Category: How To

How to Analyze Your Instagram Reels’ Performance

by Corinna Keefe / September 1, 2021

Is using Instagram Reels a major part of your content strategy? Wondering how to better analyze your Instagram reels' performance?

In this article, you'll learn where to find Instagram Reels Insights and how to tell what's working so you can refine your strategy.

What Do Instagram Reels Insights Include?
Instagram Reels is the newest content format on Instagram—and some of the highest-performing content, too. Reels are on-trend, easy to watch, and get a ton of engagement.

But despite their casual vibe, reels take time and effort to

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How to Create WhatsApp Ads

by Anna Sonnenberg / August 31, 2021

Do your prospects and customers prefer WhatsApp to Messenger? Have you considered WhatsApp ads for your business?

In this article, you'll find out how to set up your WhatsApp business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.

Why Does WhatsApp Business Matter?
With 2 billion users across the globe, WhatsApp is the world's most popular mobile messaging app. WhatsApp users aren't shy about leveraging the app's messaging features, either. Every day, they send 100

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How to Use the Instagram Collab Feature for Posts and Reels

by Corinna Keefe / August 30, 2021

Want to partner with other brands or influencers to co-create Instagram content? Wondering how to use the Instagram Collab feature for Reels and feed posts?

In this article, you'll learn how to use Instagram's Collab feature to co-author Instagram Reels and feed posts with partner or influencer accounts.

What Is the Instagram Collab Tag?
The Instagram Collab tag is only available for Reels and feed posts—at least for now. So what does the Collab tag actually do?

Let's be clear: This isn't a new content creation tool. It's not a new

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How to Improve Your LinkedIn Organic Reach

by Lisa D. Jenkins / August 28, 2021

Want more people to see your LinkedIn content? Have you tried the Boost feature?

In this article, you'll discover how to identify the most beneficial organic content on your LinkedIn company page and a step-by-step guide for how to boost it.

Why Organic Content Matters on LinkedIn
Many marketers are jumping on the LinkedIn train these days. With approximately 756 million users, it's a great way to drive high-quality traffic to your website.

Organic content refers to that found naturally on a page instead of appearing as a paid

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How to Make YouTube Shorts for Business

by Lisa D. Jenkins / August 27, 2021

Want to do more with YouTube? Wondering if YouTube Shorts might be a good option?

In this article, you'll learn what YouTube Shorts are and how to create them, and you'll get examples of how to incorporate this new type of short-form video into your marketing.

Why Use YouTube Shorts for Marketing?
TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already

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