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    Category: How To

    How to Reduce Facebook Ad Costs With Manual Bidding

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    Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding?

    In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies.

    Understand How Facebook's Ad Delivery System Works
    Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances your ads will get in front of the right

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    The Unconventional Way to Grow a Facebook Group With Facebook Ads

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    Want to grow your Facebook group membership? Looking for a strategy that works?

    In this article, you'll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group.

    Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group?
    Attracting new group members with Facebook ads sounds straightforward. Why not just run an ad campaign that directly links to the group and encourages people to join? Of course you can do that, but it's not what I've found to be the most effective

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    Local Business Facebook Ads: What Marketers Need to Know

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    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and

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    Facebook Campaign Budget Optimization: What Marketers Need to Know

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    Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads?

    In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option.

    Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers
    Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means

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    4 LinkedIn Advertising Mistakes and How to Avoid Them

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    Do you use LinkedIn ads? Wondering if you're making costly mistakes?

    In this article, you'll discover four LinkedIn advertising mistakes and learn how to avoid them.

    Why Use LinkedIn Ads?
    In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platforms such as Facebook, the LinkedIn feed was uncluttered. However, as other platforms have become saturated with organic and paid posts from businesses, more and more marketers are looking toward LinkedIn to reach customers and

    Continue Reading about 4 LinkedIn Advertising Mistakes and How to Avoid Them →

    How to Create an Instagram Stories Content Plan: A Guide for Marketers

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    Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories?

    In this article, you'll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.

    #1: Establish a Theme and Style for Your Instagram Stories Content
    As with most of your online marketing efforts, your Instagram stories should have a cohesive style that makes them uniquely yours. The content is visual and fast-moving so it should both appeal to your audience and reflect your branding and

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    Personal Branding: How to Successfully Build Your Brand

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    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

    Continue Reading about Personal Branding: How to Successfully Build Your Brand →

    How to Get Started With YouTube Ads

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    Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign?

    In this article, you'll learn how to run ads on YouTube via the Google Ads dashboard.

    #1: Link Your YouTube Channel With Google Ads
    Before you start your YouTube video ad campaign, you must link your YouTube channel to Google Ads so the data can flow into Google Ads.

    To do this, open your Google Ads dashboard and click the Tools & Settings button at the top right of the screen. In the pop-up menu, click Linked Accounts under

    Continue Reading about How to Get Started With YouTube Ads →

    5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

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    Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group?

    In this article, you'll learn how to create a valuable and engaged group on LinkedIn.

    Why You Should Manage Your Own LinkedIn Group
    Starting your own LinkedIn group can be a great way to increase your thought leadership and attract a highly targeted group of people if you leverage it the right way. Here are some of the benefits of creating your own LinkedIn group:

    Significantly increase the size of your LinkedIn network, making

    Continue Reading about 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group →

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    5 Ways to Measure Your Instagram Marketing Results

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    Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories?

    In this article, you'll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities.

    #1: Compare Your Instagram Engagement Rate to Your Competitors'
    Using Instagram Insights, you can see post engagement broken down by these metrics:

    Likes
    Comments
    Shares
    Saves

    Note that you need to have an Instagram

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    How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet

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    Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include?

    In this article, you'll find a good strategy, workflows, and more.

    #1: Clarify Your Social Media Strategy to Develop a Clear Path Forward
    Marketers know that having a documented strategy is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they're written.

    The best approach, then, is to keep your strategy simple,

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    4 Ways to Customize Your Facebook Link Posts for More Clicks

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    Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links?

    In this article, you'll discover how to use little-known features in Facebook that will drive more traffic to your site.

    #1: Hack Facebook Ads Manager to Use a Square Image in Your Facebook Page Link Post
    Using a square image in your Facebook ad takes up more space in the news feed, making it easier to grab attention. What if you want to use a square image in a post but don't want to spend money on ads?

    I'm going to show you how

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    How to Drive More Facebook Organic Traffic to Your Site

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    Want more traffic from your Facebook posts? Need algorithm-friendly ideas that will get your content seen?

    In this article, you'll learn what to avoid and discover ideas that will help you get more Facebook traffic.

    #1: Avoid Posts That Don't Play to the Facebook Algorithm
    Facebook marketing has never been harder. What used to be a significant traffic source has turned into a place where it's challenging to get clicks. Tactics that worked a year or two ago could now result in you getting less reach not only on individual posts but also

    Continue Reading about How to Drive More Facebook Organic Traffic to Your Site →

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