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    Category: Podcast

    How to Create Persuasive Video Ads That Convert

    Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible?

    In this article, we'll explore how to create persuasive video ads that convert.

    Why Video Ad Strategy Matters More Than Ever for Modern Marketers

    Video ads have emerged as one of the most powerful tools for reaching and converting new audiences. 

    Still, many marketers hesitate to embrace video advertising fully.

    While organic content remains

    Continue Reading about How to Create Persuasive Video Ads That Convert →

    Social Media Marketing

    Industry Report

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    Building Foundational AI Skills for Business

    Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs?

    In this article, you'll discover how to level up your AI skills.

    The Hidden Psychology of Success and Failure With AI Skills

    If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. 

    While 37% of marketers surveyed for Social Media Examiner's recent study, the Generative AI Marketing Industry Report now use AI tools daily, many are barely scratching the surface of what's

    Continue Reading about Building Foundational AI Skills for Business →

    Developing Strategic Partnerships That Scale With Less Effort

    Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow?

    In this article, you'll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience.

    4 Types of Scalable Strategic Partnerships to Consider

    Strategic partnerships extend far beyond short-term transactions, simple business arrangements, or formal agreements. These relationships can take many forms, each serving different purposes and offering unique

    Continue Reading about Developing Strategic Partnerships That Scale With Less Effort →

    AI Insights: Uncovering Customer Value

    Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace?

    In this article, you'll discover how AI can help you make data-driven marketing decisions that resonate with your audience.

    A Compassionate Approach to AI Adoption

    Liza Adams has worked in AI for about ten years, though not solely in generative AI. Her work began in predictive analytics and machine learning when AI was less prominent. Her journey to working with AI has an

    Continue Reading about AI Insights: Uncovering Customer Value →

    Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

    Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

    In this article, we'll explore important Facebook and Instagram ad updates for marketers.

    Why Meta's AI-Powered Ads Features Matter for Digital Marketing

    As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. "AI has taken over the ad platforms as well as everything else about marketing," says Tara Zirker, founder of

    Continue Reading about Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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