Author: Chris Garrett

Once you find time for social media and move from social chatter to using social media for a purpose, you'll see firsthand how difficult it can be to get noticed.

You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you'll be battling against every other person who has the same intention or is just there for a fun time.

How do you cut through all the social media noise and get people to notice what you have to say?

Fact is, it's not

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One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It's hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you?

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One of the major objections I hear about social media is about time.

Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.

I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

You need to watch where your time goes to ensure you're spending it efficiently and with the

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