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    Author: Stephanie Gehman

    3 Ways to Use Social Media for Product Research and Development

    Are you looking for creative ideas for your next product or service?

    Have you considered the wellspring of social media conversations as a source of product or service innovation?

    Keep reading to discover how you can tap social media to enhance the development of your next great product.
    Social Media for Product Research?
    Yes, that's correct… you can use social media-based conversations, feedback, comments, complaints and more as a source of research and development! This can be

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    Social Media Marketing

    Industry Report

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    4 Free Tools to Help You Socially Monitor Your Brand

    Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?

    Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I'll cover four free monitoring tools to help you get started.
    Getting Started: How do people talk about you?
    A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.

    You can find these metrics in the analytics

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    6 Tips for Starting an Online Community

    Are you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.

    This article will assist you in gathering the building blocks for a strong online community.
    #1: Know Your Audience
    Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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