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    Author: Rich Brooks

    12 Ways to Market Your Event With Social Media

    by Rich Brooks / July 20, 2010

    Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

    The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

    Continue Reading about 12 Ways to Market Your Event With Social Media →

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    7 Social Media Truths You Can Ignore and Still be Successful

    by Rich Brooks / June 1, 2010

    There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.

    Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience.  And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.

    Continue Reading about 7 Social Media Truths You Can Ignore and Still be Successful →

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