Author: Ekaterina Walter

6 Ways to Use Pinterest to Promote Your Brand

by Ekaterina Walter / April 21, 2014

Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn't a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest's engaged and active audience via compelling pictures is a great place to start.

In this article you'll see how six brands got creative with Pinterest and captured new followers and interest.
Why Pinterest?
Visual marketing is the current trend, so it's no wonder

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5 Ways to Use Pictures to Tell Visual Stories With Social Media

by Ekaterina Walter / March 11, 2014

Are you sharing your stories with your fans?

Do you use pictures in your social marketing?

People want pictures in their social channels.

When done right, these pictures become visual stories.

In this article, I'll show you how five brands are using pictures to share their stories and why that's important.
Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?

"We've now entered a phase in which visual communication is

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5 Ways Businesses Are Using Visual Storytelling on Facebook

by Ekaterina Walter / February 18, 2014

Are you looking for creative ways to use visual storytelling in your social media marketing?

Do you have a great story to tell, but you're not sure how to share it?

Every company has a story to tell.

It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

In this article I'll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.
Why Tell a Visual Story?
A

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How Brands Can Leverage Holidays for Their Social Campaigns

by Ekaterina Walter / January 8, 2014

Do you plan marketing campaigns around major holidays?

Do you need ideas for your 2014 holiday social media marketing?

From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a

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4 Businesses Leveraging Storytelling With Images

by Ekaterina Walter / January 14, 2013

Have you noticed the importance of images in social media?

Do you use images to tell stories about your business?

Keep reading to discover four creative uses of images with social media.
Why Images Now?
The way we use images is changing.

Instead of taking photographs at important life events and sharing them with a few family and friends, we're uploading them to our social media pages, sharing them with companies and broadcasting them to the world.

"Pictures or it didn't happen" is our new mantra. And these days, images aren't

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