social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

Go Live With Streaming Video

15 Blab Tips for Marketers: Ultimate Guide to Have you tried Blab, a live-casting video platform, has many great features for connecting with and growing your audience. In this post you’ll discover 15 tips to help marketers succeed with Blab.

Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting: In Social Media Marketing Podcast 149, Brian Fanzo explores the live mobile broadcasting apps Meerkat and Periscope.

Meerkat or Periscope? How to Broadcast Video Via Mobile: Do you want to live-stream video to Twitter with Meerkat or Periscope? This article shares the differences between them so you can make the best choice.

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Get a step-by-step walkthrough for using both Meerkat and Periscope. Image: Placeit.

6 Ways to Use Live-Streaming Video for Business: Have you considered apps like Meerkat and Periscope? This article shares six ways live-streaming video helps you connect with your audience.

Hangout on Hybrid Video

How to Host a Google Hangout On Air: Do you want to try a Google hangout on air, but aren’t sure where to start? This article shares how to create and host hangouts on air.

Google+ Hangouts: What Marketers Need to Know to Get Started: In Social Media Marketing Podcast 57, Brandee Sweesy shares how she uses hangouts to promote her content.

10 Ways to Get Live Viewers for Your Google Hangouts On Air: Discover how branding, headlines, audience engagement, trailer videos, hashtags and YouTube links bring more viewers to your hangouts on air.

How to Build Your Google+ Hangout Audience: Do you want to grow your hangout audience? Here are four easy steps to grow your Google+ hangouts.

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Find out how to grow the audience for your Google hangouts on air. Image: Placeit.

How to Stream Google Hangouts On Air to Twitter and Facebook: Are you using hangouts on air? This article shows you how to stream your next hangout on air to your Facebook and Twitter followers.

How to Get More People to Attend Your Google Hangout: Do you host hangouts on air? This article shares five things you can do to bring more live viewers to your Google hangout on air.

How to Stream Live Google Hangouts On Air to YouTube: Want to get more out of live-streaming your event? Here’s how to stream Google hangouts on air to YouTube and how you can use this to get more exposure.

Market With Video

Video Blogging: How to Become a Video Personality: In Social Media Marketing Podcast 136, Amy Schmittauer talks all about video blogging and what you need to know to become a video blogger.

How to Create and Promote Explainer Videos: Follow these steps to outline, produce and promote explainer videos that drive traffic to your website landing pages.

7 Ways to Use Video to Drive Traffic and Conversions: Are you using video effectively to market your business? Discover different types of video to use at different times for better results.

How to Use Video Storytelling in Your Social Media Marketing: Do you use video storytelling on your social channels? In this article you’ll find ways to combine storytelling, video and social media.

7 Ways to Use Video to Boost Your Social Media Marketing: Do you use videos in your social media marketing? This article shares seven ways to use video to boost your social media efforts.

6 Ways to Use Short Video for Social Marketing: Have you considered sharing short video content as a social marketing tactic? Here are six ways you can use short video to grab attention.


4 Ways to Use Twitter Video for Your Business: Have you heard about Twitter’s new video feature? This article will show you four ways to use Twitter video for your business.

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Get tips for using Twitter video to market your business. Image: Placeit.


8 Ways to Use Hyperlapse Video From Instagram: Does your business use Instagram? This article shows how businesses are using Hyperlapse video to engage Instagram followers with short-form video.


How to Create Facebook Video Ads: Do you use Facebook ads? This article explains how to create Facebook video ads through both the live advertising interface and Power Editor.

How to Use Facebook Video Cards for Business: Do you use your Facebook profile for business? This article shares ways to use Facebook video cards to strengthen your professional relationships.

7 Ways to Use Facebook Native Video to Better Connect With Your Fans: Are you using Facebook native video? In this article you’ll learn seven ways to connect with your audience using Facebook native video.

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Find out how to connect with your Facebook fans by using Facebook video. Image: Placeit.

8 Ways to Use Facebook Video for More Engagement: Want to take advantage of the benefits of Facebook video for your business? Here are eight ideas to get more out of your Facebook videos.


How to Use YouTube Cards to Promote Your Business: Is YouTube a part of your social media marketing? This article explains how to use YouTube cards to promote your business, products and services.


Vine: Short Videos and What Marketers Need to Know: In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video.

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Discover how to use Vine video. Image: Placeit.

How Brands Are Winning With Vine Videos: 10 Examples: Do you use Vine as part of your Twitter marketing? This article shows 10 fun ways companies use Vine in their Twitter marketing.

Promote Your Video and Video Channels

How to Create Video Thumbnails That Boost Views: Do you want to attract more viewers to your videos? In this article you’ll discover tips to create video thumbnail images that boost views.

How to Use Pinterest for Videos, SlideShares and Podcasts: Do you only share images on Pinterest? This article shows how to use Pinterest to increase exposure for your videos, SlideShares and podcasts.

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Discover how to promote your videos on Pinterest. Image: Placeit.

How to Boost Your YouTube Visibility: Do you have a YouTube channel for your business? In this article you’ll discover how to boost visibility for it.

Explore Tools and Apps

How to Create Awesome Online Videos: Tools and Software to Make it Easy: Do you want to use video to market your business online? This article shows tools and resources for creating online videos to market your business right now.

8 Visual Content Apps to Create Stunning Images and Videos: Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.

How to Create Social Videos With Your Smartphone: Are you using social videos to promote your brand? This article shares how to shoot, edit and share fun and engaging social videos with your smartphone.

To find more tips, tactics and strategies, view a complete library of social media video articles.

What do you think? Which articles have helped you improve your social media marketing with video? Which articles have you used for your video marketing resources? Please leave your thoughts and comments below.

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resource for video marketing

Tips for using video marketing for business.

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  • Thank you for this post of resources, tips and tools Lisa. Eager to keep on learning and putting them into action in my website.

  • This is an amazing resource on using video for marketing. Thank you for putting it together in one place!

  • Hi Lisa, Wow! Talk about over delivering! This is an excellent resource to treasure and more importantly to use!

  • Anton Eliasson

    Great post Lisa, video is really becoming bigger and bigger these days. We’re seeing a lot of small businesses have great success with video made from us at Shakr!

  • Milind Kadam

    one of best and useful website to enhance one’s knowledge on social media.. well done keep it up

  • Raleigh Pinskey

    Brilliant. Helpful. Core stuff. You have opened the eyes and hearts of oh so many who can now understand and use video. This is obviously your angel in disguise cloak, yes?

  • harshavardhan

    A Great List!!

  • Great resource! Thanks for using my article too Lisa 🙂