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    Author: Andrea Vahl

    How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

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    Want to learn more about the people who make up your Facebook custom audiences?

    Have you tried Facebook's Audience Overlap?

    Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

    In this article you'll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

    Continue Reading about How to Use Facebook Audience Overlap to Improve Your Facebook Marketing →

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    How B2B Marketers Use Facebook to Reach Customers

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    Is your business struggling to connect with other businesses on Facebook?

    Need some ideas to spark your imagination?

    In this article you'll discover nine ways B2B marketers can use Facebook to connect with customers.

    Why Facebook for B2B?

    LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I'm not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

    Continue Reading about How B2B Marketers Use Facebook to Reach Customers →

    Facebook Conversion Pixel Changes: What Marketers Need to Know

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    Are you using the Facebook conversion pixel?

    Wondering how to transition from your old conversion pixel to the new pixel?

    Facebook's new "one-pixel solution" makes it easier for marketers to monitor and measure conversions from Facebook users.

    In this article you'll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.

    What Does the New Pixel Change?

    Each ad account now has only one pixel code associated with it. You

    Continue Reading about Facebook Conversion Pixel Changes: What Marketers Need to Know →

    Changes to Facebook Ads Manager: What You Need to Know

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    Do you advertise on Facebook?

    Have you noticed recent changes to Facebook Ads Manager?

    While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

    In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.

    Understand Facebook Ad Campaign Structure

    Let's start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

    Continue Reading about Changes to Facebook Ads Manager: What You Need to Know →

    6 New Facebook Features for Business: What Marketers Need to Know

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    Are you keeping up with Facebook's latest features?

    Would you like to know how to use them for your business?

    Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.

    In this article you'll discover how to use some of Facebook's newest features to promote your business.

    Continue Reading about 6 New Facebook Features for Business: What Marketers Need to Know →

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