Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Are you struggling to connect with your customers on social networks?
Do you know where they hang out online?
To optimize your social media marketing efforts, it's important to know who your customers are and which social networks they spend their time on.
In this article you'll discover how to connect with your target audience on social media.
Continue Reading about How to Research and Locate Your Audience Using Social Media →
Want to increase your visibility in your local market?
Wondering how social media can help?
When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.
In this article you'll discover how to connect with local customers on the top social media networks.
Continue Reading about How to Connect With Local Customers via Social Media →
Need more blog post ideas?
Have you ever stared at your screen, unable to figure out what to write?
Are you wondering what type of content will best engage your audience?
In this article, I'll share 12 types of blog posts that can help you kick blogger's block to the curb and keep your readers coming back for more.
Why Create a Variety of Blogging Topics?
You have writer's block, so why am I giving you a list of types of posts instead of topics? I'm not giving you a list. Well, I sort of am, but really I'm giving you the tools that
Continue Reading about 12 Types of Blog Posts to Drive More Traffic to Your Blog →
Are you wondering what apps can enhance your networking at conferences?
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next
Continue Reading about 10 Mobile Apps No Conference Attendee Should Be Without →
Do you struggle coming up with content ideas for your blog?
Or maybe you create plenty of blog posts, but they get few views and even less engagement?
If you find that creating engaging content is challenging, keep reading.
This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.
#1: Be the resource your customers really need
What's your ideal customer's biggest problem? Your blog is not about your business, it's about your customers.
If you want to attract and
Continue Reading about 3 Ways to Create Highly Valuable Blog Content →
Is Twitter working for your business?
Are you looking to grow a larger and more relevant Twitter following?
This article will show you four actionable steps you can take to improve your Twitter experience.
Why Twitter Is Not Just a Numbers Game
Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.
Yet when marketers jump on
Continue Reading about 4 Ways to Grow a Twitter Following That Matters →
Are you wondering why your social media efforts aren't working?
Social media success sometimes appears arbitrary.
Perhaps you've wondered, "Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don't get read and tweets that go unanswered?"
Social media is so new, sometimes the path to success is unclear and it's easy to lose your way.
If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and
Continue Reading about 4 Steps to Selling With Social Media →
Do you need to raise funds to get your idea off the ground?
You've got a brilliant business idea, but your bank lacks your vision. (Or perhaps you lack the collateral.)
Maybe you reached out to friends and family, but you know they lost their shirts when your brother-in-law's salmon-flavored energy drink flopped. Is this the death of your nascent business?
Not. So. Fast.
Social media is changing more than the way we market and communicate… It's changing the way we raise capital.
Crowdfunding websites are popping up that connect
Continue Reading about 11 Tips for Crowdfunding: How to Raise Money From Strangers →
Are you on YouTube? Are you getting the results you hoped for?
In this article I’ll share 8 actionable tips to enhance your YouTube marketing.
Why YouTube?
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you
Continue Reading about 8 Ways to Maximize Your YouTube Marketing Results →
In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.
Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here's the important part:
Every blog post is a new web page and every web page is another opportunity to rank well for another search term.
Continue Reading about Ultimate Blogger’s Guide to Search Engine Optimization →
Social media is transforming the way journalists break news. Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.
He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.
The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.
Record. Upload. View.
Without a news crew standing nearby, this death may have gone unnoticed and
Continue Reading about How Social Media Helps Journalists Break News →
Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?
Keep reading to discover how.
Should Your Site Be Social-Enabled?
There's no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.
Yet, for most of us, our websites are still where the rubber meets the road. It's where you turn visitors into leads and prospects into customers. It's where you build your lists and sell your goods.
Continue Reading about 9 Ways to Transform Your Website Into a Social Media Hub →
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
“It’s official,” I thought. “Now every business in America has a Facebook page.”
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up
Continue Reading about How to Develop a Social Media Content Strategy →
