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    Category: Podcast

    Facebook Organic Reach: How to Develop an Engaged Following

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    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast.

    Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business owners is called the Secret Mermaid Cove.

    You'll discover why Facebook is a valuable platform for building an engaged

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    Local Business Marketing in Uncertain Times

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    Wondering how to stay top-of-mind with your customers, even if you aren't open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast.

    Bruce is a local business marketing pro. He's the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    You'll discover how four local businesses are staying top-of-mind with their customers right now, and learn how to encourage your customers to

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    Using Facebook Ads in Uncertain Times

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    Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

    To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast.

    Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda explains how the customer journey has changed, how to adjust your Facebook ad messaging for the current climate, and how you can tweak

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    How to Reclaim Lost Habits and Start New Ones

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    Need to develop better habits? Wondering how uncertainty or change impacts your habits?

    To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast.

    James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He also publishes a popular newsletter at JamesClear.com.

    You'll learn how environment influences habits and discover the four laws that govern how behaviors or habits are established. You'll also find tips to create and maintain

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    Organic Social: Content Marketing Ideas From a Pro

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    Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?

    To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast.

    Larry Kim is the founder of WordStream and Mobile Monkey. He's a content marketing pro and a top writer in entrepreneurship on Medium.

    Larry shares tips for using organic content on LinkedIn, Facebook, and Twitter. You'll also discover how to get exposure via organic content on Medium.

    Listen to the Podcast

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    Social Media Marketing Society

    Becoming Well-Known: Your Plan to Becoming a Recognized Expert

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    What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

    To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast.

    I share a method that works for becoming well-known—regardless of what industry you're in. It doesn't matter whether you're a plumber, an ADHD expert, or a B2B or B2C.

    What I'm about to share with you will greatly increase the likelihood that you'll succeed, reduce your

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    Growing a Following: Tips From Michael Stelzner

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    Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence?

    To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast.

    John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. John also runs the Podcasters' Paradise community and has published three guides: The Freedom Journal, The Mastery Journal, and The Podcast Journal.

    You'll discover how to create an

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    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

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    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

    Continue Reading about Creating Social Videos That Grow Strong Connections →

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    Successful Facebook Ads on a Small Budget

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    Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

    To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast.

    Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

    Tara explains why testing Facebook ads is key to success, and shares the methodology she uses to test and develop

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    Instagram Strategy: Growing Your Followers and Business

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    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast.

    Vanessa is a community development expert who specializes in helping online coaches. Her course is The BOSSGRAM Academy. She has 200,000 subscribers on YouTube and her podcast is called Turn Your Followers Into Clients.

    Vanessa

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    How to Persuade: The Science Marketers Need to Know

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    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

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    How to Rethink Your Way to Business Growth

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    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

    Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

    Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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