Essential Twitter Marketing Resources: A Complete Guide
Are you looking for a resource to guide your Twitter marketing efforts?
Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.
Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
Network and Generate Leads on Twitter
How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.
Improve Your Twitter Marketing
4 Ways to Use Twitter Video for Your Business: Have you heard about Twitter’s new video feature? This article will show you four ways to use Twitter video for your business.
How to Split Test Your Twitter Marketing: Are you testing to see what gives you the best results on Twitter? Split test your social media updates. Learn how to split test tweets to improve your Twitter marketing results and use this tactic on other social platforms.
How to Make Twitter In-Stream Images Stand Out: Are you sharing pictures in your Twitter updates? This article shows you how to prep and embellish your images, tweet multiple images at one time, tag people in images and use IFTTT to include Instagram images in your stream. Use the tips to ensure your followers pay more attention to your Twitter in-stream images.
6 Ways to Protect Your Twitter Reputation: How’s your Twitter reputation? Use these tips on vetting information, behavior etiquette, posting consistency and automation to help you build and protect a reliable reputation for your brand on Twitter.
How to Use Twitter Direct Messages for Customer Service: Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. This article shows how to use Twitter’s updated direct messages feature to improve communication with your customers.
Twitter Traffic: How to Double Your Traffic to Your Content: Are you wondering how to use Twitter to increase traffic to your blog? In Social Media Marketing podcast 44, Kim Garst shares how to use Twitter to promote your content and offers and drive more traffic to your articles.
Advertise on Twitter
How to Use Twitter Ads for More Exposure, Leads and Sales: Are you interested in learning more about advertising on Twitter? Here’s how to use promoted tweets, promoted accounts and lead generation cards to reach your audience on Twitter.
How to Build a Winning Twitter Ad Campaign: Are you interested in turning Twitter followers into customers? This article shows four key ways to build a successful Twitter ads campaign.
How to Use Twitter Campaign Reports to Improve Your Twitter Ads: Do you use Twitter ads to promote your business online? This article shares how to obtain insights about your audience from Twitter Ads campaign reports.
8 Types of Twitter Cards Businesses Are Using: Do you know what a Twitter card is? This article explores eight types of Twitter cards, shows how to install them on your website or blog and gives you tools to measure their analytics.
How to Generate Twitter Leads With Their New Lead Generation Cards: Are you struggling to generate leads on Twitter? Here’s how to create Twitter lead generation cards. Use them to shorten your lead conversion path, improve user experience and boost your conversion rates.
How to Use Twitter Tailored Audiences: Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Discover how to use Twitter tailored audiences with promoted tweets and promoted accounts to focus your Twitter marketing.
How to Use Twitter Remarketing Ads to Target Site Visitors: You can now use both Twitter remarketing with Twitter ads and Twitter cards to remarket to existing customers and leads. Here’s how to set it up.
Network With Twitter Chats
Twitter Chats: How to Create a Successful Tweet Chat: Wondering how Twitter chats can help market your business? In Social Media Marketing podcast 82, Pam Moore shares why businesses should host Twitter chats and the marketing benefits of running them.
6 Ways Twitter Chats Can Help You Connect With Your Audience: Are you trying to reach a wider audience and generate leads? This article shares how you can use Twitter chats to spark content ideas, find and connect with new leads, grow your reach, create community and learn more about your industry.
Manage Twitter With Tools
3 Twitter Tools to Enhance Your Marketing: Are you looking for tools to help better manage your Twitter presence? Discover the three different types of Twitter tools you need to manage, schedule and grow your Twitter followers.
5 Twitter Tools to Increase Your Blog Retweets: Are you leveraging social proof to get more shares on Twitter? Discover how to install ClickToTweet, Easy Tweet Embed, Flare and Digg Digg so that it’s simple and fast for readers to spread the word about your newest blog content with one click.
5 Ways to Combine Twitter Scheduling With Real-Time Activities: Do you know when to schedule your posts to best reach your followers? These Twitter scheduling tips and tools will help you find out when your followers are online, spread out your tweet delivery, take advantage of holiday traffic spikes and track real-time conversations. Use them to execute a more effective social media strategy.
How to Find Great Content to Share on Twitter: Do you struggle to find interesting, relevant things to tweet about every day? Here are three ways to discover content that drives greater engagement with your Twitter following.
8 Twitter Tools to Improve Your Sales: Do you use Twitter to sell products? This article shares eight Twitter tools to improve your marketing campaigns.
How to Use Twitter Analytics to Find Important Data: Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
How to Improve Your Tweets Using Twitter Analytics: Want to get more engagement on Twitter? This article explains how to use Twitter analytics to improve your Twitter marketing.
To find more tips, tactics and strategies, view a complete library of Twitter articles.
What do you think? What articles have helped you develop a successful Twitter marketing presence? Please leave your thoughts and comments below.
</Lisa D. Jenkins is an Associate Editor at Social Media Examiner. Her expertise in social media knowledge comes from years of providing social and digital communication services to destination organizations and businesses in the travel and tourism industry across the Pacific Northwest. Other posts by Lisa D. Jenkins »