social media how toDo you want to learn how to market yourself and your business on Instagram?

Are you looking for a resource to guide your Instagram marketing efforts?

Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.

Each of these articles will help you understand and master a specific part of marketing on the Instagram platform.

guide to instagram

Find a guide to Instagram marketing success.

Get Started on Instagram

4 Ways Your Business Can Get Started on Instagram: Are you wondering how to use Instagram for business? Discover four ways you can use Instagram to promote your products and services.

Instagram Strategy: How to Grow a Loyal Following With Instagram: Find out how Nathan Chan built a massive following on Instagram and discover techniques you can employ right now for your Instagram strategy.

instagram growth nathan chan foundr magazine

Learn how to grow a large and engaged Instagram audience.

Instagram Images: How to Stand Out on Instagram: Explore Instagram marketing ideas that are easy to put to use right away as Peg Fitzpatrick shares tools you can use for your Instagram images.

Instagram Algorithm: How Marketers Should Alter Their Strategy: Sue B. Zimmerman explores the latest Instagram features, and you’ll discover how marketers should respond to the Instagram algorithm changes.

Use Instagram’s Tools

5 Instagram Changes: What Marketers Need to Know: Instagram has rolled out updates to its ad products, video features, and news feed algorithm. Discover how the most recent Instagram changes can affect your marketing.

8 Ways to Use Hyperlapse Video From Instagram: Is there a place for time-lapse video in your marketing? Follow the lead of these businesses using Hyperlapse video to engage Instagram followers with short-form video.

instagram hyperlapse christian karasiewicz

Use hyperlapse video to give tours, products demonstrations and more.

4 Ways to Network With Instagram Direct: Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. Discover four ways you can create deeper connections with followers and industry influencers, generate leads and get customer feedback using Instagram Direct.

Improve Your Instagram Marketing

6 Holiday Instagram Marketing Tips for Business: Is your business on Instagram? This article shows six tips to boost your Instagram marketing for the holidays.

How to Use Instagram Hashtags to Expand Your Reach: You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags. In this article you’ll discover how hashtags make your Instagram images and video more discoverable.

How to Craft Instagram Posts That Drive Sales: Interested in ways to drive sales with your posts? To have a real impact, your posts need to be carefully crafted and shared with purpose and intent. Discover how to create Instagram posts that increase engagement and drive sales.

How to Drive Traffic with Instagram: Want to direct Instagram followers to your website? Discover tactics to help you generate quality website traffic from Instagram.

5 Ways to Create Infographics for Instagram: Learn how you can introduce infographics into your Instagram marketing campaigns to attract more viewers and set you apart from other companies.

instagram infographic

Learn how to create five types of infographics perfect for the Instagram feed.

How to Get Customers to Post Instagram Pictures: Are you looking for ways to get your customers (and employees) to post Instagram pictures? Find out how you can use your fans’ Instagram pictures to show off products in your store, make videos, create ads and recruit employees.

Run Successful Contests

Instagram Contests: Tools and Tips for Marketers: Want to increase engagement on Instagram? Have you thought about contests? Discover tools and tips to help marketers run a successful Instagram contest.

How to Run an Instagram Contest: Four Easy Steps: Instagram makes it easy to run quick contests that engage your audience and build your fan base. This article shows you four simple steps to host Instagram contests that build buzz for your brand.

instagram contest jim belosic

Tips for running contests for your Instagram followers.

Advertise on Instagram

Creating Instagram Ads in Power Editor: Your One-Stop Guide: Want more control over your Instagram ads? Using Facebook’s Power Editor can allow you to reach a refined Instagram audience.

How to Create Instagram Ads Using Facebook Ads Manager: Discover how easy it is to run Instagram ads with Facebook Ads Manager.

How to Make Instagram Ads That Stand Out: Want to advertise on Instagram? Ready to take your Instagram ads to the next level? Discover four features you can use to create Instagram ads that stand out.

instagram ad tips

Learn how to create Instagram video, image and carousel ads.

Incorporate Third-Party Tools and Apps

14 Instagram Tools for Marketers: Using the right Instagram tools can improve your images, sell products, and save you time. Discover 14 Instagram tools to help busy marketers use Instagram for business.

9 Instagram Tips and Tools for Marketers: Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine. Here are nine tools and tips to help.

6 Tools for Selling Products on Instagram: Discover how to use Inselly, Shopseen, Soldsie, and for selling your products on Instagram.

instagram sales tools ana gotter

Six tools to help you sell products on Instagram.

6 Instagram Tools to Improve Your Marketing: Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. Discover six tools to improve your Instagram marketing.

3 Instagram Analytics Tools for Marketers: Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement? Discover three tools to track and evaluate how people respond to your content on Instagram.

To find more tips, tactics and strategies, view a complete library of Instagram articles.

What do you think? What articles have helped you develop a successful Instagram marketing presence? Please leave your thoughts and comments below.

complete guide to instagram success

A complete guide to Instagram success.

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  • msjenniferwoodard

    Great information. The only problem tha I have for using Instagram for business is that you have to post from your phone or use a third party app. Much rather use Pinterest at this point.


  • Pingback: Instagram Marketing: Your Complete Guide to Instagram Success | Hogan Multimedia()

  • Thanks for reading, Jennifer – I’m glad you found some value in the information. Not every platform is right for every business and it’s good that you’ve found one (Pinterest) that fits your needs.

  • Rachael Morgen

    I wish Instagram had a better way to switch between accounts. I manage marketing for another company on Instagram…and end up always forgetting my own password because I have to log off and log back on in order to use my personal Instagram.

    I love the engagement rates we receive, I would just be nice if there was an easier way to manage it from my personal account.

  • Awesome article…could you tell me the default video length for any business promotion in instagram

  • useful tips, actually I just follow my instagram friend with manual. this make me tired and longer get huge followers

  • maribel

    I really like this article but it seems like to get followers is the most difficult part for instagramers, I would love to get to know how can i get more organic followers, if someone can advise i will appreciate.

  • Pattil24

    Awesome recap and resource! Really struggling with whether Instagram is right for customer demographic. Time will tell! Any help on how to access instagram on my ipad? Would really help in managing and posting rather than on my android!

  • Great Post… really interesting article… have a nice day 🙂 from Venice Italy

  • Justin Iskandar

    Hey Rachael …. have you found any solution to that ?
    I am using an app called Instwogram to manage my second IG account. Hope this helps.

  • Thank you for some wonderful tips. A lot of apps to supplement your instagramming needs. 🙂

  • I think it is 15 seconds

  • Nick Messenger

    hi Lisa,
    Thanks for all the points you have made. My 2 biggest issues with Instagram are:
    1) How do you manage to find something interesting to take a photo of each & every day?
    2) Despite checking my settings, I still can`t workout how to make my account a business one,


  • Sean Kemp

    I notice a lot of sharing of other people’s profiles.. is there a platform for that? Something like solo ads?

  • Prerna Malik

    Great Tips..We use Canva and picmonkey to create text overlays on our images and they do really well!

  • Jamie Tan

    Thanks for sharing, great tips. Any idea if there any applications that are similar to Socendo, but for Instagram? TIA!

  • Kenna Greer-Logan

    I’ve use Curalate for a marketing project once and it was a great tool for us to check our stats on our instagram post. #profpg

  • Nikhil Misra

    That’s really inspiring post! Lisa, I have been using Twitter, Facebook, Pintrest for my business but when I have switched to “Instagram”, this was sheer changed. I love your posts and visual illustrations the most.

  • Many interesting tips. Thanks for sharing.

  • Thanks for sharing the tips, i have a question:

    Can I change the Instagram Display Name frequently?

    I am in process of testing n starting a project related to fashion brand, so currently I will be starting a new A/C with a particular name (for example XYZ), later if I wish to change the name from XYZ to ABC, is it possible?

    Thanks 🙂

  • ViralExpose

    Thankyou so much for sharing this ..I am trying to build a business through Instagram and this post was really helpful.

  • David

    My 11 year old son and friends all have several hundred to 1,000 IG friends. Have school wide E-scrap and Toner FR drive going on and wondering how the Company can connectactivate them through this media.