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  • Author: Rich Brooks

    Ultimate Blogger’s Guide to Search Engine Optimization

    June 8, 2011

    In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

    Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here's the important part:

    Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

    Continue Reading about Ultimate Blogger’s Guide to Search Engine Optimization →

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    How Social Media Helps Journalists Break News

    May 3, 2011

    Social media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

    He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

    The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

    Record. Upload. View.

    Without a news crew standing nearby, this death may have gone unnoticed and

    Continue Reading about How Social Media Helps Journalists Break News →

    9 Ways to Transform Your Website Into a Social Media Hub

    March 9, 2011

    Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination?

    Keep reading to discover how.
    Should Your Site Be Social-Enabled?
    There's no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.

    Yet, for most of us, our websites are still where the rubber meets the road. It's where you turn visitors into leads and prospects into customers. It's where you build your lists and sell your goods.

    Continue Reading about 9 Ways to Transform Your Website Into a Social Media Hub →

    How to Develop a Social Media Content Strategy

    December 8, 2010

    Do you have a social media strategy? Does it involve content? Should it?

    The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

    “It’s official,” I thought. “Now every business in America has a Facebook page.”

    Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up

    Continue Reading about How to Develop a Social Media Content Strategy →

    21 Ways Non-Profits Can Leverage Social Media

    November 2, 2010

    Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

    However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

    Here are 21 ways non-profits can leverage social media:

    Continue Reading about 21 Ways Non-Profits Can Leverage Social Media →

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    Social Media Marketing Podcast
     Social Media Marketing Talk Show

    How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop

    September 17, 2010

    I'm always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

    By engaging customers "where they live," you can increase the foot traffic to your shop and grow your business.

    Here are 5 steps to grow your retail business using Facebook and Twitter.

    Continue Reading about How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop →

    12 Ways to Market Your Event With Social Media

    July 20, 2010

    Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

    The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

    Continue Reading about 12 Ways to Market Your Event With Social Media →

    7 Social Media Truths You Can Ignore and Still be Successful

    June 1, 2010

    There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.

    Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience.  And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.

    Continue Reading about 7 Social Media Truths You Can Ignore and Still be Successful →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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