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    Clubhouse App for Business: What Marketers Need to Know

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    Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?

    In this article, you'll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You'll find out how content discovery works on Clubhouse and how clubs work. You'll also get tips to grow a following on Clubhouse.

    Why Clubhouse Matters for Businesses and Marketers
    Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are

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    Social Media Content Ideas: A Perpetual Idea System

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    Struggling to come up with social media content? Looking for a process to fuel your content creation?

    In this article, you'll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms.

    To discover a proven system for social media content ideas, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define Your Ideal Customer
    The first step is to create a

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    Facebook Dynamic Ads: 5 Tips to Drive More Product Sales

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    Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results?

    In this article, you'll discover how to optimize Facebook dynamic product ads for more sales.

    Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions.

    #1: Promote Separate Catalogs for Broad and Themed Product Categories
    Many Facebook advertisers test stand-alone ads and can see which products and creatives perform best long before they start testing

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    LinkedIn Ad Retargeting: What Marketers Need to Know

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    Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential?

    To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast.

    AJ is the world's leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. He's also author of the book, LinkedIn Ads Demystified, and host of the LinkedIn Ads Show podcast.

    Discover the demographics you can reach with ads on LinkedIn and find five ways to reach

    Continue Reading about LinkedIn Ad Retargeting: What Marketers Need to Know →

    Facebook Ads Analytics: How to Stop Wasting Money

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    Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance?

    In this article, you'll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You'll also learn what to adjust if your stats don't meet the benchmark performance rates.

    To learn about three key Facebook ad metrics, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: CTR (Link Click-Through Rate)
    The CTR (link click-through

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    Social Media Marketing Strategy: 5 Steps to Sales and Conversions

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    Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion?

    In this article, you'll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You'll find a five-step promotion plan you can put into action today to handle objections and change people's mindset so they're ready to buy when you begin selling.

    To learn a social media marketing strategy that leads to sales and conversions, read the article below for an

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    How to Make Low-Cost Video Ads That Convert

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    Want to easily create video ads that convert? Worried you need special skills or a big budget?

    In this article, you'll discover how to create high-converting ads without outsourcing to pros. You'll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish.

    To learn how to create low-cost video ads that convert, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Choose a Video Creation Tool
    A lot of people are intimidated by the prospect

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    Snapchat Ads: How to Get Started

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    Wondering if Snapchat ads are right for your business? Need to diversify your advertising?

    To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast.

    Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course.

    Savannah explains what types of advertising campaigns you can run on Snapchat and the different ad placement options you can choose from. You'll also learn what types of

    Continue Reading about Snapchat Ads: How to Get Started →

    Facebook Group Engagement: How to Develop a Loyal Community

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    Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals?

    In this article, you'll find five steps to create a Facebook group that members will return to and engage with. You'll also get examples of posts you should be using and discover three types of posts to ban from your group.

    To learn how to develop a loyal Facebook group community, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Decide What Type of Facebook Group Community You Want

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    Facebook Ads Rejected? Here’s What to Do

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    Did Facebook reject your ad? Wondering if there's a way to avoid rejection or overturn decisions?

    In this article, you'll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You'll also find out how to submit a request for review of a disputed ad.

    To learn what to do if your Facebook ad is rejected, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify Why Your Facebook Ad Was Disapproved
    Before you get started with your

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    Facebook Business Suite: What Marketers Need to Know

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    Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite?

    In this article, you'll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it's the right tool for your small business.

    What Is Facebook Business Suite?
    Ever since Facebook acquired Instagram back in 2012, marketers and small business owners have been looking for ways to make the two platforms work together more smoothly. Sure, you could cross-promote your posts

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    What to Do When Your Facebook Ads Fail

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    Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

    To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.

    Tara explains technical and creative Facebook ad mistakes and shares which metrics help reveal the root cause of poor performance. You'll learn how to make

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    Using Facebook Ads Manager to Analyze Your Ad Performance

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    Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?

    In this article, you'll discover how to create a custom report layout in Facebook Ads Manager. You'll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.

    To learn how to analyze your Facebook ad performance in Ads Manager, read the article below for an easy-to-follow walkthrough or watch this

    Continue Reading about Using Facebook Ads Manager to Analyze Your Ad Performance →

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