Author: Linda Coles

Are you wondering how to use LinkedIn Sponsored Updates?

Does your business have a LinkedIn company page?

Do you want to grow your following outside of your company page?

In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.
Why Sponsored Updates?
If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you

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A word of praise goes a long way in social media.

LinkedIn recently made the endorsement process super-easy with just a simple click.

LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.
How LinkedIn Endorsements Can Help You
Although it's too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or

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Have you used LinkedIn Mail?

It represents a powerful way to stay in touch with important people (when used properly).

Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.
Why Use LinkedIn Mail?
LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

You may already have a great network, but how often do you really connect

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