Your Guide to the Social Media Jungle
Once you find time for social media and move from social chatter to using social media for a purpose, you'll see firsthand how difficult it can be to get noticed.
You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you'll be battling against
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Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you're focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.
In this article, I'll share some tips to help you leverage social media to gain more exposure.
What are you aiming for? What is your goal?
If you want to get yourself known, social media is a great way to build visibility and a
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Google Buzz is important, not because it's the next big thing, but because it's from Google and is bolted onto one of the world's biggest email services, Google's Gmail.
When a service launches with millions of users right out of the gate, we need to take notice. That said, it's still the early days for Google Buzz. It might be a bit premature to be jumping on this bandwagon with both feet. So what should you do?
In this article I'll reveal what you need to know about Google Buzz.
The good news
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Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter's secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
Attention, engagement, conversation and recognition
Spreading your message far and wide
Prospects and subscriber
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If you talk about social media, invariably someone is going to say something I'm sure you've heard a lot: "I don't have time to chit-chat. Time is money, and I don't care about a bunch of nerds' opinions anyway." ...or something along those lines! Twitter is often the target of such criticism.
Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.
Fact is, if you see Twitter or any other social media service as a venue for
One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.
Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.
It's hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media
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One of the major objections I hear about social media is about time.
Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.
I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.
You need to watch where your time goes to ensure you're spending it
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Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.
One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?
"I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and I get briefed by people who probably read the news
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