Author: Andrea Vahl

How to Reduce Wasteful Facebook Ad Spending

February 17, 2021

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off?

In this article, you’ll learn how to identify ads you should stop spending money on.

To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Cost Per Result
When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number,

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Facebook Ads Rejected? Here’s What to Do

January 19, 2021

Did Facebook reject your ad? Wondering if there's a way to avoid rejection or overturn decisions?

In this article, you'll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You'll also find out how to submit a request for review of a disputed ad.

To learn what to do if your Facebook ad is rejected, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Identify Why Your Facebook Ad Was Disapproved
Before you get started with your

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How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

April 11, 2016

Want to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook's Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you'll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

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How to Use Facebook Ad Bidding

February 29, 2016

Do you use Facebook ads?

Have you tried ad bidding?

Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money.

In this article you'll discover how to use Facebook ad bidding with your Facebook ad campaigns.

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How B2B Marketers Use Facebook to Reach Customers

January 11, 2016

Is your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you'll discover nine ways B2B marketers can use Facebook to connect with customers.
Why Facebook for B2B?
LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I'm not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

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Facebook Conversion Pixel Changes: What Marketers Need to Know

November 30, 2015

Are you using the Facebook conversion pixel?

Wondering how to transition from your old conversion pixel to the new pixel?

Facebook's new "one-pixel solution" makes it easier for marketers to monitor and measure conversions from Facebook users.

In this article you'll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
What Does the New Pixel Change?
Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on

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How to Use Facebook Insights to Improve Your Engagement

October 19, 2015

Do you have a content strategy for your Facebook Page?

Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I'll share how to find your best content using Facebook Insights.

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Changes to Facebook Ads Manager: What You Need to Know

September 21, 2015

Do you advertise on Facebook?

Have you noticed recent changes to Facebook Ads Manager?

While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.
Understand Facebook Ad Campaign Structure
Let's start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

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8 Ways to Effectively Manage Your Facebook Marketing

August 31, 2015

Is Facebook taking up all your time?

Interested in ways to maximize your workflow?

When you streamline your work and know exactly where to look for the right information, your job becomes easier.

In this article you'll discover eight ways to manage your Facebook marketing more effectively.

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