Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?
To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.
You’ll learn how to develop a video strategy for IGTV, how to use Instagram
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?
To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She's also host of the Foot Traffic podcast (formerly called She's Building Her Empire) and founder of the Profit Mastermind for local business owners.
Stacy shares her system for incentivizing customers to visit your storefront and refer your business to
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Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?
To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course called Facebook Advertising Secrets. On the side, she’s also a standup comedian.
Andrea shares why it’s important to test your Facebook ads. You’ll also learn Andrea’s method for testing Facebook ads and using Google Analytics to
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Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?
To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.
You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to
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Is community important to your business? Wondering where you should build your community?
To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.
Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.
Read a summary of the interview below. To listen to the interview, scroll to the end of this
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Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?
To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.
Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.
Read a
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Thinking about creating more video ads? Wondering how to produce more effective social media video ads?
To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo.
Travis explains what goes into creating a successful top-of-funnel video. You'll also learn how Travis targets video viewers with multiple video ad sequences.
Developing Effective Video Ad
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Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?
To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She's also author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.
Discover how Facebook's public mission has changed and learn where marketers should focus their Facebook marketing efforts
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Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?
To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage! His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.
Learn how a digital lifestyle and social media lead to distraction, and discover resources and exercises to help refocus your attention on what matters.
Read
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Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?
To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.
You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.
Read a summary of the interview below. To listen to the interview, scroll to the end of this
Continue Reading about Daily Vlogging: How to Tell Video Stories →
Are you wondering how to grow your social influence? Do you have big dreams but need direction?
To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV series, Million Dollar Road Trip, premieres on CNBC later this year.
Nathan shares how he parlayed a single content channel into a book deal, a Facebook Watch series, and a television show. You'll also learn how Nathan negotiates
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Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?
To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.
You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story
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Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching?
To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be seen in videos for Squatty Potty, Poo-Pourri, Chatbooks, and Purple Mattress. Daniel also founded Harmon Brothers University, an online course designed to help people master video marketing.
Daniel explains why
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