Your Guide to the Social Media Jungle
In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.
Why is blogging so important to your search engine visibility? Because search engines serve up web pagesânot websitesâwhen people ask a question. And here's the important part:
Every blog post is a new web page and every web page is another opportunity to rank well for another search term.
Continue Reading about Ultimate Blogger’s Guide to Search Engine Optimization →
Social media is transforming the way journalists break news. Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.
He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.
The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.
Record. Upload. View.
Without a news crew standing nearby, this death may have gone unnoticed and
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Should your website be social? Are you looking to turn that static website into an interesting social mediaâenabled destination?
Keep reading to discover how.
Should Your Site Be Social-Enabled?
There's no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.
Yet, for most of us, our websites are still where the rubber meets the road. It's where you turn visitors into leads and prospects into customers. It's where you build your lists and sell your goods.
Continue Reading about 9 Ways to Transform Your Website Into a Social Media Hub →
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that thereâs anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
âItâs official,â I thought. âNow every business in America has a Facebook page.â
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up
Continue Reading about How to Develop a Social Media Content Strategy →
Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.
However, thereâs uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.
Here are 21 ways non-profits can leverage social media:
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I'm always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.
By engaging customers "where they live," you can increase the foot traffic to your shop and grow your business.
Here are 5 steps to grow your retail business using Facebook and Twitter.
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Whether youâre planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
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There are a lot of social media experts out thereâincluding the ones who claim thereâs no such thing as a âsocial media expertââand theyâre telling us how social media works, how it doesnât work, and how we all must behave in the social media arena.
Much of this advice is framed as âuniversal truthsâ that every business must follow. Unfortunately, a lot of it is based on the expertâs personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
Continue Reading about 7 Social Media Truths You Can Ignore and Still be Successful →
