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    Author: Rich Brooks

    4 Ways to Grow a Twitter Following That Matters

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    Is Twitter working for your business?

    Are you looking to grow a larger and more relevant Twitter following?

    This article will show you four actionable steps you can take to improve your Twitter experience.
    Why Twitter Is Not Just a Numbers Game
    Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.

    Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.

    Yet when marketers jump on

    Continue Reading about 4 Ways to Grow a Twitter Following That Matters →

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    4 Steps to Selling With Social Media

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    Are you wondering why your social media efforts aren't working?

    Social media success sometimes appears arbitrary.

    Perhaps you've wondered, "Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don't get read and tweets that go unanswered?"

    Social media is so new, sometimes the path to success is unclear and it's easy to lose your way.

    If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and

    Continue Reading about 4 Steps to Selling With Social Media →

    11 Tips for Crowdfunding: How to Raise Money From Strangers

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    Do you need to raise funds to get your idea off the ground?

    You've got a brilliant business idea, but your bank lacks your vision. (Or perhaps you lack the collateral.)

    Maybe you reached out to friends and family, but you know they lost their shirts when your brother-in-law's salmon-flavored energy drink flopped. Is this the death of your nascent business?

    Not. So. Fast.

    Social media is changing more than the way we market and communicate… It's changing the way we raise capital.

    Crowdfunding websites are popping up that connect

    Continue Reading about 11 Tips for Crowdfunding: How to Raise Money From Strangers →

    8 Ways to Maximize Your YouTube Marketing Results

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    Are you on YouTube? Are you getting the results you hoped for?

    In this article I’ll share 8 actionable tips to enhance your YouTube marketing.
    Why YouTube?
    The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

    Before you throw all your marketing dollars into YouTube, however, you

    Continue Reading about 8 Ways to Maximize Your YouTube Marketing Results →

    Ultimate Blogger’s Guide to Search Engine Optimization

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    In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

    Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here's the important part:

    Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

    Continue Reading about Ultimate Blogger’s Guide to Search Engine Optimization →

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