Andrea Vahl, Author at Social Media Examiner

By Andrea Vahl
April 11, 2016

Want to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook’s Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

Discover how to improve your Facebook marketing with audience overlap.

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By Andrea Vahl
February 29, 2016

Do you use Facebook ads?

Have you tried ad bidding?

Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money.

In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns.

Discover how to use Facebook ad bidding with your Facebook ad campaigns.

Listen now: Play in new window | Download

Subscribe: Android | Google Podcasts | RSS

By Andrea Vahl
January 11, 2016

Is your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.

Why Facebook for B2B?

LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

Discover how B2B marketers can use Facebook to reach customers.

By Andrea Vahl
November 30, 2015

Are you using the Facebook conversion pixel?

Wondering how to transition from your old conversion pixel to the new pixel?

Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.

In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.

What Does the New Pixel Change?

Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on multiple websites and then track those sites separately, but you always use the same code.