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    Category: How To

    Short-Form Video Strategy for Business With Reels and TikTok

    Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers?

    In this article, you’ll discover a strategy to create compelling short-form video for social media.

    Why Is Short-Form Video So Important?

    We live in a video-first world. If you're a creator who loves photography or copywriting, there's still room for your skills but let's be realistic. Short-form video dominates every social media platform. From Instagram Reels to TikTok, YouTube Shorts,

    Continue Reading about Short-Form Video Strategy for Business With Reels and TikTok →

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    How to Capture More Qualified Leads With Facebook Ads

    Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently?

    In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically.

    Why Marketers Should Consider Meta's Instant Forms

    Most successful social advertising funnels need strong consideration-focused ads to guide prospects toward a conversion. Meta Ads Manager has middle-of-funnel (MOFU) objectives that can send leads to either in-app or

    Continue Reading about How to Capture More Qualified Leads With Facebook Ads →

    Leveraging the LinkedIn Algorithm for Maximum Exposure

    Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed?

    In this article, you’ll discover how to take advantage of the LinkedIn algorithm to maximize your exposure.

    Why Is LinkedIn So Important for Business?

    For a lot of people, LinkedIn is "just a job board," or it's a job board that became a business platform.

    Those ideas are wrong. From the very beginning, LinkedIn has always been about meaningful connections. Now it's the one-stop shop where

    Continue Reading about Leveraging the LinkedIn Algorithm for Maximum Exposure →

    How to Optimize Content and Media for a Mobile-First Audience

    Did you know 80% of social media users rely exclusively on a mobile device? Is your social content meeting the needs of today’s mobile-only consumers?

    In this article, you'll discover why and how to optimize your content for a mobile-first audience on social media.

    Why Marketers Should Prioritize Mobile-First Content

    No matter your industry or audience, creating mobile-first social media content is more important than ever. In 2023, 99% of social media users (nearly 4.5 billion people) access their social networks of choice with

    Continue Reading about How to Optimize Content and Media for a Mobile-First Audience →

    Advanced AI Tools for Video, Newsletters, and Articles

    Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work?

    In this article, you’ll discover AI tools for content creators.

    Do Creators Really Need AI Tools?

    The AI genie is well and truly out of the bottle. There's no longer a question of whether we should use artificial intelligence tools but how we can best use them in a way that works for creators and consumers.

    Right now, the smart money says that AI won't replace human jobs—except the most boring, routine

    Continue Reading about Advanced AI Tools for Video, Newsletters, and Articles →

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