Your Guide to the Social Media Jungle
Do you want to understand your social media return-on-investment (ROI)?
Are you tracking the customer journey in Google Analytics?
In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
Continue Reading about How to Measure Your Social Media ROI Using Google Analytics →
Do you have customers seeking support via social media?
Are people talking about your company online?
Many companies simply can’t afford to hire a social support team.
So what are your options to manage these conversations with little to no resources?
Keep reading for tips on how you can create a free or low-cost social support team.
Why You Need a Social Support Team
The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care.
For those who think their customers
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Are you wondering if measuring social media return on investment (ROI) is important?
Do you cringe when you think about putting together another report?
You aren't alone. But times are changing for social media and these reasons will show you why it's time to get serious about measuring your results.
Do I Really Need to Measure ROI?
Let's start by addressing the elephant in the room. Is ROI the right measure of success for social media?
There are many who would argue that a financial return doesn't show the true value of social media
Continue Reading about 5 Reasons You Should Measure Social Media Return on Investment →
Are you using social media to keep your existing customers happy?
Do you want to figure out how to drive revenue from existing customers through the social channel?
This post will give you 5 tips to gain more revenue from your existing customers using social media.
Why Focus on Existing Customers?
For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage
Continue Reading about 5 Ways Social Media Can Increase Your Revenue From Existing Customers →
Have you been able to turn your fans and followers into active prospects?
Are you interested in monetizing the social media channel?
Keep reading for five tips to turn fans and followers into a revenue channel.
But first...
Do Fans Mean Business?
Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we're starting to see great case studies in both business-to-business (B2B) and
Continue Reading about 5 Tips for Moving Social Media Leads Into the Sales Funnel →
