Author: Andrea Vahl

How to Reduce Wasteful Facebook Ad Spending

by Andrea Vahl / February 17, 2021

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off?

In this article, you’ll learn how to identify ads you should stop spending money on.

To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Cost Per Result
When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number,

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Facebook Ads Rejected? Here’s What to Do

by Andrea Vahl / January 19, 2021

Did Facebook reject your ad? Wondering if there's a way to avoid rejection or overturn decisions?

In this article, you'll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You'll also find out how to submit a request for review of a disputed ad.

To learn what to do if your Facebook ad is rejected, read the article below for an easy-to-follow walkthrough or watch this video:

#1: Identify Why Your Facebook Ad Was Disapproved
Before you get started with your

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How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

by Andrea Vahl / April 11, 2016

Want to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook's Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you'll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

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How to Use Facebook Ad Bidding

by Andrea Vahl / February 29, 2016

Do you use Facebook ads?

Have you tried ad bidding?

Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money.

In this article you'll discover how to use Facebook ad bidding with your Facebook ad campaigns.

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How B2B Marketers Use Facebook to Reach Customers

by Andrea Vahl / January 11, 2016

Is your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you'll discover nine ways B2B marketers can use Facebook to connect with customers.
Why Facebook for B2B?
LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I'm not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

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