YouTube Sales Funnel

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    Want more customers from YouTube? Wondering what types of YouTube videos you need to make?

    In this article, you'll discover different types of videos to create for a YouTube sales funnel.

    How to Use Video in a YouTube Sales Funnel
    Building a YouTube marketing funnel means understanding what types of videos to produce, and there's no better framework than the content marketing funnel.

    By understanding the stages of the content marketing funnel, you'll clearly see how powerful it is and how your videos will appeal to buyers at each

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    How to Analyze Your Facebook Ad Performance: 9 Ways

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    Are your Facebook ads working for you? Wondering which metrics you should be tracking?

    In this article, you'll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.

    #1: Assess Awareness
    When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

    Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users,

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    How to Ensure People Watch Your YouTube Videos

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    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.

    Brian is a YouTube expert who helps people amplify their message with the power of YouTube. He's the author of Trust Funnel and Tube Ritual. His course is called Tube Rank Ritual.

    Brian explains why YouTube cares so much about retention time. He also shares tips to get people to watch your YouTube videos to

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