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    How to Get More Social Media Engagement on Any Platform

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    Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers?

    In this article, you'll discover how to get your audience to engage with your social media posts, videos, and live videos.

    The 3 Rules of Social Media Engagement
    Before jumping into the tips, let's make sure you've got the right baseline. There are three rules of engagement you must follow. Without this foundation, nothing else will work.
    Be Consistent
    I know, I know… You've heard it before. And that's because it's true.

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    How to Create an Instagram Content Plan for Your Business

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    Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow?

    In this article, you'll find out how to plan, create, and optimize Instagram content for your business.

    #1: How to Establish a Content Theme for Your Instagram Profile
    The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your business profile.

    When creating a theme for Instagram, you'll need to give some thought

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    How to Get Your Videos Discovered on YouTube

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    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

    Read a summary of the interview below. To listen

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    Social Media Marketing Strategy: A Modern No-Nonsense Guide

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    Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow?

    In this article, you'll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.

    How This Social Media Marketing Strategy Works
    This social media marketing strategy works by mapping your social media activity to guide your ideal customer through their journey from prospect to paying customer.

    The model is based on a simple marketing funnel that breaks

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    6 Facebook Ad Copy Secrets to Improve Your Conversions

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    Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy?

    In this article, you'll learn how to write Facebook ad copy that improves your conversions.

    #1: Use the "So That" Statement
    The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:

    Members-only Facebook group
    Weekly printable PDFs
    100 hours of video training
    Yellow shoelaces
    1:1 instruction

    While these features may

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    Instagram Stories Ads: How to Improve Your Results

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    Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads?

    In this article, you'll learn how to optimize your Instagram Stories ads placements.

    How Instagram Stories Ads and Instagram Feed Ads Differ
    Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as a separate placement. When you're using the Instagram app, the latest stories will have a highlighted circle around the profile thumbnail.

    When you tap the profile circle, Instagram opens a

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    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

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    How to Sell More Products on Instagram: 4 Tips That Work

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    Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers?

    In this article, you'll discover four ways to showcase and promote your products on Instagram.

    First, Attract an Audience That's Likely to Convert
    To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don't have the right audience, you'll have a difficult time converting them to customers.

    One way to attract new followers is to use hashtags

    Continue Reading about How to Sell More Products on Instagram: 4 Tips That Work →

    5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

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    Is your video marketing working? Could you be making mistakes that are hurting your results?

    We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.

    #1: Losing Video Viewers Due to Lengthy Intros
    The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that's tailored specifically to these platforms and the way users behave while interacting with them.

    For example, we know that the average video view time on Facebook is about 6

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    7 Ways to Scale Your Facebook Ad Campaigns

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    Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions?

    In this article, you'll discover seven ways to scale your Facebook ad campaigns.

    #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days
    As the name suggests, "salary-like" bumps are small increases to your Facebook advertising budget. Basically, it means to raise the budget by 10%–20% every 4–7 days when results are exceedingly good.

    To use this tactic, start by making sure that the

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    How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

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    Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads?

    In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads.

    #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members
    In the past, LinkedIn groups have had a kind of ghost-town feel. Instead of fostering connection, networking, and engagement, they were a den of self-promotion. As part of LinkedIn's efforts to change this, groups are now part of the main LinkedIn

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    How to Use Facebook Live in Your Marketing: An 8-Step Plan

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    Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help?

    In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.

    Why Facebook Live Video Is Still Relevant for Businesses and Marketers

    When it comes to video, Facebook wants pages to focus on creating content that's original, engages viewers, and has longer view times. Facebook has also said that it will "limit distribution for unoriginal or repurposed content from other sources with limited or

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    Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

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    Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

    In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

    What Is Facebook ThruPlay Ad Optimization?
    In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds). The optimization "is

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