Author: Charlene Kingston

Is Twitter a part of your social media marketing?

Or have you let your Twitter marketing drop off lately?

In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.

Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter
Twitter is a short message communication tool that allows you to send out

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Twitter is starting to look a bit like Facebook.

Twitter changed their account profiles so you can visually tell the story of your business.

With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.

And you can instantly publish your story to desktop and mobile Twitter users.
What’s New With Twitter
Twitter recently announced changes to Twitter account profiles and headers. These changes include:

New profile header images. Now, your

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Is your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you

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What if your Twitter conversations could expand to include more people from your online community?

Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader

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What matters to most potential customers is not what you say about your business, but what your existing customers have to say.

Here's a simple strategy to help you convince prospects to become customers. And it's done by embedding Twitter testimonials on your website.
Why Testimonials Matter
When potential customers check out your business online, they want to see proof that you deliver what you promise. It's important that you provide evidence that you have happy customers.

Testimonials are powerful because they come straight from

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Do you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it's also easy to get lost in the conversations.

Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.
#1: Define your business goals and objectives
Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

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