Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Sep. 24thCLICK HERE

    Category: Podcast

    Local Business Facebook Ads: What Marketers Need to Know

    by /

    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use

    Continue Reading about Local Business Facebook Ads: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Personal Branding: How to Successfully Build Your Brand

    by /

    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose.

    Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own

    Continue Reading about Personal Branding: How to Successfully Build Your Brand →

    Artificial Intelligence and Marketing: What Marketers Need to Know

    by /

    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast.

    Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He's also the host of the brand-new Marketing AI podcast.

    Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use

    Continue Reading about Artificial Intelligence and Marketing: What Marketers Need to Know →

    Instagram Stories for Business: How to Create Engaging Stories

    by /

    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon.

    Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for

    Continue Reading about Instagram Stories for Business: How to Create Engaging Stories →

    Amazon Ads: What Marketers Need to Know

    by /

    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

    Continue Reading about Amazon Ads: What Marketers Need to Know →

    How to Develop Superfans Who Gladly Evangelize for You

    by /

    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

    Continue Reading about How to Develop Superfans Who Gladly Evangelize for You →

    How to Succeed With LinkedIn Ads

    by /

    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Succeed With LinkedIn Ads →

    Building a Community in a Changing Social Media World

    by /

    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

    Continue Reading about Building a Community in a Changing Social Media World →

    Facebook Ad Funnels: A Framework for Any Business

    by /

    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

    To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

    Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

    Continue Reading about Facebook Ad Funnels: A Framework for Any Business →

    How to Improve Your Social Media Marketing Strategy—Expert Training! Don't miss this event!
    SALE ENDS September 24!
    CLICK TO SAVE!

    LinkedIn Page Content Strategy: What Marketers Need to Know

    by /

    Do you want to create more content for your LinkedIn page? Wondering which new features can help?

    To explore creating content for LinkedIn pages, I interview Michaela Alexis.

    Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

    Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

    Continue Reading about LinkedIn Page Content Strategy: What Marketers Need to Know →

    How to Target Cold Audiences With Facebook Ads

    by /

    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

    Continue Reading about How to Target Cold Audiences With Facebook Ads →

    Creating Instagram Ads That Convert

    by /

    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

    Continue Reading about Creating Instagram Ads That Convert →

    How to Track Attribution on Facebook and Google

    by /

    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

    Continue Reading about How to Track Attribution on Facebook and Google →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: