How To : Social Media Examiner

Confused by the Facebook attribution model for ads?

Wondering which ad should receive credit for a conversion?

In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.

The Facebook Attribution Window: How Facebook Tracks Conversions by Jordan Bucknell on Social Media Examiner.

Want an efficient way to find qualified leads on LinkedIn?

Have you heard of LinkedIn lead gen form ads?

In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads.

How to Use LinkedIn Lead Gen Form Ads by Julbert Abraham on Social Media Examiner.

Do you run influencer marketing campaigns?

Wondering how to determine the ROI of your efforts?

In this article, you’ll learn how to measure the results of your influencer marketing campaigns.

How to Calculate the ROI of Influencer Marketing Campaigns by Kristen Matthews on Social Media Examiner.

Have you noticed more people using hashtags on LinkedIn?

Looking for tips for using hashtags in your own LinkedIn marketing?

In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn.

How to Maximize Your Exposure With LinkedIn Hashtags by Danielle McFadden on Social Media Examiner.