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  • Category: How To

    Instagram Video Ad Changes Marketers Need to Know

    by Anna Sonnenberg / May 9, 2022

    Do you run video ads on Instagram? Did you know that Instagram made a change that impacts placements?

    In this article, you'll learn how to alter your advertising strategy and why embracing Instagram Reels ads might make sense.

    What Changed With Instagram In-Stream Ads and Why It Matters

    In February 2022, Instagram announced that the platform would no longer support in-stream ads. Within a few weeks, Ads Manager removed Instagram in-stream ads from its list of placement options and began alerting advertisers about the change. Below,

    Continue Reading about Instagram Video Ad Changes Marketers Need to Know →

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    Video Content Strategy: From YouTube to Short-Form Social

    by Michael Stelzner / May 5, 2022

    Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms?

    In this article, you'll learn a strategy that will simplify your video production and result in lots of content you can use everywhere.

    Why Video Should Be a Key Part of Your Marketing Strategy

    We're now moving toward an era when video seems to be the dominant way that a lot of social platforms want us to communicate. So if video isn't already part of your marketing strategy, it's time to

    Continue Reading about Video Content Strategy: From YouTube to Short-Form Social →

    Snapchat Advertising: A Step-by-Step Guide

    by Anna Sonnenberg / May 4, 2022

    Thinking of expanding your ad spend beyond Facebook and Instagram? Are you looking for a comprehensive guide to Snapchat ads?

    In this article, you'll get a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features.

    Why Your Business Should Advertise on Snapchat

    With more than 550 million monthly active users, Snapchat's audience size ranks somewhere between that of heavy hitters like Facebook and Instagram and smaller channels like Twitter and Pinterest. But the

    Continue Reading about Snapchat Advertising: A Step-by-Step Guide →

    14 Ways to Benefit From Meta Business Suite

    by Anna Sonnenberg / May 3, 2022

    Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager?

    In this article, you'll discover 14 Meta Business Suite features designed to help marketers work and collaborate more effectively. Plus, you'll learn how to use them for the best results.

    #1: To-Do List

    Located front and center on the Home tab, Business Suite's To-Do List feature helps you prioritize the tasks that are most important to your business. To add a task to your to-do list manually, click

    Continue Reading about 14 Ways to Benefit From Meta Business Suite →

    11 Instagram Video Ideas to Attract More Leads

    by Anna Sonnenberg / May 2, 2022

    Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business?

    In this article, you'll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

    What to Keep in Mind for Top-of-Funnel Video Content on Instagram

    If your main marketing goals for Instagram include customer acquisition and revenue generation, you may post a lot of bottom-of-funnel content. That means your feed may feature a ton of shoppable posts, strong calls to

    Continue Reading about 11 Instagram Video Ideas to Attract More Leads →

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