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    LinkedIn Page Content Strategy: What Marketers Need to Know

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    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

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    24 Useful Tools and Apps for Marketers

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    Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try?

    In this article, you'll find 24 mobile apps and desktop tools from the Social Media Marketing podcast's Discovery of the Week.

    #1: Stories Creator
    Stories Creator helps you create batches of images for Facebook or Instagram Stories. Creating a bunch of stories content isn't efficient on a smartphone. Stories Creator, a desktop browser-based tool from Buffer, solves that problem (although it works only with images, not video).

    You can upload and

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    9 Ways to Increase Your Messenger Bot Engagement

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    Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot?

    In this article, you'll discover how to encourage people to engage with your Messenger bot on Facebook.

    #1: Incentivize Messenger Bot Subscribers With Exclusive Access
    Messenger bots aren't the most conspicuous mainstream marketing channels, so driving traffic to them can be a challenge.

    There are several reasons why you might set up a Messenger bot for your Facebook business page. For inbound purposes, you can use it

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    5 Overlooked Facebook Audiences to Improve Your Ad Results

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    Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads?

    In this article, you'll learn how to create five valuable Facebook audiences in Ads Manager.

    Why Target Multiple Facebook Audiences?
    The effectiveness your Facebook ad campaigns are depends on which audience you're targeting. However, just running ads to one audience type won't deliver sustainable results. Here's why.

    If you just run ad campaigns to hot audiences of website traffic and don't run any

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    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

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    5 Ways to Increase Sales With Instagram

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    Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?

    In this article, you'll find out how to foster a shopper-friendly Instagram presence.

    #1: Turn Your Instagram Profile Into a Storefront
    The first step to turning your Instagram followers into customers is to build a creative profile that's geared toward capturing a shopper's attention.

    In your bio, welcome customers to your store and include a clear call to action. Adding a phone number is helpful, too, so shoppers can connect

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    3 Ways to Improve Your YouTube Watch Time

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    Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time?

    In this article, you'll find three easy ways to increase the amount of time people spend watching your videos on YouTube.

    Why Does YouTube Watch Time (Minutes Watched) Matter?
    YouTube is one of the most powerful marketing platforms, as well as one of the most overcrowded. How do you get visibility for your content, and generate views and interactions?

    It's not only hard to generate organic YouTube visibility (due to the

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    How to Set Up Facebook Analytics and Facebook Attribution

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    Want to better understand what is and isn't working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers?

    In this article, you'll learn how to set up Facebook Analytics and Facebook attribution.

    How to Set Up Facebook Analytics
    The Facebook Analytics platform is a free tool for tracking and analyzing how people interact with your pages, website, and apps. It's similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels.

    Here's how

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    Creating Instagram Ads That Convert

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    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

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    How to Solve 4 Common Facebook Marketing Problems

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    Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track?

    In this article, you'll find causes and solutions for common social media marketing problems.

    #1: Your Facebook Posts Get Little to Zero Engagement
    Despite posting regularly on Facebook, your engagement is low or non-existent. You've tried multiple post types, published at different times of the day and week, and still aren't seeing results.
    Possible Causes and Solutions
    You don't truly understand your

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    Sentiment Analysis: What Marketers Need to Know

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    Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing?

    In this article, you'll discover how sentiment analysis can improve your marketing strategy.

    4 Ways Marketers Can Use Sentiment Analysis
    Sentiment analysis is an algorithm applied to online mentions of your brand, products, and even competitors that assesses whether the comments are positive, neutral, and negative in nature. Here are four ways marketers can apply sentiment analysis.
    #1: Prevent and Manage a PR

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    8 Ways to Share Links on Instagram

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    Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

    In this article, you'll find eight distinct ways to share links on your Instagram profile and posts.

    #1: Add a Link to Your Instagram Bio
    Let's start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

    Think of this as your "home" link. While there are other ways to share clickable links

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    How to Set Up YouTube TrueView Video Discovery Ads

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    Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content?

    In this article, you'll learn how to promote your videos with YouTube TrueView discovery ads.

    Why Run a YouTube TrueView Discovery Ad Campaign?
    YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.

    YouTube launched this ad type in June 2016 so users can discover branded

    Continue Reading about How to Set Up YouTube TrueView Video Discovery Ads →

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