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    Author: Ben Pickering

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    How B2B Marketers Are Successfully Using Facebook

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    Are you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook?

    The answer may surprise you.

    Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.

    Let's not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.

    Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think

    Continue Reading about How B2B Marketers Are Successfully Using Facebook →

    8 Tips for Running Social Media Promotions

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    Have you thought of using social media contests and sweepstakes to build and engage your audience?

    Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

    If you're looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.

    Ensure Your Promotion Doesn't Get You

    Continue Reading about 8 Tips for Running Social Media Promotions →

    How to Use Facebook Ads: An Introduction

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    Are you considering Facebook Ads but are confused by all the options?

    You've undoubtedly heard that "social ads" are the future of advertising, but what does that mean in practical terms for you today?

    This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

    As a Facebook Preferred Developer, I've had the opportunity to gather a lot of information from the proverbial "horse's mouth."

    This article will provide a useful lay of the land around

    Continue Reading about How to Use Facebook Ads: An Introduction →

    How to Use Social Partnerships to Amplify Your Marketing

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    Would you like to combine forces with another company in a collaborative promotion?

    Want to know why this is wise and how to do it? Keep reading…

    Going Beyond the Customer

    Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

    Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

    Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts

    Continue Reading about How to Use Social Partnerships to Amplify Your Marketing →

    Does Facebook Fan-Gating Hurt Facebook Engagement?

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    Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

    It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?

    What is Fan-Gating?

    Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown to users who already Like your page and one to those who have not Liked the page.

    The non-fans are encouraged to Like in order to "unlock" the content behind the tab.

    Continue Reading about Does Facebook Fan-Gating Hurt Facebook Engagement? →

    5 Tips for Driving Facebook Fans to Your Website

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    Are your Facebook fans frequenting your website? Do you want them to?

    Keep reading for five ways to drive traffic from Facebook to your company website.

    Thoughts on Facebook

    While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

    So what do you do if you want to get your Facebook audience to engage more on your brand site?

    Continue Reading about 5 Tips for Driving Facebook Fans to Your Website →

    How to Measure the Return on Social Media Contests

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    Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?

    This article will help with three case studies.

    But first, about that ROI... It took some time after the advent of online advertising before marketers started asking, "What are these 'eyeballs' worth that I'm paying for?"

    With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it's no surprise that the need to show results is high.

    So when it

    Continue Reading about How to Measure the Return on Social Media Contests →

    How to Run a Successful Social Media Contest

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    Are you planning to run a social media contest (like this one)?

    Today it's possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.

    The fact that anyone can run a promotion doesn't mean that everyone should, and it certainly doesn't mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no

    Continue Reading about How to Run a Successful Social Media Contest →

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