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    Category: Podcast

    Twitter Marketing: Creative Ways to Connect With Your Audience

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    Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

    To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He

    Continue Reading about Twitter Marketing: Creative Ways to Connect With Your Audience →

    Social Media Marketing

    Industry Report

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    Revenue Optimization: Maximizing ROI on Your Ads

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    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the

    Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

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    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

    Modern Marketing: Wisdom From Seth Godin

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    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    To explore what is and isn't working for marketers today, I interview Seth Godin.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Seth Godin, one of the great thinkers of our era. He's a prolific blogger and the author of 18 books including Tribes,

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    How to Create Ads That Move People to Action

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    Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

    To explore how to use emotional messaging to move people to action, I interview Talia Wolf.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Talia Wolf. She's the founder of GetUplift, an agency that specializes in conversion rate optimization for websites, landing pages,

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    Facebook Video: Insight From a Facebook Watch Success Story

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    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book,

    Continue Reading about Facebook Video: Insight From a Facebook Watch Success Story →

    How to Drive Organic Traffic With Bots

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    Want more website visitors? Wondering how Messenger bots can help?

    To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There's a Bot For That live

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    Why We Abandoned Facebook Video Longer Than Two Minutes

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    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move:

    https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Continue Reading about Why We Abandoned Facebook Video Longer Than Two Minutes →

    How Artificial Intelligence Is Changing Marketing

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    Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

    To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mike Rhodes, an expert in helping businesses with customer

    Continue Reading about How Artificial Intelligence Is Changing Marketing →

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    How to Cultivate Community With Facebook Groups

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    Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

    To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast. Her membership site is called Boss Mom

    Continue Reading about How to Cultivate Community With Facebook Groups →

    How to Get Customers to Evangelize Your Business

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    Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

    To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Baer. He's the author of multiple books, including Hug Your Haters, and

    Continue Reading about How to Get Customers to Evangelize Your Business →

    How to Sell With Facebook Lead Ads

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    Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

    To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation. He's co-host of Path to Purchase Podcast,

    Continue Reading about How to Sell With Facebook Lead Ads →

    How to Get More Engagement With Facebook Live

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    Want more people to watch, share, and comment on your live videos?

    Looking for tips on improving the quality of viewer engagement?

    To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.

    More About This Show

    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts a Facebook Live show called

    Continue Reading about How to Get More Engagement With Facebook Live →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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