social media how toAre you using videos to market your business? Are you wondering how to get started?

Do you need some ideas to improve your videos?

We asked our writers to share their best tips on how to make video marketing easy for you.

How to Get Started Creating Videos

chris garrett

Chris Garrett @ChrisGarrett

#1: Try video now

My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.

You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.

Just make a good point and deliver content people can use and enjoy. There is no time like the present. Get started!

Chris Garrett, author of the popular blog

kristi hines

Kristi Hines @kikolani

#2: Use Google Search Stories if you’re shy

If you’re shy about videos and not ready to put your face (or voice) on camera, there are still options!

My particular favorite is using Google Search Stories to show viewers your best online properties by simply searching for them. You can see mine below that highlights my blog and guest posting contributions.

If you’re having a hard time getting particular results to show up, use some more advanced search queries. For example, one of mine was Kristi Hines site:, which showed results with just my posts here on Social Media Examiner.

You can get really creative too, incorporating results from Google image, maps, news, blog, product and book search to feature photography, a business location, blog posts, stuff you sell and books you have written!

Kristi Hines, author of the popular blog Kikolani.

Stephanie Gehman

Stephanie Gehman @airport_girl

#3: Find your company’s best cheerleader

Find your internal cheerleader to be the person you put in front of the camera. Your marketing and sales professionals are not always the most likely candidates to be the star of your company/brand’s videos.

Consider the person in the office who encourages and has a smile for everyone, as his/her natural exuberance may be just the on-camera talent you’re looking for!

Stephanie Gehman is marketing manager for Harrisburg International Airport in Pennsylvania.

Lewis Howes

Lewis Howes @LewisHowes

#4: Start publishing regularly

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness all from the power of video. There are a number of tips I could share, but the best one is easy. Simply put, it’s important to start publishing video on a consistent basis.

Don’t worry about what camera to use (I use the reverse camera on my iPhone often) and don’t worry about editing it to make it look perfect (the “mess-ups” will make you look more genuine and real) as the most important thing is to simply get your message out there on video.

Start with shorter 1- to 3-minute videos that educate your audience, then as you get more comfortable, you can make them longer or do more editing, but for now, the best thing you can do is take action and produce videos on a consistent basis.

Lewis Howes, author of a popular blog and soon-to-be-launched Video Traffic Academy.

Neal Rodriguez

Neal Rodriguez @notifyneal

#5: Be transparent and authentic

You want to be as transparent and authentic as you can be when expressing yourself on video; talk with a naked tongue.

I have generated business through video by communicating passionately and honestly on the topic of social media marketing. I have touched on topics and tactics that other people with whom I operate don’t discuss, like the successful use of social bookmarking platforms like Digg, Reddit and StumbleUpon.

Success with such platforms is perceived as black magic by most social media marketers and strategists, but I have communicated how I have been successful in detail through video.

The other critical component is the marketing of your videos. I have developed relationships by helping other bloggers and webmasters in my niche, who have allowed me to post guest contributions on their websites. This way, a proportion of people who visit another website will visit mine, and a proportion of people who visit my website linked from the guest post will subscribe to my email list, RSS feed, Twitter, YouTube, Digg and Facebook digital assets.

Once you have built a community of engaged friends with whom you keep in touch through social channels, some of these people will help you promote your content by sharing it on social media, buying your products or services, or referring you to somebody who will buy your products or services.

Neal Rodriguez is an online marketer who teaches companies how to use social media marketing.

How to Create Videos With Others

David Garland

David Garland @therisetothetop

#6: Include other people

My #1 tip for video marketing is to include other people in some way. And these folks will become your best marketers. Let me explain.

There is something powerful about video unlike any other medium when it comes to connecting with our core. Remember the Old Spice guy? The audience flipped out because he was responding to people on Twitter via video. If he had done it in text, it would not have been nearly as effective or interesting.

What are some ways you can implement the power of others?

  • Try shout-outs in your videos to other people. A little love. People love hearing about themselves (we all have a little ego, right?).
  • Interviews are another great way to bring others into your videos. Remember, the more interesting and unique your interview is, the more likely your guest will share it with his or her community (especially if your subject is interviewed often).

These are simple ideas you can use right away.

One more piece of simple advice: Never try to force others to share your videos (even when you mention or interview them). It gives off that “ewww” feeling. A better approach? Try simply mentioning to them that they are in the video or thank them for coming on as your guest. Good things will happen. Trust me.

David Garland, founder of The Rise To The Top.

Leo Widrich

Leo Widrich @leowid

#7: Create compelling content collaboratively

Although I am fairly new to the topic of video marketing, the results we’ve achieved so far are amazing. The lesson I regard as the most important is that videos are a fantastic opportunity to create compelling content collaboratively.

This worked well for us for many reasons. If, for example, you are doing an interview, you can tell a story and create content in a very personalized way. Sharing your experience or thoughts in a conversation with someone else makes it a lot more fun to listen to.

Another reason is you will get everyone participating to actively promote this content. In my case, my interview partner did a hell of a job reaching out to people in his niche with me doing the same. The results were that the video posting was the most read post of the month, in all measures of pageviews, sharings and comments.

Leo Widrich, co-founder of

Michael Stelzner

Michael Stelzner @mike_stelzner

#8: Use trade shows to interview experts

Go to trade shows and conduct video interviews of a handful of experts. You have them all in one place!

You may not think this is a video marketing tip, but getting experts in your industry on camera is a great form of marketing. It allows you to meet that expert and creates great content. Often the expert will link back to your video interview, driving more traffic to your site.

Michael Stelzner, founder of Social Media Examiner.

How to Create Different Kinds of Videos

Andrea Vahl

Andrea Vahl @AndreaVahl

#9: Create video tutorials

Video tutorials are a great way to create content that is going to be searched for, consumed and shared on the web. So many people love the visual, step-by-step learning that video can give them. If you have a computer and a webcam, you can easily create video tutorials that include your screen.

There are several tools available that range from free to rather pricey. Camstudio and Jing are my favorite free versions. Camstudio has the ability to add an inset of yourself on a webcam, which I think can help people get to know you as you are presenting the tutorial. My Grandma Mary has a Camstudio tutorial:

Camtasia is my favorite paid version but is a bit expensive at $299 (Mac users get a nice price break of $99). The investment is worthwhile because the features and editing incorporated into the product are superb! You can easily zoom in and zoom out to highlight areas of your screen and it does have capability of a video inset.

Once I do a video tutorial, I upload it to YouTube because so many people search for good how-to material on YouTube. Then I embed it into my blog post so it can be found both on search engines through my blog and through YouTube.

Andrea Vahl is a social media coach, co-author of Facebook Marketing All-in-One for Dummies and the Facebook community manager for Social Media Examiner.

Janet Aronica

Janet Aronica @janetaronica

#10: Demonstrate how to use your product

My tip for startups launching software products is to use Screenr for screencasts.

Professional marketing videos sell your vision, but screencasts demonstrate how to use your product by focusing on the interface.


Screenr screencasts are easy and free to make, they engage beta testers or trial users and help people better understand what your product is for and why they should try it.

Here is a link to a screencast that I made of SocialBase:

Compare this with our (brand-new) marketing video (a little more about vision):

Janet Aronica, director of marketing and community for oneforty and author of a social media blog.

Ekaterina Walter

Ekaterina Walter @ekaterina

#11: Use video to respond to your customers

When consumers create a video (either to highlight your product or criticize it), it is a perfect opportunity to engage in the conversation and either thank them or turn them around or highlight some of the best features of your product.

In either case, your quick response might attract more traffic and create more conversations than the original video itself, as well as offer you an opportunity for creating yet another advocate. But you have to be agile and open to being creative and innovative in the way you provide your response.

One great example would be Tiger Woods’ game—when the customer found a glitch in the game where Tiger walks on water, he posted the video on YouTube describing the glitch. And this is how Tiger responded:

Absolutely brilliant marketing! Agile and innovative and connects with the customers on emotional level.

Ekaterina Walter, a social media strategist at Intel.

Ben Pickering

Ben Pickering @bpicks

#12: Tap into the power of the masses

Crowdsourced marketing made a big splash when Doritos launched its ground-breaking Crash the Super Bowl campaign, which I had the pleasure to be a part of. Since then, many marketers have tried to emulate this through video-based competitions of their own.

Even if consumers aren’t creating commercials for you, by running a video contest you can get access to content that you can use in your video marketing. A successful video contest requires planning and execution, but when the effort is put in, the results can be quite rewarding.

Ben Pickering, CEO of Strutta.

Richard Spiegel

Richard Spiegel @crowdtogether

#13: Run a video contest

How can you take advantage of this abundance of user-generated content (UGC) and create a social video marketing campaign? One way is to set up and run a video contest.

Not only is the contest format a great way to get UGC, it’s also a great way to make the campaign social as participants share submissions they like and then vote for the winner.

The majority of folks who will participate in your video contest are amateurs, so put solid guidelines in place to help participants produce a better-quality product. This is key to making your video contest a success.

Richard Spiegel, founder and CEO of Crowd Together.

Carla Dewing

Carla Dewing @CarlaDewing

#14: Create a series of videos

One-off videos are great, but the key to attracting a larger audience is to create series of several videos that deal with certain topics. Plan each video to follow on from the next, in a logical manner. When you do this, you encourage viewers to watch one video after the next, which means more views and more clicks to your business website.

This is especially effective for educational videos in specific niche markets. It also gives you the opportunity to promote the entire series, instead of a single video. People will spend hours watching your videos, like they watch series on television—and all because you’ve made the effort to package them like this!

Carla Dewing of Contrast Media.

Amy Porterfield

Amy Porterfield @amyporterfield

#15: Use videos to grow your email list

To keep the momentum going in your business you need a growing list of people you can regularly reach out to via email. To help grow your list, create videos to encourage your prospects to give you their name and email in exchange for something you will give them.

You can give away an eBook, an article (tips, strategies and how-to are always popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your prospects would find most valuable and create a giveaway around that.

Here are 3 steps to quickly make this strategy work for you:

  1. Create a 3- to 5-minute video telling your viewers who you are, what you can do for them and the benefits of your free giveaway. End your video with a call to action by saying something like, “Enter your name and email now and I’ll be sure to send you your free report instantly.”
  2. Embed your video on a page with an opt-in form. To create the opt-in form you can use services such as AWeber, Constant Contact or Mail Chimp. For an example of a video opt-in page, check out this page here.
  3. To drive traffic to your video opt-in page, post a link to it on Facebook, Twitter, LinkedIn and your other social networks. The key is to make sure to tell your fans and followers what’s in it for them!

By going the extra mile and creating a short video to entice your visitors to give you their name and email in exchange for a valuable giveaway, you are dramatically increasing your chances they will sign up and get on your list.

Amy Porterfield, a social media strategy consultant and co-author of Facebook Marketing All-in-One for Dummies.

How to Create Videos People Like

Mari Smith

Mari Smith @marismith

#16: Make your videos personal

Shoot impromptu, personal videos to spark deeper engagement on your Facebook fan page. Keep the videos short in length (under 90 seconds) and don’t worry about getting it perfect. Usually the first take is just fine! When you look into the lens of the camera and you talk directly to your fans as if you’re in a room with them, this creates more intimacy and connection and builds better relationships with your fans.

Mari Smith, a widely recognized social media speaker and trainer and coauthor of Facebook Marketing: An Hour a Day.

Mike Essex

Mike Essex @Koozai_Mike

#17: Be the first

Our best video marketing tip is simply to be the first. Ensure you can adapt quickly to relevant news and topics in your niche and streamline the video-making process to help you respond quickly.

When Google+ launched, we dropped everything to make one of the first videos. It received over 5,000 views in 48 hours and that’s for an account which usually only gets 100 views per video.

Although it helped that we could promote the video through our Twitter and Facebook accounts, this paled in comparison to the traffic arriving directly via YouTube. Although lots more videos have been made since, because the video was one of the first it’s amassed a good number of views and Likes which are holding it above the other clips.

Mike Essex, a search specialist for digital marketing agency Koozai.

Ann Smarty

Ann Smarty @seosmarty

#18: Get inspired and find interesting video topics

These days, when online video is everywhere, it is hard to come up with an interesting and catchy topic and perspective. Here are a few tips on how to brainstorm great video ideas using various search tricks:

1. Use YouTube Comment Search

Use YouTube Comment Search (within TestTube project) that works as a real-time tool for searching through most recent video comments.

youtube comment search

The YouTube Comment Search tool provides a great insight into what viewers are most interested in.

2. Use YouTube Suggest

Use YouTube Suggest to get a glimpse into users’ video search behavior.

youtube suggest

YouTube Suggest works wonders for expanding your initial search query and giving you more ideas on what to search for.

3. Use YouTube Search creatively by utilizing advanced search operators

  • Use Wildcard * search: It prompts the search engine to insert any words in place for it. It may trigger quite unexpected results, help you to brainstorm and even change the initial focus of your research. For example, “how to * hair” will find “How to cut your hair,” “How to curl your hair,” “How to: Avocado Hair Mask Tutorial” and many other interesting tutorials.
  • Use Synonym ~ search: The ~ operator (without the space) prompts the search engines to use various synonyms of the word. It can thus help you come up with various neighboring topics and other ways people describe your main focus. For example, “~money” will also find “cash,” “financial,” etc.

It all comes down how creative you are and how deep you are able to dig!

Ann Smarty, owner of

Jeff Korhan

Jeff Korhan @jeffkorhan

#19: Jump right into the action

Grab the attention of your viewers by jumping right into the action. Introductions of any kind undermine the purpose of video, which is to communicate a message through action.

Captivate the attention of your viewers by planning an opening scene as if it were a major motion picture.

Jeff Korhan, professional speaker, consultant and columnist on new media and small business marketing.

Charlene Kingston

Charlene Kingston @SocialMediaDIY

#20: Plan your greeting and sign-off scripts

The best videos will look and feel like a spontaneous conversation. However, what separates a good business video from a great one are little bits of information that must be planned and written in advance.

It’s a smart idea to start every video with a greeting, your name and your business name. It’s friendly and it tells people who you are.

The way you end each video is also important. The ending gives you another chance to mention your business name along with other information that would help a potential customer find you, such as your address and city. It’s also a great place to add your business tag line.

Write out these pieces in advance, and practice saying them until they are completely natural and you can say them without thinking about it.

Charlene Kingston, author of the Social Media DIY Workshop.

Debbie Hemley

Debbie Hemley @dhemley

#21: Follow Ted’s 5 useful ingredients

One of my favorite video marketing tips has to do with the five useful ingredients commonly used in TedTalks: music; interviews; and showing before, during and after scenes from a live event.

You can see how wonderfully they all work together in the video “Behind the TedTalk 2010” and how much they add to a video.

I believe the five ingredients help add visual and human interest to videos of all lengths. (This was tip #13 in my SME post, 26 Ways to Engage with Customers Using Video.)

Debbie Hemley, social media consultant and blogger.

Lori Randall

Lori Randall @lori_randall

#22: Make it surprising and delightful

How? Do something completely unpredictable. In this fun video by the Rockstar Video Game, a baby sitting on the sofa and watching his scruffy dad playing Rockstar reaches for the game’s guitar and proceeds to play an amazing guitar riff on it in front of his amazed parents.

This video ad is particularly delightful because it winks at the idea of a random home video gone viral.

Corning Glass created the viral success “A Day Made of Glass” with clever, unexpected visual effects on everyday objects, showing just how much they contribute to modern living. It’s set with driving music to carry the idea forward.

Lori Randall, online marketing strategist.

How to Get More Out of Your Video Marketing

Linda Coles

Linda Coles @bluebanana20

#23: Check your audio equipment

You can make a great-looking video very cheaply and easily but the one thing you do want to spend a few bucks on is the audio equipment. If you are using a camera with built-in audio, make sure you are within about 3 feet of the mic so we can hear what you have to say.

Test it, and make any adjustments. You can be forgiven for bad lighting, but never for bad sound. If the viewer can’t hear your message, he hits the stop button.

Linda Coles of Blue Banana.

Rich Brooks

Rich Brooks @therichbrooks

#24: Use YouTube Annotations

Use YouTube Annotations to direct traffic to other videos, your YouTube channel or a call to action to subscribe to your channel.

This is also very helpful if you made a popular video that now has out-of-date information. Just add an annotation to direct viewers to the new, updated video without losing any of your visibility.

Rich Brooks, president of Flyte New Media.

Corina Mackay

Corina Mackay @corinamackay

#25: Follow up

For any new tool or strategy you test as part of your social media marketing campaign, there is no better way to learn from the experience than through follow-up. Rather than doing all the hard work getting your video made and promoting it, and thinking the journey is over, taking action after posting your video online will give you an idea of the reception it is getting, and whether the venture has been successful.

Try these ways of following up your video campaign:

  • Monitor comments and then reply. Develop a conversation about your brand, your industry, your team and your products, as well as the video specifically.
  • Measure the statistics. If your video includes links to your website, or a call to action for viewers, monitor the increase of sales, website visits or blog subscribers you receive.
  • Answer questions. If viewers want to debate the topic you discuss in your video, or ask for more information, allow them to continue the conversation with you.
  • Take feedback on board. Listen to what industry leaders, customers and your own staff say about your video, and make notes to use next time.
  • Try again. Using the information you gain, develop a more successful plan for next time.

By taking on board feedback and monitoring which areas of your video marketing strategy worked each time, your videos will become more engaged with your target customers and hopefully, more successful overall!

Corina Mackay, an entertainment-based social media manager and writer.

Lori Taylor

Lori Taylor @lorirtaylor

#26: Improve your video marketing

The most underutilized space on YouTube is the description below the video where you can describe your service and put in your URL that can be clicked through. Add a call to action at the end of the video; for example, “If you liked this video, please click through my link below to find more information.” This is a great way to increase engagement. Also add the Annotations feature from YouTube to create links in the videos. This is very powerful.

Use captions and subtitles, not just for people who need them, but they also anchor your message if the words are there to read. In fact, YouTube has an underutilized feature that will allow the video to be translated for multi-languages. Using Google Trends, you can find the non-U.S. areas that have high interest in your topic.

Any video you upload to YouTube should also be uploaded to Facebook. The embed code from Facebook should be used in your blog or website because if the viewer is not a fan of your Facebook page, he or she can click on video and it drops the user to your page to Like you. This is very powerful and provided a major increase in fans at my page and my client’s page.

Lori Taylor, an award-winning marketing veteran.

Jim Lodico

Jim Lodico @jlcommunication

#27: Optimize your video for SEO

Make sure that the search engines can find your videos. The search engines can’t crawl a video like they can a text-based web page, so you’ve got to give them a little extra help. Use a couple of keywords in the title of your videoand be sure that it matches the title tag of the page.

Also be sure to submit a video sitemap just like you would an XML sitemap. This creates an index of the videos on your site, making it easier for Google to find them. If you’re using WordPress, there are a number of plugins that make it easy to create video sitemaps.

Jim Lodico, copywriter and marketing consultant.

Nick Shin

Nick Shin @shinng

#28: SEO your videos and make them shareable

We all know that YouTube is the most popular video site, but did you know that YouTube’s search algorithms are different from search engine algorithms like Google? Five quick tips:

  • Create your video title to engage users while keeping in mind the SEO aspect.
  • Use keywords in the video description, title and keyword tags.
  • Include a link in your description of the video back to your site. You will not get SEO link juice, but you will get referral traffic.
  • Share your video on YouTube and post it on your website. Remember to keep your titles SEO- and social media–friendly.
  • Include a transcript of all your videos when posting them on your website. This process can be manual, but in the long term, it will help your SEO.

Nick Shin, online marketing strategist.

Denise Wakeman

Denise Wakeman @denisewakeman

#29: Create a podcast feed for your videos

As you integrate videos into your marketing plan, don’t make the mistake of thinking YouTube is the only game in town. While it is considered the second-biggest search engine on the web, you have many other avenues for getting your videos in front of your target audience.

To extend your visibility and tap into millions of potential viewers, add a video podcast to your syndication tactics. ITunes has 160 million users in 23 countries, so adding your video podcast to their directory should be at the top of your list.

You must have a web host for your video files and create a podcast feed. Then, submit that feed to the iTunes store for approval and listing in their directory.

Check out for free podcast hosting and publishing. To get the best exposure on iTunes, create an eye-catching graphic and a keyword-rich description that will attract and entice users to subscribe.

itunes podcast

Here's where to find the link to submit a podcast on iTunes.

Denise Wakeman, business blogging and online marketing advisor.

Now, Over to You

What do you think? Do you include video in your marketing plan? What video marketing tips do you have to share? Please leave your comments in the box below.

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  • Great post Cindy, Really pumped up to create videos and I can find everything I need to start creating videos in this post.


    Thanks for sharing excellent post as usual. 

  • Glad you like it Rana. I really like Kristi Hines’ tip to help people get started!  It’s an easy way to dip your toes in.

  • great post thank for sharing these wonderful tips  i know now what to do to make my video popular 

  • Great post! Some exciting new ideas that we will certainly be taking advantage of.

  • I think these are all some great pieces of advice for getting into video.  The one thing I would caution, however, is on cutting corners with regard to video production.  While “amateur” production quality can come across as more genuine and real, it can also also make it come across, well, amateurish.  I think this depends a lot on the type of business you’re marketing, but I liken it to those really bad local car dealer ads on TV.  They’re really effective at giving a “rock bottom price” message, but if you are pitching a higher end  differentiated product, a poorly produced video can actually do more harm than good.  You can still come across as very genuine especially if you give a more unscripted, passionate message.  But delivering that message in high-quality video, and especially high quality audio with some decent production quality can really amplify that  message without making it feel like a corporate-produced scripted pitch. 

  • Exactly Cindy, it is all about coming out of your comfort zone and find a best option from this post (there are plenty) to get started. 

    This is exactly what I did last week as I wanted to start doing video and just did it for my about page.  I know it is not good but I also know that I have to start from some where and the more I do the better I get at it. 🙂

  • Pj Schott

    That’s a keeper.

  • Rana…once you start making videos then you will never want to stop. I have personally made over 400 videos int he past 3 years so I a testament to that.

    “Black Seo Guy “Signing Off”

  • Great tips here Cindy.  I just returned from the annual convention for the National Speakers Association and video was easily one of the hot topics.  

    The buzz was we all can and should be doing more with video for both education and marketing.  These tips, along with those shared by Rich Brooks not too long ago here on Social Media Examiner, will definitely make my future video plans more productive.

  • Great Post Cindy!  I think video is a great way to showcase your product.  As a start-up pack company, Vedavoo recently created video showcasing our fly-fishing products, a “how to” on the river. We are excited to get them uploaded!

  • This is such a useful post. Thank you to everyone for sharing!

  • Thanks for including me in this collection Cindy – what a great resource for video marketing!  🙂

  • I keep hearing advice to post your videos to YouTube. But, given the excellent analytics a video hosting service such as Wistia or Viddler provide, will YouTube circumvent those analytics? Also, won’t the video views from YouTube take away traffic from my actual video blog?

  • Quite a compiled list. Thanks for all the great tips I’m sure they will be very useful for my video efforts

  • Absolute gold mine here @CindyKing:disqus!! Very impressive – one to bookmark for sure. Now peeps have no excuse not to include video in their marketing arsenal!! 🙂 xx 

  • Dave berndt

    Does it work though? I am in the insurance business and it is difficult to come up with video’s that people would watch for insurance.

  • DivineDiva2011

    Wow there are so many great things going on here. These tips are very helpful! Thank you!

  • Lesley

    Great info..Getting started is the hardest part.  I am on video #2.  The first took me 54 takes!  I think I was too hard on myself…..But it’s fun and now I’m always thinking of things to talk about.

  • I appreciate your curation of advice from many sources. Excellent!

  • 400 videos Antonio!  That’s fantastic. I have to go and have a look!

  • Great point Rob!  And I like the comparison with the local car dealers on TV.  I do agree with you, but have a question… if you’re in an industry where professionalism on video really matters, how do you feel about putting your first videos out there on a platform that’s more informal?

  • Thanks Jeff!  I guess the numbe of video uploads to YouTube will continue to increase like crazy. BTW I really appreciated Denise Wakeman’s tip above about not overlooking the other video platforms. 

  • Nicholas, that sounds like some fun videos! 

  • Glad you find it useful Debra!

  • I’ve watched several people start and continue over the last few years, and it’s amazing how everyone improves! It really is a question of just getting started. 54 takes was definitely persistence! Hope you have fun with the second one 🙂

  •  Glad you like it Deb!

  •  Thank you Mari!  And a big thank you for participating!


    Video is fun, it’s easy & it works. Remember, Sex Sells-

  • beenyweenies

    Sorry, but most of these suggestions are borderline irresponsible.

    Marketers tend to screw up every new good opportunity by thinking mere participation in that opportunity is enough, and utterly fail to spend the time or money to execute properly. The end result is a signal to noise ratio so poor that consumers just tune it ALL out. 

    Even worse, a few businesses see *some* limited success from these half-hearted efforts and publicly declare it a big win, even though they aren’t measuring how much brand damage they might have caused in the process, or how much MORE effective a properly funded and/or executed effort would have been. They certainly aren’t measuring the overal degradation of that medium’s effectiveness due to the signal to noise ratio, which hurts us all.

    There is already so much bad video on the internet right now that the world doesn’t need another 50,000 self produced, poorly executed videos of some talking head rambling on. That’s NOT marketing (if results matter), but by following the suggestions in this article that’s exactly what will be created – 95% of the videos produced under the advice of this article will be total failures in terms of results. Most of the suggestions seem more geared to appealing to one’s DIY sensibilities, desire to spend nothing on marketing, and our inner narcissism (YOU can be the star in your own video!).

    Why would anyone suggest a marketer get into online video by taking captures of them doing Google searches (seriously?). Or even worse, trying to self produce a “viral” video?  Marketing videos created under the approaches listed above are unilaterally unbearable to everyone but the people who created them, and hey – since we’re talking about marketing – while 1% of potential customers might actually appreciate them, many more will very likely see your video and get the impression you are a tiny, underfunded, less reliable company that doesn’t have a brand to consider.

    If you can’t spend the money to create a relevant, targeted and well executed video worthy of your brand image, just don’t do it. If you don’t already have something important to say, don’t go hunting for things to say just to get yourself in people’s faces – it won’t work.

  • Peggy Hyde

    I’m getting ready to do a series of videos (my first) so this was fantastic for me.  Absolutely wonderful job!

  • PatFerdinandi

    Be FRIENDLY over FUNNY … not everyone has the same sense of humor but everyone appreciates a friendly face.

  •  Kristi, I think yours was my most useful tip! There really is no excuse for anyone not to try video with such simple steps!  Thanks for sharing it with us!

  • Mark, I think it’s what you want to get out of your videos. Most people are focused on getting the video seen by as many people as possible. But if your video is solely on your website those are probably good options.

    The person who I find helpful with questions like this one is Steve Garfield.  Steve always gives me insights into the multiple ways people use videos. 

  • Peggy, happy you liked the article. Have fun with your first video series!

  • That’s so true Pat!

  • Video Marketing Tip #30: Optimize Yourself! Treat it like a fitness plan. That way it’s not just about numbers and profits, but you learn to value professional and personal growth, health and well-being. Sometimes we can really learn a lot from people who bring their own experiences and skillets from other industries. Here’s one from an actual personal fitness trainer who infused that into her online marketer brand…

  • entreleverage

    Love #8: Use trade shows to interview experts.  This is one I haven’t thought of before, and since I work with Real Estate Agents (most LOVE being on camera) this will be perfect exposure for me.

  • Todd Wright

    Got any links to your videos where you explain these points in more detail.  I’d love to watch them.

  • Hey Beenyweenie – Thanks for your detailed reply.  Are you in the business of selling video services? – Mike

  • beenyweenies

    Actually I DO work in the video industry, and have for around 15 years, which is why I’m qualified to make the statements that I did. I’ve been hired many hundreds of times to help companies replace their failed “home brew” video that embarrassed them more than helped. Even most “professionally” produced videos have a high failure rate if the producers don’t have a solid understanding of video marketing principals. 

    There was a time when business owners thought they could get away with slapping together a shoddy website using FrontPage, too. These days, you’d be lucky to get a few dozen hits a month with a site like that, and most business owners wouldn’t dream of doing something so damaging to their brand. Video is no different, which is why I say this article is doing a disservice to its readers.

    People judge a company on the quality of their promotional materials. If your marketing is poorly done, most consumers get a bad feeling about you and move on to a competing provider. There are simply too many choices in the marketplace to get so sloppy with your marketing.

  • I’m not going to disagree with you. However this post wasn’t really written for you, it was for everyone else who can’t afford folks like you. But trust me, I see the value in hiring a high quality production crew–but I’m not our typical reader.

  • Most experts (especially those with booths) attending tradeshows would not mind
    to be interviewed. This is a really great idea and must be planned ahead of time. There will be so plenty of them that you might run out of questions so conduct some research and topics that would be valuable to discuss.

    Don’t forget to organize a media library so you can make the most out of your video clips/interviews just like how bloggers link to related posts.

    Video really is exciting 🙂 

  • I am sure about book marking this one. Got to share it in our fan page.. Thanks for the share

  • This article showed me what kind of videos/features we can have in our channel but did not get any information how this going to make marketing easy!

  • Peg Corwin

    I love this post.  I got to #Search Stories and got all involved in creating three of them.  I’ve sent this link to several clients.  And I’m adding it to a link roundup.  Great work.

    Peg Corwin

  • Great article.  I need to just get started.  Very motivating to JUST DO IT!.  Video is important.  I recommend it for all of my clients.  Especially eCommerce websites.  It helps sell the product, helps with SEO, and helps expand your online footprint.

  • I think a great video response campaign that wasn’t mentioned was the Old Spice videos. The guy in the commercial was responding in real time to tweets. Pretty awesome. 

  • myrnagreenhut

    Rana:  I’m trying to follow your lead — Google+ and doing video — two important add ons for anyone marketing on the Internet.  Thanks for the inspiration.

  • myrnagreenhut

    Nicely sidestepped, Mike.  You can understand the benefits of professionalism, but you can still teach the simple, inexpensive approach. 

  • Wow, glad to know that I inspired you 🙂

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  • Matt

    Yes, that’s a great idea.  It reminds me of the Digital Nativity Story that I saw at Christmas (  Kristi, what software did you use to create that video?


  • Ginacerchio

    I am very excited to start my new job and use videos as a way to impress my boss.  However, I need to know more about the technical side of it.  How can I store my videos, How do i edit them, and How can I get a web host for podcast.
    It would be nice to have a sequel to this with more technical tips.

  • Cool!  Let us know how it works for you 🙂

  • Good tip about organizing your media library, Lace! 

  • Wow, 3 #Search Stories! Thank you for sharing, Peg.

  • So true Lori, it’s all about just doing it.

  • Gina, in the meantime, check out Steve Garfield’s website, 

  • The Video marketing is a powerful tool. With a simple but interesting subject, this will be a hit on Youtube and get a lot of views. Thanks for share.

  • Hi Cindy,
    These are really points to ponder for video marketing that pays off. Thanks for sharing! As of the moment, we’re having our campaign on Facebook and Twitter but we’re planning to expand our campaign this month and this article is a great source of tips to guide us.

    Thanks and I’m looking forward to more video marketing tips.


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  • Wow a veritable catalogue of fantastic ideas.  Thanks for pulling all of these together.  It’s like a reference manual for video marketing!

  • This is a great read/watch I am just learning to use Camtasia and all these ideas are just at prime time for me.I did like this for face book and twitter also. I do not know many of the people here I have spoke to Kristi before with a entrepreneur friend on face book. So happy videoing all. O I guess I recieved the link from Joshua B not sure how that happened. but it all works.

  • DTGuest

    Probably the best compendium of advice on video marketing strategies as well as content types that I’ve read.  I am also in the video marketing business and one of the things I encourage clients to do is create their own video content as well as use our services.  We offer training to get the basics right and support in order to get the videos seen.

    At the end of the day tip #14 rings the truest.  Video content needs to be sustainable and it is unlikely that most businesses can afford the time and resources to bring in a pro to create all their videos.

    A tip I would add is get in touch with a film/ video producer/ camera operator in your network (they are there trust me) to give you some tips and techniques to improve your content technically.  For them it is a chance to develop a relationship if your content takes off and for you it is an opportunity to learn some really easy pointers to improve what you produce.

  • Checksock

    Affiliates Marketing  is a tool for us can sell many product. Many
    website built a network link to cooperate? Can you tell me how make a affiliate
    program ? or

  • Wesley Wise

    Excellent tips! Videos with good titles will attract more people. Personally, I would rather watch what is being marketed to me than read about it.

  • Rick Smith

    Excellent tips. We just put up a video this wek on the subject of getting over yourself in order to get videos online. See it at

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  • WOW what an amazingly comprehensive list of why and how to do video marketing. Making my way down the list. Thanks SO much for posting! I need to get more information on how to fun video contest – will be trying to get in touch with Richard Spiegel soon!

  • Great variety of tips. Here are some of my favorite things to focus on for creating solid video content.

    Find Tight Story Focus: This is probably the
    hardest one. It seems like the more information you get into a story the
    better it will come out. The opposite is true. When you’re all over the
    place the viewer gets confused. If you believe your story has four
    great angles then do four different stories. Keep one theme with the
    video and interviews supporting that.

    • Shoot for the Eye: Look for interesting or
    emotional shots that relate to your focus. Try to get a variety of
    shots so the story doesn’t look like you filmed it in just one room.
    The use of natural sound is crucial. Natural sound breaks up the story
    and gives it the feel of being there in person without a camera.

    • Interviews: The best storytellers ask specific
    questions that produce enlightening answers. Sometimes the answers will
    also help you with your tight focus. When asking questions think of the

    Cannot be answered with a simple yes or no.Do not lead, control or try to manipulate the other person.Enable dialoging.Begin with the words “when,” “what,” “how,” “why” or “where.”Require thought to be answered.Encourage the other person to reveal feelings.Build rapport

    Hope these help.

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  • Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of “classic” TV advertising with the Internet’s most important characteristic, interactivity.
    The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it’s less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too.

    URL :

  • Use online marketing video to supplement the “traditional” TV ad campaign. Online and broadcast go hand in hand, they don’t exclude one another. Online marketing videos give you the opportunity to communicate important messages to people more accurately and efficiently than ever. Use videos to differentiate your business from your 
    competitors’, to make yourself known and stand out of the crowd.
    The Internet marketing videos must be short enough no to get Web users bored and drive them away from your site. Video ads on the Web must be significantly shorter than those usually seen on TV. Web users don’t like to waste time, and they are fed up with never-ending ads.

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  • Rick Pila

    “Video footage is a main component of your digital footprint, so use it to your personal or professional advantage in creating change. Keep in mind that any video can potentially go viral, so you always want to act in a way that you can be proud of—once a video is online, it has a life of its own. If a video of yours goes viral, the size of your digital footprint is exponentially enlarged and, if it portrays you or your company in a positive light, you are fortunate to have achieved this notoriety. But “viral” isn’t a video strategy: we cannot control what goes viral, the viewer does. We can, however, take five steps to give our video greater viral potential.

    URL :

  • Rick Pila

    “People ask for your original file so they can use it in their presentations or for other purposes—share it. Sure, there will be a few that do so with malicious intent, but they will be in the minority. The majority will be adding distribution points and beacons for your great work. They may make the video into something cooler that you never dreamed of as well.”

  • Great post and lots of off the charts tips.  Thanks.

  • Camtasia is by the far the best tool for creating your marketing videos. However if you are looking for a cheaper alternative, you can use SnagIt to create video content with the screen capture approach.

  • Tyler Price

    29 tips?! Talk about substance! I really enjoyed this post, I too am a video marketing enthusiast. My company, Helios Media Marketing, has been blogging for months about the importance of video marketing and the pivotal role it plays in internet marketing. My favorite part about your post was tip #4 when you encouraged everyone to post REGULARLY. Video marketing is extremely powerful in itself but the true key to its success is saturation. Videos are more engaging and entertaining than generic text and that is why it is important to keep the visuals flowing! Even traditional blogging gets tough to do once or twice a week but it is massively important to stay consistent with new, fresh video content. Great advice though, thanks!

    -Tyler W. Price

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  • Elaine H

    I really enjoyed this post. Great tips and insights. Big thanks to everyone.

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  • David A. Grande

    Great ideas about video marketing optimization and creation that are unsurpassed and absolutely essential if you are in internet marketing or even if you just have your own business website of any type. Great seo/smo ideas for the beginner to the expert. I like how each idea comes from someone different to which they have their own take on video marketing.  I love learning something new in seo and smo even if it is just one small idea, because that one small idea can skyrocket into a great business principle. David A. Grande at &

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  • Paul

    “You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.”

    I don’t completely agree with this. The world is littered with video content everywhere you look, and so much of it is garbage. If you are going to invest lots of time in making a video, you need it to stand out from the crowd. If I click a YouTube link and see/hear that the video is poorly made, I am less likely to sit through it and engage in the content. I understand your point – almost anyone can access the facilities to make a video these days, and the content is the most important thing, but the required quality of the video is important too and will probably be determined by your target audience.  Yes, there are times when you don’t need the professionals involved, internal communication for example. Or if it’s a choice of either doing it cheaply or not at all, then maybe you should try the DIY option (as long as it’s not so bad that you do more damage to your reputation than good).

    All I’m saying is, don’t underestimate the work and knowledge involved in effective video production. If you can afford to get it done properly, do it. Don’t try and cut corners. So many marketers in my company try to do it themselves or through an agency that doesn’t understand the company values and messages. What they most often end up with is ineffective video, countless production issues, no publishing strategy and sometimes even content that’s unusable because it’s not on-brand. 

    Great article by the way, thanks

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  • Omar Marts

    Tip #4 is paramount. People underestimate the power of posting videos regularly. Some people come into the game and want to hit the viral video homerun, but fail to understand that putting the ball in play is just as important. Be consistent with your video posts, gain a following and the rest will come to you.

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  • eddy woj

    Thanks for sharing such advice

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  • Podcast Feeds Sounds good, any way Nice post! appreciate it

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  • Cindy. One most inspiring thing about your post is, its compilation. Knowing these many things about videos is good, but listing them all and explain like a story is very difficult. Thanks for sharing your insights.