Author: Sara Hawkins

What Marketers Need to Know About the New FTC Disclosures

by Sara Hawkins / May 1, 2013

Are you confused about the new Federal Trade Commission (FTC) disclosure rules and how they relate to your social media activities?

Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws?

In March of this year, the United States Federal Trade Commission released the first update to the .com Disclosures guide.

Here’s a look at the key points in this update relevant to social media marketers today.

The

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How to Craft a Privacy Policy for Your Website

by Sara Hawkins / February 2, 2012

Does your website have a privacy policy?

This article will tell you what you need to know to create a privacy policy for your website.
Why a Privacy Policy?
As online professionals and entrepreneurs, you know that collecting information on visitors to your (or your client's) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.

But with this type of information, businesses face a daunting task of

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Are You Disclosing? What You Need to Know about FTC Rules and Social Media

by Sara Hawkins / October 4, 2011

Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you've been compliant?

Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media.
Some background...
Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation.

Nearly 2 years ago, in December 2009, the FTC revised, for the first time in 3 decades, its rules and regulations about endorsements and testimonials

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