Category: How To

10 Facebook Ad Metrics Marketers Must Track

by Charlie Lawrance / October 13, 2021

Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on?

In this article, you'll find 10 important metrics to use when analyzing your Facebook ads. Plus, you'll discover how to track them with a custom report.

Tracking Facebook Ads Metrics in a Custom Report
When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when creating your custom report. Custom metrics, on the

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How to Use Instagram Tagging for More Exposure

by Jenn Herman / October 12, 2021

Want more people to see your Instagram posts? Are you using Instagram tags effectively?

In this article, you'll discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else's post.

You'll also learn why and how to apply Instagram location tags and product tags to your posts. Finally, you'll discover how to combine all of these tags to give your Instagram feed posts maximum visibility.

Tagging vs. @mentioning an

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Facebook Page Optimization Tips for 2022

by Anna Sonnenberg / October 11, 2021

When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer?

In this article, you'll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year.

#1: Optimize Your Facebook Page Layout, Tabs, and Apps
Your business' Facebook page doesn't have to look or function like your competitors' or clients' pages. Facebook offers tons of customization options so you can add the right mix of

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10 Ideas for YouTube Ads People Won’t Skip

by Anna Sonnenberg / October 9, 2021

Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script?

In this article, you'll get 10 ideas for creating YouTube skippable in-stream ads that viewers won't want to skip. You'll also see some great examples from major brands that will inspire your team to create memorable, impactful video ads.

How Do YouTube Skippable In-Stream Ads Work?
YouTube in-stream ads appear directly in the platform's video player. They run before, during, or after content in the

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4 LinkedIn Video Marketing Mistakes and How to Fix Them

by Elizabeth Shydlovich / October 8, 2021

Is video part of your LinkedIn marketing? Are you making costly mistakes that could be hurting your engagement and your business?

In this article, you'll discover four common mistakes that many marketers make when using video on LinkedIn. Plus, you'll discover how to avoid making these errors.

#1: Don't Rely on YouTube-Hosted Video in the LinkedIn Feed
Are you still uploading your video to YouTube and then sharing it to other social media platforms? Here are two reasons to start uploading the videos you want to share on LinkedIn to the

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