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    Category: How To

    How to Keep People Watching YouTube Videos to the End

    Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged?

    In this article, you’ll discover how to keep people watching YouTube videos to the end.

    Why You Should Create Long-Form, Engaging YouTube Content

    Social media marketing is all about building relationships with your audience. You want to project a relatable image and tell stories that are meaningful to potential customers.

    Long-form video content gives you the space to tell those stories and build those

    Continue Reading about How to Keep People Watching YouTube Videos to the End →

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    How to Build a Brand on Instagram That Stands Out and Thrives

    Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you?

    In this article, you’ll learn how to attract followers who become raving customers and tell others about you.

    #1: Use a Brand Style Guide to Underscore Branding in Your Content

    To create content that customers and fans can easily recognize on Instagram, start with a style guide. A great style guide summarizes all of the creative elements that define your brand including visuals and copy.

    To define copy standards, think

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    How to Get Facebook Ads Working for You in 2023

    Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?

    In this article, you’ll discover a Facebook ads strategy that really works.

    Running Facebook Ads in 2023

    A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working.

    Then… things got quieter. What happened?

    Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

    But

    Continue Reading about How to Get Facebook Ads Working for You in 2023 →

    How to Report Fake Accounts on Instagram, Facebook, LinkedIn, YouTube, Twitter, and TikTok

    Are people pretending to be you or your business on popular social platforms? Wondering how to report profiles that steal your content? 

    In this article, you’ll discover how to find and report fake accounts.

    Why It’s Important to Seek Out and Report Fake Accounts and Profiles from Impersonators

    Maintaining a healthy brand reputation is critical across marketing channels, especially social media platforms. When you try to protect your brand reputation, your business appears more trustworthy, which can help you convert and retain

    Continue Reading about How to Report Fake Accounts on Instagram, Facebook, LinkedIn, YouTube, Twitter, and TikTok →

    14 Ways to Use Instagram Stories Highlights for Marketing

    Do you use Instagram to promote your products or services? Looking for creative ways to use Instagram Highlights?

    In this article, you’ll find business examples of Instagram Highlights albums that deliver ongoing value to prospects and customers.

    Best Practices to Create Instagram Stories Highlights

    Before jumping into strategies for creating your own Instagram Stories Highlights, let’s cover some best practices for this content type. Keep these guidelines in mind to maximize the results from your brand’s highlights.

    Curate

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    Using YouTube to Generate Leads

    Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business?

    In this article, you’ll discover how to use YouTube videos to generate organic leads.

    How YouTube Supports Businesses Differently From Other Social Networks

    Marketers work across so many different social networks: Instagram, TikTok, Facebook, Pinterest, Twitter, even smaller networks like Discord and Mastodon. They all have their own features, demographics, and opportunities.

    But

    Continue Reading about Using YouTube to Generate Leads →

    How to Build and Grow a Loyal Community on LinkedIn

    Are you targeting B2B prospects? Want to build a loyal audience and LinkedIn community that are interested in your products and services? 

    In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers.

    #1: Get to Know Your Target Audience on LinkedIn

    The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal prospects and customers. That’s why successful LinkedIn community-building typically begins

    Continue Reading about How to Build and Grow a Loyal Community on LinkedIn →

    How to Create Unforgettable Instagram Stories

    Want to create Instagram stories that people will remember and engage with? Looking for inspiration for your content?

    In this article, you’ll find ideas and examples you can model for your Instagram stories. You'll discover tips you can put to work right away.

    #1: Combine Product Stickers With Demos in Instagram Stories

    Want to get more sales directly from your stories? Film a short video to showcase the product, demonstrate how it works, or offer styling suggestions. Then make the Instagram story shoppable so you can encourage

    Continue Reading about How to Create Unforgettable Instagram Stories →

    Search Engine Optimization: How to Rank Number One on Google

    Want your content to rank higher in search? Looking for a proven strategy to follow?

    In this article, you’ll discover how to improve your Google search rank.

    Why Do Social Marketers Need SEO?

    Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know how to make your content discoverable inside social networks with hashtags, keywords, and different post types.

    But you still need to be aware of the wider internet. There are several reasons

    Continue Reading about Search Engine Optimization: How to Rank Number One on Google →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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