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    Author: Ben Pickering

    Does Facebook Fan-Gating Hurt Facebook Engagement?

    Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

    It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
    What is Fan-Gating?
    Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown to users who already Like your page and one to those who have not Liked the page.

    The non-fans are encouraged to Like in order to "unlock" the content behind the tab. Because information about whether a

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    5 Tips for Driving Facebook Fans to Your Website

    Are your Facebook fans frequenting your website? Do you want them to?

    Keep reading for five ways to drive traffic from Facebook to your company website.
    Thoughts on Facebook
    While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

    So what do you do if you want to get your Facebook audience to engage more on your brand site?

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    How to Measure the Return on Social Media Contests

    Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?

    This article will help with three case studies.

    But first, about that ROI... It took some time after the advent of online advertising before marketers started asking, "What are these 'eyeballs' worth that I'm paying for?"

    With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it's no surprise that the need to show results is high.

    So when it comes to

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    How to Run a Successful Social Media Contest

    Are you planning to run a social media contest (like this one)?

    Today it's possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.

    The fact that anyone can run a promotion doesn't mean that everyone should, and it certainly doesn't mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small

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