Author: Ben Pickering

How to Use Facebook Apps to Promote Your Business

by Ben Pickering / August 12, 2013

Is your Facebook Page working for your business?

Have you considered using Facebook apps, but don't know where to start?

In this article I'll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.

What You Need to Know about Facebook Apps
Apps let you do all sorts of things on your Facebook Page without writing your own code.

You can import your blog, run contests and promotions, collect email

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How B2B Marketers Are Successfully Using Facebook

by Ben Pickering / December 12, 2012

Are you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook?

The answer may surprise you.

Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.

Let's not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.

Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about

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8 Tips for Running Social Media Promotions

by Ben Pickering / June 28, 2012

Have you thought of using social media contests and sweepstakes to build and engage your audience?

Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

If you're looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
Ensure Your Promotion Doesn't Get You In Hot Water
It's difficult to run a

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How to Use Facebook Ads: An Introduction

by Ben Pickering / May 3, 2012

Are you considering Facebook Ads but are confused by all the options?

You've undoubtedly heard that "social ads" are the future of advertising, but what does that mean in practical terms for you today?

This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

As a Facebook Preferred Developer, I've had the opportunity to gather a lot of information from the proverbial "horse's mouth."

This article will provide a useful lay of the land around the new ad

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How to Use Social Partnerships to Amplify Your Marketing

by Ben Pickering / December 19, 2011

Would you like to combine forces with another company in a collaborative promotion?

Want to know why this is wise and how to do it? Keep reading…
Going Beyond the Customer
Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

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