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    Author: Linda Coles

    How to Use LinkedIn Sponsored Updates

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    Are you wondering how to use LinkedIn Sponsored Updates?

    Does your business have a LinkedIn company page?

    Do you want to grow your following outside of your company page?

    In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.

    Why Sponsored Updates?

    If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than

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    6 Tips for Using LinkedIn the New Endorsements

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    A word of praise goes a long way in social media.

    LinkedIn recently made the endorsement process super-easy with just a simple click.

    LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.

    How LinkedIn Endorsements Can Help You

    Although it's too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public

    Continue Reading about 6 Tips for Using LinkedIn the New Endorsements →

    How to Use LinkedIn Mail to Connect With Your Contacts

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    Have you used LinkedIn Mail?

    It represents a powerful way to stay in touch with important people (when used properly).

    Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.

    Why Use LinkedIn Mail?

    LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

    You may already have a great network, but how

    Continue Reading about How to Use LinkedIn Mail to Connect With Your Contacts →

    10 Reasons Why You Should Upgrade Your LinkedIn Account

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    Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it's worth it?

    There are several options to choose from. Which one would be right for you?

    In this article, we cover what you actually get for your money and how you might use some of the enhanced features.

    Let's take each area of the business upgrade in turn and run through it.

    Continue Reading about 10 Reasons Why You Should Upgrade Your LinkedIn Account →

    8 New LinkedIn Features Worth Exploration

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    Recently LinkedIn added lot's of new functionality that impacts marketers and business owners. This article will tell you what you need to know.

    But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn't want a business page there?

    Normally the profile pages that you set up on LinkedIn are for your own personal use. It's against LinkedIn's terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that

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    4 LinkedIn Tips to Help You Stand Out

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    Very few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don't even realize that they are!

    Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I'll bet you click "accept" and that's as far as you go.

    When someone requests to connect with you and you simply click "accept" and make no effort to carry on the conversation, you're both simply saying hello to each other and it stops dead

    Continue Reading about 4 LinkedIn Tips to Help You Stand Out →

    10 Tips for Finding a Job Using Facebook and LinkedIn

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    If you’re looking for a job, your online profile is more important to you now than ever before!

    Being in the job market can sometimes be a little soul-destroying, with many advertised jobs getting far more applications than before. The job boards are still working for many job seekers, but in the age of Web 2.0, there are plenty of other things you can do to stand out from the crowd and get that position you want.

    So how can you successfully market yourself online and

    Continue Reading about 10 Tips for Finding a Job Using Facebook and LinkedIn →

    How to Prospect Using Combined Power of LinkedIn and Twitter

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    Let's assume you know whom you want to work with, but you just don't move in their circles. How can you make yourself known without cold-calling (or risking rejection)?

    Simple.  Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).

    #1: Get Your House in Order First

    First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and

    Continue Reading about How to Prospect Using Combined Power of LinkedIn and Twitter →

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