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    Category: How To

    YouTube Video Success Recipe Revealed

    by Michael Stelzner / May 26, 2022

    Want to get more leads or sales from your YouTube videos? Wondering if there’s a secret to creating the perfect video for businesses?

    In this article, you’ll discover a four-part recipe for successful YouTube videos and some common mistakes to avoid.

    Why Your Business Should Be on YouTube

    YouTube is a long play when you go organic. If you want to go faster, you can do YouTube ads. But if your plan is to use YouTube for organic marketing, you’ll find that as you put out strategic content over time, you can create an amazing amount of

    Continue Reading about YouTube Video Success Recipe Revealed →

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    Industry Report

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    7 Ways to Use Facebook Carousel Posts

    by Anna Sonnenberg / May 25, 2022

    Are you looking for new ways to increase engagement or conversions on Facebook? Curious how you can create an interactive experience for your audience?

    In this article, you’ll learn how to create Facebook carousel posts from scratch to capture attention, drive engagement, and get more clicks and conversions.

    Why Use Facebook Carousel Posts in Your Marketing?

    On Facebook, carousel posts include up to 10 cards that people can swipe or scroll through. Because they appear in a single post, all cards share the same caption. Yet each card

    Continue Reading about 7 Ways to Use Facebook Carousel Posts →

    The Best Time to Post on Social Media: A Research-Based Approach

    by Anna Sonnenberg / May 24, 2022

    Do you want more people to see and interact with your social posts? Curious about when you should publish for maximum reach and engagement?

    In this article, you’ll discover how to find the best time to post on social media using a research-based approach.

    The Best Times to Post on Social Media: What You Should Know

    If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant impact on your metrics—and posting content at an off

    Continue Reading about The Best Time to Post on Social Media: A Research-Based Approach →

    How to Run Instagram Influencer Marketing Campaigns in 2022

    by Anna Sonnenberg / May 23, 2022

    Want to quickly grow your brand? Thinking about using Instagram influencers but aren’t sure how to get started?

    In this article, you’ll learn how to find and partner with creators and Instagram influencers who can help you reach new audiences and build trust.

    Why You Should Work With Instagram Influencers

    Whether you manage Instagram marketing for a new or established business, you probably use a few standard tactics. For example, you publish Instagram content consistently, post a wide variety of content, and use hashtags to drive

    Continue Reading about How to Run Instagram Influencer Marketing Campaigns in 2022 →

    How Anyone Can Confidently Show Up on Video

    by Michael Stelzner / May 19, 2022

    Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera?

    In this article, you'll discover how to record videos more confidently so you can improve your engagement and sales.

    Video Brings a Human Element to Your Marketing

    You've probably been hearing marketing strategists pushing the importance of adding video to your marketing strategy for a long time. The truth is, a lot of branding and marketing experts have been pushing video for years. As a marketing format, video is

    Continue Reading about How Anyone Can Confidently Show Up on Video →

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    Social Marketing Trends

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