Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Online TrainingMaster Video MarketingJOIN NOW

    Author: Ben Pickering

    How to Use Facebook Apps to Promote Your Business

    by /

    Is your Facebook Page working for your business?

    Have you considered using Facebook apps, but don't know where to start?

    In this article I'll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page.

    What You Need to Know about Facebook Apps
    Apps let you do all sorts of things on your Facebook Page without writing your own code.

    You can import your blog, run contests and promotions, collect email

    Continue Reading about How to Use Facebook Apps to Promote Your Business →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How B2B Marketers Are Successfully Using Facebook

    by /

    Are you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook?

    The answer may surprise you.

    Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.

    Let's not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.

    Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about

    Continue Reading about How B2B Marketers Are Successfully Using Facebook →

    8 Tips for Running Social Media Promotions

    by /

    Have you thought of using social media contests and sweepstakes to build and engage your audience?

    Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead!

    If you're looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign.
    Ensure Your Promotion Doesn't Get You In Hot Water
    It's difficult to run a

    Continue Reading about 8 Tips for Running Social Media Promotions →

    How to Use Facebook Ads: An Introduction

    by /

    Are you considering Facebook Ads but are confused by all the options?

    You've undoubtedly heard that "social ads" are the future of advertising, but what does that mean in practical terms for you today?

    This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook.

    As a Facebook Preferred Developer, I've had the opportunity to gather a lot of information from the proverbial "horse's mouth."

    This article will provide a useful lay of the land around the new ad

    Continue Reading about How to Use Facebook Ads: An Introduction →

    How to Use Social Partnerships to Amplify Your Marketing

    by /

    Would you like to combine forces with another company in a collaborative promotion?

    Want to know why this is wise and how to do it? Keep reading…
    Going Beyond the Customer
    Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.

    Thinking that the "social" in social media marketing is all about your relationship with consumers is constraining.

    Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing efforts designed to

    Continue Reading about How to Use Social Partnerships to Amplify Your Marketing →

    Does Facebook Fan-Gating Hurt Facebook Engagement?

    by /

    Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

    It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
    What is Fan-Gating?
    Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown to users who already Like your page and one to those who have not Liked the page.

    The non-fans are encouraged to Like in order to "unlock" the content behind the tab. Because information about whether a

    Continue Reading about Does Facebook Fan-Gating Hurt Facebook Engagement? →

    5 Tips for Driving Facebook Fans to Your Website

    by /

    Are your Facebook fans frequenting your website? Do you want them to?

    Keep reading for five ways to drive traffic from Facebook to your company website.
    Thoughts on Facebook
    While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

    So what do you do if you want to get your Facebook audience to engage more on your brand site?

    Continue Reading about 5 Tips for Driving Facebook Fans to Your Website →

    How to Measure the Return on Social Media Contests

    by /

    Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?

    This article will help with three case studies.

    But first, about that ROI... It took some time after the advent of online advertising before marketers started asking, "What are these 'eyeballs' worth that I'm paying for?"

    With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it's no surprise that the need to show results is high.

    So when it comes to

    Continue Reading about How to Measure the Return on Social Media Contests →

    How to Run a Successful Social Media Contest

    by /

    Are you planning to run a social media contest (like this one)?

    Today it's possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.

    The fact that anyone can run a promotion doesn't mean that everyone should, and it certainly doesn't mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small

    Continue Reading about How to Run a Successful Social Media Contest →

    How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training!
    Sale Ends Today!
    REGISTER NOW

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: