Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search

    • Category: How To

    Instagram Strategy: Growing Your Followers and Business

    by /

    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast.

    Vanessa is a community development expert who specializes in helping online coaches. Her course is The BOSSGRAM Academy. She has 200,000 subscribers on YouTube and her podcast is called Turn Your Followers Into Clients.

    Vanessa

    Continue Reading about Instagram Strategy: Growing Your Followers and Business →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Use LinkedIn to Amplify Your Live Event Experience

    by /

    Want more leads, connections, and exposure from the live events you attend? Wondering how to use LinkedIn to build rapport with people who follow the event?

    In this article, you'll discover a strategy for using LinkedIn to build awareness for your business before, during, and after a live conference or trade show.

    Why Use LinkedIn to Amplify Your Impact at Live Events?
    LinkedIn started as an online job fair. Unless you were in the market for a new gig, it was hard to justify spending time there.

    But over the past few years, LinkedIn

    Continue Reading about How to Use LinkedIn to Amplify Your Live Event Experience →

    How Employees Can Improve Organic Reach and Engagement

    by /

    Want more organic reach for your social media content? Have you considered working with select employees to expand your reach?

    In this article, you'll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

    Why Use Internal (In-House) Influencers?
    Among your brand's internal stakeholders, you'll likely find a few people with large personal or professional networks. When they share your brand's content on social media, or when you share content about them, you'll

    Continue Reading about How Employees Can Improve Organic Reach and Engagement →

    How to Make Your First Instagram Stories Ad: A Full Walkthrough

    by /

    Want to create Instagram Stories ads but don't know where to start? Wondering how to make attractive Stories ads without a design background?

    In this article, you'll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.

    What Makes an Effective Instagram Stories Ad
    First, let's talk about the differences between being a user who sees an Instagram story and a user who's just hanging out in the Instagram feed. Stories will automatically cycle through without your input, but the feed doesn't move until you do

    Continue Reading about How to Make Your First Instagram Stories Ad: A Full Walkthrough →

    How to Persuade: The Science Marketers Need to Know

    by /

    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

    Continue Reading about How to Persuade: The Science Marketers Need to Know →

    How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

    by /

    Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers?

    In this article, you'll learn how to use five Instagram Stories features to gather valuable feedback.

    Why Gather Consumer Feedback via Instagram Stories?
    Businesses know that making customers happy is a proven way to increase revenue. If you want to know your customers' opinions about your business, product, or service, it's important to gather customer feedback.

    Consumers aren't shy about sharing their

    Continue Reading about How to Use Instagram Stories for Market Research: 5 Ideas for Marketers →

    How to Analyze Your LinkedIn Ad Performance

    by /

    Are you running LinkedIn ads? Wondering how your ads are performing against industry standards?

    In this article, you'll discover how to assess your LinkedIn ad campaigns.

    4 Important LinkedIn Ad Metrics Explained
    One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, "Hey, I'm running LinkedIn ads but I don't know if I'm doing it well."

    This can be a real challenge because LinkedIn ads are expensive. And if you're investing a lot of money in

    Continue Reading about How to Analyze Your LinkedIn Ad Performance →

    How to Easily Analyze Facebook Ad Results With 3 Custom Reports

    by /

    Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager?

    In this article, you'll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance.

    Why Create Custom Reports in Facebook Ads Manager
    If you’re anything like me, you’re tired of clicking around in Facebook Ads Manager to find, filter, and sort the data to see how your Facebook ads are actually performing.

    Yes, Facebook has a few easy-to-reference reports around—Delivery,

    Continue Reading about How to Easily Analyze Facebook Ad Results With 3 Custom Reports →

    How to Rethink Your Way to Business Growth

    by /

    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

    Continue Reading about How to Rethink Your Way to Business Growth →

    How to Use LinkedIn for Competitor Research

    by /

    Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors?

    In this article, you'll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business.

    Why You Should Research Your Competitors on LinkedIn
    There are many benefits of using LinkedIn within your business including showcasing your experience, skills, and career achievements; sharing content for thought leadership positioning; building and nurturing a network; and

    Continue Reading about How to Use LinkedIn for Competitor Research →

    How to Use TikTok Challenges for Business

    by /

    Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge?

    In this article, you'll learn how to use TikTok challenges for your business.

    What Is a TikTok Challenge?
    TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded over 1.5 billion times globally. And while TikTok advertising is still gaining traction, there's plenty of opportunity for brands of all sizes to run a new form of campaign centered around what's known

    Continue Reading about How to Use TikTok Challenges for Business →

    How to Analyze Your Facebook Ad Results: 7 Metrics to Track

    by /

    Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?

    In this article, you'll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you're not getting the results you want.

    #1: Return on Ad Spend
    Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it's the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the

    Continue Reading about How to Analyze Your Facebook Ad Results: 7 Metrics to Track →

    Messaging Matters: How to Attract Your Ideal Customers

    by /

    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

    Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

    Jeffrey explains why

    Continue Reading about Messaging Matters: How to Attract Your Ideal Customers →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

    [title="I WANT MY FREE COPY"]
    [title="I WANT MY FREE COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="DOWNLOAD MY FREE PDF COPY"]
    [title="I WANT THESE SECRETS"]
    [title="I WANT THESE SECRETS"]
    [title="I Want These Secrets"]
    [title="I Want These Secrets"]