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    Category: Podcast

    B2B Product Positioning: How to Be Certain Your Product Sells

    Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value?

    In this article, you'll discover a 5-step process for developing powerful B2B product positioning.

    This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article.

    Why Product Positioning Matters for B2B Companies

    Product positioning defines how your product is the best in the world at delivering value to a specific

    Continue Reading about B2B Product Positioning: How to Be Certain Your Product Sells →

    Social Media Marketing

    Industry Report

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    Advanced AI Copywriting: How to Train AI to Write Like a Pro

    Feeling overwhelmed by the constant demand for fresh, engaging content? Looking for ways to scale your copywriting without losing your personal touch?

    In this article, you'll discover how to build an AI persona that writes in your voice and style.

    This article was co-created by Jeff Hunter and Michael Stelzner. For more about Jeff, scroll to the end of this article.

    The AI Revolution in Copywriting: From Threat to Opportunity

    You aren't alone if you initially saw AI as a threat to your business model.

    In November 2022, the

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    TikTok Updates for 2025: What Marketers Need to Know

    Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business?

    In this article, we'll explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop.

    What's New for TikTok Marketing Trends

    TikTok has emerged as a powerhouse platform, continuously introducing new features and opportunities for businesses and content creators alike. 

    Recently, video marketing strategist Keenya Kelly shared her expert insights on the

    Continue Reading about TikTok Updates for 2025: What Marketers Need to Know →

    Implementing AI Across Your Company: A Comprehensive Method

    Are you facing pushback when trying to introduce AI tools in your company? Wondering how to turn skeptics into AI champions?

    In this article, you'll discover strategies for overcoming resistance, building enthusiasm, and creating a collaborative AI learning environment that drives innovation and productivity.

    The Imperative of Company-Wide AI Adoption

    Before delving into the intricacies of implementation, it's crucial to understand why company-wide AI adoption is so important. Ashley Gross–AI strategist and founder of the AI Workshop

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    Podcasting: How to Create a Better Show

    Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience?

    In this article, we’ll explore the state of the podcasting industry and how to create a better quality show.

    Why Podcasting Matters

    Podcasting has become an increasingly popular medium for creators, businesses, and audiences.

    Why Podcasting Matters to Creators

    For creators, podcasting offers a unique medium for creative expression. This platform allows for deep, nuanced exploration of topics that might not fit in

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    Social Media Marketing Podcast

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    Social Marketing Trends

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