Your Guide to the Social Media Jungle
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements
Continue Reading about The 5 Pillars of Business Blogging Success →
One of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.
However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it's a good idea to install some key plugins.
Continue Reading about 24 Impressive Blog Plugins You Should Consider →
You've created a blog for your business. Now what? You're probably asking yourself, "How do people find out about my new blog?"
The simple answer is: You have to promote your blog and let people know it exists.
Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.
There are a lot of ways to promote a new blog and I'm sharing 14 tactics to help you get the word out about your new
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How many ways are you leveraging your blog posts?
Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.
Yet there are many other ways to get more mileage out of your content.
As discussed in one of my prior articles, content syndication is just one part of the equation. But to really get the most leverage from your blog, think about how many ways you can repurpose the
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Are you suffering from blogger’s block? Is it hard to find time to create content for your blog? If so, look no further. This article lists some easy-to-implement tips to help you get over the hump.
But first, there's a big myth (and it may be your roadblock) that needs attention.
Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to
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It's been said visibility equals opportunity.
No matter how great your product, service or business is, if your prospective customer can't find you on the web, it's like you don't exist.
As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.
Here's a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects,
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It's the the perennial quest. How can you get more traffic to your site?
After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.
Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.
Continue Reading about 19 Tips for Driving Traffic to Your Blog →
Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.
But what makes one blog successful and another mediocre? The majority of "so-so" blogs lack one or more of four important elements... In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.
Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren't encouraging reader
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When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.
A well-designed business blog:
Uses visual interest to make posts easy to read
Brands your business in a consistent way
Places useful information in places
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As a blogger have you ever thought, "I don't know what to write about!" or "How am I going to come up with fresh content for my blog three times a week?"
This article will provide you unique ideas that will help you keep pumping out great content.
The following 13 content ideas are designed to help save you time and stimulate some new ideas.
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Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people's blogs.
Outreach is key to having a blog that actually works for your business, yet it's the one element many professionals ignore. And it's contrary to most competitive thinking because it involves spending time away from your blog.
Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to
Continue Reading about The Secret to Growing Your Blog Following and the Pitfall You Must Avoid →
Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.
Here are seven powerful blog posting habits:
The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're
Though they had been around for many years, blogs burst on the scene as a hot marketing tool around 2003 when marketers discovered easy-to-use blogging platforms like Blogger, Typepad, and WordPress.
However, just because anyone can set up a blog, doesn't mean everyone should, and many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging.
Over 50 percent of blogs are abandoned within the first 90 days. While this isn't really important if
Continue Reading about Top 10 Easy Steps to Starting a Business Blog →
