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    Author: Chris Garrett

    Outsourcing Social Media: Good or Bad Idea?

    December 17, 2009

    One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

    Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

    It's hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you?

    Continue Reading about Outsourcing Social Media: Good or Bad Idea? →

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    5 Tips for Finding Time for Social Media

    November 19, 2009

    One of the major objections I hear about social media is about time.

    Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.

    I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

    You need to watch where your time goes to ensure you're spending it efficiently and with the

    Continue Reading about 5 Tips for Finding Time for Social Media →

    How to Create Headlines That Go Viral With Social Media

    October 12, 2009

    Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.

    One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?
    "I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and I get briefed by people who probably read the news

    Continue Reading about How to Create Headlines That Go Viral With Social Media →

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