Your Guide to the Social Media Jungle
Want to learn more about the people who make up your Facebook custom audiences?
Have you tried Facebook's Audience Overlap?
Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad
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Do you use Facebook ads?
Have you tried ad bidding?
Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money.
In this article you'll discover how to use Facebook ad bidding with your Facebook ad campaigns.
Is your business struggling to connect with other businesses on Facebook?
Need some ideas to spark your imagination?
In this article you'll discover nine ways B2B marketers can use Facebook to connect with customers.
LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I'm not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.
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Are you using the Facebook conversion pixel?
Wondering how to transition from your old conversion pixel to the new pixel?
Facebook's new "one-pixel solution" makes it easier for marketers to monitor and measure conversions from Facebook users.
In this article you'll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
Each ad account now has only one pixel code associated with it. You
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Do you have a content strategy for your Facebook Page?
Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I'll share how to find your best content using Facebook Insights.
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Do you advertise on Facebook?
Have you noticed recent changes to Facebook Ads Manager?
While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.
In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.
Let's start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.
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Is Facebook taking up all your time?
Interested in ways to maximize your workflow?
When you streamline your work and know exactly where to look for the right information, your job becomes easier.
In this article you'll discover eight ways to manage your Facebook marketing more effectively.
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Are you keeping up with Facebook's latest features?
Would you like to know how to use them for your business?
Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.
In this article you'll discover how to use some of Facebook's newest features to promote your business.
Continue Reading about 6 New Facebook Features for Business: What Marketers Need to Know →
Do your Facebook ads get noticed?
Wondering how creating ads with Power Editor makes a difference?
When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.
In this article you'll learn how to use Power Editor to create Facebook ads that get results.
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Do you have a Facebook page for your local business?
Are you looking for ways to reach your customers on Facebook?
Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.
In this article you'll discover nine ways to use Facebook to get more local exposure for your business.
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Are you launching a new product or service?
Want to create buzz and get the word out to the right people?
Facebook is a great way to promote the launch of a product or service and generate excitement.
To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
In this article you'll discover how to launch a product or service using Facebook.
You'll want to map out your launch strategy at least
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Want to make your Facebook marketing more mobile?
Curious about what you can and can’t do from your phone with Facebook apps?
Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go.
In this article you’ll learn about the different capabilities of each of the mobile Facebook apps that are available today.
Continue Reading about How to Use Facebook Mobile Apps for Marketing →
Do you use Facebook ads to their full potential?
Interested in reaching highly specific groups of people?
Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.
In this article I'll share six ways to target Facebook users with your ads, many you've likely not considered.
Continue Reading about 6 Unique Ways to Target Your Facebook Ads →
