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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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    our free report:

    How to Repurpose Video for Maximum Social Media Impact

    Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy?

    In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms.

    Why Marketers Should Care About Repurposing Social Media Content

    Producing content for social media can get expensive quickly, whether you handle it in-house or outsource it to content creators. When you repurpose video content or images,

    Continue Reading about How to Repurpose Video for Maximum Social Media Impact →

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    From Likes to Sales: Using Instagram to Boost Your Business

    Looking for effective ways to promote and sell your products on Instagram? Want to leverage Instagram's native tools to increase sales and attract more customers? 

    In this article, you’ll discover actionable tips for selling products on Instagram.

    Organic Methods for Promoting and Selling on Instagram

    Do you want to sell products via feed content, Stories, and no-cost native tools? Let’s look at the best organic methods for selling products on Instagram.

    #1: Open an Instagram Shop

    If your business sells physical products,

    Continue Reading about From Likes to Sales: Using Instagram to Boost Your Business →

    Building Community in Web3: Insights From ZenAcademy

    Want to build a loyal Web3 following? Wondering how to deepen relationships for an NFT project?

    In this article, you'll discover how to build a thriving community in Web3 with insights from Zeneca, the founder of ZenAcademy.

    Why Community Is the Heart of Web3

    People gathering in communities isn’t a new concept to humankind. Nor is the concept of people gathering via the internet. Online communities have existed for decades in the form of online forums, Facebook groups, gaming guilds, and others. Now, community has extended to

    Continue Reading about Building Community in Web3: Insights From ZenAcademy →

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don’t wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    The Language of Persuasion: Magic Words to Get Your Way

    Want to be more persuasive? Wondering which words will influence people to take action?

    In this article, you’ll discover how to use language to guide people to a desired outcome.

    How to Make More Impact With Language

    Subtle changes of just a few letters can transform the effect our words have. The right language can influence other people, get their attention, make meaningful connections, and persuade them toward a sale or another desired action.

    How does that work? 

    It’s because language shapes how we see ourselves and

    Continue Reading about The Language of Persuasion: Magic Words to Get Your Way →

    LinkedIn Creator Mode Analytics: Understanding Your Content Performance

    Are you using LinkedIn Creator Mode? Is your content reaching the right prospects? 

    In this article, you’ll discover how to use LinkedIn Creator Mode Analytics to assess your posts and improve your reach.

    #1: How to Access LinkedIn Creator Analytics

    As of December 2022, LinkedIn’s updated Creator Analytics is available for all personal profiles. To access these analytics, you first have to have Creator Mode turned on for your personal profile.

    To turn on Creator Mode, go to your LinkedIn profile and locate the Resources

    Continue Reading about LinkedIn Creator Mode Analytics: Understanding Your Content Performance →

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    Instagram

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    Web3

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    Social Media Marketing Industry Report

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    How to Set Up Advanced Instagram Ads Funnel Targeting

    Want to improve the ROI of your Instagram ads? Are you making costly targeting mistakes?

    In this article, you’ll discover how to build effective Instagram ads audiences and funnels that attract, nurture, and convert people using Instagram.

    #1: Think Broadly to Fill the Top of the Funnel With Instagram Ads

    At the top of the funnel, you want to attract the largest and most general audience segment with your Instagram advertising. It’s important to think broadly. But that can mean a few different things—one of which can lead to wasted

    Continue Reading about How to Set Up Advanced Instagram Ads Funnel Targeting →

    Business in the Metaverse: The Future of Commerce

    Wondering how the metaverse will impact the future of business? Want to know why the metaverse will enhance business opportunities?

    In this article, you'll discover business applications for the metaverse.

    What Is the Metaverse, Really?

    There’s no denying that there’s a lot of hype and confusion around the metaverse and Web3. 

    So what’s what? The simplest breakdown is that Web3 is the tech and the metaverse is the experience.

    The metaverse isn’t something new that’s coming our way. The metaverse is the evolution of the

    Continue Reading about Business in the Metaverse: The Future of Commerce →

    How to Use LinkedIn Messages for More Qualified Leads and Sales

    Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works?

    In this article, you’ll discover how to use LinkedIn Messages to develop relationships and sell.

    The Power of LinkedIn Messaging for Connecting With Prospects

    Do you want to make six-figure sales on LinkedIn?

    Yes, you really can sell on LinkedIn. In fact, you can sell with just the LinkedIn Messaging feature and nothing else.

    Likes, comments, and shares are vanity figures that can disappear overnight. Messaging

    Continue Reading about How to Use LinkedIn Messages for More Qualified Leads and Sales →

    3 Ways to Improve Paid Acquisition on YouTube

    Want to get in front of more of your ideal prospects using YouTube? Wondering which types of YouTube ads will work best?

    In this article, you’ll discover three ways to advertise your products or services with YouTube and Google.

    #1: YouTube Shorts Ads for Video Action and App Campaigns

    Easily the most significant creative change to YouTube ads in recent months is the launch of ads in the YouTube Shorts feed. Given the impressive viewership numbers for YouTube Shorts (30 billion daily views as of June 2022), this placement offers

    Continue Reading about 3 Ways to Improve Paid Acquisition on YouTube →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: