Category: How To

B2B Facebook and Instagram Ad Guide

by Anna Sonnenberg / September 20, 2022

Need a cost-effective way to reach business-to-business (B2B) prospects? Wondering how to use Facebook and Instagram ads to reach businesses?

In this article, you’ll learn how to leverage Meta’s latest B2B audience targeting capabilities.

Why Should You Use Meta Platforms to Target B2B Customers?

From Facebook to Instagram to WhatsApp, Meta has always provided a range of options for reaching B2B customers. But until recently, targeting these segments required a lot of manual analysis and audience building.

For example, say you

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How to Easily Scale Instagram Ads

by Anna Sonnenberg / September 19, 2022

Want to expand your Instagram ad campaigns? Looking for scaling tactics that work?

In this article, you’ll learn three easy methods to scale Instagram ads.

How the Learning Phase Impacts Scaling Instagram Ads

Before you start mapping out a plan to scale Instagram advertising campaigns, you need to know how the learning phase may affect the process. You’ve likely noticed that when you launch any Instagram ad set, it enters what’s known as the learning phase. During this time, Meta actively optimizes your Instagram ad sets to get the

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17 Topics That Result in Rejected Ads on Facebook and Instagram

by Anna Sonnenberg / September 14, 2022

Having trouble getting your Facebook or Instagram ads approved? Could your choice of words be the problem?

In this article, you’ll learn the 17 types of words to avoid when you advertise across Meta platforms and you'll discover what to say instead.

What Happens When Your Facebook Ad Copy Uses Prohibited Words

When you first publish a Facebook ad or an Instagram ad, it immediately goes into Meta’s review queue. In most cases, this is an automated ad review process that’s complete within 24 hours. But occasionally—such as during the

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How to Easily Make YouTube Shorts With Your Longer Videos

by Anna Sonnenberg / September 13, 2022

Want to do more with YouTube Shorts? Looking for an easy way to turn your YouTube videos into shorts?

In this article, you'll discover how to create YouTube shorts using your long-form videos.

3 Reasons Marketers Should Prioritize YouTube Shorts

From TikTok to Instagram, short videos continue to trend across social media channels. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?

Although YouTube Shorts is the

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