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    Author: Charlene Kingston

    How to Use Twitter for Business and Marketing

    April 10, 2013

    Is Twitter a part of your social media marketing?

    Or have you let your Twitter marketing drop off lately?

    In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

    Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
    About Twitter
    Twitter is a short message communication tool that allows you to send out

    Continue Reading about How to Use Twitter for Business and Marketing →

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    How to Maximize Your New Twitter Profile

    October 16, 2012

    Twitter is starting to look a bit like Facebook.

    Twitter changed their account profiles so you can visually tell the story of your business.

    With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

    And you can instantly publish your story to desktop and mobile Twitter users.
    What’s New With Twitter
    Twitter recently announced changes to Twitter account profiles and headers. These changes include:

    New profile header images. Now, your

    Continue Reading about How to Maximize Your New Twitter Profile →

    16 Creative Ways to Use Twitter for Business

    July 10, 2012

    Is your Twitter activity feeling stale?

    The good news is that you can easily revitalize your Twitter experience!

    Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
    #1: Organize whom you follow with lists
    There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

    So how can you

    Continue Reading about 16 Creative Ways to Use Twitter for Business →

    How to Use Pinterest to Drive More Traffic to Your Blog

    May 29, 2012

    Are you wondering how Pinterest could increase your blog readership?

    Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

    With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
    #1: Choose the Best Blog Posts to Pin
    You don't need to pin every blog post on Pinterest. You'll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.

    This means you need

    Continue Reading about How to Use Pinterest to Drive More Traffic to Your Blog →

    8 Creative Ways to Use Embeddable Tweets

    March 27, 2012

    What if your Twitter conversations could expand to include more people from your online community?

    Now you can thanks to embedded tweets, a new feature from Twitter.
    Sharing Tweets Outside of Twitter
    Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

    But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader

    Continue Reading about 8 Creative Ways to Use Embeddable Tweets →

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    7 Tips to Increase Your Blog Comments

    September 8, 2011

    Does your blog put out a welcome mat for comments? Would you like more interaction on your blog?

    There are lots of blogs today, which means that people have many places where they can go to learn new things.

    If you don't make people feel welcome, they may read and dash without leaving a comment.

    Here are 7 ways you can encourage your readers to leave comments.
    Tip #1: Check your blog comments settings
    Do you make it easy for someone to leave a comment?

    Continue Reading about 7 Tips to Increase Your Blog Comments →

    8 Ways to Discover Content Ideas From Your Readers

    August 8, 2011

    Are you looking for creative ways to discover what your readers' interests are?

    Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That's your online content.

    By watching which items disappear quickly, you learn what your audience truly wants. That's the content that satisfies their hunger. And that's what you need to give them.

    In this article I'll show you 8 ways to discover what topics satisfy the hunger in your online community.
    #1: Ask your

    Continue Reading about 8 Ways to Discover Content Ideas From Your Readers →

    How to Embed Twitter Testimonials on Your Website

    July 8, 2011

    What matters to most potential customers is not what you say about your business, but what your existing customers have to say.

    Here's a simple strategy to help you convince prospects to become customers. And it's done by embedding Twitter testimonials on your website.
    Why Testimonials Matter
    When potential customers check out your business online, they want to see proof that you deliver what you promise. It's important that you provide evidence that you have happy customers.

    Testimonials are powerful because they come straight from

    Continue Reading about How to Embed Twitter Testimonials on Your Website →

    4 Tips to Maximize Your Twitter Marketing

    June 9, 2011

    Do you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it's also easy to get lost in the conversations.

    Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
    #1: Define your business goals and objectives
    Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

    Continue Reading about 4 Tips to Maximize Your Twitter Marketing →

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