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    Author: Andrea Vahl

    How to Reduce Wasteful Facebook Ad Spending

    Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off?

    In this article, you’ll learn how to identify ads you should stop spending money on.

    To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Cost Per Result
    When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number,

    Continue Reading about How to Reduce Wasteful Facebook Ad Spending →

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    Facebook Ads Rejected? Here’s What to Do

    Did Facebook reject your ad? Wondering if there's a way to avoid rejection or overturn decisions?

    In this article, you'll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You'll also find out how to submit a request for review of a disputed ad.

    To learn what to do if your Facebook ad is rejected, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify Why Your Facebook Ad Was Disapproved
    Before you get started with your

    Continue Reading about Facebook Ads Rejected? Here’s What to Do →

    How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

    Want to learn more about the people who make up your Facebook custom audiences?

    Have you tried Facebook's Audience Overlap?

    Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

    In this article you'll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

    Continue Reading about How to Use Facebook Audience Overlap to Improve Your Facebook Marketing →

    How B2B Marketers Use Facebook to Reach Customers

    Is your business struggling to connect with other businesses on Facebook?

    Need some ideas to spark your imagination?

    In this article you'll discover nine ways B2B marketers can use Facebook to connect with customers.
    Why Facebook for B2B?
    LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I'm not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

    Continue Reading about How B2B Marketers Use Facebook to Reach Customers →

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    Facebook Conversion Pixel Changes: What Marketers Need to Know

    Are you using the Facebook conversion pixel?

    Wondering how to transition from your old conversion pixel to the new pixel?

    Facebook's new "one-pixel solution" makes it easier for marketers to monitor and measure conversions from Facebook users.

    In this article you'll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
    What Does the New Pixel Change?
    Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on

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    Changes to Facebook Ads Manager: What You Need to Know

    Do you advertise on Facebook?

    Have you noticed recent changes to Facebook Ads Manager?

    While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

    In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.
    Understand Facebook Ad Campaign Structure
    Let's start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

    Continue Reading about Changes to Facebook Ads Manager: What You Need to Know →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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