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    Category: How To

    How to Improve Your Facebook Group Community

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    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Continue Reading about How to Improve Your Facebook Group Community →

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    How to Use Social Proof in Your Marketing

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    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

    In this article, you'll discover how to incorporate social proof into your social media marketing.

    Why Include Social Proof in Your Social Media Marketing?
    The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent need to

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    How to Get More Leads From a Live Event Using Social Media

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    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual event for

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    How to Create Facebook Reach Ads

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    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

    3 Analytics Tools That Help Measure Your Marketing Results

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    Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working?

    In this article, you'll find three tools to analyze and report on your social media marketing efforts.

    #1: Assess Audience Activity and Social Media Engagement
    Sprout Social is a social media management tool. Analytics is only a part of what it does; other features include scheduling and tracking your team's performance. This article focuses on how you can use Sprout Social to find out more about your customers.

    It

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    How to Create Instagram Stories People Love to Watch

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    Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content?

    In this article, you'll find six ways to enhance your Instagram stories for better audience engagement.

    Why Instagram Stories Engagement Tactics Matter
    If you look through Instagram Stories content from brands, you'll find that most story content just isn't that engaging. There are plenty of possible reasons for this. Perhaps the brands aren't aware of all of the Instagram Stories features available or simply don't have the time to

    Continue Reading about How to Create Instagram Stories People Love to Watch →

    How to Lower Your Facebook Ad Costs: 4 Tips

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    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks on your Facebook ad.

    If you opt to be charged by

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

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    10 Metrics to Track When Analyzing Your Social Media Marketing

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    Do you know if your social media marketing is working? Wondering how best to report on your efforts?

    In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

    Create a Spreadsheet to Track Key Social Media Metrics
    Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make your edits live. It also allows you to reflect on

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    How to Write Effective Facebook Sponsored Posts

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    Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

    In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

    Why Use Long-Form Facebook Sponsored Posts?
    A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

    Instead of sending readers to blog content on your website and retargeting them with ads to narrow your buying audience, long-form sponsored

    Continue Reading about How to Write Effective Facebook Sponsored Posts →

    How to Add Alt Text to Instagram Posts

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    Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content?

    In this article, you’ll discover how to write and add alt text to your Instagram posts.

    What Are Alt Text Tags?
    Alt text is a short phrase that's used to identify images, typically on web pages. But as social media expands, alt text is often added to images uploaded to social platforms as well.

    If an image fails to load, the text description that appears in

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    How to Promote Your Live Event on Facebook

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    Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees?

    In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

    #1: Design a Facebook Frame for Your Event
    Facebook allows you to upload your own branded frame for Facebook stories and it can be timed and geo-pinned to activate in your event location. When event attendees open their Facebook Camera to create a story, they'll be able to apply your event frame to

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    How to Grow Your Instagram Following: A Strategic Plan

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    Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

    In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

    How This Instagram Growth Strategy Works
    On average, Instagram users share "more than 95 million photos and videos every single day," according to Reuters. That amounts to a lot of noise for Instagram marketers to break through to get their message in front of potential customers.

    Simply

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