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    Category: Podcast

    How to Create Content on LinkedIn to Attract Your Ideal Prospects

    Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement?

    In this article, you'll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.

    Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started

    The biggest obstacle that keeps most people from getting started on LinkedIn isn't strategy; it's the fear of posting at all. Will says

    Continue Reading about How to Create Content on LinkedIn to Attract Your Ideal Prospects →

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    AI for Better Ad Creative: 3 Steps to Better Results

    Struggling to combat ad fatigue without burning out your design team? Wonder how your small brand can generate the ad volume Meta's algorithm now requires?

    In this article, you'll discover a three-step system for using AI to produce high-quality image and video ad creative at scale.

    Why Most Marketers Are Wrong About AI Ad Creative

    Two misconceptions stop most marketers from using AI tools for ad creative before they start.

    The first is that using AI is lazy. Fraser Cottrell, CEO of Fraggell, a direct-to-consumer ad creative

    Continue Reading about AI for Better Ad Creative: 3 Steps to Better Results →

    How to Adjust Your Content for LinkedIn’s New Feed Algorithm

    Is your LinkedIn reach falling? Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content?

    In this article, you'll discover how LinkedIn's rebuilt feed algorithm changes who sees your content.

    #1: Your Content Strategy and the New LinkedIn Feed Algorithm

    LinkedIn has undergone one of the most significant overhauls in its history. The platform rebuilt its content algorithm from scratch, moving from five separate systems patched together into a single, unified AI-powered brain.

    The most

    Continue Reading about How to Adjust Your Content for LinkedIn’s New Feed Algorithm →

    The Outlier Video Method: Using AI to Study What Works and Create Your Own

    Want to use AI to scale video content research and production? Wondering how to create an AI system that will produce videos that attract your ideal audience?

    In this article, you'll discover how to use Claude Code to identify the videos already working in your niche, reverse-engineer what makes them successful, and generate scripts in your own voice.

    Why the Outlier Video Method

    Content creation has always been a grind. You film, you edit, you script, you post… and then you do it all over again. Sandy Lee knows that cycle

    Continue Reading about The Outlier Video Method: Using AI to Study What Works and Create Your Own →

    YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views

    Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views?

    In this article, you'll discover techniques produce YouTube Shorts that people will watch, rewatch, and share.

    Are You Using YouTube Shorts Wrong?

    The business case for marketing with YouTube Shorts is hard to ignore. YouTube is a pure video platform owned by Google, the world's number one search engine. That means your Shorts can surface not just on YouTube but also in Google search results.

    Yet, John Scott says

    Continue Reading about YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views →

    Social Media Marketing Podcast

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