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    Category: Podcast

    Phrases That Sell: 8 Copywriting Tips

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    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them

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    Narrative Storytelling: How to Weave Stories Into Your Marketing

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    Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

    To explore how to weave narrative stories into your marketing, I interview Melissa Cassera.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Her course is called

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    YouTube Live: What Marketers Need to Know

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    Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

    To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly

    Continue Reading about YouTube Live: What Marketers Need to Know →

    Social Customer Care: Why Marketers Should Care

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    Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

    To explore why marketers should care about taking care of customers, I interview Shep Hyken.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Shep Hyken, a customer service and experience expert. He's also a professional speaker and author of multiple books including The

    Continue Reading about Social Customer Care: Why Marketers Should Care →

    How to Make Better Marketing Decisions: Unthinkable Wisdom

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    Do you need to make better strategic decisions? Wondering how to change your decision-making process?

    To explore how to make better marketing decisions, I interview Jay Acunzo.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Acunzo. Jay is the founder of Unthinkable Media and an expert on the production of docuseries and

    Continue Reading about How to Make Better Marketing Decisions: Unthinkable Wisdom →

    YouTube Ads: What Marketers Need to Know

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    Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

    To explore how to reach more customers with YouTube ads, I interview Tom Breeze.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tom Breeze, YouTube ads expert and founder of YouTube ad agency Viewbility. His book

    Continue Reading about YouTube Ads: What Marketers Need to Know →

    Twitter Marketing: Creative Ways to Connect With Your Audience

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    Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

    To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that

    Continue Reading about Twitter Marketing: Creative Ways to Connect With Your Audience →

    Revenue Optimization: Maximizing ROI on Your Ads

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    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    To explore how optimizing the customer journey helps you boost sales, I interview Tanner Larsson.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of

    Continue Reading about Revenue Optimization: Maximizing ROI on Your Ads →

    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

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    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    To explore how LinkedIn video marketing works, I interview Goldie Chan.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for

    Continue Reading about LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn →

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