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    Category: Podcast

    Daily Vlogging: How to Tell Video Stories

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    Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

    To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.

    You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.

    Read a summary of the interview below. To listen

    Continue Reading about Daily Vlogging: How to Tell Video Stories →

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    How to Become a Powerful Influencer: The Nathan Latka Story

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    Are you wondering how to grow your social influence? Do you have big dreams but need direction?

    To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV series, Million Dollar Road Trip, premieres on CNBC later this year.

    Nathan shares how he parlayed a single content channel into a book deal, a Facebook Watch series, and a television show. You'll also learn how Nathan negotiates

    Continue Reading about How to Become a Powerful Influencer: The Nathan Latka Story →

    Creating Instagram Stories People Love to Watch

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    Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

    To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.

    You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story

    Continue Reading about Creating Instagram Stories People Love to Watch →

    How to Create Long-Form Videos That Sell

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    Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching?

    To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor. Their work can be seen in videos for Squatty Potty, Poo-Pourri, Chatbooks, and Purple Mattress. Daniel also founded Harmon Brothers University, an online course designed to help people master video marketing.

    Daniel explains why

    Continue Reading about How to Create Long-Form Videos That Sell →

    Marketing Reimagined: Why Marketers Must Change Now

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    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

    To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and The Content Code. His most recent book is Marketing Rebellion: The Most Human Company Wins.

    Find out how the relationship between marketers and customers has changed, and learn how and why

    Continue Reading about Marketing Reimagined: Why Marketers Must Change Now →

    Facebook Ad Sequences: A Better Way to Acquire Customers

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    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.

    Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer

    Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →

    Google Data Studio: How Marketers Can Build Powerful Dashboards

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    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.

    Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.

    Read a summary of the interview below. To listen to the interview, scroll to the end

    Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →

    Phrases That Sell: 8 Copywriting Tips

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    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them in your marketing.

    Continue Reading about Phrases That Sell: 8 Copywriting Tips →

    Narrative Storytelling: How to Weave Stories Into Your Marketing

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    Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

    To explore how to weave narrative stories into your marketing, I interview Melissa Cassera.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies. Her course is called

    Continue Reading about Narrative Storytelling: How to Weave Stories Into Your Marketing →

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    YouTube Live: What Marketers Need to Know

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    Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

    To explore how marketers can benefit from YouTube Live, I interview Nick Nimmin.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Nick Nimmin, a YouTube expert. His YouTube channel is for YouTube creators and has more than 300,000 subscribers. He also hosts a weekly

    Continue Reading about YouTube Live: What Marketers Need to Know →

    Social Customer Care: Why Marketers Should Care

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    Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

    To explore why marketers should care about taking care of customers, I interview Shep Hyken.
    More About This Show
    The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Shep Hyken, a customer service and experience expert. He's also a professional speaker and author of multiple books including The

    Continue Reading about Social Customer Care: Why Marketers Should Care →

    How to Make Better Marketing Decisions: Unthinkable Wisdom

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    Do you need to make better strategic decisions? Wondering how to change your decision-making process?

    To explore how to make better marketing decisions, I interview Jay Acunzo.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jay Acunzo. Jay is the founder of Unthinkable Media and an expert on the production of docuseries and

    Continue Reading about How to Make Better Marketing Decisions: Unthinkable Wisdom →

    YouTube Ads: What Marketers Need to Know

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    Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

    To explore how to reach more customers with YouTube ads, I interview Tom Breeze.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tom Breeze, YouTube ads expert and founder of YouTube ad agency Viewbility. His book

    Continue Reading about YouTube Ads: What Marketers Need to Know →

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