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  • Author: Lori Taylor

    3 Ways to Close the Gap Between Social Media and Direct Response

    December 30, 2010

    Does the phrase direct marketer conjure up sleazy images? If you thought yes, you're not alone.

    Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

    So why are social media and direct response considered mutually exclusive?

    Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media

    Continue Reading about 3 Ways to Close the Gap Between Social Media and Direct Response →

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    Why Social Media Gaming Is Big Business for Your Business

    August 12, 2010

    Social gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.

    "OK, I'm impressed. Now what is social gaming exactly and where do I play?"

    At first blush, social games aren't too different from traditional online gaming. Both types focus on entertainment appealing to a wide audience, with simple mechanics and relatively short periods of play.

    Continue Reading about Why Social Media Gaming Is Big Business for Your Business →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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