social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

Improve Your Tweets

Mari Smith

Mari Smith @marismith

#1: Share valuable content in your own voice

Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand.

Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you.

You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. Then you’ll see a marked improvement in your retweet and click-through rates.

content tweet

A content tweet from Mari with a link to an informative blog post, and an upbeat comment in square brackets.

Mari Smith, co-author of Facebook Marketing: An Hour a Day.

Debbie Hemley

Debbie Hemley @dhemley

#2: Use keywords in your tweets

Keywords have been and continue to be a relevant and driving force for web content (whether we’re talking about a website, blog post, Facebook update or a tweet). Keywords are the backbone of content.

So I’d have to say hands-down, my best Twitter marketing tip for business is to make a list of keywords that best describe your business and industry. Use these words as you compose your 140-character posts.

Think quality over quantity. Make every character and tweet count!

Debbie Hemley, social media consultant and blogger.

shane snow

Shane Snow @shanesnow

#3: Share links to useful content

Sharing links to useful content is, statistically speaking, more effective at growing and retaining followers than “engaging” with them in conversation.

That’s not to say that conversations aren’t useful in helping people to like you, but if you want to grow your fan base, you need to share more links than you do @replies.

Shane Snow, co-founder of

nichole kelly

Nichole Kelly @Nichole_Kelly

#4: Use search features to discover what your clients want

Use the search feature in a Twitter tool like HootSuite to watch for conversations about a problem your business can solve. It will give you insight into what is on your prospects’ minds and provide an open door for you to help them.

Try providing a link to a great article or video that answers their question. This one action could lead to an ongoing dialogue that in turn may lead to a customer relationship later.

Nichole Kelly, publisher of

Improve Your Networking

kristi hines

Kristi Hines @kikolani

#5: Connect with the right people and tweet with them

There are two crucial things businesses should focus on when implementing their Twitter strategy.

The first is not finding just anyone to follow in hopes that they follow you back, but finding relevant people to follow who are more likely to follow you back. You can bloat your account to 100,000+ followers, but if they are not interested in your content, it gets you nowhere.

You need to be using tools such as Follower Wonk, Twellow and Wefollow to find people who are in your region (if you’re a local business) and interested in your industry. Then start following them.

The second is after you find your targeted audience, don’t just tweet at them—tweet with them. Follow their conversations; add in your two cents from time to time. Follow anyone who talks about your brand and thank them for their compliments or help them with their concerns. Follow anyone who talks about your industry and show why you are an authority.

Doing these things will help you run a successful Twitter campaign that will give your brand exposure as a leader in your industry!

Kristi Hines, Internet marketing specialist with Vertical Measures and author of Kikolani.

Carla Dewing

Carla Dewing @CarlaDewing

#6: Use a classic icebreaker

Most followers become nameless, faceless numbers on a follower list. Remember when networking used to be about meeting people face to face? Icebreakers were important then, and they’re just as important now in the virtual world.

Icebreakers help you share a common connection with a stranger—and make you memorable enough to begin and sustain a long-term relationship.

When you find relevant tweets from among your followers, retweet their blog link—and follow the author’s feed. Then send them an @message, detailing something insightful about their blog post. At the end of the tweet, link to a similar post you’ve written.

This should result in more blog comments, retweets and followers, all from 10 minutes of effort. Twitter is all about icebreakers, and collecting followers who instantly recognize you in a sea of faces. Invest time in your introductions and they’ll make all the difference to your feed.

Carla Dewing, content marketing expert and part-owner of Contrast Media.

Charlene Kingston

Charlene Kingston @SocialMediaDIY

#7: Cultivate relationships

Pay attention when someone tweets about your blog posts or retweets something you’ve shared. When you are building a business, never take it for granted when people help you spread the word. Start by thanking them for the tweet. And take it a step further: add them to a private list for tweeters and retweeters.

At least once every day for five minutes, review the tweets in that list. Look for great content that you might have missed, information from smart people you need to follow and conversation trends you might have missed. Jump into conversations, retweet items your community would appreciate and thank people for sharing great things.

But most of all, get to know more about these people who volunteered to become part of your team by sharing your content. It’s all about relationships, and Twitter helps you build relationships with these important members of your community.

Charlene Kingston, founder of Social Media DIY Workshop.

Jim Lodico

Jim Lodico @jlcommunication

#8: Engage your audience

Find ways to reach out and engage your audience. Too many businesses want to just set their Twitter feed on autopilot or constantly push promotional content.

Although there is a place for the promotional tweet, your feed will receive much more attention if you make it a resource for your followers. Sharing articles of interest, leading discussions on topics important to your industry, answering questions and sometimes just being there can do this.

It’s about creating relationships and building trust in those relationships. Although they may not be clients now, when the time comes, you’ve already cleared the first hurdle for your followers.

Jim Lodico, copywriter and marketing consultant.

sara hawkins

Sara Hawkins @saving4someday

#9: Be helpful

Plenty of people are filling up Twitter streams with the tech-equivalent of screaming infomercials to buy things. Effective marketing on Twitter takes time. But it also takes more than just selling or pushing your message.

Engaging and interacting with your consumers in a consistent and helpful way will keep your product or service at top of mind. Not everyone needs your offering right now. You want to provide information and solutions that keep them reading, so when they need what you have, they know you’re there for them.

Sara Hawkins, lawyer and blogger.

Stephanie Gehman

Stephanie Gehman @airport_girl

#10: Transparency lends credibility

If you mess up, admit it. If you don’t know the answer to a question, admit it. If you’re inexperienced, admit it. If you’re willing to admit that your business is not perfect and is a work-in-progress or open to suggestion, your audience is more likely to take you seriously. You build your company’s credibility and trustworthiness.

The quickest way to lose credibility? If, as a business, you attempt to cover-up, lie or over-promise and under-deliver.

Be honest, be real and be transparent.

Stephanie Gehman, marketing manager for Harrisburg International Airport in Pennsylvania.

Bring Twitter Followers Back to Your Website

tim ware

Tim Ware @HyperArts

#11: Use hashtags to create and curate conversations around your brand

You can reward your followers when they participate by retweeting them or displaying their tweets on your site or blog.

Bergdorf Goodman is a high-end clothing and shoe retailer that is using the Instagram photo app as well as a Twitter hashtag (#BGShoes) to encourage fans to tweet pictures of their shoes (purchased at BG of course) around the city of New York.

bergdorf goodman

Bergdorf Goodman is capturing all of the photos and tweets on this interactive map, which gives users an incentive to participate.

Here’s another example, the San Francisco Food Bank (@SFFoodBank) gave followers a challenge: Try to spend less than $5/day on food. And tweet about it along the way, using the #hungerchallenge hashtag.

Participants are listed on the Hunger Challenge website (and you can pity them in real time as they tweet about their barely full bellies, all captured in the hashtag stream:!/search/hungerchallenge).

carina ost

Food blogger @CarinaOst is one of the participants able to help increase awareness of hunger in SF and promote the Food Bank.

hunger challenge

These tweets were not just blank advertisements; they were an entertaining journal of the struggle of trying to eat on a budget each day!

Tim Ware, owner of HyperArts Web Design.

christine gallagher

Christine Gallagher @ChristineG

#12: Share links back to your website for list-building

In most cases, people aren’t going to buy from you right off of a site like Twitter. You need to shift your thinking from “How can I get this person to buy from me or hire me now?” to “How can I bring this person into my community and strengthen the relationship with him/her on an ongoing basis?”

One of the best ways to do this is to encourage visits to your blog or website by providing something of value for free in exchange for email addresses. (Make sure what you’re giving them is extra-juicy and useful!) That way, you have permission to keep in touch and build an ongoing relationship with prospects.

This shouldn’t be thought of as list-building just for the sake of boosting your subscriber numbers; rather, it’s a natural continuation of the solid foundation you’ve begun building with a potential client or customer within the Twitterverse.

Christine Gallagher, relationship marketing speaker, trainer and coach.

Janet Aronica

Janet Aronica @janetaronica

#13: Tweet links to your blog more often

When you’re thinking about using social media for lead generation, you want to use Twitter as not only a conversation channel, but also as a way to drive traffic to your content.

I found a significant increase in traffic from Twitter and engagement with our account when I posted several tweets of a blog post rather than one the morning. It gives your followers a chance to catch that link if they missed it the first time and also targets people in different time zones.

Don’t be spammy and go overboard, but sharing your content several times (if it’s valuable) will give you the extra edge.

Janet Aronica, Inbound Marketing Manager at HubSpot.

Fit Twitter Into Your Social Media Marketing

stephanie sammons

Stephanie Sammons @StephSammons

#14: Connect your LinkedIn account with your Twitter account

Syncing your LinkedIn account with your Twitter account can make your Twitter activities much more relevant to business. Not only can you share content across both networks simultaneously, but also you can keep track of your professional connections from LinkedIn and follow their tweets!

Here are three tips:

  • Make sure to add your Twitter account to your LinkedIn profile. Visitors to your profile will be able to follow you on Twitter right there from your profile page! Have more than one Twitter account (perhaps personal and business)? Add them both to your LinkedIn profile and designate your primary account.
  • Install the LinkedIn “Tweets” application on your LinkedIn profile and immediately go through and follow each of your LinkedIn connections who have Twitter profiles. In most cases, your professional connections are going to follow you back!
  • Create a Twitter list of your LinkedIn connections automatically with the click of a button using the Twitter application in LinkedIn. This makes it easy to follow the stream of updates on Twitter coming from your professional connections.

Twitter is a firehose of information, data and resources. I’m a big fan of making sense out of that data and making it more relevant to your professional network! Integrating your Twitter account with LinkedIn is a great way to do this. To learn more, catch this article from Social Media Examiner: How to Use LinkedIn With Twitter for Better Networking!

Stephanie Sammons, founder and CEO of Wired Advisor.

Make Twitter Tools Work for You

Ben Pickering

Ben Pickering @bpicks

#15: Take advantage of tools to help curate and share relevant content

Sending out 140-character messages every so often may not seem like a task that requires marketing automation software but, to the contrary, these tools can greatly improve the effectiveness of your Twitter marketing.

There are a slew of services available, some free and some paid, to help manage your Twitter account. At Strutta, we use the HootSuite dashboard to track Twitter activity, which can be easily categorized into multiple streams that we follow.

We also use Summify to help filter through the noise and surface news that is most relevant to our industry. This enables us to find content that is both useful to consume and valuable to share with our followers via retweeting.

Sharing relevant content from other trusted sources helps establish your credibility, especially when mixed with your own original content.

schedule messages

When it comes to sharing, having a platform like HootSuite where you can schedule tweets is extremely helpful.

Given the short shelf-life of a tweet, you can easily schedule content to be pushed out at pre-set intervals to maximize visibility.

Ben Pickering, CEO of Strutta.

Andrea Vahl

Andrea Vahl @AndreaVahl

#16: Add columns of searches in HootSuite

I have a separate tab in HootSuite set up only for searches that I want to monitor throughout the day. I have several columns of searches on this tab so I can see in one glance what people are talking about with respect to those searches at any given moment.

I use a combination of searching on hashtags and searching on just keywords.

searches in hootsuite

In this screenshot, I show one search I have with the hashtag #Facebook.

Then I also have a search where I put the words “how do I” which will give me an exact match on that phrase, and the word “Facebook” which will show both of those key phrases anywhere within the tweet.

I’m looking for people asking questions about Facebook that I can help with. I can then answer the person’s question and perhaps follow them. When you help people who have questions about your niche on Twitter, you stand out as a leader and authority in your field.

Make sure you are authentically helping people out and not giving a sales pitch. So if you want to watch for people asking questions about your niche—which is yoga, for example—you would put the keywords “how do I” and “yoga.” Or you may find that a better search question could be “where do I.” Test out different keyword phrases to see what works best for your business.

Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies and Facebook community manager for Social Media Examiner.

Still Need Help?

jamie turner

Jamie Turner @60Second Tweets

#17: Get a Twitter tutorial from your teenager

I was at a conference last week where a professor who specializes in new and emerging media made this confession—he frequently asks his students to teach him how to use Twitter, Facebook, LinkedIn and other social media tools.

He went on to explain that at one point, during one of his tutorials, a student turned to him and said, “Aren’t I paying YOU to teach me this stuff?”

The truth is, if you’re like most businesspeople, it’s very hard to keep up with all of the changes taking place. One way to get more efficient about using Twitter and other tools is to sit down with someone younger than you and ask him or her for a front-lines tutorial.

Oh sure, we all understand the CONCEPT of Twitter, but when it comes to the practical application or the unwritten rules, it’s hard to keep up. The solution, I’ve found, is to not be shy about asking someone younger for a brief, in-the-trenches tutorial. In the long run, it’ll save you hours and hours of anguish.

Jamie Turner, co-author of How to Make Money with Social Media.

What do you think? What’s your favorite Twitter marketing tip? What works best for your business? Please share your comments in the box below.

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  • Eunice Coughlin

    I really like these tips, I’ve been on Twitter since it’s inception and still love it for it’s ability to drive traffic to my website. However, I don’t agree with the last one, asking a teenager for a Twitter tutorial. They have no idea how to use Twitter for business.

  • Gebpubs

    I am just getting back into Twitter after a long absence and these tips are invaluable to me. It make a big difference having tips written by people who actually know their stuff, rather than someone rewriting some old article or other!

  • I, on the other hand, really appreciate the last tip. No, teenagers don’t have the best sense of how to use Twitter for business, but they are aware of, as Jamie said, “practical application or the unwritten rules.” Jumping right into Twitter is overwhelming. Besides, following the same tactic over and over again is going to become stale. A fresh perspective is necessary. 

  • Cindy,

    These all seem like very helpful tips, and as a relative Twitter newbie am glad to find I am already doing some and grateful to hear about the others.

    Twitter (and Facebook, and LinkedIn, etc.) is firewalled at a lot of people’s work locations. Is there any advice to those who are unable to participate for large chunks of the day? There is no way someone is going to get through all those tweets.

    david k waltz

  • Thanks for bringing all this together, to keep with #3, I’m sharing this link on Twitter now 😉

  • Thanks for your feedback Eunice!

  • Yes, my habits on Twitter have changed over the years.  For one, we all had to adapt to respond to how spam evolved on Twitter.  And also as things develop on the other platforms conversations on Twitter took on different roles for me. So it is good to hear how others are using it today 🙂

  • I’ve been actually looking for more ideas to improve or develop my marketing business in twitter. I think these ideas are good for me. Thanks a lot for sharing!

  • Alison Tarry

    A lot of great tips here, thank you! I will have to look further into Follower Wonk, Twellow and Wefollow (as mentioned in tip #5) 

    #7 is so often overlooked. For me, the ease with which you can use Twitter to cultivate valuable relationships is what makes it such a brilliant tool for business.

  • I’ll tweet after making a blog post to let others know the topic, but I definitely don’t want to tweet on it several times a day. That would be rude to those who already got it, plus it would show up repeatedly on my Amazon author page, Facebook and other places that post my tweets. Twitter has become a thing I do after blogging, whereas Google Plus and Facebook are my main social media platforms.

  • Great points and so much to learn! Social media is important, the more companies start taking it seriously the better they are at making customers happy.

    Being responsive to your customers/followers on twitter shows you as an active social media user/company and helps gain trust and followers. I agree with @MariSmith , tweets should be in your own voice. I’ve seen so many sort of “robot” tweets, it just makes me unfollow such accounts.

    I wanted an app that would help me keep track of replies and direct messages I receive from all the various accounts that I currently have to manage. I could not find what I wanted and hence set out on building 🙂

    May be in a couple of months our product would be useful to all those who want to be responsive on twitter, facebook and other social media accounts.

  • One thing I’ve always been curious about is why, within our industry, most authorities on Twitter seem to be more female than male? It isn’t a sexist comment, but sheer curiousity! 80 % of the examples you listed above were from female users (and I knew every single one of their names).


  • Of course you’re not Cindy, you’re…


    Thanks for the links and the advice! Any thoughts on the receiving side? I’m not following that many people yet but already I cannot make it through every tweet I get in a day (unless I spend several hours). I guess part of the Twitter world is learning you can’t have it all. So then the trick is to figure out how to get the cream off the top.

  • It is pure chance in this situation…  I would not read too much into it

  • What I’ve found to work best is to figure out what I want out of the people I follow (like #7 on this list). I have separate lists for friends, entertainment, resources, blogger connections, etc. Lists are so convenient, and then you’ll have an easier time wading through the vast amount of tweets. 

  • Thanks Cindy! These are some great pointers. I think also giving people value should be added to the list!

    #18 Give your followers something of value. If you are a brand or
    business it would be great to give your twitter followers exclusive
    links to deals or contests. Reward loyalty in a big way!


  • Hey, wait a sec, YOU ARE MANDY!
    I clicked on your link in the Disqus profile (wondering how the heck does a person get a url to show up in there), and realized you are the one (of two) who beat my Treasury Cafe blog recently in the Chicago MVB – Everything Else category – I was so heartbroken I still have not removed the Vote For My Blog banner!

    Thanks for the follow-up response to my questions above. I have yet to do anything with Lists in Twitter (possible topic for a blogger somewhere, perhaps) but will look into this. Appreciate all the advice…

    …and no hard feelings about the competition.


  • In reply to #13 & 15 (Tweeting more often & using tools to get the job done) I find that Timely is a great tool for scheduling tweets at strategic times of the day. When I want to promote a blog post (to drive traffic of course), I create strategic 140 character posts and use timely to post them 3 times a day. Then, I use Hootsuite to track, engage, Retweet, and share throughout the day. Oh, and I also use the WordPress plugin – Tweet Old Post, to share older articles that don’t get as much attention on Twitter as well.


  • Thumbs up!  

  • You’re welcome!  Social Media Examiner offers a lot more then just tips for Twitter, so be sure to check your email routinely for how to maximize Twitter for business!

  • It is interesting, but I agree with Michael… it was purely chance.  What tips would you add to our collection, Climax Media?

  • It is interesting, but I agree with Michael… it was purely chance.  What tips would you add to our collection, Climax Media?

  • Leticia Polese

    Nice post!
    Regarding to the #5 (by Kristi Hines) SocialBro is a great tool that helps you to connect with the right people and to know in depht your Twitter community, in addition to manage your contacts, etc. Worth to give a try!

  • Thanks for sharing Mandy!  Sometimes a different viewpoint helps us to see how to do things better… even if it’s from a teenager.

  • Hi David, Mandy gave great advice. Use tools to help you schedule posts when you are busy and want to be present. And then use Twitter lists to manage the fire hose of information. And remember, you don’t need to read every single tweet, just join in when you’re free and conversations will take place naturally.

  • Glad you liked it Jamie!

  • Love the feedback Leticia!  Thanks for sharing! I’m definitely going to try it out 🙂

  • Good point Erica 🙂

  • Good luck on your new tool Nischal!

  • Hi Cindy,
    Thanks for sharing this article! There are some great tips from some great people in it. Indeed, search streams are very effective in helping you track and monitor Twitter activity.

  • Thanks for including me, Cindy!  Great tips from everyone!

  • Elyse Royer

    Erica – i totally agree with your suggested #18. While there sometimes negative connotations with contests, everybody’s looking for a freebie every once in a while. I believe it’s important not to over-do it, but customers to enjoy a little bit of healthy competition as well as a reward for their loyalty. 🙂

  • Leticia Polese

    Great to hear that, Cindy! I recommend you to use SocialBro for Chrome, recently launched. Have a look at the Chrome Web Store

  • Ileana

    Ask my teenager? I find that funny. My 17-year-old has found no use for Twitter. Neither has my 24-year-old. My 27-year-old uses Twitter a bit. I find that Twitter users are a bit older than their teens or even early 20’s. Has anyone else found this to be true?

  • Tweeting plain links by themselves isn’t useful or user friendly. Its a great way to make people think you’re a spammer, give an explanation of some sort along with the link.

  • Thank you for putting these tips together Cindy! Cutting through the noise on social networks is becoming more and more necessary these days in order to remain productive. At Summify we also love using Hoot Suite to keep on top all the SM action – thanks to those guys for a great product!

    Robin from Summify

  • “you don’t need to read every single tweet” – yes, it is nice that I am beginning to understand that – I really felt guilty the first day I didn’t do that! Thanks for easing me out of it! 

  • Hi Cindy, 
    These are really awesome tips! Great value which I will certainly take to heart. Thanks so much for sharing these.Be blessed,Ilka

  • I was especially was captured by Carla’s “Icebreaker” approach. Great, great insight. Thx 4 the article, Cindy 🙂

  • Thanks for some great tips – we’ve just been sharing them with the students on our webinar and told them to make sure they subscribe to your content.  Chris & Susan

  • One_Finger_short_of_a_Hand

    Perhaps it should be a rule that anyone registering for Twitter, should read this article…. it would make it so much more rewarding for followers! Great tips 🙂

  • AngieVanDenzen

    Thanks Cindy! As always, jam-packed with content in an easy-to-read format! 
    And as always, a really funky example from Tim Ware that leaves me wondering… how’d they do that? 🙂

    Angie – Social Media Manager at Circus Strategic Communications

  • Pingback: I Had Spam for Breakfast: Finding the Professional Balance on Twitter | Rachel Ann Poling()

  • Mr.Pyles

    People dont want to hire a company who is going to never be heard from again r not interested in the customer once the job is done!! So i feel that this is a great way to keep in customer happy and to get your brand out to tha world.

  • Dianne

    Great tips thank you

  • I am new at twitter and feel somewhat scared starting. What I write, who get my message? everyone or just
    people that my message is directed to ??

  • Thanks for your kind words about my tip, Mandy. I appreciate it! And I agree — there are a ton of “unwritten rules” that people don’t know about.

  • Ashley

    We’re about to implement #11 here soon. Good tips!

  • Allison Bliss

    as usual, some very salient and USEFUL info from Cindy! Appreciatively.

  • Pingback: Twitter Marketing Tip – Improving Your Tweets |

  • Mary S

    Thank you for the tips! I especially liked the ideas about engaging your followers by asking them to get involved (i.e. the shoe guy in NY and his customers posting pics of the shoes…gave me a great idea, too)! Thanks for taking the time to really explain the essentials for business folk 🙂

  • Erico Marmiroli

    I’m glad that I use, at least, 10 of these. Gonna use other 7 useful tips, tks

  • Pingback: Twitter Marketing Tips | Business Mom Daily()

  • Carla Dewing

    Thanks Mike, glad to help! 

  • Joel Burger

    This is a great web marketing resource, especially for anyone with a blog, or anyone utilizing twitter.  I will learn a lot, and forward to friends.  Thank you.

  • My favorite is #6 the Icebreaking tweet

  • Maria Riley

    Sharing tips & information is what social media is all about. Reading posts like these validate many of the things I do now & inspire me to continually grow & learn from our social media community. Great info! Thanks.

  • I believe Jim Lodico nailed it . . . Its all about our willingness to engage our audience.

    I see way too many people so caught up in broadcasting that they miss an opportunity to actually be “Social” in a social networking platform.

    I think it makes for a horrible first impression on Twitter.

    Well done!

    Paul Castain

  • RFreeman

    I think you have to be careful with 14. Linking Twitter with LinkedIn risks annoying people if you Tweet frequently (i’ve come across several comments about this among my LinkedIn connections). 

  • Connectingyouto

    Wow!  Thanks for the excellent tips!  Enjoy today!

  • Hi, All: I am needing someone to help me set up my Twitter for business. Is there anyone who will help me? If you like leave me your phone so we can talk. Tom

  • Kris Tazelaar

    Maybe someone should write down the “unwritten rules”…

  • I’m actually working on that right now, Kris. Thanks.

  • Chock full of great info! Love it!

  • This are some great points. I handle some attorney accounts and a family law attorney is a challenge to market online! This will help.

  • Thanks for all of these super tips from such knowledgeable Twitter users. One that I would add is to try to make the bulk of your Tweets stand on their own. Longer conversations need to be taken to DM, phone or email. If a complete stranger lands on my Twitter page, I want them to feast on a treasure trove of information that is clearly useful to them — a series of Tweets that stand alone. Deliver bite-sized nuggets of information and content people can absorb on the spot without having to follow a Twitter trail, going back and forth between multiple pages.

    Also, quite importantly, no matter what you Tweet, to create a professional image for your company and yourself as its leader, use correct punctuation, grammar and spelling. Nothing can destroy your image, no matter how friendly and authentic you are, faster than poorly written content.

    Thanks again for the great tips, and the chance to add my own!

  • Thanks for all the great tips.

  • I agree. I’m fairly new to Twitter and still trying to figure it out, but I think it’s important to add value and context to differentiate yourself and build interest and loyalty from your followers.

  • Pingback: Twitter Marketing Tip – Use Keywords In Your Tweets |

  • It’s my first time here, and I really enjoy reading your posts! Way to go guys! What strikes me the most is # 7
    Cultivate relationships. I think, this is the core of Social Media.

  • Ketan

    I tweet for my company. We schedule our tweets over a 10-hour period or so, as we are in a different time zone than most of our customers. We use HootSuite to do so. It is a very user-friendly application.

  • jesskupferman

    I’m a little disappointed at #17. I think a huge myth about social media among businesses is that they need someone younger to teach them about social media. Although I get that he’s simply referring to how to USE the tool, young people, and teenagers especially, don’t know pididdles about marketing OR business. Even if you do get a lesson in how to DRIVE the car, you won’t learn anything about safety, know what I mean?

  • jesskupferman

    Yes – my teenager also finds it useless. LOL

  • Elyse – 

    Thanks you for the input. Give Value – Get Reward – Give Value – Get Reward. 
    If you give the customer value they will in turn reward you by making a purchase. 
    Very useful way to market, and its really what the consumer is after any way. They know the offers exist, they are just on the hunt to find them 🙂 

  • About those unwritten rules, the fear of doing “something” wrong scares me.  I think it may be why I don’t Tweet much.  Tthanks for the advice.

  • Thanks for the informative article.  #9 stood out for me.  I look forward to learning more.

  • Being afraid of breaking an “unwritten rule” is a common fear. But I’d encourage you to dive in. The social media world is actually very kind, helpful and forgiving. About the only “wrong” thing to do is to be overly-promotional in your use of social media. Other than that, you’re good-to-go!


  • Thanks for the encouragement.

  • Yes, but the point is that he is asking someone on how to drive it, not about safety. 🙂

  • Guest

    Thank you so much, this was helpful!

  • Wow very informative and useful tips! I have more ideas now to improve my marketing plans using twitter.

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  • Thanks these are really useful ways to use twitter. I’m still not used to the whole concept myself and keep wondering how I’m going to get any followers. 🙁

  • Excellent tips that go beyond what most people think to do. Thanks!

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  • Some good tips.  Some more I could add:  

    Twitter red flags following, unfollowing, and links at a high volume so I  would be careful of that.  

    Promote other people.  The more you share of others, the more you will be shared.  

    Use Lists.  This makes it very easy to break through the noise and find the folks you are interested in reading.

    Use a photo of yourself, your logo, or whatever it may be.  Just don’t be an egg.  It doesn’t look real.  

    Try not to take up the entire 140 character limit.  This will help to allow more retweeting of your content.
    Tweeters won’t have to try to edit your post and can just hit “retweet” with ease.  

    Track your links with or another link tracking program so you can see what types of content are being shared the most.  

    Search keywords to find conversations to join.  

    Invite your Twitter followers to join you on other networks.

    Send tweets with photos or videos to enhance user experience.  

    Thank people for retweets and mentions.

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  • New on Twitter hope its handy

  • A new one perfect article form you guys 😉

  • Great article! Wonderful reminders for all of us who are actively marketing a business through various social media platforms! Thanks!

  • Cheri Lesueur

    Great article! I am a new user for social marketing for my business. I have used personal social media but this article really brings out ideas that I can use to build my business profiles and tweet useful, market driven content that my followers are interested in.
    Thank You

  • Isaac Davis

    Awesome article! Really helpful insight for getting the maximum usage out of twitter’s potential to generateq community and business!

  • Great post on Twitter marketing! I definitely think it’s
    going to be huge for brands. Have you seen the new Twitter Timeline re-design?
    I wrote an article about it:

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  • Thank you for this good information and tips for using Twitter in my marketing efforts.  I am always searching for better ways to utilize Twitter and other social media sites to drive traffic back to my website!

    All the best,

    Dave Fennell

  • Sorry can’t agree with 14) Linking your tweets with LinkedIn.  Too many people turn this on for ALL tweets, which is ridiculous, what do foursquare check-ins or TV commentary have to do with your professional network?  I use #in for selective tweets rather than send all tweets to LinkedIn.

  • Oh! It is really very beneficial post. I hope this post would be more helpful in getting an idea about how to utilize the twitter in marketing field. I like this post very much. Thanks for sharing.

  • Bluesqare

    Really nice Tips

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  • Laurel Cavalluzzo

    Great post, but I have blogged about NOT linking your Tweets directly to your LinkedIn status updates – and several comments have addressed this above. Each serves a different purpose and it is highly annoying to see several tweets per day come thru LinkedIn, when many aren’t especially relevant to sharing an overview of what you are working on from a business perspective.
    BUT…..I would really like to hear someone give the flip side of this and tell me why I should reconsider my (hard and fast) stance on this.  I do want to learn. Thanks.

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  • Krunal Vaghela

    I would like to say “wow” what a inspiring post. This is really great. Keep doing what you’re doing!!

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  • After reading this article I realized how really powerful twitter is when it comes to marketing. This will definitely help me to promote my site.

  • Nigel LD

    Thanks for a really useful blog

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  • Mushele

    They are good at facebook though!

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  • info silver stone pixel

     I am using  Twitter past 2 months and i am satisfied with the amount of traffic it gives to my website.I am  growing good with it.But can you please do let me know how can i further increase my website traffic with twitter extensions on my software category website…Love to hear it soon from you!!!

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  • If Twitter is about both quantity and quality of posts, one way to boost quantity is to automate tweets using an RSS feed via TwitterFeed or other services.
    Whether or not to automate depends on the business category. News media Web sites in particular automate quite a bit.

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  • Timvanderw

    Hi, Im a Dutch teenager and i have a Dutch Twitteraccount with 167.000 followers. I got this amount of followers in 10 months. I’m now the biggest Teenager Twitteraccount in The Netherlands, and i know the way to get more followers on Twitter and other social media. I’m now working on some big projects for brands and it is really successful. About the unwritten rules… You can’t understand them if you are not having any big Twitteraccount. Thanks for reading! greets, Tim (14 years old.)

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  • Thermos12374

    Better idea, shut twitter and all social media down. It is dumbing down the current generation and a useless tool for drama queens.

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  • Wonderful twitter marketing tips. What about Pinterest? I think its better than twitter nowadays 

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  • Twitter is a place where you have to be careful before pushing your product or service, otherwise it takes no time to wither away. I like your methodology of building relationships rather than promoting business all the time. Great and the most useful article!

  • Hi @CindyKing:disqus I really like the screenshots you’ve got in this article, it makes it so much easier to follow I read a great summary of your article here It referred to your list of tweeple, this article makes it a lot clearer thanks!

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  • Flirty Lingerie

    Great post! I find that the tip from Jamie Turner is the most helpful and insightful! “Get a twitter tutorial from a teenager” is spot on! While I agree they likely don’t know much about using it for business, that misses the point in my opinion. Teenagers are in touch with Twitter and their insight is well worth listening to. Applying that insight is our problem, understanding how teenagers use it is priceless. At least in my business my buyers are in the 18 to 34 year old range and they are teenagers as well as recently teenagers and I value their opinions and the only way to get it is to ask them. If one is sitting in the next room I want to pick their brains, for what it is worth. And it is worth a lot when my customers are increasingly using mobile devices, accessing my site for products from tablets and they are next years customers and so on. I would no more ignore ideas from 40 something housewives than I would the generation driving much of social media. I have no choice but to listen to them, a lot!

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  • Wow!!!! wonderful guys!!!!! I ‘ve been posting on twitter for the past 50-60 days now and I’ve obviously got a bit more work to do!!!!!! Thanks so much for wonderful ideas and content…….I’ve been told that there are some wonderful twitter tribes???? to join in with….can anyone help me out or point my in the right direction please..
    Thanks again…Shane

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    how do I link twitter with linkedin – I ask as there are different people managing these 2 accounts and the target markets are quite different