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    Author: Sara Hawkins

    What Marketers Need to Know About the New FTC Disclosures

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    Are you confused about the new Federal Trade Commission (FTC) disclosure rules and how they relate to your social media activities?

    Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws?

    In March of this year, the United States Federal Trade Commission released the first update to the .com Disclosures guide.

    Here’s a look at the key points in this update relevant to social media

    Continue Reading about What Marketers Need to Know About the New FTC Disclosures →

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    How Free Speech and Social Media Fit Together

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    You've heard it or have seen it posted...

    Someone saying they can say whatever they want, post whatever they want and no-one can do anything to them.

    As if the First Amendment is their sword and shield. And you can't do anything about it.

    Freedom of speech. Three words that get thrown around and written about so often that what the expression means is more about misinformation than truth.

    And misinformation can be detrimental to online professionals as they try to separate the wheat from the chaff and understand a

    Continue Reading about How Free Speech and Social Media Fit Together →

    How to Craft a Privacy Policy for Your Website

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    Does your website have a privacy policy?

    This article will tell you what you need to know to create a privacy policy for your website.

    Why a Privacy Policy?

    As online professionals and entrepreneurs, you know that collecting information on visitors to your (or your client's) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.

    But with this type of information,

    Continue Reading about How to Craft a Privacy Policy for Your Website →

    Copyright Fair Use and How it Works for Online Images

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    You've heard the adage that a picture is worth a thousand words, but when that picture is protected by image copyright, the picture is only worth three words: cease and desist.

    OK, that's kind of a lawyer joke. But it illustrates how protective people are about finding their copyrighted images used online without permission.

    Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.

    Article I, Section 8, clause 8, of the United States

    Continue Reading about Copyright Fair Use and How it Works for Online Images →

    Are You Disclosing? What You Need to Know about FTC Rules and Social Media

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    Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you've been compliant?

    Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media.

    Some background...

    Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation.

    Nearly 2 years ago, in December 2009, the FTC revised, for the first time in 3 decades, its rules and regulations

    Continue Reading about Are You Disclosing? What You Need to Know about FTC Rules and Social Media →

    Social Media Promotions and the Law: What You Need to Know

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    Are you thinking of using social media contests?

    Do you understand how the law could impact your activities?

    Keep reading to learn more…

    Why Legalities?

    One of the best ways to grow your business is to give stuff away.

    Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

    Sponsoring or hosting a giveaway comes with rules and regulations that

    Continue Reading about Social Media Promotions and the Law: What You Need to Know →

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