Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Do you want to understand your social media return-on-investment (ROI)?
Are you tracking the customer journey in Google Analytics?
In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
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Do you have customers seeking support via social media?
Are people talking about your company online?
Many companies simply can’t afford to hire a social support team.
So what are your options to manage these conversations with little to no resources?
Keep reading for tips on how you can create a free or low-cost social support team.
Why You Need a Social Support Team
The NM Incite 2012 State of Social Customer Support Report shows that 47% of social media users are turning to social care.
For those who think their customers
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Are you wondering if measuring social media return on investment (ROI) is important?
Do you cringe when you think about putting together another report?
You aren't alone. But times are changing for social media and these reasons will show you why it's time to get serious about measuring your results.
Do I Really Need to Measure ROI?
Let's start by addressing the elephant in the room. Is ROI the right measure of success for social media?
There are many who would argue that a financial return doesn't show the true value of social media
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Are you using social media to keep your existing customers happy?
Do you want to figure out how to drive revenue from existing customers through the social channel?
This post will give you 5 tips to gain more revenue from your existing customers using social media.
Why Focus on Existing Customers?
For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage
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Have you been able to turn your fans and followers into active prospects?
Are you interested in monetizing the social media channel?
Keep reading for five tips to turn fans and followers into a revenue channel.
But first...
Do Fans Mean Business?
Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we're starting to see great case studies in both business-to-business (B2B) and
Continue Reading about 5 Tips for Moving Social Media Leads Into the Sales Funnel →
Do you wonder if your blog has the potential for a big payoff?
Here are 5 tips to position your blog to attract corporate buyers.
The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they're holding "real" assets that can attract top-dollar investments.
But for many, it may seem like selling your blog isn't even a remote possibility. Perhaps you're still trying to figure out how to make it attractive for readers.
As you consider what's next for your blog,
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
Why social media and PR?
As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.
Social media networks like Twitter provide a new level of access to reporters
Continue Reading about 6 Ways to Track the Impact of Social Media on Public Relations →
Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups?
Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units.
Why Tribes?
As businesses look toward new opportunities to grow their presence, it may be time to reconsider your strategy about tribes and determine whether you're truly delivering "value" to your
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Are you getting traffic from social media? Want to convert some of that traffic into leads?
This article will share six easy ways to turn lurkers into leads.
Some background
A little background starts by evaluating your current lead generation process and whether it's helping or hurting your efforts.
It's important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we're
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Are you prepared to put your customers in charge of your brand… literally?
What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they're willing to give up.
Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.
You have customers who love your
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Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?
Don’t worry. You aren’t alone.
I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.
This article will share 7 tips
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Are you finding your social media efforts aren't generating enough leads? Do the ones that come through "die on the vine"? This article will tell you why and what to do about it.
To fix the lead problem, you need to be able to easily identify where your "system" is breaking. There's only one place to look for holes in your lead generation efforts: your sales funnel.
I faced this exact challenge and found that it wasn't my strategies that weren't delivering—it was the sales process that social media leads were being put through. Once I
Continue Reading about 4 Tips for Converting Social Media Leads →
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review...
If you're looking for a social media monitoring tool, you've probably noticed that it's quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it's difficult to know how to compare one vendor to the next. Here's the skinny on where Radian6 fits into the
Continue Reading about Should You Use Radian6 for Social Media Monitoring? →
