Are you looking for a resource to guide your Instagram marketing efforts?
Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.
Each of these articles will help you understand and master a specific part of marketing on the Instagram platform.
Get Started on Instagram
4 Ways Your Business Can Get Started on Instagram: Are you wondering how to use Instagram for business? Discover four ways you can use Instagram to promote your products and services.
Instagram Strategy: How to Grow a Loyal Following With Instagram: Find out how Nathan Chan built a massive following on Instagram and discover techniques you can employ right now for your Instagram strategy.
Instagram Images: How to Stand Out on Instagram: Explore Instagram marketing ideas that are easy to put to use right away as Peg Fitzpatrick shares tools you can use for your Instagram images.
Instagram Algorithm: How Marketers Should Alter Their Strategy: Sue B. Zimmerman explores the latest Instagram features, and you’ll discover how marketers should respond to the Instagram algorithm changes.
Use Instagram’s Tools
5 Instagram Changes: What Marketers Need to Know: Instagram has rolled out updates to its ad products, video features, and news feed algorithm. Discover how the most recent Instagram changes can affect your marketing.
8 Ways to Use Hyperlapse Video From Instagram: Is there a place for time-lapse video in your marketing? Follow the lead of these businesses using Hyperlapse video to engage Instagram followers with short-form video.
4 Ways to Network With Instagram Direct: Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. Discover four ways you can create deeper connections with followers and industry influencers, generate leads and get customer feedback using Instagram Direct.
Improve Your Instagram Marketing
6 Holiday Instagram Marketing Tips for Business: Is your business on Instagram? This article shows six tips to boost your Instagram marketing for the holidays.
How to Use Instagram Hashtags to Expand Your Reach: You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags. In this article you’ll discover how hashtags make your Instagram images and video more discoverable.
How to Craft Instagram Posts That Drive Sales: Interested in ways to drive sales with your posts? To have a real impact, your posts need to be carefully crafted and shared with purpose and intent. Discover how to create Instagram posts that increase engagement and drive sales.
How to Drive Traffic with Instagram: Want to direct Instagram followers to your website? Discover tactics to help you generate quality website traffic from Instagram.
Put Google Analytics to Work for Your Business
Ever thought, "there's got to be a better way" when it comes to tracking your marketing activities? Are you forced to make decisions based on limited data? With the right training, you can use Google Analytics to measure all of your marketing efforts with certainty. You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey. Let the world's leading analytics pro show you the way. Check out our new Google Analytics for Marketers course from your friends at Social Media Examiner.
5 Ways to Create Infographics for Instagram: Learn how you can introduce infographics into your Instagram marketing campaigns to attract more viewers and set you apart from other companies.
How to Get Customers to Post Instagram Pictures: Are you looking for ways to get your customers (and employees) to post Instagram pictures? Find out how you can use your fans’ Instagram pictures to show off products in your store, make videos, create ads and recruit employees.
Run Successful Contests
Instagram Contests: Tools and Tips for Marketers: Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.
How to Run an Instagram Contest: Four Easy Steps: Instagram makes it easy to run quick contests that engage your audience and build your fan base. This article shows you four simple steps to host Instagram contests that build buzz for your brand.
Advertise on Instagram
Creating Instagram Ads in Power Editor: Your One-Stop Guide: Want more control over your Instagram ads? Using Facebook’s Power Editor can allow you to reach a refined Instagram audience.
How to Create Instagram Ads Using Facebook Ads Manager: Discover how easy it is to run Instagram ads with Facebook Ads Manager.
How to Make Instagram Ads That Stand Out: Want to advertise on Instagram? Ready to take your Instagram ads to the next level? Discover four features you can use to create Instagram ads that stand out.
Incorporate Third-Party Tools and Apps
14 Instagram Tools for Marketers: Using the right Instagram tools can improve your images, sell products, and save you time. Discover 14 Instagram tools to help busy marketers use Instagram for business.
9 Instagram Tips and Tools for Marketers: Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine. Here are nine tools and tips to help.
6 Tools for Selling Products on Instagram: Discover how to use Inselly, Shopseen, Soldsie, Have2Have.it and LetSell.it for selling your products on Instagram.
6 Instagram Tools to Improve Your Marketing: Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. Discover six tools to improve your Instagram marketing.
3 Instagram Analytics Tools for Marketers: Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement? Discover three tools to track and evaluate how people respond to your content on Instagram.
To find more tips, tactics and strategies, view a complete library of Instagram articles.
What do you think? What articles have helped you develop a successful Instagram marketing presence? Please leave your thoughts and comments below.