Category: How To

How to Measure and Improve YouTube Ads

August 8, 2023

Want to monitor YouTube ad performance more efficiently? Wondering how to streamline reporting and experiments?

In this article, you’ll learn how to measure YouTube ads with reports, dashboards, and experiments so you can run more successful video campaigns.

Leverage YouTube Ad Analytics

When you want a quick snapshot of your YouTube ad performance, it’s easy to jump between the Campaigns, Ad Groups, and Ads & Assets tabs in your Google Ads account. These tabs are great for spotting major performance issues and making sure each

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How to Improve Your LinkedIn Ads Results

August 1, 2023

Looking for new ways to target your LinkedIn ads delivery? Wondering how to align your audience targeting with your prospects’ interests?

In this article, you’ll learn how to use interest targeting to improve your LinkedIn advertising outcomes.

Why Marketers Should Care About LinkedIn Ads Interest Targeting

If your LinkedIn advertising strategies tend to focus on account-based marketing (ABM) or connecting with decision-makers in specific verticals, you may ignore interest-based targeting criteria in favor of focusing on company or

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How to Make Better TikTok Ads: TikTok AI Script Generator

July 31, 2023

Want to improve and speed up your TikTok video ads production? Wondering how the TikTok AI script generator can help?

In this article, you'll learn how to use TikTok's AI script generator to quickly produce more effective short-form video ads.

Why TikTok's AI Script Tool Matters for Marketers

Whether you want to develop and test TikTok ads faster or ensure that creatives really resonate with your target audience, AI tools can help. Although platforms like Meta and Google have announced upcoming AI ad generation tools, TikTok is the

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