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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

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    Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

    In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

    Social Ad Spending Is Trending Up

    There's been a lot of new money coming into social media ads.

    For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021

    Continue Reading about Facebook and Instagram Ad Benchmarks: What Marketers Need to Know →

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    Facebook Organic Marketing: What Works in 2022

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    Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing?

    In this article, discover nine organic techniques that work on the world's biggest social platform.

    Why Facebook Organic Marketing Still Matters

    A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it's important to remember what Facebook is.

    Facebook is still, even

    Continue Reading about Facebook Organic Marketing: What Works in 2022 →

    7 Steps to Building a LinkedIn Content Strategy That Works

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    Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact?

    In this article, you'll learn how to create a LinkedIn content strategy for your business using seven simple steps.

    #1: Establish Current Marketing Goals

    Give your LinkedIn content strategy structure by outlining goals. What does your team want to accomplish with LinkedIn? Some common LinkedIn goals include:

    Introducing your business to more potential customersSharing company resources to improve brand awarenessCultivating trust

    Continue Reading about 7 Steps to Building a LinkedIn Content Strategy That Works →

    Social Media Marketing World: The Conference You’ve Been Waiting For…

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

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    8 Ways to Improve Instagram Ads Performance

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    Are your Instagram ads getting too expensive or failing to deliver results? Do you want to improve your campaigns but don't know where to start?

    In this article, you'll find eight ways to leverage your Ads Manager and best practices for a better return on ad spend (ROAS) in your Instagram campaigns.

    #1: Create an Instagram Funnel From Existing Organic Posts

    When you plan an Instagram ad campaign, your ultimate marketing objective probably isn't generating engagement or getting followers to visit your profile. Instead, it likely

    Continue Reading about 8 Ways to Improve Instagram Ads Performance →

    7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

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    Want to use your company's Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?

    In this article, you'll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

    #1: Restrict Each Organic and Paid Post to 1 Goal and 1 Call to Action

    Once you set up a Facebook page for your business, you can start publishing content and leveraging native tools to reach your goals. First, let's look at how to map out an organic Facebook

    Continue Reading about 7 Ways to Optimize Your Facebook Strategy for Leads and Conversions →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: