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    How to Set Up Facebook Shops to Sell Your Products

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    Does your business sell physical products? Wondering how to sell your products using Facebook Shops?

    In this article, you'll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You'll also discover whether your business is a good fit for Facebook Shops.

    To learn how to set up a Facebook shop, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=zpx8kj1S_Zc
    About Facebook Shops
    Facebook

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    How to Use Instagram Tagging for More Exposure

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    Want more people to see your Instagram posts? Are you using Instagram tags effectively?

    In this article, you'll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else's post.

    You'll also learn why and how to apply Instagram location tags and product tags to your posts. Finally, you'll discover how to combine all of these tags to give your Instagram feed posts maximum visibility.

    To learn how to use

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    How to Analyze Your Marketing: Google Analytics Strategy

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    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.

    Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure Summit, is taking place in September 2020.

    You'll learn how to set up your measurement, how to analyze your data, and how

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    Instagram Reels: What Marketers Need to Know

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    Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels?

    In this article, you'll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business.

    To learn how to make Instagram Reels, read the article below for an easy-to-follow walkthrough or watch this video:
    
    What Is Instagram Reels?
    Instagram Reels rolled out to the majority of users in August 2020. The feature is touted as a response to the popularity of TikTok and a way to

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    How to Use Facebook Live Producer to Go Live From the Desktop

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    Want to live-stream on Facebook? Wondering how to go live without third-party tools?

    In this article, you'll discover how to set up a live stream with Facebook Live Producer. You'll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for your Facebook live video.

    To learn how to go live via Facebook Live Producer, read the article below for an easy-to-follow walkthrough or watch the video below. To learn how to go live via the Facebook mobile app,

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    How to Analyze Instagram Stories: 7 Metrics to Track

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    Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights?

    In this article, you'll discover seven key Instagram story metrics that reveal what content piqued users' interest, where interest may have dropped off, and whether people are taking action and engaging with your stories.

    Note: This article assumes you know how to access Instagram Stories Insights for your Instagram business account. Read this article for instructions.

    #1: Find Out How Many People Watch Your

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    Instagram Live: Creative Hacks to Get Engaged Viewers

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    Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience?

    To explore how to get more engaged viewers on Instagram Live, I interview Natasha Samuel on the Social Media Marketing Podcast.

    Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. Her courses include Shine on Insta Stories, Mastering Instagram, and the IGTV Master Course.

    You'll learn how to use Instagram features to attract engaged viewers to your Instagram Live

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    How to Optimize Your Social Posts for the Visually Impaired

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    Do you want a larger audience to consume your social media content? Wondering how to create content that's more accessible to people with impairments?

    In this article, you'll discover tips and tools to make your social media content accessible to everyone.

    Why Accessibility Matters to Marketers
    A lot of people assume that accessibility is impossibly specialized and not for them—the developers will take care of it, the social networks will take care of it, or people with accessibility needs will figure something out on their own. But

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    How to Manage Your LinkedIn Presence in 10 Minutes a Day

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    Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow?

    In this article, you'll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities.

    #1: Define Your End Goal for Using LinkedIn
    Having a plan before you dive into using any social media platform is the key to effective time management. If you don't know what you're looking to achieve, you're going to waste time and think that it doesn't work when you

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    How to Create 4 Facebook Custom Audiences That Convert

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    Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey?

    In this article, you'll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

    To learn how to create audiences for the top, middle, and bottom of your marketing funnel, read the article below for an easy-to-follow walkthrough or watch this video:
    #1: Create a Properly Sized Facebook Lookalike

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    Advanced Facebook Audience Targeting for eCommerce Businesses

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    Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?

    To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.

    Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She's also the founder of Hip Undies, an eCommerce site for women.

    Miracle explains how Facebook Custom Events parameters can reveal new ways to analyze and leverage your

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    How to Use LinkedIn Lead Gen Form Ads

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    Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?

    In this article, you'll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You'll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.

    Why Use LinkedIn Lead Gen Form Ads?
    LinkedIn ads are expensive so you want to do

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    How to Repurpose Audio and Video Content for Social Media: 5 Ways

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    Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media?

    In this article, you'll discover how to repurpose video and audio into multiple formats you can share on your social media channels.

    Have Your Tech in Place
    Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

    When an opportunity arises to

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    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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