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    Category: How To

    How to Improve Facebook Ad Performance With Optimized Creative

    Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now?

    In this article, you’ll learn how to optimize your Facebook ads creative for current trends.

    Why Facebook Ad Creatives Matter for Marketers

    It's easy to assume that creatives are just part of what drives Facebook advertising results. After all, in most cases, a successful campaign needs elements like:

    However, recent tests have revealed that when it comes to Facebook advertising results, creatives

    Continue Reading about How to Improve Facebook Ad Performance With Optimized Creative →

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    Getting Started With GA4: A Practical Approach

    Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you?

    In this article, you’ll discover how to get started with GA4.

    Why Has Google Analytics Changed?

    It's official: from July 2023, Google has shut down Universal Analytics in favor of the newer platform. Even if you had a Universal account in the past, it will be deactivated, and its data will disappear soon, too. 

    You might be wondering what was wrong with Universal Analytics. It all comes down to one word:

    Continue Reading about Getting Started With GA4: A Practical Approach →

    How to Use LinkedIn Sales Navigator to Improve Customer Acquisition

    Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and sales activities to nurture and convert more leads on LinkedIn?

    In this article, you’ll discover a framework for using LinkedIn Sales Navigator to improve customer acquisition.

    Why Marketers Should Master LinkedIn Sales Navigator

    For B2B social media marketers, LinkedIn customer acquisition is crucial for connecting with new customers and building an engaged community. It's also a valuable space for social selling and

    Continue Reading about How to Use LinkedIn Sales Navigator to Improve Customer Acquisition →

    Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram

    Want to use more types of third-party Instagram content in your paid campaigns? Wondering how to turn Instagram collabs, @mentions, and more into effective ads? 

    In this article, you'll discover six ways to use Instagram partnership ads to amplify posts that mention your brand.

    What Are Instagram Partnership Ads?

    The concept behind Instagram partnership ads isn't new but the name certainly is. In May 2023, Instagram renamed branded content ads to partnership ads. This rebrand is much more effective at communicating the purpose

    Continue Reading about Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram →

    Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

    Need more clients and customers? Looking for a framework you can model to fit your own business?

    In this article, you’ll discover a strategy to generate demand for your products and services.

    What Is Demand Generation?

    Demand generation is a holistic approach to marketing. Some might even say that it's the foundation of how all marketing works.

    It starts with understanding how demand works. What's the psychology behind customers finding your brand? Who are they? What do they need? What shape does the buyer's journey

    Continue Reading about Demand Generation Strategy: How to Get Buyers to Line Up to Work With You →

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