Category: How To

How to Build an Organic Instagram Marketing Strategy

by Corinna Keefe / August 25, 2021

Want to sell more on Instagram without relying on ads? Wondering if organic Instagram content can attract and convert paying customers?

In this guide, you'll find an 11-step process to create an organic Instagram marketing strategy from scratch. Plus, you'll discover exactly how to put that strategy into practice and start selling without the ad spend.

Can You Sell With Organic Content on Instagram?
True or false: It's impossible to sell on Instagram.

Of course, the answer is "false." You can successfully build your business on

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Using TikTok Spark Ads: A Marketer’s Guide

by Lisa D. Jenkins / August 24, 2021

Want to diversify your TikTok ad creative with unique user-generated content? Wondering if spark ads could help?

In this article, you'll learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services.

What Are TikTok Spark Ads and Why Should You Use Them?
TikTok is more than just a passing fad for the younger generation. With almost 700 million users, the popular app has become one of the world's top five social media networks.

While TikTok urges

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Campaign Optimization Using Non-Prioritized Events for Facebook Ads

by Anna Sonnenberg / August 23, 2021

Is your Facebook ad campaign performance declining due to recent privacy restrictions? Do you need a better solution for reaching your target audience and meeting your campaign goals—while working within the platform's new tracking limitations?

In this article, you'll learn the difference between prioritized and non-prioritized events and how to use them in your Facebook ads. You'll also find out why some marketers have already started using this tactic and you'll get insights into whether this approach is ideal for your next

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How to Schedule Instagram Stories and Posts in Business Suite

by Lisa D. Jenkins / August 20, 2021

Wish that managing your Instagram content was simpler? Looking for a way to schedule Instagram stories without expensive third-party tools?

In this article, you'll discover how to use your Facebook Business Suite to manage and schedule Instagram posts AND Instagram stories.

Why Use Facebook Business Suite to Schedule Instagram Content?
Facebook acquired Instagram in 2012, and yet the two platforms haven't always played nicely together. Despite being under the same ownership, the social media channels operated independently, which

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