Do you want to improve your chances of success?
Making sure you have a few basic building blocks in place will help you start your Twitter chat off with an audience that’s ready to participate.
In this article you’ll discover four tips to help you start a successful Twitter chat.
Listen to this article:
#1: Choose Your Time Slot With Care
If you want lots of people to show up, you need to schedule your Twitter chat at the optimal time for your audience. The more people who are available to chat, the greater your chances for engagement.
Use a tool like Followerwonk to figure out when your followers are most active, so you’ll know the best time to host your chat.
After you log in, click on the Analyze tab, enter your Twitter handle and click Do It.
You’ll see an hourly breakdown of when your followers are most active.
Look at the chart to discover the optimal times to host your Twitter chat and get the most engagement from your audience. There’s no point in hosting a chat when the majority of your followers aren’t online.
Reduce Scheduling Conflicts
In addition to knowing when your Twitter followers are most active, you’ll also want to take into account the times during which other popular chats are scheduled.
To reduce scheduling conflicts, be sure to consult the Twitter chat schedule from TweetReports. This is a helpful resource which shows the times and days other popular Twitter chats are scheduled to take place. Checking this document will help you avoid scheduling your chat during the same time as another chat your audience (or you) might be interested in attending.
You might also want to review the Twitter chat schedule from Twubs. It shows you an active list of upcoming Twitter chats.
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.CLICK TO LEARN MORE
By consulting the schedules of other popular Twitter chats, you’ll ensure that your chat doesn’t conflict with them. That way you don’t run the risk of people not attending yours. If you’re just starting out, this can be very beneficial.
#2: Invite Relevant Guests and Influencers to Participate
To maximize your reach and overall engagement, make a point to invite special guests and relevant people to participate in your chat. For example, SEMrush invites special guests to their Twitter chats and sends direct tweets to influential people inviting them to participate.
You can identify influential people using Followerwonk. It allows you to find and connect with influencers in your niche, making it the perfect tool for finding relevant guests to join your Twitter chat.
Lead the Social Charge Instead of Playing Catch Up
Sick of wondering “What now?” everytime a social platform changes or the market shifts?
Get a look at where the social media marketing industry is headed—before it happens—with insightful trends analysis delivered weekly.
Let the Social Strategy Club be your secret competitive advantage.CLICK TO LEARN MORE
To identify influencers, click the Search Bios tab.
Next, you will want to search for a keyword that is relevant to your niche or the topic of your chat. Enter your search term and select Search Twitter Profiles from the pop-up menu. If needed, click the More Options button to see more filtering options like location and minimum followers. Then click Do It.
Followerwonk shows you a list of relevant people for your topic of choice.
All you have to do is decide which people you want to target from the list, and invite them to be special guests or ask them to participate in your chat.
#3: Incorporate Eye-Catching Visuals
When you promote and run your own Twitter chat, you’ll want to get as much engagement as you can. Visual content might provide the extra boost you need to connect with your audience.
There are several ways you can incorporate visuals into your Twitter chats. You can use images to promote your upcoming chats, ask questions during the chat and recap answers to all of the questions that people asked during the chat.
Here are a few tips to help you design more appealing images for your Twitter chats:
- Pick an attractive color palette using a site like COLOURlovers.
- Ensure there’s adequate contrast between the background and text in your images. If you need help identifying contrasting colors, consult the Adobe Color Wheel.
- Use only one or two fonts per design.
#4: Streamline Engagement With a Management Tool
After you’ve laid the groundwork for your chat, it’s time to run it. While it’s possible to manage the chat by following the chat hashtag, that’s not the ideal approach. Instead, you’ll want to use a dedicated tool like TweetChat to manage your chat.
TweetChat will add the hashtag of the chat to every reply for you. This saves you time and ensures you don’t forget to include the hashtag. This tool also automatically updates with the latest tweets in the conversation so you don’t have to keep refreshing your Twitter feed to follow along.
To get started with TweetChat, enter your chat hashtag in the search box and click Go.
Once you’ve connected your Twitter account with TweetChat, you can easily manage your chat and follow the conversation.
A tool like TweetChat makes it easy to manage your chat and lets you to stay on top of the conversation, engaging more users in real-time.
Twitter chats are a great way to engage with your audience and grow your business. By using the steps outlined in this post, you’ll be on your way to hosting a successful chat, week in and week out.
What do you think? Have you hosted a Twitter chat? If so, what tips can you offer? Please leave your thoughts in the comments below.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Tuesday! 🔥