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    Category: How To

    Instagram Strategy Audit: How to Renew Your Results

    Is your Instagram marketing working? Are you using outdated strategies and tactics?

    In this article, you’ll discover how to audit and improve your existing Instagram strategy.

    Why Audit Your Instagram Strategy?

    Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, the newest social platform. 

    But it’s worth looking back every so often. Examining the content you’ve already created will help you understand what works and where you’re

    Continue Reading about Instagram Strategy Audit: How to Renew Your Results →

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    How to Book Customer Appointments on Facebook

    Looking for an easy way to book more appointments or reservations? Did you know you can use Facebook to simplify the process?

    In this article, you’ll learn how to set up the reservation and appointment action buttons on your Facebook page and discover how to promote your offerings with organic posts and Facebook ads.

    How Do Book Now and Reserve Facebook Action Buttons Work?

    Every Facebook business page has access to a blue action button that prompts potential customers to do something specific. For example, the action button can

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    How to Reply to YouTube Comments With Shorts

    Want a faster way to respond to YouTube comments? Wondering how to reply to video comments with YouTube Shorts?

    In this article, you’ll learn how to respond to YouTube comments with Shorts, giving you new opportunities to create content while building a community.

    #1: How to Respond to YouTube Comments With Shorts

    This YouTube feature lets creators highlight viewer comments in newly created shorts. Instead of replying to a comment with another text comment, creators now have the option to reply with a short-form video. The new short

    Continue Reading about How to Reply to YouTube Comments With Shorts →

    How to Get Customers to Call You: Call Ads for Facebook and Instagram

    Want more warm customers and qualified leads to call your business? Wondering how to target Instagram and Facebook call ads to consumers in various stages of the sales funnel?

    In this article, you’ll learn how to use five features and tools to improve results from Meta's Instagram and Facebook click-to-call ads.

    #1: How to Use the Meta Call Ads Callback Option

    If your company processes orders, books appointments, or handles other revenue-generating business over the phone, then you may naturally want to get more calls from customers.

    Continue Reading about How to Get Customers to Call You: Call Ads for Facebook and Instagram →

    Three Steps to Develop a Personal Brand

    Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media?

    In this article, you’ll discover a three-step process for building a strong personal brand that gets you noticed by the right audience.

    What Makes Personal Branding Important?

    Here’s how important personal brands are: Even if you aren’t actively trying to build one, you already have a personal brand. Personal branding is inescapable online. 

    You’re probably managing your brand more actively than

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    How to Scale Twitter Ads

    Wondering how to deliver your best Twitter ads to more of your target audience? Looking for a guide to scaling Twitter ads?

    In this article, you’ll learn how to scale Twitter ads so you reach your marketing goals more efficiently.

    Why Marketers Should Test Twitter Ads Thoroughly Before Scaling

    Virtually every digital advertising channel requires extensive testing, and Twitter campaigns are no different. Before you start increasing ad spend or expanding the reach of your paid Twitter campaigns, it’s essential to identify what drives

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    How to Create Facebook Ads Customers Engage With

    Want more leads or conversions from your Facebook ads? Looking for successful tips for modeling your own ads?

    In this article, you'll discover eight tips for creating Facebook ads consumers respond to.

    Compare Your Existing Facebook Audience to Your Buyer Persona

    To write high-performing Facebook ads, you need to know your audience. You can use your brand’s buyer persona to clarify the basics:

    Using these details, you can start to create a framework for your Facebook ads copy. But what phrasing should you use to get your

    Continue Reading about How to Create Facebook Ads Customers Engage With →

    How to Book More Customers on Instagram

    Want more customers from Instagram? Looking for tools to let customers make reservations or book with you on Instagram?

    In this article, you’ll learn how to set up Instagram's Booking and Reservation tools and find out how to promote these options with organic posts or Instagram ads.

    How Do Bookings and Reservations Work on Instagram?

    If you have a professional account (i.e., business or creator) for your company or brand, you have access to Instagram’s Booking and Reservation tools. When you use these tools, your Instagram profile

    Continue Reading about How to Book More Customers on Instagram →

    Earning Trust: A Method for More Sales

    Wish more people trusted your business? Looking for a content marketing model that helps establish trust?

    In this article, you’ll discover how to combine three kinds of content to earn and sustain a trusted relationship with today’s marketplace.

    Why Trust Matters for Marketing

    You can’t achieve anything as a brand, marketer, entrepreneur, or salesperson without trust. 

    Trust is what persuades someone to download a lead magnet, pick up a sales call, or buy a product. Trust is what motivates customer loyalty. Trust is what

    Continue Reading about Earning Trust: A Method for More Sales →

    The Conference You’ve Been Waiting For

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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