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    How to Promote Your Live Event on Facebook

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    Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees?

    In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

    #1: Design a Facebook Frame for Your Event
    Facebook allows you to upload your own branded frame for Facebook stories and it can be timed and geo-pinned to activate in your event location. When event attendees open their Facebook Camera to create a story, they'll be able to apply your event frame to

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    How to Grow Your Instagram Following: A Strategic Plan

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    Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

    In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

    How This Instagram Growth Strategy Works
    On average, Instagram users share "more than 95 million photos and videos every single day," according to Reuters. That amounts to a lot of noise for Instagram marketers to break through to get their message in front of potential customers.

    Simply

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    4 Facebook Ad Techniques That Deliver Results

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    Want to improve your Facebook advertising results? Looking for successful examples you can model?

    In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

    #1: Offer Free Content at Each Stage of the Sales Funnel
    People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

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    How to Set Up a YouTube Ads Campaign

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    Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign?

    In this article, you'll learn how to set up and optimize a YouTube ads campaign.

    #1: Set Up YouTube Advertising
    With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience with Google ads or Facebook ads, many YouTube ads features will look familiar to you.

    Here are the steps you need to take to run YouTube ads for your business.

    Link Google AdWords to Your YouTube

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    How to Improve Your Social Video Content: 10 Tips From the Pros

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    Want to create better social video content? Looking for tips and tools to try?

    In this article, 10 video experts share the tactics and tools they use to create successful video content.

    #1: Simplify Live-Stream Production Flow With Elgato Stream Deck
    One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a pack of playing cards.

    Before using the stream deck, I would assign hot keys (Command 1, for instance) on a keyboard to my intro and different scenes that allowed me to show my

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    How to Market on Reddit: A Guide for Businesses

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    Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

    In this article, you'll learn how to market your business on Reddit.

    Why Marketers Should Consider Reddit
    For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this industry often takes a narrow view of what social media actually entails.

    We look at the big platforms—Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest—and view those silos as the only

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    How to Recruit Paid Social Influencers

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    Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?

    In this article, you'll discover how to find and contract with paid social influencers.

    #1: Choose the Right Social Network for Your Niche
    Before you start looking for individual influencers, think about the channels you want to use.

    As Moz founder Rand Fishkin has pointed out, influencer marketing "should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter,

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    7 Facebook Messenger Marketing Tips From the Pros

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    Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?

    In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

    Improve Facebook Messenger Bot Communication

    #1: Develop a Character for Your Messenger Bot

    When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You'll find increased open rates, click-through rates, and the

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    Creating Instagram Stories People Love to Watch

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    Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

    To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.

    You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story

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