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    Author: Rich Brooks

    How Social Media Helps Journalists Break News

    by Rich Brooks / May 3, 2011

    Social media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

    He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

    The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

    Record. Upload. View.

    Without a news crew standing nearby, this death may have gone unnoticed and

    Continue Reading about How Social Media Helps Journalists Break News →

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    9 Ways to Transform Your Website Into a Social Media Hub

    by Rich Brooks / March 9, 2011

    Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

    Keep reading to discover how.
    Should Your Site Be Social-Enabled?
    There's no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

    Yet, for most of us, our websites are still where the rubber meets the road. It's where you turn visitors into leads and prospects into customers. It's where you build your lists and sell your goods.

    Continue Reading about 9 Ways to Transform Your Website Into a Social Media Hub →

    How to Develop a Social Media Content Strategy

    by Rich Brooks / December 8, 2010

    Do you have a social media strategy? Does it involve content? Should it?

    The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

    “It’s official,” I thought. “Now every business in America has a Facebook page.”

    Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up

    Continue Reading about How to Develop a Social Media Content Strategy →

    21 Ways Non-Profits Can Leverage Social Media

    by Rich Brooks / November 2, 2010

    Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

    However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

    Here are 21 ways non-profits can leverage social media:

    Continue Reading about 21 Ways Non-Profits Can Leverage Social Media →

    How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

    by Rich Brooks / September 17, 2010

    I'm always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

    By engaging customers "where they live," you can increase the foot traffic to your shop and grow your business.

    Here are 5 steps to grow your retail business using Facebook and Twitter.

    Continue Reading about How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop →

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