Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?
To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. Mark co-hosts the Marketing Companion podcast, and is the author of multiple books, including Known, The Tao of Twitter, and The Content Code. His most recent book is Marketing Rebellion: The Most Human Company Wins.
Find out how the relationship between marketers and customers has changed, and learn how and why