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    How Employees Can Improve Organic Reach and Engagement

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    Want more organic reach for your social media content? Have you considered working with select employees to expand your reach?

    In this article, you'll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

    Why Use Internal (In-House) Influencers?
    Among your brand's internal stakeholders, you'll likely find a few people with large personal or professional networks. When they share your brand's content on social media, or when you share content about them, you'll

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    How to Make Your First Instagram Stories Ad: A Full Walkthrough

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    Want to create Instagram Stories ads but don't know where to start? Wondering how to make attractive Stories ads without a design background?

    In this article, you'll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.

    What Makes an Effective Instagram Stories Ad
    First, let's talk about the differences between being a user who sees an Instagram story and a user who's just hanging out in the Instagram feed. Stories will automatically cycle through without your input, but the feed doesn't move until you do

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    How to Persuade: The Science Marketers Need to Know

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    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

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    How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

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    Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers?

    In this article, you'll learn how to use five Instagram Stories features to gather valuable feedback.

    Why Gather Consumer Feedback via Instagram Stories?
    Businesses know that making customers happy is a proven way to increase revenue. If you want to know your customers' opinions about your business, product, or service, it's important to gather customer feedback.

    Consumers aren't shy about sharing their

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    How to Analyze Your LinkedIn Ad Performance

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    Are you running LinkedIn ads? Wondering how your ads are performing against industry standards?

    In this article, you'll discover how to assess your LinkedIn ad campaigns.

    4 Important LinkedIn Ad Metrics Explained
    One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, "Hey, I'm running LinkedIn ads but I don't know if I'm doing it well."

    This can be a real challenge because LinkedIn ads are expensive. And if you're investing a lot of money in

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    How to Easily Analyze Facebook Ad Results With 3 Custom Reports

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    Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager?

    In this article, you'll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance.

    Why Create Custom Reports in Facebook Ads Manager
    If you’re anything like me, you’re tired of clicking around in Facebook Ads Manager to find, filter, and sort the data to see how your Facebook ads are actually performing.

    Yes, Facebook has a few easy-to-reference reports around—Delivery,

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    How to Rethink Your Way to Business Growth

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    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

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    How to Use LinkedIn for Competitor Research

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    Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors?

    In this article, you'll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business.

    Why You Should Research Your Competitors on LinkedIn
    There are many benefits of using LinkedIn within your business including showcasing your experience, skills, and career achievements; sharing content for thought leadership positioning; building and nurturing a network; and

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    How to Use TikTok Challenges for Business

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    Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge?

    In this article, you'll learn how to use TikTok challenges for your business.

    What Is a TikTok Challenge?
    TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded over 1.5 billion times globally. And while TikTok advertising is still gaining traction, there's plenty of opportunity for brands of all sizes to run a new form of campaign centered around what's known

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    How to Analyze Your Facebook Ad Results: 7 Metrics to Track

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    Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?

    In this article, you'll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you're not getting the results you want.

    #1: Return on Ad Spend
    Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it's the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the

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    Messaging Matters: How to Attract Your Ideal Customers

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    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

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    How to Increase Your LinkedIn Engagement: 4 Tips

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    Want a highly engaged LinkedIn following? Looking for tips to spur engagement?

    In this article, you'll discover how to cultivate a following on LinkedIn.

    #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression
    People see your LinkedIn headline when you share a post, comment on someone else's post, or send an invitation to connect. It's prime real estate on your LinkedIn profile that's worth putting some thought into.

    If you want to gain followers on LinkedIn, make sure your headline stands out and shows that

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    4 Ways to Use TikTok for Business

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    Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success?

    In this article, you'll discover four ways your business can succeed on TikTok.

    Is Your Audience on TikTok?
    TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

    The largest demographic

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