Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on?
In this article, you'll find 10 important metrics to use when analyzing your Facebook ads. Plus, you'll discover how to track them with a custom report.
Tracking Facebook Ads Metrics in a Custom Report
When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when creating your custom report. Custom metrics, on the