Facebook for Business: The Ultimate Facebook Marketing Guide
If you’re new to Facebook business options or want to add something new to your current Facebook marketing plan, this page is for you.
Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook pages, profiles, groups, ads, Live video, analysis, contests, and more for business.
Understand the Facebook Algorithm
The Facebook algorithm decides when and where a business’s organic page posts and ads appear. The constantly changing and evolving algorithm often has marketers wondering what to expect and the newest changes are no exception. Learn what you need to understand the algorithm and make informed decisions that affect your entire Facebook marketing plan.
Build visibility and maintain engagement with audiences on Facebook.
- How do I adjust my Facebook strategy for Facebook’s announcement on changes to the news feed?
- How does the Facebook ad algorithm work?
Put My Business on Facebook
There are a number ways for businesses to create a presence on Facebook: Facebook business pages, location pages, public figure pages, and groups. It’s important to understand the features, pros and cons that each option offers so you can decide which will best suit your business goals. Fin out how to build an effective Facebook marketing channel.
Explore the options open to business owners on Facebook.
Create, optimize and protect the right type of Facebook Page for your business.
- How do I make a business Facebook page?
- How do I make a Facebook page for different business locations?
- How do I make a Facebook page for a person?
- How do I customize the Facebook page preview shown when users hover on my page name on Facebook?
Optimize your personal Facebook profile to support your business.
Support and market your business with Facebook Groups.
- How do I use Facebook groups for business?
- How do I connect a Facebook Group with my Facebook Page?
- How do I use Facebook Group Units?
- How can I collect email addresses from the members of my Facebook Group?
Advertise on Facebook
Facebook ads make it possible for businesses of any size to promote their products and services to local and global audiences. Whether you are a beginner or an experienced marketer, you can create a Facebook ad campaign to collect leads, drive website traffic, generate sales or increase brand recognition.
Find a Facebook advertising guide for marketers.
Promote Events on Facebook
Facebook Event pages give your business a way to include fans, followers and customers in any number of events – a webinar, product launch, grand opening or other live celebration. They can even effectively drive on-platform ticket sales.
Create and promote Facebook Events.
Integrate Facebook Messenger & Bots
Emerging tools make it easy to create Messenger bots that improve customer care, collect and score leads, and automate funnels. Add to that the ability to serve ads inside Messenger and it’s no wonder Facebook Messenger has moved to the forefront of many marketers’ marketing plans. Combine Messenger and bots, and you’ll have an effective and efficient marketing channel that’s always working for you.
Build your first Facebook Messenger bot.
Use Facebook Messenger to Improve customer care and communication.
- How do I use Messenger for Facebook customer service?
- How can I deliver more effective messaging to your subscribers?
- How can I use a Messenger bot to keep my subscribers engaged with my content?
Create Facebook ads that open in Facebook Messenger.
Install the Facebook Messenger Customer Chat plugin on your website.
Analyze Facebook Marketing
Facebook Insights and Facebook Analytics help marketers analyze and report on the performance of their marketing efforts. Using these tools, you can see how your Facebook audience responds to your marketing, reveal users’ interactions with advanced goal paths, event shed light on your CLV (Customer Lifetime Value.) Find out how to assess your Facebook marketing.
View and download data in Facebook Page Insights.
Start using Facebook Analytics.
- How do I get started with Facebook Analytics?
- What do I need to know about Facebook Analytics?
- How can I learn more about the Facebook users who visit my site?
- Incorporate 3rd party tools in your Facebook analysis.
Google also has some helpful reporting tools for Facebook marketers. Both Google Analytics and Google Data Studio can be used to measure traffic and conversions that originate from clicks on Facebook ads. It’s also possible to create Facebook marketing report templates that are easy to update quickly. Learn how to use Google Analytics and Google Data Studio to analyze your Facebook campaigns.
- How do I track Facebook ad data in Google Analytics?
- What tools can help me report on my Facebook campaigns?
Market With Facebook Video
Video lets you connect with prospects and customers on an intimate level. On Facebook, that intimacy is multiplied via personal interactions in the comments on both native and live video. The key is make sure your video is watched completely, and to capitalize on the audience your video attracts by converting those viewers into leads.
Get longer Facebook video watch times.
Broadcast with Facebook Live.
Develop warm leads with Facebook Live video.
- How do I use live video and Facebook ads to generate leads?
- How do I use Facebook Messenger bots with Facebook Live?
Run a Facebook watch party to watch videos with your Facebook Group..
Tune in to Stay Current With Facebook Tactics and News
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The Social Media Marketing Talk Show is a weekly one-hour live video show that features expert commentary on the week’s top news in social media and what it means for marketers. Broadcast on Crowdcast, the show is simulcast each Friday to Facebook Live, Periscope, and YouTube. You can also listen and subscribe to the podcast version on iTunes/Apple Podcast, Android, Google Play, Stitcher, or via RSS.