Category: How To

How to Research Your Competitor’s Ads on 4 Social Platforms

by Lisa D. Jenkins / November 3, 2021

Looking for inspiration to improve your social ads? Wondering what the competition is doing?

In this article, you'll learn how to research your competition's ads on Facebook, Instagram, LinkedIn, and Twitter.

#1: Research Competitors' Facebook Ads

With around 2.89 billion monthly active users, it's no surprise that many businesses have made Facebook their go-to for social media marketing. Running ads on the platform allows for greater exposure, which is crucial because organic reach for business pages is only around 5%

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How to Easily Create Quality TikTok Ads

by Lisa D. Jenkins / November 2, 2021

Want to level up your TikTok ads? Looking for inspiration?

In this article, you'll discover tips and tools that will help you create engaging TikTok ads without expensive design tools.

Why You Should Use Native Tools to Create TikTok Ads

TikTok is all about making it easier for creators to develop powerful video content for the platform and it offers a few tools designed to enhance the creative process for TikTok ads. With the help of these new creative tools, you won't need to have years of video editing or

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3 YouTube Ad Targeting Options to Expand Your Reach

by Joe Martinez / November 1, 2021

Want to reach more of the right people with your YouTube ads? Wondering which targeting options you should try?

In this article, you'll discover three ways to target people with your YouTube ads.

#1: Target Audiences by YouTube Remarketing Lists

If you're just getting started with YouTube advertising and aren't sure who to target, why not start with people who already know about your business? One of the best ways to test if YouTube will work for your strategy is to see how your current prospects engage with your video ads.

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How to Choose the Right Facebook Ads Bidding Strategy

by Corinna Keefe / October 27, 2021

Are you getting the best return possible on your Facebook ad spend? Are you using the correct Facebook campaign bid type?

In this article, you'll learn about the four different Facebook ads bidding types and how to choose the right one for your campaign objectives.

How Does Bidding for Facebook Ads Work?

When it comes to spending your ad budget, you have more control than you think. You can choose how Facebook Ads Manager bids for ad placements. There's a whole range of options, from set-it-and-forget-it lowest-cost bidding to

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