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    How to Use Instagram Stories in Your Sales Funnel

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    Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads?

    In this article, you'll learn how to use Instagram stories to engage and guide people through your sales funnel.

    #1: Nurture Warm Instagram Leads in the Middle of the Funnel
    Instagram stories are best used to target followers who are in the middle of your sales funnel, rather than new users who are unfamiliar with your brand. Stories invite users who already follow you to view and engage with your content more consistently.

    Continue Reading about How to Use Instagram Stories in Your Sales Funnel →

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    23 Valuable Tools and Apps for Marketers

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    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

    Continue Reading about 23 Valuable Tools and Apps for Marketers →

    Neuroscience and Marketing: How People Make Decisions

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    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    5 Essential Facebook Analytics Reports for Marketers

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    Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics?

    In this article, you'll discover five Facebook Analytics reports to help you make data-backed business decisions.

    Why Your Business Should Use Facebook Analytics Reports
    Every company has a growth model that includes a set of goals to make it flourish; a goal defines a way to grow. To visualize this, the goal of an online store is purchases. For an app, your goal might be

    Continue Reading about 5 Essential Facebook Analytics Reports for Marketers →

    How to Create a Social Media Style Guide for Your Business

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    Want to document how your business should market and communicate on social media? Wondering what you should cover?

    In this article, you'll find seven critical elements to include when you create a social media marketing style guide.

    #1: Define Your Brand Identity
    Before diving into the details of creating a social media style guide, you need to get the essentials straight. You need to define:

    Your brand identity
    Your objectives for social media

    Hopefully, you already have a brand identity. Check your general marketing plan

    Continue Reading about How to Create a Social Media Style Guide for Your Business →

    How to Get Approved for Instagram Shopping and Product Tags

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    Has your application for Instagram Shopping and product tagging been denied? Wondering where to turn?

    In this article, you'll find step-by-step instructions to reapply for Instagram Shopping so you can enable product tagging.

    Have You Been Denied for Instagram Shopping and Product Tagging?
    Instagram product tagging is an Instagram business account feature that allows you to tag products in posts and link them to your website so users can make purchases with just a few clicks.

    About 2 years ago, Instagram rolled out product tagging

    Continue Reading about How to Get Approved for Instagram Shopping and Product Tags →

    Writing Facebook Ad Copy That Converts

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    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.

    Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.

    Molly provides a three-part framework to follow for creating Facebook ads that work and shares three hooks to build your ads around.

    Listen to the

    Continue Reading about Writing Facebook Ad Copy That Converts →

    How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right

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    Have you ever updated content but the old images or descriptions are still there when you share that content on social platforms?

    Wondering how to force Facebook, Twitter, and LinkedIn to clear their cached version of your content?

    In this article, you'll find a step-by-step guide to clearing the cache of Facebook, Twitter, and LinkedIn so your content looks the way you want it to.

    Why Would I Need to Clear My Cache on Facebook, Twitter, or LinkedIn?
    As a busy social media marketing professional, you're creating, updating, and

    Continue Reading about How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right →

    How to Write Persuasive Instagram Ads, Captions, and Bios

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    Want more clicks and engagement on Instagram? Looking for tips on writing that converts?

    In this article, you'll find techniques for creating compelling Instagram ads, captions, and bios that deliver results.

    #1: How to Write Instagram Ad Copy That Converts
    Instagram ads are a powerful way to promote your products, drive sales, and grow your business. However, if your ad copy isn't sharp, your ads won't cut through the noise. Try these tips for writing great Instagram ad copy.
    Ask a Question That the User Is Thinking
    Joseph Sugarman,

    Continue Reading about How to Write Persuasive Instagram Ads, Captions, and Bios →

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    How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

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    Want Facebook's AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions?

    In this article, you'll learn how to use Facebook's Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people.

    About Multiple Text Options in Facebook Ads
    Multiple text options (or multiple text optimization) is a new dynamic feature found at the ad level of the Facebook campaign structure where you create the ads you want to show your target

    Continue Reading about How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options →

    Facebook Ad Trends: What Marketers Need to Know

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    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.

    Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.

    Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to

    Continue Reading about Facebook Ad Trends: What Marketers Need to Know →

    How to Create Square Videos That Stand Out: 6 Useful Tools

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    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

    How to Automate Personalized Video Messages via Facebook Ads

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    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

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