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    Facebook Conversions API: What Marketers Need to Know

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    Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help?

    In this article, you'll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities.

    What Is the Facebook Conversions API?
    You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they'll impact your ads. Here's the gist of what's going on.

    With iOS 14, Apple is making it much

    Continue Reading about Facebook Conversions API: What Marketers Need to Know →

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    Content Marketing With Instagram: How to Build Demand

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    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

    In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

    Why Use Instagram for Organic Marketing and Selling?
    There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

    The first is that Instagram is still the king when it comes to direct message (DM)

    Continue Reading about Content Marketing With Instagram: How to Build Demand →

    How to Use Facebook Business Manager: A Complete Guide

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    Want to start using Facebook Business Manager? Wondering how it works for businesses?

    In this article, you'll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more.

    Why Use Facebook Business Manager?
    The best reason to use Facebook Business Manager is to keep you focused on your work.

    When you log into Business Manager, you're taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, and other business-related assets without seeing your personal

    Continue Reading about How to Use Facebook Business Manager: A Complete Guide →

    Social Audio: What It Means for Marketers and Businesses

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    Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier?

    In this article, you'll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside.

    What Is Social Audio?
    Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.

    While podcast audio has been around for some time, it's a one-way broadcast medium, meaning it's recorded for listening in the future. Social audio

    Continue Reading about Social Audio: What It Means for Marketers and Businesses →

    Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

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    Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights?

    In this article, you'll discover how to get more people to click on your Instagram highlights.
    ­­Why Optimize the Design of Instagram Highlights Covers?

    Instagram highlights brought evergreen value to Instagram Stories—a separate feed to which people could post content that would vanish 24 hours later. By creating highlights, you can move your otherwise-vanishing stories down into the center of your

    Continue Reading about Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights →

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    Instagram Reels Strategy: What Marketers Need to Know

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    Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

    In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.

    Why Use Instagram Reels for Business and Marketing?
    The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace.

    Reels has an edge over Stories for two reasons.

    First, the editing features (music,

    Continue Reading about Instagram Reels Strategy: What Marketers Need to Know →

    How to Reduce Wasteful Facebook Ad Spending

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    Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off?

    In this article, you’ll learn how to identify ads you should stop spending money on.

    To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Cost Per Result
    When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few

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    How to Use Facebook Ads to Reach Global Markets

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    Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages?

    In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences.

    #1: Translate Your Facebook Ads for Local Markets
    You probably have existing Facebook campaigns that are operating well in one country so you don't want to upset what's already working by adding new ad sets or even tweaking existing ad sets. To scale a campaign, duplicate it and translate the ads directly within Ads

    Continue Reading about How to Use Facebook Ads to Reach Global Markets →

    Twitter Revue: Email Newsletters? What You Need to Know

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    Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue?

    In this article, you'll learn how to use Twitter Revue to create email newsletters your followers can subscribe to.

    Why Use Twitter Revue for Newsletters?
    Twitter has long been used by thought leaders, business owners, brands, authors, and content creators to spark a conversation about what's happening around the world and how it affects their industry. And now, that conversation is about to get deeper. Twitter has acquired Revue to give its

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    Using Facebook Ads to Move Leads Into Sales

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    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

    In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

    Why Facebook Ads Work to Move People From Lead to Sale
    Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

    Rather than depending on prospective customers to search for you or the product

    Continue Reading about Using Facebook Ads to Move Leads Into Sales →

    Facebook Ad Library: How to Model Your Competitors

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    Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign?

    In this article, you'll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.

    Why Research Competitor Ads in the Facebook Ad Library?
    It's no secret the competition in Facebook ads has reached an all-time high. One of the most demanding parts is consistently making new creative. While that might sound easy, it can be very demanding.

    Gone are the days of a simple, static,

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    How to Start a Clubhouse Room and Moderate Like a Pro

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    Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room?

    In this article, you'll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.

    To learn how to create and moderate a Clubhouse room, read the article below for an easy-to-follow walkthrough or for a guided tour of creating and moderating a Clubhouse room, watch the video below.

    Note: This article assumes you've set up a profile with Clubhouse

    Continue Reading about How to Start a Clubhouse Room and Moderate Like a Pro →

    Instagram Professional Dashboard: Streamline Your Instagram Management

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    Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place?

    In this article, you'll discover how to use the Instagram Professional Dashboard.

    Instagram Professional Dashboard: What Is It and Why Use It?
    Instagram's Professional Dashboard promises to take some of Instagram's existing business tools and consolidate them into one easy-to-use dashboard to help you streamline your administrative tasks on Instagram.

    To access the dashboard, log into Instagram and

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