Category: Podcast

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the

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Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

Tracy explains six

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