Category: How To

Instagram Video Ad Changes Marketers Need to Know

by Anna Sonnenberg / May 9, 2022

Do you run video ads on Instagram? Did you know that Instagram made a change that impacts placements?

In this article, you'll learn how to alter your advertising strategy and why embracing Instagram Reels ads might make sense.

What Changed With Instagram In-Stream Ads and Why It Matters

In February 2022, Instagram announced that the platform would no longer support in-stream ads. Within a few weeks, Ads Manager removed Instagram in-stream ads from its list of placement options and began alerting advertisers about the change. Below,

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Snapchat Advertising: A Step-by-Step Guide

by Anna Sonnenberg / May 4, 2022

Thinking of expanding your ad spend beyond Facebook and Instagram? Are you looking for a comprehensive guide to Snapchat ads?

In this article, you'll get a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features.

Why Your Business Should Advertise on Snapchat

With more than 550 million monthly active users, Snapchat's audience size ranks somewhere between that of heavy hitters like Facebook and Instagram and smaller channels like Twitter and Pinterest. But the

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14 Ways to Benefit From Meta Business Suite

by Anna Sonnenberg / May 3, 2022

Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager?

In this article, you'll discover 14 Meta Business Suite features designed to help marketers work and collaborate more effectively. Plus, you'll learn how to use them for the best results.

#1: To-Do List

Located front and center on the Home tab, Business Suite's To-Do List feature helps you prioritize the tasks that are most important to your business. To add a task to your to-do list manually, click

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11 Instagram Video Ideas to Attract More Leads

by Anna Sonnenberg / May 2, 2022

Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business?

In this article, you'll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

What to Keep in Mind for Top-of-Funnel Video Content on Instagram

If your main marketing goals for Instagram include customer acquisition and revenue generation, you may post a lot of bottom-of-funnel content. That means your feed may feature a ton of shoppable posts, strong calls to

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