• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    How to Retarget Messenger Bot Subscribers With Facebook Ads

    by Kelly Mirabella / August 27, 2018

    social media how toDo you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads?

    In this article, you'll learn how to create custom and lookalike bot audiences for Facebook ad targeting.

    How to Retarget Messenger Bot Subscribers With Facebook Ads by Kelly Mirabella on Social Media Examiner.
    How to Retarget Messenger Bot Subscribers With Facebook Ads by Kelly Mirabella on Social Media Examiner.

    Why Retarget Messenger Bot Subscribers?

    There is no warmer audience than a Facebook Messenger bot audience. These users are typically highly engaged and super-familiar with your business and content, making them an ideal audience for marketing your paid products. When you target warmer audiences, you'll find you convert at a higher rate and your ads cost less.

    If you use ManyChat to manage your Messenger bot, you can export your bot subscriber list from the platform and use it to create a Facebook custom audience.

    In addition to being a warm audience, it will have a 100% import rate because the data you're exporting from ManyChat is their Facebook user ID number, which is tied to their Facebook profile. The only reason a Facebook user ID number would not be imported into your custom audience is if that person is no longer active on Facebook.

    When you import your Messenger bot subscriber list to create a custom audience, Facebook maps their Facebook user ID number, which is tied to their profile.

    In addition, you can create a lookalike audience based on your custom audience. While the custom audience is a near-replica of your subscribers, the lookalike audience is made up of people who are very similar to your subscribers. Targeting this lookalike audience can help you grow your subscriber base with like-minded users.

    Now let's look at how to export your bot subscriber data from ManyChat so you can create custom and lookalike audiences and show your ads to the right people at the right time.

    #1: Export Facebook Messenger Bot Subscriber Data

    The first step is to export your Messenger bot subscriber data from ManyChat.

    To do this, log into ManyChat and navigate to your Audience tab in the left menu. You then see a list of all of your Messenger bot subscribers.

    Click the Audience tab in ManyChat to see a list of all of your Messenger bot subscribers.

    If you have a large subscriber list and want to segment it before exporting, click the Filter icon and then click + Condition.

    If you have a large subscriber list and want to segment it before exporting, click the Filter icon and then click + Condition.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    From here, you can select any number of tags, segmentation, and conditions you want.

    Select any number of tags, segmentation, and conditions you want.

    If you're planning to create Facebook lookalike audiences based on this list, make sure your data set (a.k.a. user list) is large enough. The minimum data set is 100 users. This means 100 people have to be successfully imported to your list to create a lookalike audience.

    Keep in mind that the larger your data set, the better your list will be. Lookalike audiences will be more accurate if Facebook knows a lot about your audience. You'll also likely see lower ad costs and higher conversions from your ads.

    Of course, you may choose to simply export your entire list of subscribers, which is fine too.

    Once you have the list you want to export, click Bulk Actions and select Export PSIDs from the drop-down menu. The data you're exporting (PSIDs, or page-scoped IDs) are the ID numbers created when users interact with your Facebook page's Messenger.

    Once you have the list you want to export, click Bulk Actions and select Export PSIDs from the drop-down menu.

    To get access to the Export PSIDs feature, you'll need to upgrade to a ManyChat Pro account. The Pro plan includes a lot of amazing tools and starts at only $10 per month for up to 500 subscribers.

    #2: Import Your Messenger Bot Subscriber Data to Create a Facebook Custom Audience

    Once you have your list of Facebook user IDs in a CSV file, you're ready to use it to create a custom audience. Open Facebook Ads Manager and select Audiences under Assets.

    Open Facebook Ads Manager and select Audiences under Assets.

    When the Audiences dashboard opens, click Create Audience and then select Custom Audience from the drop-down menu.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    When the Audiences dashboard opens, click Create Audience and then select Custom Audience from the drop-down menu.

    Because you want to use the CSV file you exported from ManyChat, select Customer File as the basis for the custom audience you're creating.

    Select Customer File as the basis for the Facebook custom audience you're creating.

    Then select Add Customers From Your Own File or Copy and Paste Data.

    Select Add Customers From Your Own File or Copy and Paste Data.

    Now you'll prepare your file. Click Select the Origin of This Upload and choose the source of your data. In this case, it's from a partner (ManyChat).

    Click Select the Origin of This Upload and choose the source of your data.

    Then click Upload Your File and navigate to your CSV file. When you're done, click Next.

    Facebook shows you a preview of the identifiers they'll use to map your data. From the drop-down menu, select Facebook Page User ID.

    From the drop-down menu, select Facebook Page User ID.

    You may notice you're still not able to move forward and upload your data just yet. This is because the data still isn't mapped. To do this, click the Enter Facebook Page IDs link.

    Click the Enter Facebook Page IDs link.

    In the pop-up box, enter the page ID number that corresponds with the Facebook page tied to ManyChat where you received this data.

    Enter the page ID number that corresponds with the Facebook page tied to ManyChat where you received this data.

    Mapping the data ensures that advertisers don't improperly import data that doesn't belong to them and upholds the privacy standards for Facebook users. In other words, Facebook doesn't want you importing data from various business pages into one ad account. This step ensures that the data you're importing belongs to the page the end user originally interacted with.

    To find your Page ID number, go to the About section of your page and scroll down to the bottom. You'll see it noted there. Copy and paste it into the pop-up box and click Add.

    When you're done, click Upload & Create to build your custom audience.

    #3: Create a Lookalike Audience Based on Your Custom Audience

    On the page that confirms your audience data was uploaded, you'll see the option to create a lookalike audience, which can help you further grow your Messenger bot subscriber list. As mentioned before, your custom audience list must have at least 100 users to create a lookalike audience.

    After you create you custom audience, click Create a Lookalike Audience.

    Alternatively, you can create a lookalike audience from the Audiences dashboard. Click Create Audience and choose Lookalike Audience from the drop-down menu.

    In the Create a Lookalike Audience window, select the custom audience you want to use to create your lookalike audience. Facebook automatically fills in the location where the largest portion of your ideal customer base will be located. Feel free to change this to target a different location.

    In the Create a Lookalike Audience window, select the custom audience you want to use to create your lookalike audience.

    Next, drag the slider to select your audience size. An audience size of 1% is the most similar to your source audience, and as you move up to 10%, your audience becomes broader. I recommend that you create several audiences based on your source audience list to give you multiple options to test in your Facebook ads.

    When you're done choosing parameters for your lookalike audience, click Create Audience.

    #4: Run Your Campaigns

    Once you've created your custom and lookalike audiences, set up your Facebook campaigns as you normally would and target the audiences you just created. Your custom audience is a very warm audience so it's the best audience to sell to. Your lookalike audience is ideal for growing your subscriber base and warming users to you before pitching your products or services to them.

    Click here to learn how to build a Facebook Messenger bot sequence to automatically send valuable and relevant content to subscribers.

    What do you think? Have you tried exporting your Messenger bot subscriber data from ManyChat to create Facebook custom audiences? Did you segment the data before exporting it? Please share your thoughts in the comments below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Facebook, Facebook Bots, Facebook Messenger

    About the authorKelly Mirabella

    Social media consultant and trainer and Facebook chatbot enthusiast. Passionate about helping people learn how to use social media for business. Learn more at stellar247.com.
    Other posts by Kelly Mirabella »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility