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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Linda Coles

    How to Use LinkedIn Sponsored Updates

    August 14, 2013

    Are you wondering how to use LinkedIn Sponsored Updates?

    Does your business have a LinkedIn company page?

    Do you want to grow your following outside of your company page?

    In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.
    Why Sponsored Updates?
    If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you

    Continue Reading about How to Use LinkedIn Sponsored Updates →

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    How to Use the LinkedIn Contacts Feature

    June 6, 2013

    Are you looking for a smarter way to stay in touch with your most important business relationships?

    What if you could store all of your contacts in one place?

    Well now you can with LinkedIn Contacts.

    In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.
    What is LinkedIn Contacts?
    LinkedIn announced the new LinkedIn Contacts in April.

    This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

    From these sources, LinkedIn will

    Continue Reading about How to Use the LinkedIn Contacts Feature →

    6 Tips for Using LinkedIn the New Endorsements

    October 11, 2012

    A word of praise goes a long way in social media.

    LinkedIn recently made the endorsement process super-easy with just a simple click.

    LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.
    How LinkedIn Endorsements Can Help You
    Although it's too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or

    Continue Reading about 6 Tips for Using LinkedIn the New Endorsements →

    How to Use LinkedIn Mail to Connect With Your Contacts

    August 22, 2011

    Have you used LinkedIn Mail?

    It represents a powerful way to stay in touch with important people (when used properly).

    Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.
    Why Use LinkedIn Mail?
    LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

    You may already have a great network, but how often do you really connect

    Continue Reading about How to Use LinkedIn Mail to Connect With Your Contacts →

    10 Reasons Why You Should Upgrade Your LinkedIn Account

    March 16, 2011

    Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it's worth it?

    There are several options to choose from. Which one would be right for you?

    In this article, we cover what you actually get for your money and how you might use some of the enhanced features.

    Let's take each area of the business upgrade in turn and run through it.

    Continue Reading about 10 Reasons Why You Should Upgrade Your LinkedIn Account →

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