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    Category: How To

    How to Structure Marketing Videos for Success

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    Want to market your business or products with video? Looking for a structure that's proven to work?

    In this article, you'll discover a format to make a marketing video that achieves your marketing goals.

    Apply the Seed & Lead method to outline and script the flow of your video, then use the Smile & Hold method to record cuts that are easy to edit. Finally, use the Say-Show-Spell method to publish a video people will watch because it's high on value and low on fluff.

    To learn how to structure your marketing videos for

    Continue Reading about How to Structure Marketing Videos for Success →

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    Writing Facebook Ads for Sensitive Products and Services

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    Are your Facebook or Instagram ads getting rejected? Wondering how to attract your ideal client and comply with Facebook ads policies?

    In this article, you'll learn how to create Facebook ads that won't get rejected—even if your business is in a sensitive field.

    How Facebook Ads Policies Impact Your Facebook and Instagram Ads
    Writing copy for Facebook and Instagram ads is different from writing social media posts. There's an art to writing copy that gets potential clients to stop scrolling and click to read more—while navigating

    Continue Reading about Writing Facebook Ads for Sensitive Products and Services →

    Instagram Ad Targeting: 8 Valuable Audiences

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    Want to target high-value audiences with your Instagram ads? Looking for new ideas?

    In this article, you'll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.

    Why You Need to Know Your Audience's Awareness Level
    The first step toward improving your Instagram ads targeting is knowing your audience's awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers?

    Your target audience should fit into one of these groups:

    Top of the funnel

    Continue Reading about Instagram Ad Targeting: 8 Valuable Audiences →

    Facebook Ad Strategy: How to Simplify Your Campaigns

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    Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results?

    In this article, you'll find a simple strategy that will help you plan your Facebook ads.

    Why Having a Facebook Ads Strategy Is More Important Than Ever
    There's no denying that the iOS 14 privacy update is one of the biggest changes to happen to Facebook ads in a while and we don't yet know the full ramifications. But Facebook ads slightly impaired are still going to outperform ads on other platforms, often by a long

    Continue Reading about Facebook Ad Strategy: How to Simplify Your Campaigns →

    How to Use Twitter Spaces

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    Want to use Twitter Spaces to broadcast live audio? Wondering how to get started?

    In this article, you'll learn how to use Twitter Spaces.

    What Is Twitter Spaces?
    If there's one thing we know for sure by now, it's that social audio chats are here to stay. Twitter has been testing their take on the social audio phenomenon, dubbed Twitter Spaces, for quite some time. And they've recently expanded the service to include anyone with more than 600 followers.

    So let's start with the basics—what is a Twitter space? In a nutshell, Twitter

    Continue Reading about How to Use Twitter Spaces →

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