Facebook Ads: A Facebook Advertising Guide for Marketers
If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is for you.
Here you’ll find articles and resources to help beginner, intermediate, and advanced marketers use Facebook ads to promote a business, products, and services.
Set Up a Facebook Advertising Account
- How do I use Facebook Business Manager? Learn how to set up Facebook Business Manager.
- How do I use Facebook Ads Manager? Find out how to access and get started with Facebook Ads Manager.
- How do I install and use the Facebook pixel? Learn how to add the Facebook pixel to your website or blog.
- How do I safely share access to Facebook Ads accounts? Discover how to set up and provide sharing access to Facebook ads, Google Analytics, and lead page assets.
Get Started With Facebook Ads
- What is the Facebook Ad Algorithm? Find out how the Facebook ad algorithm identifies ads that provide a good user experience, and learn how Facebook ad campaign settings can help optimize your budget.
- How do I use the Facebook Ad Transparency Tool? Discover where to find the Facebook Info and Ads tab, and four ways to use this tool to improve your marketing.
- How do I start my first Facebook advertising campaign? Follow along to create a Facebook ad campaign and learn to avoid common mistakes that cost time and money.
- How do I advertise in Facebook Marketplace? Learn how to place ads for you products and services in front of local audiences that use Facebook Marketplace.
Incorporate Facebook Ad Funnels
- Can I use Facebook ads to replace email campaigns? Find out how to create a sequence of Facebook and/or Instagram ads based on an existing email marketing funnel.
- How do I build an eCommerce advertising funnel on Facebook? Learn how to use a Facebook ad funnel to target people at every stage of the customer journey.
- How do I use Facebook ads to build awareness of and trust in my product or service? Find out how to create a Facebook ad funnel using case studies and customer testimonials.
- How can sell more products on Facebook? Discover how to build a funnel that targets people every step of the customer journey.
- How can I use Facebook ads to replace email marketing funnels? Learn how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel.
Improve Facebook Ad Targeting With Custom Audiences
- How do I deliver Facebook ads to custom audiences? Discover how to retarget people on Facebook by building six new custom audiences based on Facebook page engagement.
- How do I use Facebook Event Targeting? Find out how to retarget ads to people who engage with your events on Facebook.
- How do I find and reach Facebook users who are similar to my customers? Discover how to reach a highly targeted lookalike audience of your best customers by applying the customer lifetime value feature to a Facebook custom audience.
- How can I retarget website visitors with ads for products they viewed but didn’t purchase? Learn how to serve Facebook remarketing ads to website visitors.
- How can I build custom audiences based on people’s activity with my website, or product or landing pages? Find seven custom audiences you can build to retarget website visitors.
- How do I use Facebook lookalike audiences? Learn how to build three Facebook lookalike audiences from your most valuable custom audiences.
Control Facebook Ad Spend
- How do I estimate a Facebook ad budget? Learn how to set a Facebook ad budget based on the revenue you want to generate.
- How can I save money on my Facebook ads? Find out how to use the Facebook Budget Optimization tool to automatically optimize your budget distribution across ad sets so you reach the most effective Facebook audiences.
- How can I lower Facebook ad costs? Find out how building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.
- Should I choose to be charged for Facebook ads by link clicks or by impressions? Learn how choosing to pay for ads based on link clicks (CPC) or impressions (CPM) affects your Facebook ad campaigns.
- How can I use Facebook Automated Rules? Find out how to manage Facebook advertising campaigns automatically with this valuable Facebook tool.
Test Facebook Ads
- How do I automatically split-test my Facebook ad creative? Learn how to use Facebook’s Dynamic Creative tool to reveal the most effective combination of ad components.
- How can I make sure I don’t serve the same ad to the same users too many times? Discover the common causes of ad fatigue and how to solve audience overlap.
Serve Facebook Messenger Ads
- How do I set up Facebook Messenger ads? Learn how to set up Facebook ads that display inside the Messenger app on the Home tab, increasing the likelihood that people will interact with your business.
- How can I retarget my Messenger bot subscribers with Facebook ads? Find out how to export user data from your Messenger bot subscribers to create custom and lookalike audiences you can use to serve targeted Facebook ads.
Combine Facebook Ads With Facebook Video
- How do I use live video and Facebook ads to generate leads? Find out how to develop warm leads by combining live video with Facebook ads.
- How do I get people to watch my videos all the way through? Discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.
- How do I run Facebook in-stream video ads? Lean how to place ads in other people’s video content on Facebook.
Analyze and Improve Facebook Advertising
- How do I get started with Facebook Analytics? Learn how to get started with Facebook Analytics, a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels for Facebook ads.
- How do I track Facebook ad data in Google Analytics? Discover how to set up and use Google Analytics goals to measure traffic and conversions from specific Facebook ads.
- How do I create reports on my Facebook marketing? Learn how to set up easy-to-update reports on your Facebook campaigns via Google Data Studio.
- How do I use Facebook Analytics to assess my Facebook marketing? Find out how to use Facebook Analytics to analyze the lifetime value of a customer and your ad funnels.
- How do I know which Facebook ad to credit for a conversion? Learn how to use the Facebook Attribution Window feature to attribute conversions to the correct ads.
- What is Facebook ad fatigue? Learn how to recognize the signs of ad fatigue and find out how to tweak flagging Facebook ads for better performance.
- How do I improve the targeting and performance of my Facebook ads? Discover seven advanced tips to help you get more out of your Facebook advertising budget.
- How do I reduce your customer acquisition costs when scaling your campaigns? Find four ways to reduce Customer Acquisition Costs and acquire more customers with Facebook ads.
- How do I create a custom report in Facebook Ads Manager? Create and save a report in Ads manager to quickly analyze the cost, relevance, frequency, and CPM of your Facebook ads.
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