social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

Improve Your Twitter Marketing

4 Ways to Use Twitter Video for Your Business: Have you heard about Twitter’s new video feature? This article will show you four ways to use Twitter video for your business.

How to Split Test Your Twitter Marketing: Are you testing to see what gives you the best results on Twitter? Split test your social media updates. Learn how to split test tweets to improve your Twitter marketing results and use this tactic on other social platforms.

aj kumar social media examiner twitter article excerpt

A step-by-step walkthrough for how to carry out a split test on Twitter.

How to Make Twitter In-Stream Images Stand Out: Are you sharing pictures in your Twitter updates? This article shows you how to prep and embellish your images, tweet multiple images at one time, tag people in images and use IFTTT to include Instagram images in your stream. Use the tips to ensure your followers pay more attention to your Twitter in-stream images.

laura roeder social media examiner twitter article excerpt

Learn how to show the best part of your images in the Twitter stream.

6 Ways to Protect Your Twitter Reputation: How’s your Twitter reputation? Use these tips on vetting information, behavior etiquette, posting consistency and automation to help you build and protect a reliable reputation for your brand on Twitter.

dan virgillito social media examiner twitter article excerpt

Avoid missteps that can damage your Twitter marketing.

How to Use Twitter Direct Messages for Customer Service: Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. This article shows how to use Twitter’s updated direct messages feature to improve communication with your customers.

Twitter Traffic: How to Double Your Traffic to Your Content: Are you wondering how to use Twitter to increase traffic to your blog? In Social Media Marketing podcast 44, Kim Garst shares how to use Twitter to promote your content and offers and drive more traffic to your articles.

kim garst social media examiner twitter article excerpt

Find out how to use Twitter to promote your content and offers.

Advertise on Twitter

How to Use Twitter Ads for More Exposure, Leads and Sales: Are you interested in learning more about advertising on Twitter? Here’s how to use promoted tweets, promoted accounts and lead generation cards to reach your audience on Twitter.

kristi hines social media examiner twitter article excerpt

Set up your very first Twitter ad.

How to Build a Winning Twitter Ad Campaign: Are you interested in turning Twitter followers into customers? This article shows four key ways to build a successful Twitter ads campaign.

How to Use Twitter Campaign Reports to Improve Your Twitter Ads: Do you use Twitter ads to promote your business online? This article shares how to obtain insights about your audience from Twitter Ads campaign reports.

8 Types of Twitter Cards Businesses Are Using: Do you know what a Twitter card is? This article explores eight types of Twitter cards, shows how to install them on your website or blog and gives you tools to measure their analytics.

kristi hines social media examiner twitter article excerpt

Use one or all of these Twitter cards to give your website and products a stronger visible presence on Twitter.

How to Generate Twitter Leads With Their New Lead Generation Cards: Are you struggling to generate leads on Twitter? Here’s how to create Twitter lead generation cards. Use them to shorten your lead conversion path, improve user experience and boost your conversion rates.

john bonini social media examiner twitter article excerpt

Integrate lead generation cards into your social strategy.

How to Use Twitter Tailored Audiences: Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Discover how to use Twitter tailored audiences with promoted tweets and promoted accounts to focus your Twitter marketing.

robert kilonzo social media examiner twitter article excerpt

Make sure your advertising is seen by the right Twitter users.

How to Use Twitter Remarketing Ads to Target Site Visitors: You can now use both Twitter remarketing with Twitter ads and Twitter cards to remarket to existing customers and leads. Here’s how to set it up.

rocco alberto baldassarre social media examiner twitter article excerpt

Remarket to website visitors with Twitter cards.

Network With Twitter Chats

Twitter Chats: How to Create a Successful Tweet Chat: Wondering how Twitter chats can help market your business? In Social Media Marketing podcast 82, Pam Moore shares why businesses should host Twitter chats and the marketing benefits of running them.

pam moore social media examiner twitter article excerpt

These tips will help you plan and launch your first Twitter chat.

6 Ways Twitter Chats Can Help You Connect With Your Audience: Are you trying to reach a wider audience and generate leads? This article shares how you can use Twitter chats to spark content ideas, find and connect with new leads, grow your reach, create community and learn more about your industry.

maggie hibma social media examiner twitter article excerpt

Find out how Twitter chats can help you network with prospects, peers and colleagues.

Manage Twitter With Tools

3 Twitter Tools to Enhance Your Marketing: Are you looking for tools to help better manage your Twitter presence? Discover the three different types of Twitter tools you need to manage, schedule and grow your Twitter followers.

aaron lee social media examiner twitter article excerpt

Make your life on Twitter easier.

5 Twitter Tools to Increase Your Blog Retweets: Are you leveraging social proof to get more shares on Twitter? Discover how to install ClickToTweet, Easy Tweet Embed, Flare and Digg Digg so that it’s simple and fast for readers to spread the word about your newest blog content with one click.

aaron lee social media examiner twitter article excerpt

Find five easy-to-use tools to get your blog content more shares on Twitter.

5 Ways to Combine Twitter Scheduling With Real-Time Activities: Do you know when to schedule your posts to best reach your followers? These Twitter scheduling tips and tools will help you find out when your followers are online, spread out your tweet delivery, take advantage of holiday traffic spikes and track real-time conversations. Use them to execute a more effective social media strategy.

lior degani social media examiner twitter article excerpt

Here are easy ways to engage with people in real time while balancing your Twitter scheduling needs.

How to Find Great Content to Share on Twitter: Do you struggle to find interesting, relevant things to tweet about every day? Here are three ways to discover content that drives greater engagement with your Twitter following.

steve p young social media examiner twitter article excerpt

Curate content your followers will love so you can build a loyal community on Twitter.

8 Twitter Tools to Improve Your Sales: Do you use Twitter to sell products? This article shares eight Twitter tools to improve your marketing campaigns.

Measure Twitter

How to Use Twitter Analytics to Find Important Data: Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.

alex bossenger social media examiner twitter article excerpt

Dig into metrics using Twitter Analytics.

How to Improve Your Tweets Using Twitter Analytics: Want to get more engagement on Twitter? This article explains how to use Twitter analytics to improve your Twitter marketing.

To find more tips, tactics and strategies, view a complete library of Twitter articles.

What do you think? What articles have helped you develop a successful Twitter marketing presence? Please leave your thoughts and comments below.

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  • Mark W Schaefer

    I’m kind of surprised my book The Tao of Twitter was not mentioned here as a resource. It has been the best-selling book on the subject for several years and is the one-stop for all things Twitter, both personal and professional.

  • Michael A. Stelzner

    Hey Mark – Nice to hear from you :). This article is not really focused on books as much as articles.

  • Ben Nielsen

    But that book is awesome :)
    the only problem with books on social though is that some of their information is immediately out of date!

  • Kristina Roy

    Thanks Lisa for your valuable tips. I am twitter newbie and learning lot of new things here.

  • Arwin Adriano

    I love twitter and find the post helpful. I love the part about how to increase retweets and I think I’ll try reading that post more.

  • Pamela McConchie

    I’m a newbie to Twitter and have decided to learn it for both business (mine) and my Toastmasters Club (a Community Not For Profit). Instead of being scared I am now incredibly excited because of the usefulness of these articles. Thank you so much.

  • Bryan Collins

    Nice roundup. I’ll check out a few of these resources for my research of a book I wrote for my website, which I want to update.