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    Author: Ekaterina Walter

    6 Ways to Use Pinterest to Promote Your Brand

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    Is Pinterest part of your marketing strategy?

    Have you ignored Pinterest because you think your brand isn't a fit?

    Every brand has a story to tell and visual content can help you tell it.

    Sharing your story with Pinterest's engaged and active audience via compelling pictures is a great place to start.

    In this article you'll see how six brands got creative with Pinterest and captured new followers and interest.

    Why Pinterest?

    Visual marketing is the current

    Continue Reading about 6 Ways to Use Pinterest to Promote Your Brand →

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    5 Ways to Use Pictures to Tell Visual Stories With Social Media

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    Are you sharing your stories with your fans?

    Do you use pictures in your social marketing?

    People want pictures in their social channels.

    When done right, these pictures become visual stories.

    In this article, I'll show you how five brands are using pictures to share their stories and why that's important.

    Great Marketers Are Great Storytellers

    As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?

    "We've now entered a

    Continue Reading about 5 Ways to Use Pictures to Tell Visual Stories With Social Media →

    5 Ways Businesses Are Using Visual Storytelling on Facebook

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    Are you looking for creative ways to use visual storytelling in your social media marketing?

    Do you have a great story to tell, but you're not sure how to share it?

    Every company has a story to tell.

    It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

    In this article I'll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

    Why Tell

    Continue Reading about 5 Ways Businesses Are Using Visual Storytelling on Facebook →

    How Brands Can Leverage Holidays for Their Social Campaigns

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    Do you plan marketing campaigns around major holidays?

    Do you need ideas for your 2014 holiday social media marketing?

    From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

    And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

    Here are four ways brands use social media to create and promote holiday campaigns throughout the year.

    #1: Show the Fun Side of Your Brand

    Continue Reading about How Brands Can Leverage Holidays for Their Social Campaigns →

    4 Businesses Leveraging Storytelling With Images

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    Have you noticed the importance of images in social media?

    Do you use images to tell stories about your business?

    Keep reading to discover four creative uses of images with social media.

    Why Images Now?

    The way we use images is changing.

    Instead of taking photographs at important life events and sharing them with a few family and friends, we're uploading them to our social media pages, sharing them with companies and broadcasting them to the world.

    "Pictures or it didn't happen" is our

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    15 Ways to Bring Social Media to Events

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    Do you host events or informal gatherings?

    Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.

    This article will reveal 15 ways you can infuse social media into your events.

    Creating Pre-Event Buzz

    #1: Registration Buzz

    You don't have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as

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    9 Ways to Sell Social Media to the Boss

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    Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you're engaging with social media for your company, it’s almost second nature.

    However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

    Let’s explore 9 ways you can make a good case for social media

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