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    Essential Guide to Video Marketing: A Resource for Marketers

    by Lisa D. Jenkins / July 13, 2016

    social media how toDo you want to use video for your business?

    Are you looking for a resource to help you combine video with social media marketing?

    Whether you're using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

    Each of these articles will help you understand and master a specific part of using video for business.

    video marketing resource for marketers
    Discover how to use video marketing.

    Explore Video Tools and Apps

    6 Video Tools to Ignite Your Social Marketing: Do you want to bring more pop to your social media marketing? Discover six tools to create and improve your social media videos.

    Smartphone Video Excellence: How to Film Like a Pro: Social Media Marketing Podcast 205. In this episode Justin explores how to use your smartphone to create excellent recorded and live video.

    14 Video Tools for Social Media Marketers: Find tools to help you create screencasts, montages and slideshow video.

    How to Create Awesome Online Videos: Tools and Software to Make it Easy: Do you want to use video to market your business online? This article shows tools and resources for creating online videos to market your business right now.

    video marketing resource for marketers
    Find tools to help you create video for social media.

    How to Create Social Videos With Your Smartphone: Are you using social videos to promote your brand? This article shares how to shoot, edit and share fun and engaging social videos with your smartphone.

    Create Video

    How to Easily Create Your Own Video Show: Want to position yourself as an industry expert? Discover how to use video to increase your visibility and deliver value to your followers on social media.

    Facebook Live

    Facebook Live: What Marketers Need to Know: Have you heard of Facebook Live video? Discover how to broadcast with Facebook Live and use Live video in your marketing.

    5 New Facebook Live Video Features for Marketers: Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER
    video marketing resource for marketers
    Learn about new features for Facebook Live users.

    5 Tips for Better Facebook Live Broadcasts: Thinking of going live on Facebook? Discover five tips to succeed with your next Facebook Live broadcast.

    How to Repurpose Your Facebook Live Videos: Do you want more mileage out of your Facebook Live broadcasts? Discover how to repurpose your Facebook Live videos on other social media platforms.

    3 Facebook Live Examples That Generated Sales: Looking for ways to use Facebook Live for business? Discover how three companies used Facebook Live to generate sales and how to adapt their tactics.

    3 Ways to Use Live Video for Small Businesses: Do you want to generate more interest for your business? Discover three ways small business owners are using live video to connect with customers.

    Instagram

    8 Ways to Use Hyperlapse Video From Instagram: Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

    YouTube

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    YouTube Strategy: How to Plan Your YouTube Marketing Success: Social Media Marketing Podcast 168. In this episode Owen Hemsath shares how to put together a YouTube strategy and monetize your YouTube videos.

    4 Tips to Improve Your YouTube Marketing: Could you use some new ideas to improve your YouTube results? Discover four tips to make your YouTube marketing more effective.

    Vine

    Vine: Short Videos and What Marketers Need to Know: In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video.

    How Brands Are Winning With Vine Videos: 10 Examples: Do you use Vine as part of your Twitter marketing? This article shows 10 fun ways companies use Vine in their Twitter marketing.

    Improve Visibility for Your Video and Video Channels

    How to Get Your Videos to Perform in Search: Social Media Marketing Podcast 202. In this episode Amy Schmittauer explores how to get your videos to perform better in search.

    video marketing resource for marketers
    Learn how your videos can rank higher in search.

    How to Boost Your YouTube Visibility: Do you have a YouTube channel for your business? In this article you'll discover how to boost visibility for it.

    6 YouTube Tips to Improve Your Search Rank: Are your YouTube views falling? This article shares how to make your video rank higher in YouTube search results.

    How to Grow Your Periscope Audience With Twitter: Do you want more followers on Periscope? Discover how to build a Periscope audience with Twitter.

    Analyze Video

    3 Ways to Analyze Facebook Video Performance: To make informed decisions about using video on Facebook, you need to understand how your fans view it. Discover 3 ways to analyze video posts on Facebook.

    Advertise With Video

    How to Create Facebook Video Ads: A Step by Step Guide: Interested in creating Facebook video ads? This article shares a step-by-step guide to designing and recording your own Facebook video ads.

    video marketing resource for marketers
    Discover how to set up and shoot Facebook video ads.

    How to Make Better Facebook Video Ads: Have you tried Facebook video ads? In this article, you'll discover seven tips to improve your Facebook video ads.

    How to Make Instagram Ads That Stand Out: Ready to take your Instagram ads to the next level? Discover four features you can use to create Instagram ads that stand out.

    How to Create a Facebook Video Ad That Moves People to Action: Are you using Facebook video ads for your business? This article shows five steps to crafting the perfect Facebook video ad.

    YouTube Ads: What Marketers Need to Know About YouTube Advertising: Social Media Marketing Podcast 172. In this episode Derral Eves will explore YouTube ads and what marketers need to know.

    To find more tips, tactics and strategies, view a complete library of social media video articles.

    What do you think? Which articles have helped you improve your social media marketing with video? Which articles have you used for your video marketing resources? Please leave your thoughts and comments below.

    Social Media Examiner article images created with Placeit.
    resource for video marketing
    Tips for using video marketing for business.
    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Social Media Video

    About the authorLisa D. Jenkins

    Lisa D. Jenkins is the director of editorial at Social Media Examiner. Her expertise in social media comes from years of serving destination organizations and businesses in the travel and tourism industry.
    Other posts by Lisa D. Jenkins »

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