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    Author: Lori Taylor

    3 Ways to Close the Gap Between Social Media and Direct Response

    by Lori Taylor / December 30, 2010

    Does the phrase direct marketer conjure up sleazy images? If you thought yes, you're not alone.

    Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

    So why are social media and direct response considered mutually exclusive?

    Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media

    Continue Reading about 3 Ways to Close the Gap Between Social Media and Direct Response →

    Social Media Marketing

    Industry Report

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    Why Social Media Gaming Is Big Business for Your Business

    by Lori Taylor / August 12, 2010

    Social gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.

    "OK, I'm impressed. Now what is social gaming exactly and where do I play?"

    At first blush, social games aren't too different from traditional online gaming. Both types focus on entertainment appealing to a wide audience, with simple mechanics and relatively short periods of play.

    Continue Reading about Why Social Media Gaming Is Big Business for Your Business →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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