Are you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there's no doubt that reputation is a major factor in making a decision.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do